Instagram Algorithmus verstehen 📈 so funktioniert Instagram wirklich 🤩

Summary

This transcript reveals insights into the Instagram algorithm shared by Instagram's head, Adam Mosseri. It discusses the algorithm's daily fine-tuning rather than massive overhauls, emphasizing user behavior and content sharing over posting times. Mosseri highlights the significance of watch time and, more importantly, content sharing for reach. The video also touches on Instagram's shift towards a vertical grid profile view, the undervaluation of posting times, and the impact of AI in content ranking. It concludes with tips to boost Instagram reach, such as understanding insights and avoiding actions that might flag your account as a bot.

Takeaways

• 😀 The Instagram algorithm is adjusted daily with small changes, so major shifts are unlikely to occur suddenly.
• 📱 Instagram is testing a new vertical grid design for profiles, replacing the square grid, to better suit vertical content like 3:4 photos and 9:16 videos.
• 💡 Watchtime is important, but content shares are the most crucial factor for increasing reach on Instagram.
• ⏰ The posting time is less significant than commonly believed; what matters more is creating high-quality content that resonates with the audience.
• 🔔 Posting just before your followers are most active can help your content reach more people, but this is not the main factor for success.
• 🤖 Instagram’s algorithm uses artificial intelligence to predict which content will engage users, so providing clear content signals through captions, hashtags, and audio choices is key.
• 🧠 Insights are critical for tracking what type of content drives new followers and higher engagement, especially through Reels.
• 🎵 Content structure, including hooks, captions, and music choices, play a vital role in reaching new followers via Instagram’s recommendation system.
• ⚠️ Avoid overusing certain features like excessive likes or comments in a short time, as Instagram may limit your account functions, seeing this as bot-like behavior.
• 💥 Views from both followers and non-followers are important, but growing your reach with non-followers is crucial for expanding your audience and gaining more followers.

Q & A

What recent changes are being tested on Instagram profiles?

Instagram is testing a new vertical grid view for profiles, which will display posts in a vertical format rather than squares.

How often does the Instagram algorithm change?

The Instagram algorithm changes almost daily with small adjustments rather than one big change that happens overnight.

What factors can cause a significant change in content performance on Instagram?

Factors such as large events, account violations, or restrictions on content can cause changes in performance, not just algorithm changes.

What is the best time to post on Instagram according to the transcript?

There is no specific best time to post; however, it's recommended to post just before your followers are online to maximize reach.

How does Instagram's algorithm evaluate content for sharing?

Instagram's algorithm evaluates various signals, with a significant focus on how often content is shared as it aims to connect people through content.

What is the importance of watchtime on Instagram?

Watchtime is important, but more critical is how often content is shared, as sharing is a key signal for the Instagram algorithm.

How does Instagram use artificial intelligence in its app?

Instagram uses artificial intelligence for content ranking, understanding content, and determining what users find interesting to display relevant content.

What new feature is Instagram considering for profile customization?

Instagram is considering allowing users to customize the arrangement of their posts and story highlights in the profile grid.

What does 'Bergfest' mean in the context of the transcript?

'Bergfest' in the transcript refers to reaching the midpoint of the video, where the creator asks for viewer support and engagement.

What is the new metric introduced in Instagram Insights?

Instagram Insights now uses 'Views' as a metric, which replaces 'Impressions' for images and 'Plays' for videos, to measure content performance.

What is more important for Instagram reach: views from followers or non-followers?

Both views from followers and non-followers are important, but reaching non-followers is crucial for account growth and visibility.