Instagram Algorithm Changes 2024: How To Grow On Instagram

Summary

This video offers insights into recent shifts in Instagram's algorithm, focusing on strategies to boost page growth. It highlights how carousels and posts have gained more reach than reels, with carousels featuring music appearing on the reels feed. The video also emphasizes the effectiveness of series-based content to build consistent engagement. It downplays the importance of hashtags and stresses the value of authenticity in content creation. The speaker shares personal success stories and tips for leveraging these changes to grow Instagram followings.

Takeaways

• 📈 Instagram's algorithm has shifted, favoring posts and carousels over reels, which is a significant change for content creators.
• 🔄 Carousels with music have a chance to appear on the reels feed, which can significantly boost reach, similar to how TikTok integrates posts.
• 🌟 The rise of series-based content, such as daily tips or journeys, is engaging audiences and driving growth through consistent, sequential posts.
• 🔑 Authenticity is key across social media platforms; audiences are drawn to genuine, unedited content and personal connections.
• 📸 While hashtags still have a role, they are less impactful than before. Using too many can be perceived as spammy, and their overuse is discouraged.
• 🚀 Consistency is crucial for growth; creators who document their journey daily, whether through posts or reels, see a loyal following and increased engagement.
• 📊 Exploring feed optimization is essential as it's becoming a significant source of reach for regular posts, even surpassing reels in some cases.
• 🎶 Music integration in carousels is a new strategy to gain visibility on the reels feed, offering an innovative way to stand out.
• 📱 The ease of creating posts compared to reels is leading more creators to diversify their content strategy, balancing effort with potential reach.
• 💡 For faceless pages, series-based content and consistent branding in reels or posts can effectively communicate the page's theme and attract a targeted audience.

Q & A

What significant change in Instagram's algorithm has the speaker noticed recently?

The speaker has noticed that posts and carousels are getting more reach than before, with carousels having the potential to appear on the reels feed due to the integration of music.

How has the rise of TikTok influenced Instagram's algorithm?

The rise of TikTok has led Instagram to focus more on reels, but recently there has been a shift back towards posts and carousels, which are now receiving more reach.

Why are carousels with music performing well on Instagram?

Carousels with music are performing well because they can appear on the reels feed, providing creators with additional reach without the effort required for creating reels.

What is the speaker's experience with growing Instagram pages?

The speaker has personal experience growing an Instagram page to over 200,000 followers and has also helped another page grow from 15,000 to over 500,000 followers.

What is the second shift in Instagram content strategy that the speaker discusses?

The second shift is the rise of series-based content, where creators post daily or in a series format, which encourages viewers to follow along and engage with the content.

How does series-based content help in growing an Instagram page?

Series-based content helps grow an Instagram page by creating a narrative that viewers want to follow, leading to increased engagement and viewers returning for subsequent content.

What is the speaker's advice on the use of hashtags in Instagram posts?

The speaker advises that hashtags don't matter as much as they used to and using too many can be seen as spammy. They recommend using a few targeted hashtags but not relying on them as a primary growth strategy.

How does authenticity play a role in the success of personal brands on Instagram?

Authenticity is crucial for personal brands as it allows creators to connect with their audience on a genuine level, leading to a loyal following that appreciates the creator for who they are.

What is the speaker's suggestion for those who are struggling to grow their Instagram page?

The speaker suggests that those struggling to grow their page should consider diversifying their content strategy by including carousels and posts, as well as focusing on authenticity and series-based content.

What is the main takeaway from the video for Instagram page growth?

The main takeaway is to adapt to the changing algorithm by incorporating carousels and posts, creating series-based content, and maintaining authenticity in posts to boost engagement and follower growth.

Outlines

00:00

📈 Instagram Growth Strategies: Carousels and Posts

The speaker discusses the recent changes in Instagram's algorithm, highlighting that posts and carousels are receiving more reach than before. They note that the rise of TikTok and Instagram's reels feature has shifted the focus, but now there's a resurgence of growth from posts and carousels. Carousels with music can appear on the reels feed, offering creators additional reach. The speaker shares their own experience of growing an Instagram page to over 200,000 followers and helping others achieve similar success. They emphasize that focusing solely on reels might not be as effective and suggest experimenting with posts and carousels to expand reach.

05:01

🔍 The Power of Series-Based Content on Instagram

The second paragraph delves into the effectiveness of series-based content, where creators post daily or periodically on a specific theme, drawing viewers back for consistent updates. This method increases viewer investment and can lead to binge-watching of past content. The speaker provides examples of personal brands and faceless pages that have successfully used this strategy, such as documenting a journey or providing niche-specific tips. They encourage creators to consider this approach to build a loyal following and increase engagement, even suggesting a 30-day challenge as a starting point.

📌 Hashtags' Diminishing Role in Instagram Growth

In the third paragraph, the speaker addresses the diminishing importance of hashtags for Instagram growth. They advise using a few relevant hashtags to target an audience but warn against overuse, which can be perceived as spammy. The speaker mentions that even the CEO of Instagram has stated that hashtags do not significantly impact reach. They recommend focusing on creating high-quality content rather than relying on hashtags for growth.

🌟 The Rise of Authenticity in Social Media Content

The final paragraph emphasizes the growing value of authenticity in social media content. The speaker notes that personal brands that are genuine and less polished are gaining traction, as they resonate with audiences who seek real connections. They suggest that creators should focus on being authentic, speaking naturally, and creating content that comes from a place of sincerity. This approach, they argue, can lead to a more loyal and engaged following over time.

Keywords

💡Instagram Algorithm

The Instagram Algorithm refers to the set of rules or processes that Instagram uses to display content in users' feeds. In the video, the speaker discusses how changes in this algorithm have affected the visibility and reach of posts, carousels, and reels, impacting how users grow their Instagram pages. The algorithm favors certain types of content, which the speaker aims to exploit for growth.

💡Reach

Reach, in the context of social media, is the number of people who see a particular post or content. The video highlights the importance of increasing reach, as it is a key metric for growing an Instagram page. The speaker mentions that carousels and posts are currently getting more reach than before, which can help in expanding the audience for a page.

💡Carousels

Carousels on Instagram are a feature that allows users to post multiple images or videos in a single post. The video script mentions that carousels, especially those with music, are getting more reach than before, and can appear on the reels feed, providing an opportunity for increased visibility and growth of a page.

💡Reels

Reels are short, entertaining video clips on Instagram, similar to TikTok. The video discusses how the rise of reels has influenced Instagram's algorithm, initially favoring this content type. However, the speaker notes a recent shift where posts and carousels are gaining more traction, suggesting a diversification in content strategy for growth.

💡Series-based Content

Series-based content refers to a sequence of related posts or videos that follow a theme or narrative. The video script provides examples of creators using series-based content, such as daily business tips, to build an audience and encourage consistent engagement. This strategy helps in retaining viewers and growing a following by creating a sense of investment in the content.

💡Authenticity

Authenticity in social media refers to the genuine and unfiltered presentation of oneself or one's content. The video emphasizes the importance of authenticity in personal branding, suggesting that followers are more likely to engage with and follow accounts that appear real and relatable. Authentic content is seen as more trustworthy and engaging.

💡Hashtags

Hashtags are metadata tags used on social media platforms to identify content and make it easily searchable. The video script mentions that the effectiveness of hashtags has diminished, and they are no longer a key factor in driving reach or growth on Instagram. The speaker advises against overusing hashtags, as it can appear spammy.

💡Explore Feed

The Explore Feed on Instagram is a section that suggests content to users based on their interests and activity. The video discusses how normal posts can gain more reach from the Explore Feed, suggesting that it is a valuable avenue for content discovery and growth, even if it's not as immediate as the reels feed.

💡Personal Brand

A personal brand refers to the image and identity that an individual projects on social media, often used to build a professional reputation and following. The video script uses personal brand as an example of how authenticity and series-based content can help in growing an Instagram page by creating a loyal fan base.

💡Faceless Pages

Faceless Pages are Instagram accounts that do not focus on a specific individual but rather on a brand or theme. The video script mentions that strategies effective for personal brands, such as series-based content, can also be applied to faceless pages to grow their following and increase engagement.

💡Growth Strategy

A growth strategy in the context of the video refers to a plan or set of tactics used to increase the number of followers or engagement on an Instagram page. The video provides insights into various strategies, such as leveraging carousels and series-based content, to exploit changes in the Instagram algorithm for growth.

Highlights

Instagram's algorithm has shifted favoring posts and carousels over reels.

Carousels with music can appear on the reels feed, increasing reach.

Normal posts are getting more reach from the explore feed.

The presenter has grown an Instagram page to over 200,000 followers.

Helped another account grow from 15,000 to over 500,000 followers.

Series-based content is becoming popular and engaging for audiences.

Invested content encourages viewers to follow along and binge-watch.

Hashtags are no longer a significant factor in Instagram's algorithm.

Authenticity in content creation is key to growing a loyal following.

Over-edited content can be off-putting; being genuine helps build trust.

Consistency in content posting helps in growing and retaining followers.

The rise of TikTok has influenced Instagram's algorithm changes.

Exploring different content formats like carousels and posts can boost growth.

The presenter suggests not focusing solely on reels for growth.

Instagram's changes can be challenging to keep up with, suggesting the need for adaptability.

The presenter offers weekly videos to help stay updated with social media trends.

Engagement through likes and subscriptions is encouraged for further valuable content.

Transcripts

over the past few years I've been

growing and helping people grow

Instagram pages and recently I've

noticed quite a big difference in

Instagram's algorithm and what they

favor the people that have noticed this

are taking advantage of it and are

blowing up their Pages while the people

that have not noticed this are

struggling to barely break 1,000 views

if that is you then keep watching this

video as in this video I'm going to be

breaking down what these changes are and

how we can exploit them so we can blow

up our own Pages however if you are here

for a little quick tip or a little Quick

Fix like what hashtags to use then this

is not the video for you as this isn't

actually going to help you grow I'm

going to be showing you guys some of the

things that are going to help you grow

your page and just so you know that I'm

not some random guy on YouTube teaching

you how to grow your Instagram page here

is one of my pages that I've grown over

200,000 followers and I've also helped

this guy go from 15,000 followers to

over 200,000 followers and now over

500,000 followers so the first shift and

this is probably the biggest shift that

I've noticed recently and that is that

posts and carousels are getting a lot

more reach than they used to since the

rise of Tik Tok and Instagram releasing

their reals feature Instagram growth has

been all about reals however recently

I've noticed that a lot of growth on a

lot of good pages is coming from their

posts and their carousels rather than

their reals now don't get me wrong reals

are still great and they're going to

help you to blow up your page but adding

in some carousels and some post here and

there can really help you expand your

reach and there's a few different

factors why carousels and post are doing

a lot better now and a large factor for

why carousels are doing so well is

because at the minute carousels with

music on them can come up on the real

feed I'm actually quite curious to know

if any of you guys have seen this if

youve been scrolling Instagram you've

seen this on your real feed let me know

in the comments or if you haven't let me

know in the comments but if you haven't

seen this and you have no idea what I'm

talking about don't worry I'll pop up an

example on

screen but this works similarly to the

way that Tik Tok introduced their posts

on Tik Tok where it's like on the real

feed like normal on Tik Tok it would be

and then you can scroll across the

photos and it has some music on it that

is kind of how this is working there is

no option to do this on Instagram at the

minute it is just happening

automatically if you post a carouser

with music it has the chance to be shown

on the reals feed this is given creators

with both personal Brands and even

faceless Pages tons of extra reach with

their Pages were putting in less effort

because posts obviously are easier to

make than reals and for this reason

you're likely seeing a lot more

carousels a lot more posts of music and

these type of things doing well on

Instagram at the minute and even with

normal posts while I don't believe that

a one picture post can be shown on the

real feed they are tending to get a lot

more reach from the explore feed I've

seen a load of posts go viral recently

even with my own Pages a lot of my

growth over the past few months has come

from Posts and not from reals so if you

have been growing on Instagram and only

focus in Tunnel Vision on reals and it

is not really working maybe it's time to

try posting some carousels and try

posting some posts to your personal

brand or your theme page to see if that

can help give you that boost that you

are looking for the second shift that I

seen is the rise of series- based

content you may have seen a lot of

people doing things such as day one of

giving you business tips every single

day something like this for example this

is doing really well on Instagram right

now this is working well because people

are invested in that content and they're

going to want to come back every day to

watch your videos so if someone watches

one of your videos and then they get

invested in it they're going to go back

and watch your content and they might

even go down and watch your past videos

you know they randomly scroll onto day

30 and they want to see what this

Journey's been about they might scroll

down watch day one and they're

essentially going to Bing your content

they're going to be watching day one day

two and then they're going to want to

follow along with your journey and what

you are doing and once again this isn't

something that just works for personal

Brands is also something that I've seen

work really well for faceless pages so

just to show you guys some examples

quickly on my laptop here I have a

Creator this guy's been blowing up

recently and as you can see he's been

doing day 198 he's been doing it for

loads of days clearly some of them are

posts as you can see this is a post some

of them are reals the majority are reals

but he's just basically documenting his

journey to whatever I'm not sure exactly

what it is I think it's about business

he's just documenting his journey J and

people are following along for that

Journey which is then obviously building

him a really loyal fan base that are

going to come and support his content

while also helping him to stay

consistent you know because he doesn't

want to let people down that he's

showing every single day and whatever so

this is working really great as you can

see this post got 127,000 likes and as

you guys can see he has gained 181,000

followers in 198 days and this has

brought him a lot of money for his

businesses and then here's an example of

faceless Pages doing it so this is

something I believe people should take

more advantage of because I haven't seen

many people in the faceless space taking

advantage of this but as you can see

I've been following this page for quite

a while entrepreneurs on IG and

basically they're just posting

entrepreneur type clips and content and

then as you can see on their reals here

day 71 of posting content for

entrepreneurs on IG as you can see their

profile picture day 771 it's sticking to

The Branding and this is really good

because like I say it's going to tell

people what your content is about so as

soon as someone Scrolls onto here and

they read that they're going to know

what the content is about and then they

might go on their page and like look at

their other posts if they like this post

and then because of that they're gaining

a lot of followers even sometimes with

less views they'll be gaining more

followers because the people that are

going to come across their videos are

going to know what they're going to get

if they follow therefore making them

more likely to follow so this is

something that a lot of you guys can try

and you don't have to document your

whole journey of your creator like like

Mino here you could literally just maybe

already creating one there you could

literally do a 30-day challenge of

30-day challenge of giving you business

tips of as your Niche or maybe talk

about trading 30-day challenge of giving

you trading tips and it's going to help

you to blow up your page massively the

third thing that I wanted to go ahead

and cover is hashtags now this one isn't

going to take too long cuz simply

hashtags just don't really matter

anymore you can use a couple of hashtags

if you want to to try and help Target a

certain audience but I would say be

careful because if you use too many it

can be seen as spammy and even the CEO

of Instagram himself has said that

hashtags don't really matter that much

anymore it's still good to add hashtags

to your photos and your videos but they

aren't a Magic Bullet and please don't

add 50 hashtags to everything you post

nobody wants to see that and it doesn't

actually help you reach more people so

really don't try and put too much time

and effort into them and don't just

think it's a quick fix really try make

your videos and your content better and

that is going to be the best way for you

to see growth with your page then the

fourth shift I have noticed recently is

something that isn't just on Instagram

is across all social media and that is

authenticity social media can be a place

that is really fake it gives people a

really FSE perception of what someone's

life is like a lot of the personal

brands that you see blowing up recently

have been people that are just being

authentic they're making content it's

not too over edited and they're just

really talking with you trying to give

you some advice and it's coming from a

genuine Place most of the time and

people can sort of sense this and

therefore they're going to go ahead and

follow you so although this one is more

of personal Brands if you have been

creating content and you're just pumping

out content and you're not really

thinking too much about it try and put a

little bit more thought into it and try

and come across a little bit more

authentic with your content and just

speak like you would speak to your

friend and if you do this over a long

enough period of time I'm sure that

you're going to see a good increase in

views and you're also going to have more

of a real following that actually like

you for you and they want to see your

content not just the tips you're talking

about or whatever it may be Instagram

has been changing a lot recently and it

can be hard to keep up with all of these

changes so if you want weekly videos to

help you grow and monetize your social

media to help you stay on top of your

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