How to Write Killer 🤫 YouTube TITLES, DESCRIPTION, and TAGS in 2024

Summary

This video script offers a comprehensive guide for YouTubers to optimize their video titles, descriptions, and tags for better visibility and engagement. It emphasizes the importance of crafting concise, emotive titles under 64 characters to capture viewers' attention. The script also outlines a two-step process for generating effective titles using AI and refining them for accuracy. Additionally, it provides tips for writing descriptions that are both SEO-friendly and engaging, with a focus on using keywords naturally. The video also debunks myths about the significance of tags and suggests using tools like TubeBuddy or VidIQ for inspiration. Lastly, it stresses that while SEO is crucial, creating engaging content and optimizing thumbnails are equally important for video success on YouTube.

Takeaways

• 🔍 YouTube's algorithm relies heavily on the video's title, description, and tags to understand its content and to recommend it to the right audience.
• 🏷️ Effective use of titles, descriptions, and tags can significantly increase the chances of a video going viral and reaching a broader audience.
• 📝 New YouTubers often misuse these elements by placing keywords in the wrong sections, which can hinder channel growth.
• 👀 The title is crucial as it's the first thing viewers see along with the thumbnail, and it greatly influences whether they choose to watch the video.
• 🚫 Avoid overly long titles that exceed 64 characters, as they may get cut off in search results and suggested sections, reducing visibility.
• 🎯 Craft titles that evoke basic human emotions like excitement, shock, fear, anger, or urgency to entice viewers to click.
• 🤖 Utilize AI tools like Bing chat with Chat GPT to generate clickable titles, but remember to refine them for accuracy and appeal.
• ✂️ Edit and refine AI-generated titles to ensure they accurately represent the video's content and are optimized for both viewers and the algorithm.
• 📖 Descriptions are important for SEO, and YouTube suggests placing keywords at the beginning to help videos rank higher in search results.
• 📎 Avoid common mistakes in descriptions such as unprofessional formatting, improper tags, and strict adherence to rules that don't adapt to the content's needs.
• 🏷️ While tags play a smaller role in video ranking according to YouTube, it's still beneficial to include them for misspellings and to cover all SEO bases.

Q & A

What are the three key factors that the YouTube algorithm uses to understand a video's content?

The three key factors are the title, description, and tags.

How can effectively using title, description, and tags impact a YouTube video's performance?

Using them effectively can help reach the right audience, potentially leading to more views and increased chances of going viral.

Why is it important to keep YouTube video titles under 64 characters?

To capture viewers' attention quickly due to the short attention span in 2024, and to ensure the title is not cut off in the suggested section.

What role do emotions play in crafting effective YouTube video titles?

Emotions can be used to encourage clicks by tapping into basic human emotions such as excitement, shock, fear, anger, or urgency.

How can Chat GPT be utilized to generate clickable YouTube video titles?

By explaining the video's content to Chat GPT, it can suggest various clickable titles that are optimized for both viewers and the algorithm.

What are the three tips provided by YouTube for writing effective video titles?

1) Be accurate and represent the video well. 2) Keep it short and put important words near the beginning. 3) Save episode numbers and branding for the end.

How does the description of a YouTube video contribute to its discoverability?

A well-written description with keywords can help viewers find the video more easily through search, thus improving its discoverability.

What are the common mistakes to avoid when writing YouTube video descriptions?

Mistakes include unprofessional descriptions, improper tags, and following strict rules without customization.

Why is it recommended to divide the YouTube video description into four parts?

Dividing the description helps in structuring it effectively for SEO, engagement, and providing extra information to connect with the audience.

How do tags affect the ranking of a YouTube video according to the platform's guidelines?

YouTube suggests that tags have a very small role in video ranking and are mainly for misspellings, with title, thumbnail, and description being much more important.

What additional metrics does YouTube consider for video ranking aside from SEO?

YouTube considers Click-Through Rate (CTR), average view duration, and retention as key metrics for ranking videos.

Outlines

00:00

🔍 Optimizing YouTube Video Titles for Visibility

This paragraph emphasizes the importance of video titles, descriptions, and tags in the YouTube algorithm. It points out common mistakes by new YouTubers and introduces a two-step formula using AI to create effective titles. The speaker suggests keeping titles under 64 characters to capture viewers' attention and to ensure visibility in the suggested section. The paragraph also discusses the emotional impact of titles and how to leverage basic human emotions to encourage clicks. The first step of the formula involves using the Bing chat app to generate clickable titles based on the video's content.

05:02

📝 Crafting Accurate and Clickable YouTube Titles

The second paragraph focuses on refining video titles for accuracy and viewer engagement. It references YouTube's official tips for creating titles that accurately represent the video content. The speaker advises placing important keywords at the beginning of the title and using emojis carefully. The paragraph also hints at a special offer for viewers who watch the entire video, which involves a method to check the clickability of thumbnails and titles before uploading to YouTube.

10:03

📈 Enhancing YouTube Video SEO with Effective Descriptions

Paragraph three delves into the role of video descriptions in SEO and viewer engagement. It outlines common mistakes, such as unprofessional descriptions and improper tags, which can lead to YouTube strikes. The speaker then provides a structured approach to writing descriptions, dividing them into four parts: a short introduction with keywords, a call to action, a long introduction for further SEO, and extra information for viewer connection. The paragraph stresses the importance of natural language and uniformity in descriptions for better ranking and viewer retention.

15:07

🏷️ Understanding the Role of Tags in YouTube SEO

The final paragraph addresses the misconceptions about the importance of tags in YouTube SEO. It clarifies that while tags play a minor role according to YouTube, they should still be used effectively. The speaker shares personal strategies for manually searching and adding relevant tags, as well as using tools like TubeBuddy or VidIQ for inspiration. The paragraph concludes with a reminder that SEO is just one aspect of video ranking, and other factors like click-through rate (CTR), watch time, and content engagement are crucial for success on the platform.

Keywords

💡YouTube Algorithm

The YouTube Algorithm refers to the set of rules and processes that YouTube uses to rank and recommend videos to its users. In the video, it is emphasized that the algorithm relies heavily on the title, description, and tags to understand the content of a video. The video suggests that optimizing these elements can significantly impact a video's visibility and potential to go viral. For instance, the video mentions that the title should be under 64 characters to capture the viewer's attention and fit well in the YouTube's suggested section.

💡Title Optimization

Title optimization is the practice of crafting a video title that is both appealing to viewers and effective for search engine optimization (SEO). The video explains that a good title should be concise, ideally under 64 characters, and should evoke emotions to entice viewers to click. It also suggests using Chat GPT for generating clickable titles, demonstrating the title's importance in attracting viewers and influencing the video's performance on YouTube.

💡Description

In the context of the video, a description is the textual content that accompanies a YouTube video and provides information about its content. The video highlights the importance of using keywords in the description to improve searchability and suggests structuring it into four parts: a short introduction with keywords, a call to action, a long introduction with more keywords, and extra information. The video stresses the role of the description in helping the video reach the right audience and increase views.

💡Tags

Tags are keywords associated with a video that help categorize and describe its content. According to the video, while tags play a smaller role in YouTube's ranking compared to titles, thumbnails, and descriptions, they are still important for covering misspellings and should be used effectively. The video advises using relevant keyword phrases and suggests tools like TubeBuddy or VidIQ to find tags used by successful creators.

💡Click-through Rate (CTR)

CTR is a metric that measures the number of times users click on a link or thumbnail divided by the number of times they view it. The video explains that a high CTR is crucial for a video's ranking on YouTube. It implies that even with good SEO, if a video has a low CTR, it may not perform well on the platform, emphasizing the importance of creating engaging titles and thumbnails.

💡Watch Time

Watch Time is a YouTube metric that measures the total amount of time viewers spend watching videos. The video points out that YouTube considers watch time as a key factor in ranking videos, suggesting that videos with longer watch times are more likely to be recommended to users. This underscores the importance of creating engaging content that keeps viewers watching.

💡Chat GPT

Chat GPT is an AI language model mentioned in the video as a tool for generating video titles. The video suggests using Chat GPT to create clickable and engaging titles, indicating its utility in the content creation process. It shows how Chat GPT can be instructed to generate titles under certain character limits or with specific themes, highlighting the role of AI in enhancing video SEO.

💡Thumbnail

A thumbnail is the small image that represents a YouTube video and is crucial in attracting viewers to click on the video. The video discusses the importance of thumbnails in conjunction with titles for click-through rates and suggests using the Bing app with Chat GPT to check the effectiveness of a thumbnail and title combination before uploading the video.

💡SEO (Search Engine Optimization)

SEO in the context of YouTube refers to the process of optimizing video elements like titles, descriptions, and tags to improve their visibility in YouTube's search results. The video provides detailed advice on SEO, including the strategic use of keywords and the structure of the video description, to help videos rank higher and reach the right audience.

💡Engagement

Engagement on YouTube refers to user interactions with videos, such as likes, comments, and shares. The video implies that high engagement signals to the algorithm that the content is valuable, which can lead to higher rankings. It suggests that creating engaging content is key to improving a video's performance on the platform.

Highlights

Title, description, and tags are crucial for YouTube algorithm understanding and viral potential.

New YouTubers often misuse keywords across title, description, and tags, hindering channel growth.

Titles are the first impression and should be optimized for both viewers and the algorithm.

Keeping titles under 64 characters is recommended for visibility and viewer attention.

Titles should evoke emotions like excitement, shock, fear, anger, or urgency to entice clicks.

A two-step formula using AI is introduced to generate and refine video titles.

Bing chat app with enabled Chat GPT can suggest clickable titles for videos.

Titles should be accurate, representing the video content to avoid viewer drop-off.

YouTube suggests placing keywords at the beginning of the description for better discoverability.

Descriptions should be divided into four parts: short introduction, CTA, long introduction, and extra information.

CTR and watch time are critical metrics for video ranking, not just SEO.

Tags play a minimal role in video ranking according to YouTube's official stance.

Engaging content is key to success, as it influences CTR and watch time.

A tool within the Bing app can predict the clickability of thumbnails and titles.

The video concludes with a gift for viewers, a method to check thumbnail and title effectiveness pre-upload.

Transcripts

you know that title description and tags are  three factors on which the YouTube algorithm  

understands what your video is about and your  title description and tags decide whether your  

video will go viral or not so if you use them  effectively you can easily reach the Right  

audience and get more views very fast but new  YouTubers do not know how to write and use them  

in the correct way they put keywords in tags  that should go in the title and put keywords  

in the title that should go in the description  and so on which prevents their YouTube channel  

from growing in this video I am going to tell  you how big YouTubers write their videos title  

description and tags and how to do a perfect  SEO of your YouTube video and where you can  

find the best title description and tags and how  to write them in the perfect way and go viral on  

YouTube fast let's start with the title okay if  there is one important factor among these three  

that is the title it is because the title is the  first important thing viewers see along with the  

thumbnail and based on that they decide whether  to watch the video or not so it is essential  

to have titles that are optimized for both the  YouTube algorithm and human viewers many people  

think that since YouTube allows 100 characters  in the title they must use them all and end up  

adding keywords without any reason that's not  what you should do try to keep the title under  

64 characters in most cases I'm saying this for  two reasons firstly it's 2024 and the average  

viewer's attention span has significantly uced  when viewers scroll through YouTube they don't  

have much time to read every title and thumbnail  they just glance at it and if they feel the video  

is worth watching they click so it's essential to  have a short title that captures viewers attention  

secondly if the title exceeds 64 characters like  70 75 80 it will get cut off from the end and in  

the suggested section titles get cut off after  40 50 words that's why YouTubers like Mr Beast  

always keep their titles under 50 characters to  make them easily visible on every traffic source  

of course you don't have to be so extreme but try  to keep the title under 64 characters and if it  

exceeds that make sure to have the main words at  the beginning so viewers can at least see them  

the second tip is to play with viewers emotions  remember I said that titles are not just for the  

algorithm but also for humans that's why it's  a good idea to include phrases that evoke basic  

human emotions like excitement shock fear anger  or urgency for example if I'm making a tips video  

about something let's say five tips to get more  views to add excitement I can use phrases like  

instant results or this always works if I want  to create urgency I can write don't miss this  

to create fear I can write do this or never grow  on YouTube so this way you can tap into viewers  

emotions to encourage them to click don't think  that just adding keywords in the title will do  

the trick titles are as important as thumbnails  and grabbing viewers attention and getting them  

to click so I will give you the two step formula  with the help of AI so that it will get you more  

views half of the work will be done in step one  but if you watch step two it will benefit you so  

don't miss it because I am going to tell you how  to get the best titles from chat GPT 4 for free  

because chat GPT 3.5 is useless for titles let's  start with the first step generating a title in  

this step basically what you have to do is go to  Play Store if you have Android and if you have  

iPhone go to app store then write Bing chat and  download this app after download now open Bing app  

and sign in and remember that you have to enable  chat GPT for button because it provides chat GPT  

totally free then what you have to do is explain  to chat GPT what your whole video is about so it  

will suggest a clickable title for this video for  example suppose your video is about how to grow on  

YouTube if someone is an experienced Creator then  he already has four to five amazing titles in his  

head but if you are a new Creator then thinking  about a new title will be really difficult so now  

I'll tell chat GPT that I'm making a YouTube  video on how to grow on YouTube suggest me 10  

clickable titles for this video then press enter  and instantly you'll get amazing clickable titles  

like The Ultimate Guide to YouTube growth in 2024  tips tricks and secrets from Top creators seven  

mistakes you're making on YouTube and how to  fix them and more like literally these are such  

titles that anyone will say they are written by  a professional YouTuber now if you want you can  

specify chat GPT with certain rules for example if  you're a shorts Creator and you want your titles  

to be under 40 characters you can ask chat GPT to  suggest a title under 40 characters and instantly  

it will suggest you titles under 40 characters  literally chat GPT gets extremely creative if  

you put more creativity in it then you will get  more creative titles now in step one you found  

the title but the question is should we use that  title or not this brings us to step two altering  

the title so the titles chat GPT has told you you  can use those titles but those titles still have  

some things missing which makes it a good title  if you go to YouTube's official help page then  

you'll find these three tips that YouTube itself  has given you for writing a title starting with  

tip number one be accurate make sure your title  accurately represents the video if not viewers  

may stop watching which can impact discoverability  basically you'll have to select such a title that  

explains really well what your video is about so  aim to keep it short and put the most important  

words near the beginning save episode numbers and  branding for the end basically I said that put  

your title keywords in the start for this it might  have multiple reasons for example if someone is  

just scrolling on YouTube it's not necessary that  he might read your whole title for this case he  

might only focus on the title's few words and on  that basis his brain decides whether he will watch  

your video or not you also have to use emojis  but carefully on a final note chati GPT is not  

always perfect because at the end of the day it's  artificial intelligence but it is very helpful  

to suggest best things for you now go to the  description but before going to the description  

if you watch the video till now then I have the  best gift for you in the last of the video the  

gift is I can tell you that how you can know if  your thumbnail and title will become clickable or  

not and also what you need to change to make your  thumbnail and title clickable on YouTube before  

uploading your video I know everyone is wandering  and wants to know before uploading his video if  

his thumbnail and title become clickable or not  so I will tell you at the end of the video so  

watch till the end because it is very beneficial  just for you to watch the full video now again go  

to description some time ago According to some  reports 500 plus videos are uploaded on YouTube  

Every Minute meaning everyone is uploading videos  on YouTube but you know not everyone is growing I  

know why having the best content is one thing to  make you grow but what happens if it doesn't reach  

the Right audience then what is the point of that  best content and your best content is useless for  

YouTube this is because of a really big reason  three big mistakes happening in the description  

that your video is not going to the Right audience  so watch this video without skipping it because I  

will tell you what these mistakes are and how  you can write a good description to make your  

video go to the Right audience Rank and also get  more views so let's start I know some people think  

that description is useful While others think  putting a good description is useless so I won't  

give my personal opinion here I'll tell you what  YouTube says about this let's go to YouTube Studio  

then in video details then go to description  box see there's a question symbol and if you  

click on it you can see that YouTube says writing  descriptions with keywords can help viewers find  

your videos more easily through search YouTube  also suggests placing keywords at the beginning  

of the description so you understand descriptions  are very important to rank your video on search or  

even to make your videos viral now three biggest  mistakes while writing a description mistake  

number one unprofessional description for example  this is a screenshot of my YouTube video you can  

see how much uniformity is in my description if  I would write this another way then it would look  

so unprofessional but many YouTubers even with  million subscribers do the same thing it doesn't  

affect anything much but it affects their brand  text is one thing but punctuations uniformity and  

grammatical errors don't do these things still by  doing this it will only affect your brand but if  

you do this second mistake then YouTube can even  give you a strike mistake number two improper tags  

what happens is some people just go on rapid  tags or some similar website and copy the tags  

and paste them in their description but this is  against YouTube's policy and you can even get a  

community guideline strike so don't make this  mistake now let's talk about the right way to  

write a description in your YouTube videos we  will have to divide our description into four  

parts part number one short introduction according  to YouTube the beginning part of the video is the  

most important part for ranking your video and  people can see this part without clicking on  

show more hence for ranking our video we want to  use keywords in our description but in a natural  

and userfriendly language now the first step is  deciding the main keywords you have to use tags  

in such a way that the description may be SEO  friendly and clicky now you have to naturally  

insert the three tags in the description now our  short introduction will be ready and this is so  

much important that the 70% of the SEO will  be done by these two steps now before talking  

about the last 30% of the SEO let's talk about  the second part of the description part number  

two CTA call to attention attention promote  your videos for free since we have already  

introduced our video in the beginning in a short  introduction and below that you can use it as CTA  

for increasing your views but how personally  I just give my video links in it and they get  

promoted for free but just be careful about one  thing in this if you've made a video about how  

to start a YouTube channel then try to put the  links of videos related to the video such as best  

ideas to start a YouTube channel Etc it's simply  that if people came to watch a video about how to  

start a YouTube channel then they might also be  interested in the best ideas to start a YouTube  

channel now this is how you get free views in  this part you can also promote your Instagram  

Telegram and other social media platforms now  it's time for doing the last 30% of the SEO so  

come let's do it suppose you've made a video about  GTA but it ranks by searching Minecraft think for  

yourself would you get even 1% benefit from this  absolutely not rather it will make your CTR low  

that's why it's really important that your videos  don't only rank but ranks according to the right  

keywords so by doing the maximum SEO in the short  introduction let's move on to part number three  

long introduction now we have to do two main steps  in Long introduction we have to use the same three  

keywords and write them in a different language  in paragraph form again you have to insert more  

tags or keywords according to the same three  tags don't make it seem that you've put them  

forcefully remember you have to use natural  language in the long and short introduction  

try to repeat the main tags about five to six  times then the other keywords can be used one  

or two times by doing this the maximum part of  your SEO is done but the question is by doing  

all this will your videos even Rank and now this  time the answer answer is yes it will rank but  

after understanding the mistake three if you'll go  without understanding the third mistake you won't  

even get views okay I will tell you mistake number  three but you might be thinking that I divided the  

description into four parts but told only three  parts what is that fourth part part number four  

extra information with this you can make better  connections with people for example you can write  

anything about your channel answer questions in  Q and A format write your business email or use  

the section to insert timestamps but focus on one  thing make uniformity in all these four parts if  

you want you can insert dashes think about what  you want to do but remember about uniformity now  

let's talk about mistake number three following  strict rules it's simple if you exactly start  

copying me or other YouTubers then you will not  get any views or even your channel will become  

dead so you will have to make your own customized  description experiment yourself sometimes put the  

The Links of the videos on the top or Instagram  links and adapt accordingly in short focus on the  

Logics and strategy will happen by itself meaning  if we write the description using our brain and  

don't make any of these mistakes then our video  will rank of course yes and how long it will rank  

depends on how much people will click on it the  more the CTR and watch time the better the ranking  

of your video now let's talk about tags most small  YouTube tips channels say that to focus too much  

on tags which may need new YouTubers to think that  tags are very important for getting views but this  

is absolutely wrong and the truth is tags do not  matter much I am not just giving my opinion to you  

but if you go to the YouTube video tag section you  can see here YouTube says that tags are just for  

misspells according to YouTube tags have a very  small role in a video's ranking YouTube itself  

says that just the video's title thumbnail and  description are much more important than tags so  

YouTube is clearly saying not to focus Fus on  tags even if tags play a 0.5% role that's why  

it's still a good idea to add them so now I will  explain how to write the best tags in your videos  

there are many ways to do this I always manually  search and add tags to my videos I look for  

keyword phrases related to the video's topic so  if you find it challenging you can use tubebuddy  

or vid IQ to see what tags other popular creators  in your Niche are using in similar topics and you  

can use them by changing some words in your videos  okay now that we have learned how to optimize our  

videos the question is will doing all these things  start getting you views the answer is both yes  

or no best and proper SEO will help to make your  video rank but it's not the only Factor YouTube's  

main goal is to keep viewers on its platform so  it considers other metrics like CTR average view  

duration and retention to rank videos If a video  has a low CTR of 2% and poor watch time even the  

best SEO won't help so focus on the right things  like title thumbnail and most important making  

engaging content improving these things will  lead you to success I know you are waiting for  

the gift so let's start go to the Bing app and  just copy your title whatever title you made  

for your video and attach a thumbnail and right  here tell me if the thumbnail and title I gave  

you will become clickable or not on YouTube like  I check my thumbnail and title it says that my  

thumbnail and title are best and quite clickable  meaning this title and thumbnail are good you  

know it says the truth because this video that  I uploaded is actually performing well I again  

asked it to tell me that this thumbnail and title  is clickable or not and this time my thumbnail and  

title were not more clickable it started giving me  suggestions on how I can make the best thumbnail  

and title and make it more clickable you know the  thumbnail and title I checked this time were not  

actually performing well on my video so chat gp4  is exactly 100% right by using this thumbnail and  

title checking technique I got really very helped  from it and you can also now if you want to get  

the best ideas for your YouTube channel then watch  the Right video or if you want to know which Niche  

and countries are profitable for YouTube and have  a high CPM rate then watch the left video if you  

like today's video like subscribe and leave a  good comment okay we will meet in another video