This is exactly how I'm starting my new design agency (Day 1)

Summary

In this video, the creator embarks on a journey to scale a new branding agency, 'Non-Stop', while traveling, starting in Dubai. The series aims to document the process of turning a passion for design into a full-time career, with transparency on the wins and failures. The goal is to reach a monthly income of 10 to 20K in 3 to 6 months. The agency focuses on branding for influencers, offering a streamlined client portal for communication and project updates. The website features a video sales letter, social proof, and a 5-day email course to create demand, with an emphasis on overcoming common branding challenges for influencers.

Takeaways

• 🌐 The speaker is launching a new branding agency called 'Non-Stop' with a focus on branding for influencers, while traveling the world.
• 🗓️ The speaker plans to document the growth of the agency over 3 to 6 months, aiming to reach a monthly income of 10 to 20K.
• 🔍 The series will showcase the transparent journey, including wins, failures, and problem-solving, to help others pursue their passion as a full-time career.
• 🛫 The speaker is starting the journey in Dubai, emphasizing the importance of working hard and being adaptable to changes in the industry.
• 💡 The brand's target audience is influencers looking to monetize their audience and create visually competitive products and services.
• 💼 The speaker highlights the importance of having a clear vision, authentic values, and a strategy to give the audience a reason to support the brand.
• 📈 The website features a video sales letter to act as a sales call without the need for potential clients to call, saving time for both parties.
• 📝 The client portal in Notion is introduced to streamline communication, payments, and project updates, providing transparency to the clients.
• 🌟 Social proof in the form of testimonials and case studies is emphasized to build trust and credibility with potential clients.
• 🔗 The speaker plans to reach out to past prospects and offer discounted services to build the portfolio and gain more case studies.

Q & A

What is the main focus of the new branding agency being launched in the video?

The main focus of the new branding agency is to help influencers monetize their audience and maximize their impact by turning their ideas into visually competitive products and services.

What is the expected timeline for the agency to start making a significant income as mentioned in the video?

The video suggests that it will take at least 3 to 6 months to scale the agency to a point where it's making approximately $10,000 to $20,000 a month.

Why does the video emphasize the importance of documenting the growth of the agency?

The video emphasizes documenting the growth of the agency to provide complete transparency, showcasing both the wins and failures, which can be educational and inspirational for viewers who are interested in pursuing a similar path.

What is the significance of the video sales letter in the context of the agency's operations?

The video sales letter acts as a sales call without the need for a potential client to actually call, saving time for both parties and serving as a persuasive tool to convert viewers into clients.

How does the agency plan to handle the work load as it scales up?

Initially, the founder will be fulfilling all the work. As the agency grows, the plan is to expand the team by working with other designers on projects.

What is the strategy behind the 'three spots left this month' message on the website?

The 'three spots left this month' message is a strategy to create a sense of urgency and demand, which not only motivates potential clients to act quickly but also reflects the realistic capacity of the founder at the start.

Why does the founder mention his personal journey and experience with design in the video?

The founder mentions his personal journey to establish credibility, share his passion for design, and to inspire viewers by demonstrating the potential for a successful career in design.

What is the purpose of the notion client portal showcased in the video?

The notion client portal is designed to streamline communication, provide transparency on project progress, and manage client interactions, making the collaboration process more efficient and client-friendly.

How does the founder plan to overcome the challenge of getting initial clients for the agency?

The founder plans to reach out to previous prospects and offer them reduced packages or even free work to build the portfolio and case studies, which will help attract more clients in the future.

What is the role of the 5-day email video course mentioned in the video?

The 5-day email video course is a strategy to create demand and capture the interest of potential clients. It provides valuable content to influencers and positions the agency as a thought leader in the industry.