the ONLY agency worth starting in 2024

Summary

This video script details the journey of starting an online business, focusing on the SMMA model. It highlights the importance of learning skills like Facebook ads and personal branding to attract local businesses and scale up. The speaker shares their experience in the basketball training niche, emphasizing the adaptability of skills to different fields. The script discusses the lucrative potential of online course businesses, particularly in the 'make money online' space, and the role of a marketing agency in scaling these ventures. It concludes by advocating for the SMMA model as a long-term, scalable business strategy that provides a safety net due to the diverse skill set it develops.

Takeaways

• 😀 The speaker started their online business 4 years ago by learning Facebook ads and offering services to local businesses.
• 🏀 They initially made $100,000 by running Facebook ads for local basketball trainers, which was their first successful venture.
• 📈 The speaker transitioned from traditional SMMA to working with influencers and online course creators, leveraging their marketing skills.
• 💡 They emphasize that the agency model is still effective for long-term success due to the diverse skill set it develops.
• 💼 The speaker's role evolved to helping online course creators and influencers scale their businesses by managing their marketing efforts.
• 💰 The speaker charges an upfront fee for setting up marketing assets and then a percentage of the revenue generated from the clients' courses.
• 🔥 The potential to earn high income is highlighted, with the speaker mentioning earnings between $80,000 to $120,000 a month.
• 🚀 The speaker suggests that the skills acquired in this business model provide a safety net and the ability to generate income quickly.
• 📚 The script discusses the importance of creating high-quality content and offers to build trust and credibility with an audience before monetization.
• 🤝 The speaker promotes their services for those in the info product marketing space, offering to help them increase their wealth.

Q & A

What was the primary business model discussed in the script?

The primary business model discussed was the Social Media Marketing Agency (SMMA) model, which involves learning how to run Facebook ads and offering these services to local businesses for a monthly fee.

How did the speaker initially make money in the online business space?

The speaker initially made money by working with local basketball trainers, running their Facebook ads, and setting up high-level marketing strategies for them.

What is the significance of learning multiple skills in the context of the agency business model?

Learning multiple skills is significant because it sets up the individual for long-term success by adapting to various business environments and challenges, making them more versatile and valuable in the market.

How did the speaker transition from working with local businesses to online influencers?

The speaker transitioned by building a personal brand within the basketball training community, which allowed them to work with individuals who had large social media followings and were selling online courses, coaching, and apps.

What is the role of the 'face' in the online course business model?

The 'face' in the online course business model is typically the expert who creates educational content and builds an audience by showcasing their knowledge and credibility in their field.

Why are high ticket offers effective in the coaching and course selling business?

High ticket offers are effective because they provide a comprehensive program that includes detailed course content and hands-on support, which can potentially lead to significant financial success for the participants, justifying the high cost.

What is the speaker's current business model, and how does it differ from the traditional SMMA?

The speaker's current business model involves partnering with influencers who have an audience and selling high-value coaching and course programs. It differs from the traditional SMMA by focusing on a smaller number of clients with higher revenue potential and a revenue-sharing model rather than a fixed monthly fee.

How does the speaker justify charging a percentage of revenue for their services?

The speaker justifies charging a percentage of revenue by providing value through their marketing and sales expertise, which helps clients significantly increase their earnings, thus making the speaker's cut a fair return for their contribution.

What are the benefits of the speaker's current business model for long-term success?

The benefits include a higher potential for income without a ceiling, the ability to adapt and learn new skills, and the creation of a safety net that allows the speaker to generate income quickly even from scratch.

What advice does the speaker give to those looking to start a business in 2024?

The speaker suggests considering the info product marketing agency model, emphasizing that while there are easier options, this model sets up individuals for long-term success and scalability with no income ceiling.