I NEED to hire more!

Summary

In this video, the creator shares their journey of running a marketing agency focused on aesthetic clinics in the UK. With two years of experience, they discuss their challenges, growth, and current team structure. The creator highlights the importance of tracking progress, scaling responsibly, and investing in the right people to grow their business. They reflect on their journey from managing ads themselves to now focusing on hiring and expanding the team. The goal is to scale the business sustainably while maintaining strong client relationships, emphasizing transparency, and offering advice to others in similar positions.

Takeaways

• 😀 The speaker is documenting their journey in building a marketing agency for aesthetic clinics in the UK.
• 😀 They are creating a YouTube channel to track and share their progress, aiming to stay accountable and inspire others.
• 😀 They have been in business for over 2 years and have identified their niche, focusing on high-ticket aesthetic clinics.
• 😀 The speaker has expanded their team, including a video editor, videographer, and other freelancers, to support their clients.
• 😀 Scaling the business is a current focus, with 17 clients and a goal to reach 30K in revenue by June 2025.
• 😀 The speaker is focusing on building strong client relationships rather than volume, aiming for high retention and quality service.
• 😀 Hiring the right team is crucial for scaling, with the speaker currently hiring for appointment setters to handle growth.
• 😀 The speaker has been tracking various aspects of their life and business, including calories, sleep, and work metrics, which helps with efficiency and decision-making.
• 😀 Despite seeing qualified leads and opportunities, the speaker has been hesitant to take on new clients due to team capacity and fears of stretching resources too thin.
• 😀 Paid ads are performing well, but the speaker is cautious about increasing ad spend due to concerns about team capacity and potential client churn.
• 😀 The speaker is actively working on hiring, with a plan to onboard multiple new hires and ensure the team is properly trained to handle growth.

Q & A

What inspired you to start documenting your business journey on YouTube?

I’ve been documenting my journey on Instagram and other platforms, but I realized everything was scattered. I wanted to have a central place for updates, to stay accountable, and to offer motivation to others who might be on a similar journey.

How long have you been running your marketing agency, and what is your niche?

I’ve been in the marketing business for about two and a half years, and my niche is helping aesthetic clinics in the UK, especially focusing on high-ticket clinics.

What challenges did you face when you were scaling your business?

The biggest challenge has been managing the growth of the team while ensuring that we don’t overextend ourselves. I was also reluctant to hire more people, which delayed some of the scaling efforts.

Why is tracking your personal and business metrics important to you?

Tracking personal metrics like calories, sleep, steps, and business-related metrics helps me identify areas of improvement quickly. It shortens the feedback loop and allows me to make more informed decisions faster.

What’s the current state of your business, in terms of clients and revenue?

Currently, we have 17 clients. We’re seeing great retention with clients spending over 8K on average, and we’re on track to hit 20K this month. Our goal is to reach 30K by June, though I think it might be a conservative target.

What’s the primary reason you’re hesitant to take on more clients right now?

I’m hesitant to take on more clients because I don’t want to stretch my team too thin. We’ve been getting qualified leads, but I’m concerned that adding more clients will overwhelm the current team, which is a small group of four people.

What steps are you taking to scale your business and overcome these challenges?

I’ve started hiring more people to ensure we have enough capacity to handle the increased demand. I’m focusing on hiring two or three SDRs to expand the team without compromising quality. Additionally, I’ve realized I need to stop doing everything myself, like running ads, and delegate these tasks.

What role does client retention play in the success of your business?

Client retention is crucial for our business. Our clients have an increasing lifetime value, which shows that they’re happy with the service. Good retention ensures steady revenue and a long-term relationship with clients, which helps us grow sustainably.

What kind of team culture are you aiming to maintain as you scale?

I’m aiming to maintain a culture of close collaboration and strong client relationships. I want to build a team that values quality over quantity and works together to provide the best service possible to our clients.

What’s your approach to hiring new team members, and how are you handling the hiring process?

I’ve been interviewing a lot lately and building a talent pool. I aim to hire a few people at once to ensure we have the right team dynamic. I also want to make sure we have a solid training process in place before bringing on additional hires. I’m focusing on quality hires rather than rushing the process.