Steps On how to improve your match rate on Google Admob - increase match rate #josephtech #admob
Summary
TLDRThis video provides a detailed guide on how to improve the match rate for Google AdMob. The presenter explains common causes of low match rates, such as launching a new app or ad unit, and offers solutions like reviewing ad settings, optimizing ad placements, and targeting the right audience. Emphasis is placed on ensuring ads enhance user experience, using high-quality visuals, and staying updated with Google AdMob policies. The video aims to help developers maximize engagement and earnings by improving match rate efficiency.
Takeaways
- 📉 Low match rate often occurs with new apps or newly created ad units on Google Play Store.
- 🔄 Google typically takes about a week to analyze app traffic, after which the match rate should improve.
- ⚙️ Review your ad settings to ensure correct configurations with appropriate formats and sizes.
- 📊 Optimize ad placement within your app to improve effectiveness and avoid negative user experiences.
- 🚫 Avoid placing too many ads in your app, as it can negatively affect user engagement and match rate.
- 🎯 Use targeted ad segmentation based on user demographics, interests, and location to reach the most relevant audience.
- 🖼️ Ensure high-quality, engaging ad content with compelling visuals and clear copy to attract users.
- 📜 Regularly check for updates to Google AdMob policies and guidelines to ensure compliance and improve match rates.
- 🕒 It may take time to see improvements in match rate, so consistently monitor changes and their impact.
- 📞 If issues persist after following optimization steps, consider contacting Google AdMob support for assistance.
Q & A
What is 'match rate' in AdMob?
-Match rate refers to the percentage of ad requests that are successfully matched with ads to display. A higher match rate indicates more ads are being shown, while a low match rate means fewer ads are being served.
What can cause a low match rate in AdMob?
-A low match rate can be caused by several factors, such as launching a new app on the Play Store, creating a new ad unit, or incorrectly configured ad settings. It can also occur if Google is still assessing the app's traffic.
How long does it typically take for a match rate to improve for a new app?
-For a new app or ad unit, the match rate should normally stabilize and improve within a week after Google evaluates the app’s traffic.
What should you review to improve your AdMob match rate?
-To improve match rate, you should review and ensure your ad settings are correctly configured with appropriate ad formats and sizes. Also, check that ad units match the content and enhance the user experience.
How can optimizing ad placement improve match rate?
-Optimizing ad placement involves experimenting with different ad locations within your app to find the most effective positions. Ads should not interfere with user experience, and too many ads can negatively impact the match rate.
What role does targeting and segmentation play in improving match rate?
-Targeting and segmentation help reach the most relevant audience for your app. By defining user demographics, interests, and location, you can ensure that ads are more relevant, increasing engagement and improving match rate.
Why is ad content and creative important for match rate?
-Ad content and creativity are crucial because engaging, high-quality ads with compelling visuals and clear messaging attract user attention. Better engagement with ads can positively affect the match rate.
What should you avoid to prevent a low match rate?
-To avoid a low match rate, avoid placing too many ads in the app, and ensure that the ad placements do not disrupt the user experience. Poor ad configuration and irrelevant ad formats can also negatively impact match rate.
Why is it important to stay updated with Google’s ad policies?
-Staying updated with Google's ad policies ensures your app and ad content comply with the latest requirements. Non-compliance with policies can result in issues with ad serving and a decrease in match rate.
What should you do if you've followed all best practices but the match rate is still low?
-If the match rate remains low after following all best practices, you can contact AdMob support for further assistance in identifying any underlying issues that may be affecting the match rate.
Outlines
📊 Understanding and Improving Match Rate on Google AdMob
The speaker introduces the video and explains that they will be discussing how to improve the match rate on Google AdMob. The topic was prompted by a question from a viewer in Egypt. Match rate is important for ad revenue, and low match rates can occur when an app is new on the Play Store or when new ad units are created. Google checks app traffic in the first week, leading to temporary low match rates. The speaker emphasizes understanding the causes of low match rates and suggests that match rates should normalize within a week. This section also hints at solutions for improving match rates.
⚙️ Tips to Improve Ad Settings and Optimize Ad Placement
The speaker dives into methods for improving match rates, starting with reviewing ad settings. It's crucial to ensure ads are correctly configured with appropriate formats and sizes to avoid low match rates. Ads should match the content and user experience. Misplaced or excessive ads can negatively impact users and lower match rates. To avoid this, ads must be strategically placed within the app, ensuring they do not disrupt the user experience. The speaker warns against overcrowding the app with ads and suggests that experimenting with different placements can help optimize performance.
🎯 Targeting and Segmentation for Relevant Audiences
This section covers targeting and segmentation, which are key for reaching relevant audiences. Developers need to define the target audience for their app, such as VPN or game apps, and focus on users who will actively engage with those types of apps. Proper targeting ensures better engagement, which in turn increases the match rate. The speaker also recommends using user demographics, interests, and location data to improve ad relevance, making the ads more effective and aligned with user behavior. This enhances the app’s overall performance and match rate.
🎨 Importance of Ad Content, Creativity, and Google Policy Compliance
The speaker emphasizes the importance of high-quality, engaging ad creatives to attract user attention. Ads should have compelling visuals and clear copy, which can significantly improve user engagement and ultimately increase match rates. Additionally, developers should regularly check for updates to Google's ad policies to ensure compliance. Following these guidelines will help avoid issues and optimize app performance. Monitoring changes and making necessary adjustments over time will also help maintain a high match rate.
🛠 Final Advice and Encouragement for Developers
In the conclusion, the speaker summarizes key points on how to improve match rates: reviewing ad settings, optimizing ad placement, targeting relevant audiences, creating high-quality ads, and staying updated on Google policies. They remind viewers that improvements might take time but encourage them to monitor their progress. If issues persist, contacting support might help resolve them. The speaker ends with a call to action for viewers to ask questions in the comments and subscribe for more tutorials.
Mindmap
Keywords
💡Match rate
💡AdMob
💡New app
💡Ad placement
💡User experience
💡Ad unit
💡Google Play Store
💡Demographics
💡Ad content and creative
💡Google ad policy
Highlights
Introduction to improving match rate on Google AdMob.
Explanation of what causes low match rate: new app or newly created ad unit.
Google often checks app traffic, leading to low match rates, but it should normalize within a week.
Tip 1: Review ad settings to ensure proper configuration with correct ad formats and sizes.
Tip 2: Optimize ad placement to enhance user experience and avoid disturbing users.
Avoid placing too many ads, as it negatively impacts user experience and reduces match rate.
Tip 3: Target the relevant audience by defining settings that match the user demographics and interests.
Engagement and relevance can boost match rates; ensure the ad is suitable for the app’s target audience.
Utilize user demographics, interests, and location targeting to enhance ad relevance.
Tip 4: Ensure ad content and creatives are engaging and visually compelling.
High-quality visuals and clear ad copy are critical for attracting user attention.
Monitor the impact of changes regularly and understand that improvements may take time.
Check updated Google AdMob policies regularly to ensure compliance.
Following correct ad settings and targeting improves match rate and overall revenue.
Conclusion: Stay updated on policies, monitor performance, and ask for help if issues persist.
Transcripts
yo what's up guys just again so um in
this video I'll be showing you a lot
about matching rate so how to improve
match rate on gole admob so a lot of
people have been asking me this question
um that's why I I I want to do this
video so somebody from Egypt asked me
this question how he or she can how it
can improve his match rate so in this
video I just give you much explanation
uh I be showing you the I will just
explain everything on on how you can
improve your match rate because uh that
is very important in your admob so um
number one thing is that we we supposed
to know what
causes uh low March rate that's one
thing that you're supposed to know what
causes low March rate because um low
March rate what CA low March rate let's
let's just let just um consider that
first so what match rate from my own
understanding is either you just have a
new app on gole play store or you just
created a new ad unit so if you just
created a new app on on uh on Play Store
if it's a new app
it's um sometimes Google will just try
to uh to check the traffic of the app
very well that's why you have low match
rate but normally it not supposed to
pass just a week for your match rat to
go back to its normal stuff like for it
to be rise again so if you just create a
new ad unit or a new app if you just
build a new app and you play it on Play
Store you m that will be um low there
will be low mass rate so let's consider
all the stuff so if you have no match
rat you have to check that first if your
app is just a new app or if you just
create a new add unit so that is what
always calls low March rate so
now let's go to um how you can improve
your admob machine rate how you can a
step you can um use to improve your ad
machine rate so let's just drive into
the video I want this video to be more
Snappy so now number one is review your
ad setting so ensure your ad setting are
correctly configured with appropriate ad
format and sizes so if you um if you
just build your app and your ad setting
are not like let me say your ad setting
are not placed where your ad is not
quite okay like your ad unit is not
quite okay on the app that's always cost
low matching rate so you have to work on
that so and also check that ad Banner
interal native Advance rewarded all your
ad units match the content of user
experience so if you are if you are if
you have an app on play store and let me
say you have an app that is a status
server app and when somebody open the
app you know what supposed to be placed
there it's app open so you have to know
the the ad that way that will match user
experience so just have to tell them you
you don't you don't just have to show
them um any any wrong ad so where Banner
supposed to be placed let it be placed
there and let it be actual size don't
let it disturb user experience if you
app this this stop user experience it
will cause a problem so that that's it
that's number one thing you have to know
um about how you can improve your ad
settings so number two is optimize ad
placement so optimize ad placement exper
experiment with different ad placement
within your app to find the most
effective location so uh when you using
when you are building your app you have
to experiment very very well to know
when or where supposed to put your ad
that's that's another thing where on
where you supposed to put your ad if
your ad is where placed there be no
issue with your app and your match rate
will not be low so and avoid placing too
much ads so many ads on your on your uh
on your app Don't Place much ad on your
app if you place too many ad on your app
it always affects it always affects and
it's always giving um user negative
impact it always give the negative
impact on your app so that will reduce
the match rate
so work on this as well for you to avoid
low match rate so now another thing is
targeting and segmentation under tar
under targeting and segmentation um
Divine your targeting setting to reach
the most relevant audience for your app
so that's one thing you have to
uh know who your app is targeting so let
me say you have an app that is a VPN app
you know who your app is targeting who
and who which people are using VPN app
which people are using this type of app
so let me say let me say your app is a
game app you know people that will use
that game app so you have to Target
those people you can't Target people
that is using normal random app so
people that are using game app those are
the people you will Target on your app
so they will engage more on it and the
more engaging that's why your match rate
will be also high so that that is one
thing you have to know under this
targeting and segmentation so also
utilize user demograph and also um
interest and location targeting to
enhance your ad relevance so when you
are targeting people you have to know
their de demographics and also um their
interest so when they engaging your app
you know the type of F that will be
showing on it with that you're good to
go so that will help your app also to be
more improving so that's that's it about
this targeting and
segmentation and also add content and
creative add content and creative so
ensure your ad creative are engaging on
on high quality so and also uh use
compelling Visual and clear conscience
to copy to attract user attention so
your add placement where you place your
ad and the content and everything you
have you have you have to make it more
attractive so where ad is showing so let
me say somebody is using your app now
and where the ad is showing they will
you have to like let it let it be
attractive when you're designing your
app so that's another thing you have to
know here and also um these are these
are stuff you need to know and these are
what can help you to improve well on
your on your uh on on your app and also
help your match rate to be more High
because match rate is very important if
your m is high to 95 or 100 you you
should know what you'll be making on go
so another thing is um you have
to
always always always
check the up updated um ad policy you
have to be sh checking it always always
so regly check for updates to add more
policy and and godliness so you have to
be checking that and also ensure that
your app and
copy is with latest requirements so if
your app and AD copy are with latest
requirements and everything is following
Google policy you will not have issue
with your app so this is all what you
need to know about this and always
remember that monitoring the impact of
changes and and uh you always always
remember that it might take some time
for you to see improvements in your
marching rate yes and if any issue preds
you can also contact mode know for them
to help you if there's any issue on your
if the matching rate after following
everything I listed here after following
everything I listed there I listed um
number one review your ad setting make
sure all your ad setting everything is
okay and also um I check as well if your
ad unit is correct you can also check if
your ad unit is correct so if you
improve all this all this part nothing
like this will as well happen so check
if your ad unit everything is correctly
and optimize ad placement make sure that
you place your ad where it not be
disturbing people don't put too much ads
on your app and also targeting and
segmentation make sure that the app you
are tar the people you are targeting are
people like people your app people that
are using your app make sure that they
the targeting audience that supposed to
be using your app that is always making
it will it will bring less earning
stores and also it will bring much um
much engagement so that is it here and
also I talk about add content and
creative I talk about that ensure that
your ad creative and and are engaging
and use high quality
so okay and also I talk about stay
updated on Google policy so that is just
everything you need to know my little
understanding about match rate if you
having any question drop it on the
comment section if you want me to do a
tutoral about anything drop it on the
comment section also so stay bless guys
please don't forget to subscribe on this
YouTube channel for more video like this
bye
تصفح المزيد من مقاطع الفيديو ذات الصلة
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