Low Budget Google Ads Strategy: Run Google Ads Campaigns in Low cost - Umar Tazkeer

Summary

In this video, Umar Taskar provides a detailed guide on running low-budget Google Ads campaigns for small businesses, particularly in the travel industry. He emphasizes the importance of realistic budgeting, choosing the right campaign type (such as Search campaigns), targeting limited locations, and using exact match keywords to control costs. He also explains how to utilize bidding strategies like Maximize Clicks and Manual CPC to manage budget efficiently. Through practical examples and insights, Umar shares tips on optimizing ad copies and converting leads effectively within a modest budget.

Takeaways

• 😀 Start with a realistic budget for low-cost campaigns. Around ₹500 for Google Ads is suggested for effective results.
• 😀 CPC (Cost Per Click) should be a crucial factor when determining your budget. A minimum CPC of ₹250 is ideal to see results.
• 😀 For small businesses, such as travel agencies, focusing on lead conversion is key. Tracking multiple conversion types (e.g., call inquiries) increases success.
• 😀 Limit your campaign types initially. A Search Campaign provides better control over your ad's performance compared to Display or Performance Max campaigns.
• 😀 Performance Max campaigns are not suitable for low-budget campaigns at the start, as they require more data and a bigger budget to run effectively.
• 😀 If you run an e-commerce site, consider starting with Performance Max with feed-only or standard Shopping campaigns, especially if you're on a tight budget.
• 😀 Focus on a single campaign type, preferably Search Campaigns, to start with. Trying to spread across too many types can result in wasted budget and lack of control.
• 😀 Start by targeting limited locations instead of broad geographic areas to maximize budget efficiency and maintain better control over where your ads show.
• 😀 Use exact match keywords to start with for better targeting and lower CPC. Broad match should only be used if exact match doesn’t give good results.
• 😀 Manual CPC can be a good option if you're working with limited keywords and need more control over your bids, especially for non-scalable businesses.

Q & A

What is the ideal budget for running a low-cost Google Ads campaign?

The ideal budget for a low-cost Google Ads campaign is approximately ₹500, but this can vary depending on the type of service and the cost-per-click (CPC). A realistic budget should be sufficient to get meaningful results, considering factors like CPC and the number of clicks you need.

What are the challenges of running a Google Ads campaign with a budget of ₹1,000,000?

With a ₹1,000,000 budget, it can be difficult to get desired results unless the campaign is well-optimized, as the CPC may vary and getting the right number of clicks is crucial for success. It’s essential to set a more realistic budget to avoid wasteful spending.

How does CPC (Cost Per Click) affect the budget and results of a campaign?

CPC plays a critical role in determining how much budget is required. A higher CPC means fewer clicks for the same budget, while a lower CPC allows more clicks within the same budget. It’s important to adjust your budget based on CPC to ensure enough clicks are gathered for meaningful results.

What is the significance of conversions in this campaign?

Conversions are key to measuring campaign success. In the provided example, the campaign led to 594 lead form submissions and 1,577 total conversions, demonstrating the effectiveness of the budget in generating leads through various channels like calls and landing page inquiries.

Why should you avoid starting with Performance Max campaigns for low-budget ads?

Performance Max campaigns are not ideal for low-budget ads because they require a lot of data to optimize properly and can waste budget by spreading ads too widely across multiple inventories, reducing control over the campaign’s effectiveness in the initial stages.

Which type of Google Ads campaign is best for low-budget campaigns and why?

For low-budget campaigns, **Search Campaigns** are recommended as they offer more control and better targeting. They allow advertisers to focus on specific keywords and geographies, ensuring better performance and more predictable results compared to Display or Performance Max campaigns.

What is the recommended approach for targeting locations in a low-budget campaign?

It is best to target limited geographical locations initially. Focusing on specific areas with a higher likelihood of conversions, based on past data or business insights, helps optimize the budget and prevents spreading it too thin across less productive regions.

How should keyword selection be approached for a low-budget campaign?

Start with **Exact Match** keywords to maintain tight control over targeting. If search volume is low or CPC is too high, you can experiment with **Phrase Match** or **Broad Match**, but keep the number of keywords limited. Regularly monitor and add negative keywords to refine the targeting.

What bidding strategy should be used for low-budget Google Ads campaigns?

For low-budget campaigns, the recommended starting strategy is **Maximize Clicks**. This strategy helps you get as many clicks as possible within your budget. If necessary, adjust bids or switch to **Manual CPC** for more control over keyword bidding.

Why is it important to have a highly specific ad copy for a low-budget campaign?

A highly specific ad copy ensures that the ads are highly relevant to the keywords being targeted. This increases the likelihood of attracting the right audience and achieving higher conversion rates. Pinning key terms like the primary keywords in the headlines improves ad relevance and helps drive better results.