Materi Ilmu Komunikasi : Definisi Komunikasi Politik

Summary

In this political communication session, the discussion revolves around defining politics and political communication. Politics is defined by Harold Lasswell as 'Who gets What, when, and how,' emphasizing the patient nature of political activities. Political communication, as per Har, involves a communicator discussing certain matters through various channels, highlighting the importance of the target audience and the message's impact. The session explores the intricate relationship between politics and communication, illustrating how politicians achieve goals through persuasive communication, and the role of communication in forming public opinion and resolving conflicts within the political sphere.

Takeaways

• 😀 The meeting discusses the definition of politics and political communication, emphasizing their importance in understanding the scope of study.
• 📚 Harold Lasswell's definition of politics is 'Who gets What, When, and How', highlighting the actors, objectives, and processes involved.
• 🗣️ Political communication is about how a communicator achieves goals within the political sphere, differing from regular communication by its focus on gaining electoral support.
• 🔗 The connection between politics and communication is intrinsic, with politics often viewed as a耐心等待的 activity due to the time it may take to achieve objectives.
• 📬 Communication channels, such as WhatsApp or email, play a significant role in political communication, influencing the message's meaning and effectiveness.
• 🎯 Political marketing involves identifying the target audience to ensure messages are effectively tailored and delivered.
• 💡 The effectiveness of political communication is crucial; campaigns with substantial funding can still fail if the communication strategy is not impactful.
• 🌐 Politics involves a variety of activities within a system or state, including setting goals, exercising power, and resolving conflicts.
• 🏛️ Governance and decision-making are central to politics, requiring wisdom in resource allocation and the ability to make choices among multiple alternatives.
• 🌟 Political communication can transform the impossible into possible, showcasing the power of strategic communication in achieving political goals.

Q & A

What is the definition of politics according to Harold Lasswell?

Harold Lasswell's definition of politics is 'Who gets What, when, and how.' This encapsulates the idea of who is involved in the political process, what they are trying to achieve, the timing of their actions, and the methods they use to achieve their goals.

How is communication in politics different from communication in general?

Communication in politics is specifically directed towards achieving influence or power, often involving messages that are political in nature and actors related to governance and policy. It is strategic and aims to sway public opinion, create consensus, or resolve conflicts within the political sphere.

What are the key components of political communication according to the transcript?

The key components of political communication include the communicator, the message, the channel of communication, the audience, and the effect or outcome of the communication. It also involves the use of symbols and the integration of attitudes and behaviors into the political system.

What is the role of power and authority in politics as mentioned in the script?

Power and authority in politics are essential for implementing goals, resolving conflicts, and facilitating cooperation. A politician without access to power and authority cannot effectively bring about change or influence the decision-making process within the political system.

How does the script define political wisdom in the context of politics?

Political wisdom, as discussed in the script, refers to the ability to allocate resources wisely. It involves making decisions on the distribution of resources such as natural resources or human resources, ensuring that they are not concentrated in the hands of a single individual or group.

What is the significance of decision-making in politics as per the transcript?

Decision-making in politics is significant as it involves selecting from various alternatives and setting priorities among multiple goals. It is a process that leads to the selection and implementation of policies that affect the public and the governance of a nation or region.

How does political communication influence public opinion and behavior according to the script?

Political communication influences public opinion and behavior by shaping attitudes and integrating them into the political system. It uses symbols and messages to persuade, inform, or mobilize the public, thereby affecting their political behavior and decisions.

What is the importance of understanding the target audience in political communication?

Understanding the target audience in political communication is crucial because it helps in tailoring the message to resonate with the audience's needs and concerns. It ensures that the communication is effective and reaches the intended recipients, leading to a better chance of influencing their opinions or actions.

How does the script differentiate between political communication and general communication?

The script differentiates political communication from general communication by emphasizing the strategic use of messages to achieve political goals, influence, or power. It involves actors, messages, and channels that are specifically related to political power, governance, and policy-making.

What are the potential consequences of ineffective political communication mentioned in the script?

Ineffective political communication can lead to a failure to achieve political goals, even with significant campaign spending. It might result in losing elections or not being able to influence public opinion or policy as intended, despite the resources invested.

How does the script suggest that political communication can transform the impossible into possible?

The script suggests that political communication has the power to transform the impossible into possible by creating a narrative or consensus that supports a particular political goal or policy. It can mobilize support, change public perception, and ultimately influence the political landscape to make previously unlikely outcomes achievable.