PENGERTIAN KOMUNIKASI POLITIK - KOMUNIKASI POLITIK

Summary

In this lesson on political communication, Dadang Rahmat Hidayat explores the intersection of communication and politics, defining both terms and examining their relationship. He delves into the multidisciplinary nature of political communication, linking it to fields like sociology, anthropology, and political science. Key topics include how political messages shape voter behavior, the influence of media, and the role of truth in political messaging. The study also considers the impact of political systems, contrasting open and closed regimes, and emphasizes the critical nature of political communication in both elections and governance.

Takeaways

• 😀 Political communication is a combination of communication and politics, and it can be studied from various interdisciplinary perspectives.
• 😀 Communication is the process of conveying messages to achieve common understanding, while politics involves activities for societal development and sustainability.
• 😀 The term 'polis' in ancient Greece referred to city-states, and politics was originally about managing these city-states for their survival and growth.
• 😀 Political communication is a multidisciplinary field, requiring insights from anthropology, sociology, social psychology, and political science to be fully understood.
• 😀 A key concept in political communication is the idea of 'pitting,' where political figures manipulate opponents to weaken each other, creating conflicts for personal or group gain.
• 😀 Political communication studies the impact of messages on voters and how campaigns are structured to influence political behavior, based on understanding voter interests and hopes.
• 😀 The study of political communication has expanded in the age of information and communication technology, including the rise of digital media and big data in politics.
• 😀 Different communication media, from traditional mass media to digital platforms, play critical roles in shaping political discourse and influencing public opinion.
• 😀 The concept of 'front stage' and 'back stage' in dramaturgy explains how political messages may differ in public versus private settings, often with strategic intent.
• 😀 The political system of a country—whether open or authoritarian—directly impacts the nature of political communication, influencing how messages are shared and controlled.
• 😀 Political communication is not limited to elections; it also includes the exchange of ideas within government systems, such as between the executive and legislative branches.

Q & A

What is political communication?

Political communication is the process of conveying political messages from communicators to communicants. It involves the use of different media and can have various goals, such as informing, influencing, or changing the political behavior of individuals or groups.

How is political communication different from regular communication?

While regular communication is about conveying messages between individuals to achieve mutual understanding, political communication specifically involves conveying political messages and has a more strategic purpose, such as influencing opinions or behaviors in political contexts.

What is the significance of the term 'polis' in the context of politics?

'Polis' is a Greek term meaning city-state, which refers to a self-governing city that functions as a sovereign entity. The activities carried out by the polis for its sustainability and development are often referred to as 'politika' or political activities.

What does the Arabic term 'siasah' mean in the context of politics?

The Arabic term 'siasah' translates to 'clever and wise in realizing a goal,' reflecting the idea that politics involves strategic decision-making and actions aimed at achieving specific goals.

How does political communication integrate multiple disciplines?

Political communication is a multidisciplinary field that combines insights from various sciences, such as sociology, anthropology, psychology, political science, and communication studies. These disciplines provide different perspectives and enrich the understanding of political communication.

What is 'pitting' in political communication?

In political communication, 'pitting' refers to a strategy where opponents are manipulated into conflict, often through deception or manipulation, to create division and make one side benefit from the resulting chaos.

How does social psychology contribute to political communication?

Social psychology helps understand how political communication impacts voters' behavior, especially during campaigns. It studies how political messages influence people's attitudes, beliefs, and decisions based on their psychological and social factors.

What is the role of big data and digital media in modern political communication?

Big data and digital media play a crucial role in political communication today by enabling more targeted and efficient message delivery. Political campaigns can now reach specific voter groups through personalized messages, leveraging advanced data analytics and digital platforms.

How does the political system of a country affect political communication?

The political system of a country influences the openness and dynamics of political communication. In an open political system, communication tends to be more transparent and dynamic, while in a closed or authoritarian system, communication is more controlled and restricted.

What is the concept of 'post-truth' in political communication?

The concept of 'post-truth' refers to a situation where false or misleading information is repeatedly presented to the public, often through media, and becomes accepted as truth due to its frequency and emotional appeal, despite being factually incorrect.