SEO Last Month October 2023 | Latest Updates From Google Search, Google Ads, and Bing in Hindi

Summary

In November 2023's SEO update, Amit Tiwari highlights significant developments: Twitter's partnership with Google Ads for ad display, Meta's introduction of AI features in ad platforms to save time, Google's spam update targeting non-English languages, and the Broadcore Update causing confusion. Google Analytics' Data Reduction feature and Meta's Instagram ad innovations are also discussed. Google Ads launches Demand Gen ads and Data Manager, while Google stops showing indented search results. Accessibility features in Google Maps and Search are improved, and structured data for paywalled content is introduced. Microsoft relaunches PubCenter to compete with Google AdSense, and Google completes mobile-first indexing.

Takeaways

• 🚀 SEO has become even more dynamic with AI, leading to frequent updates and changes.
• 📅 The 'SEO Last Month' series provides a monthly roundup of SEO news and updates in a concise 10-minute format.
• 🤝 Twitter partnered with Google Ads, allowing ads from Google Ads display campaigns to appear on Twitter, aiming to boost ad revenue for Twitter and user engagement for Google.
• 🧠 Meta and Facebook introduced AI features in their ads platform to automate background generation, image enlargement, and ad text creation, saving advertisers time.
• 🇮🇳 Google rolled out a Spam Update in October, specifically targeting non-English languages like Hindi, Chinese, Indonesian, Turkish, and Vietnamese to combat spam content.
• 📊 Google Analytics introduced 'Data Reduction' to help users remove personally identifiable information (PII) from collected data, enhancing privacy and compliance.
• 📈 Instagram and Facebook announced new ad formats like Collection Ads, Multi-Destination Reel Carousel Ads, and the Swipe Left function to improve user engagement with ads.
• 🌐 Google Ads launched Demand Gen ads globally, an AI-based ad type designed to compete with social media ads, promising lower CPA and higher conversion rates.
• 🔧 Google Ads introduced 'Data Manager' to streamline data access management from a single interface, preparing for a future with reduced reliance on third-party cookies.
• 🛠️ Google made several accessibility-related announcements to improve the experience for disabled users across Google Maps, Search, and other products, including new business attributes and routing options.
• 📱 Google confirmed that it has completed the transition to mobile-first indexing, crawling all websites with a smartphone bot, marking a significant shift in SEO practices.

Q & A

What significant change has AI brought to the field of SEO?

AI has made SEO an even faster-changing field, with frequent updates and new announcements that require constant attention and understanding.

Why did Twitter announce a partnership with Google Ads?

Twitter is seeking to increase its ad revenue, which has been impacted by Elon Musk's actions, and Google aims to gain a large group of active users to enhance their display ads.

What are the three AI features announced by Meta and Facebook for their ads platform?

The features include the ability to generate ad graphics backgrounds with AI, expand small images, and have AI assist in writing ad text.

What was the purpose of Google's October Spam Update?

The update targeted non-English languages like Hindi, Chinese, Indonesian, Turkish, and Vietnamese to combat spam and improve search quality in these languages.

What is the Broadcore Update announced by Google, and why was it confusing for webmasters?

Google's Broadcore Update is a general algorithm update, but it was confusing because it was rolled out alongside the Spam Update, leading to uncertainty about which update affected their websites.

What is the Data Reduction feature in Google Analytics, and how does it help users?

Data Reduction allows users to remove personally identifiable information such as email IDs and names from their Google Analytics data, preventing the unwanted collection of such data.

What new ad features did Meta and Facebook announce for Instagram and Reels?

The new features include Collection Ads for exploring more products, Multi-Destination Reel Carousel Ads for linking to multiple pages, and the Swipe Left Function to visit ad landing pages.

How does Google's Demand Gen type ads differ from Discovery campaigns, and where will they be shown?

Demand Gen ads are AI-based and include YouTube videos and shots, not just images and carousels. They will be shown on YouTube, Google Discover, and Gmail.

What is the Data Manager feature in Google Ads, and why is it important for the future?

Data Manager allows users to manage all data access from a single window, which will be crucial as third-party cookies become obsolete, enabling the management and use of first-party data.

Why did Google stop showing indented search results from SERP?

Google believes that in the era of continuous scrolling, the value of indented results has diminished, and they are focusing on a cleaner, more streamlined search experience.

What accessibility-related announcements did Google make to assist disabled users?

Google introduced features like 'Disabled Owned' business attribute, wheelchair-friendly routes in Google Maps, sign and board reading for the blind using Google Lens, customizable routes for disabled users, and magnification features for pixel users.

Outlines

00:00

🚀 SEO Updates and AI Integrations in October 2023

The video script discusses the rapid evolution of the SEO field, especially with the advent of AI. It highlights a monthly SEO update series that condenses the latest news and updates into a 10-minute episode. Amit Tiwari introduces the episode focusing on October 2023, starting with Twitter's partnership with Google Ads to display ads, aiming to increase Twitter's ad revenue. The script then covers Meta and Facebook's introduction of AI features in their ads platform to assist advertisers, Google's October Spam Update targeting non-English languages, and Google Analytics' new Data Reduction feature to enhance data privacy. It also mentions updates from Google regarding Broadcore and spam, as well as new ad features from Meta for Instagram and Reels, and the global launch of Demand Gen type ads by Google Ads.

05:01

📈 Google Ads Innovations and Accessibility Features

This section of the script details Google Ads' launch of the Data Manager feature for streamlined data access management and the discontinuation of indented search results in SERP. It also covers Google's support for vehicle listing type schema data for car dealerships and the introduction of accessibility features in Google Maps and Search to assist disabled users. Google's announcement regarding structured data for paywalled content allows publishers to inform Google about content accessible only to paid users, thus avoiding issues with search engine indexing. The script ends with Microsoft's relaunch of PubCenter as an alternative to Google AdSense, offering a revenue-sharing model for publishers.

10:02

📱 Google's Mobile-First Indexing and Performance Max Campaign Updates

The final paragraph discusses Google's completion of the mobile-first indexing process, signifying that Google now crawls all websites using a smartphone bot. It mentions Google's plans to phase out the use of the desktop bot for crawling websites. Additionally, Google Ads introduces the ability to add up to 25 themes to the Performance Max campaign to help advertisers better target their audience. The script concludes with an invitation for viewers to share any missed updates and a farewell from the host, Amit Tiwari, who promises to return with more updates in the next video.

Keywords

💡SEO

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. In the context of the video, SEO is the main theme as the script discusses various updates and news related to search engine algorithms and practices that can impact website visibility. The video aims to provide a monthly update on SEO, highlighting the fast-paced changes in the field due to AI and other technological advancements.

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video, AI is mentioned as a catalyst for change in the SEO field, suggesting that AI's integration into search algorithms and tools is making SEO a rapidly evolving discipline. The script implies that AI is now an integral part of SEO strategies and updates.

💡Google Ads

Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. The video discusses a partnership between Twitter and Google Ads, indicating that ads from Google's display campaign will be visible on Twitter. This partnership is seen as beneficial for increasing ad revenue and user engagement for both platforms.

💡Meta

Meta refers to the company formerly known as Facebook, Inc. In the script, Meta is mentioned in relation to AI features being introduced in their ads platform. These features are designed to assist advertisers by automating tasks such as background generation for ads, image enlargement, and ad text creation, aiming to save time and streamline the ad creation process.

💡Spam Update

A Spam Update in the context of the video refers to Google's efforts to improve search results by reducing the visibility of spammy or low-quality content. The script mentions an October Spam Update specifically designed for non-English languages, indicating Google's commitment to maintaining the quality of search results across different languages and regions.

💡Broadcore Update

Broadcore Update is a term used to describe a significant update to Google's search algorithms that affects a broad range of queries. The video mentions a Broadcore Update that was rolled out alongside the Spam Update, causing confusion among webmasters. The term is used to illustrate the impact of such updates on website rankings and the challenges of keeping up with Google's opaque update practices.

💡Data Reduction

Data Reduction is a feature announced by Google Analytics that allows users to remove personally identifiable information (PII) such as email IDs, names, and other personal details from the data collected. The video explains how this tool can help prevent the unwanted collection of personal data, which is particularly important for compliance with privacy regulations and protecting user privacy.

💡Instagram Reels

Instagram Reels are short, entertaining videos that can be edited with various effects, and are a popular feature on Instagram. The video discusses updates related to Reels ads, including new functionalities like Collection Ads and Multi-Destination Reel Carousel Ads. These updates are aimed at enhancing the advertising experience on Instagram, providing advertisers with more ways to engage their audience.

💡Demand Gen Ads

Demand Gen Ads, as mentioned in the script, are a type of AI-based advertising by Google that aims to generate demand for products or services. These ads use various formats like images, carousels, product feeds, and YouTube videos to create engaging ad content. The video highlights how Demand Gen ads are positioned to compete with social media ads and are claimed to offer better performance metrics such as lower CPA and higher conversion rates.

💡Data Manager

Data Manager is a feature introduced by Google Ads that provides a centralized platform for managing data access and connections to different services. The video explains how this tool can be used to handle first-party data, which becomes increasingly important as third-party cookies are phased out. The Data Manager is portrayed as a future-proof solution for advertisers to maintain control over their data and comply with privacy standards.

💡Mobile-First Indexing

Mobile-First Indexing is Google's approach to primarily using the mobile version of a website for indexing and ranking, as opposed to the desktop version. The video announces that Google has completed the transition to mobile-first indexing, emphasizing the importance of mobile optimization for websites. This shift reflects the growing reliance on smartphones for internet access and search.

Highlights

SEO has become an even faster-changing field with the advent of AI.

A monthly SEO update series provides news, updates, and views in just 10 minutes.

Twitter announced a partnership with Google Ads for display campaigns.

Meta and Facebook introduced AI features in their ads platform to save time for advertisers.

Google rolled out the October Spam Update targeting non-English languages.

Google announced a Broadcore Update without providing specific details.

Google Analytics introduced Data Reduction to remove personal details from data.

Meta and Facebook announced new ad features for Instagram and Reels.

Google Ads launched Demand Gen ads globally, an AI-based ad type.

Google Ads introduced Data Manager for unified data access management.

Google stopped showing indented search results from SERP.

Google announced support for vehicle listing type schema data for car dealerships.

Google Maps and Search are introducing accessibility features for disabled users.

Google announced structured data for paywalled content to avoid cloaking accusations.

Microsoft relaunched PubCenter as a competitor to Google AdSense.

Google Ads now allows adding up to 25 themes to the Performance Max campaign.

Google has completed mobile-first indexing, crawling all websites with a smartphone bot.

Transcripts

SEO used to be a fast-changing field

But now it has become a very fast-changing field Since the

arrival of AI, this field has been on

Our boy has become a rocket There are a lot of updates

every month

There are new announcements, there are fights, there are

quarrels

And it doesn't take you a lot of time to read and

understand all this That's why we bring the

episode of SEO last month on the 5th of every month

A monthly SEO update series

In which you get all the news, updates, news and my views

in just 10 minutes

Hello everyone, I am Amit Tiwari from amittiwari.net

And this is the latest episode of SEO last month, November

2023 Today's first news is from X

Not yours, Twitter's X

On 2nd October, Twitter has announced a partnership with

Google Ads

Now you will be able to see ads on Twitter from the Google

Ads display campaign soon 90% of

income came from ads

And 60% of this 90% has ended alone in the last year Thanks

to Elon Musk

So Twitter desperately wants to increase its ad income

And Google will also get a very big group of active users

from this deal Which will increase the

of their display ads

And I think it will be a very good deal for PPC executives

They will get the reach of the audience of Twitter

And there will be no need to learn and manage the setup of

Twitter ads The same similar Google Ads

will come in handy for you

It's a win-win situation for everyone On 4th October, Meta

and Facebook announced AI features in

ads platform

There are 3 AI features

Number 1, you can generate a background for your ads

graphics with the help of AI

Just by giving a prompt

Number 2, you can expand your small images

And number 3, you won't have to think of text for ads

AI can also do the work of writing

Facebook estimates that this will save advertisers from 5

to 6 hours every week

And yes, AI surely helps in the repetitive tasks

Clients have sent a small photo No problem, you can make it

bigger than AI

On 4th October, Google started rolling out the October Spam

Update

This update was specially designed for Hindi, Chinese,

Indonesian, Turkish and Vietnamese languages

Languages that are not English

But there are a lot of people who can speak and understand

them

Which means making websites in these languages

And there are a lot of people who visit

There is a lot of spam and a lot of spam is being generated

Because this is a spam update and spam systems use spam

brain system

That's why you should watch these two videos

You will benefit

In this recent video, we have talked a lot about the Spam

Update Make sure that you watch this one

On 5th October, Google announced the Broadcore Update

As usual, Google is not providing any information about

this Broadcore Update

But this update started rolling out along with the Spam

Update

Because of this, a lot of confusion was created in

Webmasters

And as usual, Google had more confusing dialogues in the

name of advice

For example, if you spam, then there is a spam update

applied on your website

Most people don't even know if there is spam content on

their site or not

How will they find out the update?

But Google is Google, so there is no help On 8th October,

Google Analytics announced a feature

Data Reduction

Which gives you the option to remove the user's email id,

name, and personal details from your

data

Many times in websites, while submitting a form or clicking

a redirection

Personal information like name, account ID, or email ID are

captured in the query parameters

Which Google Analytics catches and stores

Through the Data Reduction tool, you can prevent this

unwanted data from being collected

To use this, you have to click on the Admin button

And then you will go to the Data Collection

And then you will go to the Data Stream Here you have to

click on the Data Stream

And then scroll down a little

Here you will see the option called Redact Data

Click on it

And you will see the option to remove the redacted value

from the email or query parameters

It's a nice feature and it can save you from liabilities in

future

Right? On 10th October, Meta and Facebook made some

important announcements for Instagram and

Reels ads

Let's see them one by one

But keep in mind that some of these features will be

launched for everyone after a few days

Announcement comes first, feature comes later

Cool? Let's see the announcements

Number 1, Collection Ads

In these ads, there is a big image or video

And below that, there are small images that give users a

chance to explore more products

These ads were already running on Instagram

Now they will be visible on Facebook too

Number 2, Multi-Destination Reel Carousel Ads In this type

of ads, there will be many

on a single reel

With which the user will get a chance to click on more than

one page or links

And with just one click, the call-to-action will be

successful

Number 3, Swipe Left Function in Ads

Now the user can swipe left on both Facebook and Instagram

to visit the landing page of the ad It's

a feature, more like a function

On 10th October, Google Ads launched Demand Gen type ads

globally for everyone

Demand Gen ads are special ad types that will replace the

Discovery campaign

This is an AI-based ad type

Like Discovery ads, it uses image, carousel, and product

feed

But it also uses YouTube videos and shots

These Demand Gen ads don't compete with the other ad types

of Google

In fact, they compete with social media ads

Google claims that Demand Gen ads spend 61% lower CPA than

social media ads

And get 3 times more CDR

Did I tell you everything?

Right? Where did I tell you where the ads will be shown?

These ads will be shown on YouTube, Google Discover, and

Gmail

Your products and services will be shown on Gmail

On 11th October, Google Ads launched a feature called Data

Manager

Which gives you the option to manage all data access from a

single window Google Ads gives you the

to connect to a lot of different services

Where you can store the data of your website

And this Data Manager gives you the option to manage

everyone from a single window

In the future, when third-party cookies will become rare

And no one will support it

Then you will be able to use such platforms

Where you can store your first-party data

You can use this feature

That's why it is being slowly rolled out in all accounts

And everyone will be able to get access to it by early 2024

So if you don't see your Google Ads account right now

There is no need to panic, the news is correct

It took some time, wait

On 13th October, Google's Danny Sullivan told on Twitter

That Google has stopped showing indented search results

from SERP

If you are getting confused by the word indented

Then you can check on SERP

This is the URL and this is the indented URL

It means that you won't be able to see it from now

According to Google, in the era of continuous scroll

Their value is not there

On 16th October, Google has announced for car dealerships

There are two announcements

Number one, from now on, Google will support vehicle

listing type schema data

The car dealerships that will use it on their website

Their pages will be shown in search results like this

And number two, in Google Search Console

For schema data, a report named Vehicle Listing will be

shown

Vehicle Listing type schema data is also supported by Rich

Result Testing Tool

You can test it and see

It will be shown like this

Now it is said that it is going for Vehicle Listing

But only car sellers, car dealerships will be able to use it

Not all vehicles will be able to use it

In America, the name Chalti is not considered as a vehicle

There, the name Chalti is only a car

That car is considered as a vehicle

On 17th October, Google has made some accessibility related

announcements

Which will be helpful for the disabled audience in Google

Maps, Search and many other products

The biggest announcement is for such business owners who

are disabled

Google My Business Profile or Google My Business Listing

Whatever name you use

In that, women owned, black owned and like LGBTQ friendly

The attribute named Disabled Owned will also be used

With which customers can support such businesses

Which are being run by disabled people

Number two, in Google Maps

Wheelchair friendly routes will be shown separately

Number three, in Google Maps

Using Google Lens, signs and boards can be heard

Not only reading facility

Blind users will get a lot of benefit from this

Will get help

Number four, in Google Maps

The routes which are used by disabled users in Google Maps

They can be customized using tiles and custom images

Number five, pixel users can use their camera app

To magnify the things around them

From the point of view of SEO

Only the first option is useful

You have to focus on that

But I have covered the remaining four points

So that you can tell the disabled people around you

That this is also a technology

Companies are giving a lot of such options

Which are very useful for them

Can make their life easier

What is the benefit of technology being advanced

Which can't help everyone

It's not just technology to show wheel to people eating and

drinking

But accessibility features also matter

And these are not only helpful for disabled users

Sometimes healthy people also temporarily

Are forced to use a lot of such options

Some people always use

I hope all companies keep bringing such creative solutions

On October 18, Google announced structured data for

paywalled content

Now you can tell Google about such content

Through schema data

Which can only be seen by paid users

For example, let's say

There are some articles on your news site

Whose first paragraph anyone can read

But to read the entire content

Some monthly payment has to be made

You can now tell Google about this kind of content

With which Google will understand

That this special content is only for paid users

And your content will not have to bear the accusation of

cloaking

It can be used for creative work

And right now it can be used with article, news, blog,

comment, course, message, review

And web page type content

On October 26, Microsoft launched Google AdSense's

competitor PubCenter

But actually this is not a launch, this is a relaunch

Because PubCenter was first launched in November 2009

But it was also shut down in 2015

Like Google AdSense, you can use the code of PubCenter in

your website or blog and show Microsoft's

on your website.

You don't have to rely only on Google.

And whatever revenue is generated, according to one, just

like Google shares revenue with you,

Microsoft will also share revenue.

The idea is good, but there are two problems.

Number one,

Microsoft doesn't have that much traffic.

And number two, this option is only available in the US now.

But it's an option.

Nonetheless, you have been given the information.

You can see how to use it.

On October 26,

Google Ads announced that from now on, 25 themes can be

added to the Performance Max campaign,

will help the audience decide on the Performance Max

campaign.

To add campaigns, you will have to go to your Performance

Max campaign, and then Asset Group, and

Signals, and here you can click on Themes and add up to 25

themes.

You will have to separate different themes from a comma,

and themes cannot be larger than 80

On October 31,

Google announced that

Google is now completely crawling all websites with a

smartphone bot.

This means that the process of mobile-first indexing has

been completed after 7 years.

Google has acknowledged that there are still a small

percentage of websites that don't work

on mobile, or block the mobile version through Google Bot.

Google will continue to crawl such websites with a desktop

bot, but it will gradually decrease.

The use of the desktop bot will be gradually reduced by

Google.

Even in Google Search Console, where Google used to show

the smartphone bot or desktop bot in a

way, that will also be removed gradually because now only

the smartphone bot will work and crawl.

So these were all the news that we were able to catch for

you in the month of October.

If anything is left, then tell us in the comment section

and spread it.

See you in the next video.

Thank you so much for watching this video.

My name is Amit Tiwari from itiwari.net and I will see you

next time.

Take care.