How to Get Clients With No Experience | Social Media Management for Beginners

Summary

In this social media management for beginners episode, the host discusses strategies for acquiring clients without prior experience. Tips include creating portfolio projects, tracking data, and developing a unique value proposition. The video also covers the importance of inbound marketing through a pillar platform, leveraging existing networks, and effectively using job boards and cold outreach. Practical tools like HoneyBook for lead optimization and VideoCard for personalized video messages are recommended to enhance the freelancer's credibility and client engagement.

Takeaways

• 😀 Engage with your audience by asking for feedback on topics they'd like to hear about in future episodes.
• 📢 Promote your regular content schedule, such as a video podcast posted on Fridays, to keep your audience informed and engaged.
• 💼 Highlight successful case studies, like interviewing someone who made significant earnings on a platform, to provide valuable insights to your audience.
• 🆓 Consider doing portfolio projects for free or at a reduced rate to gain experience and build a portfolio, especially when starting out.
• 🤝 Leverage your network by offering to do portfolio work for friends, family, or charities to gain experience and demonstrate your skills.
• 📈 Track and document the data from your portfolio projects to showcase your ability to measure and report on growth and performance.
• 📊 Create a one-sheeter or portfolio that samples different content types and abilities to present to prospective clients effectively.
• 🎯 Identify and articulate your unique value proposition to stand out in a competitive market and attract clients that align with your skills and interests.
• 🌐 Choose an inbound marketing strategy, like focusing on a pillar platform, to attract ideal clients over time through consistent content creation.
• 🔍 Utilize job boards and freelance platforms to find your first client and start building your portfolio and reputation.
• 📧 Practice cold outreach by identifying dream clients, connecting on social platforms, and sending personalized emails to initiate contact and potential business opportunities.

Q & A

What is the main topic of the video podcast mentioned in the transcript?

The main topic of the video podcast is how to get clients, particularly when you don't have experience, and how to build a portfolio to showcase your skills.

What does the speaker suggest as a first step for someone looking to gain experience in social media management?

The speaker suggests doing portfolio projects, which could be short-term work or a condensed version of a full service offer, as a first step to gain experience.

How can someone create a portfolio without prior experience?

One can create a portfolio by offering services to friends and family, volunteering for a charity, or managing their own content like a podcast or social media account for a hobby or local community.

What is the importance of tracking data from portfolio work according to the speaker?

Tracking data from portfolio work is important to measure analytics, monitor growth over time, and to be able to tell a story of progress and success to potential clients.

What is a unique value proposition and why is it important for social media managers?

A unique value proposition is a distinct advantage or offering that sets a social media manager apart from others. It's important because it helps target ideal clients and highlight specific skills or services that the manager can provide.

Why does the speaker recommend choosing an inbound pillar platform for social media managers?

The speaker recommends choosing an inbound pillar platform to focus on creating content and building a presence that can attract ideal clients over time, reducing the need for constant outbound efforts.

What is the significance of having a website optimized for leads in the context of social media management?

Having a website optimized for leads is significant because it provides a platform for potential clients to easily contact the manager, fill out forms, and start the engagement process.

How does the speaker suggest leveraging one's network to find clients?

The speaker suggests talking to one's daily contacts, such as family, friends, or professional connections, to spread the word about their services and potentially find clients through referrals.

What is the advantage of using job boards like Upwork for new social media managers according to the transcript?

Job boards like Upwork are advantageous for new social media managers because they are filled with people actively looking to hire, making it easier to find clients who already recognize the need for social media management services.

Why does the speaker recommend including a video in one's profile on job boards?

Including a video in one's profile on job boards is recommended because it adds a personal touch, helps build trust, and can make the profile stand out, increasing the chances of being noticed and hired.