Meet Adam (2 new clients in 1 week)

Ryan Caswell
4 Sept 202007:36

Summary

TLDRIn this interview, Adam Capote from Sleek Websites discusses his experience with the B2B lead machine program, highlighting the importance of online presence and lead generation during lockdowns. Adam shares his journey from manually using LinkedIn to automating lead generation, emphasizing the value of diversifying lead sources. He praises the program's automation and training, noting significant results within two weeks, including acquiring new clients. Adam advises others to consider the program for its high return on investment and minimal time input.

Takeaways

  • 🌐 Adam Capote from Sleek Websites specializes in web design and online marketing, focusing on lead generation through various digital platforms.
  • 📈 Sleek Websites serves clients across Australia, emphasizing the importance of an online presence, especially during lockdowns.
  • 🤝 Adam and Ryan's collaboration began through a LinkedIn message about lead creation, highlighting the efficiency of automation in their industry.
  • 🔍 Adam was drawn to LinkedIn as an untapped source of leads for his business, seeking to diversify his lead generation strategies.
  • 📊 The B2B lead machine program provided valuable training for Adam, emphasizing the importance of message automation and the minimization of time investment.
  • ⏰ Adam experienced positive results within two weeks of starting the program, including scheduled calls and signed clients.
  • 📝 The quality of the initial message on LinkedIn was identified as crucial for building trust and attracting potential clients.
  • 📈 Adam plans to increase message output to enhance lead generation, indicating the scalability of the program.
  • 💬 The interview underscored the significance of crafting concise and impactful messages to stand out in a competitive market.
  • 🌟 Adam recommends the program to others, citing the excellent return on investment and the ongoing lead generation benefits.

Q & A

  • What type of business does Adam Capote represent?

    -Adam Capote represents Sleek Websites and online marketing, a web design and online marketing company.

  • What are the main services offered by Sleek Websites and online marketing?

    -The main services offered include web design, Google advertising (Google Ads), search engine optimization (SEO), and Facebook ads.

  • Where is Sleek Websites and online marketing based, and who do they serve?

    -Sleek Websites and online marketing is based in Adelaide, Australia, and serves clients all over Australia.

  • What prompted Adam to explore LinkedIn for lead generation?

    -Adam was interested in exploring LinkedIn for lead generation because he was looking for ways to diversify lead sources and had realized there were opportunities to target specific clients on the platform.

  • How did Adam and Ryan first interact?

    -Adam and Ryan first interacted when Adam received a message through LinkedIn about lead creation, which caught his attention due to his interest in LinkedIn and the automated nature of the message.

  • What was Adam's initial reaction to the automated LinkedIn message?

    -Adam was strongly appealed by the automated LinkedIn message because it saved time, which is a valuable resource, and it was an efficient way to explore a platform he was already interested in.

  • What is the significance of automation in Adam's experience with the B2B lead machine program?

    -Automation was significant for Adam as it allowed the system to run in the background without much ongoing time investment after setup, providing a continuous flow of leads and responses.

  • How did Adam find the training provided by the B2B lead machine program?

    -Adam found the training provided by the program to be very informative and easy to follow, allowing him to set up the system without prior knowledge, and he appreciated the detailed and simplified explanation.

  • What were Adam's results within the first two weeks of starting the program?

    -Within the first two weeks, Adam had two scheduled phone calls and signed up his first client, with a high likelihood of signing up a second client soon after.

  • What was the initial daily message limit Adam was sending out, and what was the plan to increase it?

    -Initially, Adam was sending out 40 messages a day, with plans to ramp it up to 75 messages, anticipating an improvement in results.

  • What advice does Adam give to those considering joining the B2B lead machine program?

    -Adam advises anyone considering joining the program to give it a try, highlighting the amazing value, one-time outlay, and the continuous lead generation it provides.

Outlines

00:00

🌐 Introduction to Sleek Websites and Online Marketing

Adam Capote from Sleek Websites and online marketing is introduced as a guest speaker. He discusses his business, which focuses on web design and online marketing, with services like Google Ads, search engine optimization, and Facebook ads. Adam's company is based in Adelaide but serves clients throughout Australia. The conversation highlights the importance of an online presence, especially during lockdowns, and how businesses are seeking to increase their online presence. Adam shares how he and Ryan first connected through LinkedIn, his interest in exploring LinkedIn for lead generation, and the appeal of automation in saving time.

05:00

📈 Success with LinkedIn Automation and Lead Generation

Adam shares his experience with the B2B lead machine program, emphasizing the value of LinkedIn automation for lead generation. He discusses the training provided, which he found informative and easy to follow, allowing him to set up an automated system that runs in the background and generates leads. Adam also talks about the importance of diversifying lead sources and not relying solely on one method. He mentions the positive results he's seen in just two weeks, including scheduled phone calls and signed clients. The conversation also covers the strategy of sending out a limited number of messages daily and the potential for increasing that number to improve results. Adam advises on crafting effective messages to build trust quickly and stand out on the platform. He concludes by encouraging others to join the program, highlighting the amazing value and return on investment it offers.

Mindmap

Keywords

💡Sleek Websites

Sleek Websites is identified as the business owned by Adam Capote, which specializes in web design and online marketing. It is central to the video's theme as it represents the type of client that benefits from the B2B lead machine program. The business serves clients all over Australia, emphasizing the broad reach of online services.

💡Online Marketing

Online marketing is a key concept in the video, referring to the promotional efforts made to advertise and market products or services over the internet. Adam's business, Sleek Websites, uses online marketing strategies like Google Ads, search engine optimization, and Facebook ads to generate leads, which is a core aspect of his collaboration with the B2B lead machine program.

💡Lead Generation

Lead generation is a critical process in sales and marketing where potential customers are identified and cultivated before they make a purchase decision. In the video, Adam discusses how his business uses various online channels to create leads, and his interest in exploring LinkedIn for the same purpose.

💡LinkedIn

LinkedIn is a professional networking platform that is highlighted in the video as a tool for lead generation. Adam expresses his interest in using LinkedIn more effectively, which leads to his collaboration with the B2B lead machine program to automate and enhance his lead creation process.

💡Automation

Automation in the context of the video refers to the use of technology to automate repetitive tasks, such as sending out messages on LinkedIn. Adam appreciates the automation feature of the program because it allows him to set up processes that run in the background, requiring minimal ongoing time investment.

💡Google Ads

Google Ads is a platform that allows businesses to display ads to users of Google's search engine and its advertising network. In the video, Adam mentions using Google Ads as one of the methods his company uses to generate leads, indicating the multifaceted approach to online marketing.

💡Search Engine Optimization (SEO)

SEO is the process of improving a website's visibility in organic (non-paid) search engine results. Adam's business uses SEO as part of its online marketing services to help clients increase their online presence and attract more potential customers.

💡Facebook Ads

Facebook Ads are a form of online advertising that allows businesses to target specific demographics on Facebook's platform. Adam's company uses Facebook ads as one of the strategies to generate leads for its clients, showcasing the diversity of online marketing tools at their disposal.

💡Diversification

Diversification in the video refers to the strategy of exploring multiple avenues for lead generation rather than relying on a single source. Adam emphasizes the importance of not being dependent on one system or platform, which is why he was interested in exploring LinkedIn as an additional channel.

💡Return on Investment (ROI)

ROI is a financial metric used to measure the benefit an investor realizes in relation to the investment's cost. In the video, Adam mentions the 'amazing' ROI of the B2B lead machine program, indicating that the initial outlay is justified by the ongoing flow of leads it generates.

💡Time-poor

Being 'time-poor' implies having very little free time, which is a common state for busy professionals and business owners. The video script mentions that the program is beneficial for time-poor individuals because once set up, it requires minimal ongoing time commitment.

Highlights

Adam Capote from Sleek Websites discusses his experience with the B2B lead machine program.

Sleek Websites is a web design and online marketing company based in Adelaide, servicing clients across Australia.

The company specializes in creating leads through web design, Google Ads, SEO, and Facebook ads.

The importance of having an online presence is emphasized, especially during lockdowns.

Adam shares how receiving a LinkedIn message about lead creation led to the first interaction with Ryan.

Interest in exploring LinkedIn for lead generation, despite manual methods being time-consuming.

The appeal of automation in LinkedIn lead generation due to time constraints.

Adam's motivation to diversify lead generation sources beyond Google Ads.

The value of exploring different avenues for lead generation to target specific clients.

The program's automation feature is highlighted as a significant time-saver.

Adam found the training provided to be informative and easy to follow for setting up automation.

The program allows for minimal time input after initial setup, which is appealing for time-poor business owners.

Adam's results after two weeks include two scheduled phone calls and signing up the first client.

Plans to increase message output from 40 to 75 per day to improve results.

Adam emphasizes the importance of crafting a compelling first message to build trust quickly.

The message's brevity and directness are crucial for capturing potential clients' attention.

Adam encourages others to join the program, citing its value and the potential for a high return on investment.

Transcripts

play00:00

- Hey, everyone.

play00:01

I have Adam Capote here from Sleek Websites

play00:04

and online marketing

play00:05

and he's going to share a little bit

play00:06

more about his experience working together

play00:08

on the B2B lead machine program

play00:11

and share a bit more about himself and his business,

play00:14

his results.

play00:15

So yeah, take it away, Adam.

play00:17

Tell me a little bit more about your business

play00:19

and who you serve.

play00:21

- Yeah, cool.

play00:22

Hi, everyone.

play00:23

I'm Adam from Sleek Websites and online marketing,

play00:25

just like Ryan mentioned.

play00:27

Basically we're a web design and online marketing company.

play00:31

So, we're similar to Ryan

play00:32

in our main focus is creating leads,

play00:35

but we just do it through web design,

play00:38

Google advertising, so Google Ads,

play00:41

search engine optimization,

play00:42

and Facebook ads.

play00:44

Yeah, we're based here in Adelaide

play00:47

but service clients all over Australia.

play00:51

- Yeah, cool.

play00:51

It's definitely the best time, or an important time,

play00:55

to have an online presence,

play00:56

especially with everyone going into lockdown.

play00:59

- Yeah, definitely.

play01:00

So, we've found with the recent times

play01:02

that more and more businesses

play01:04

are wanting to increase their presence online.

play01:07

So, there's definitely

play01:09

a lot of opportunities out there for businesses.

play01:11

- Yeah. So, first question,

play01:13

how did we end up working together?

play01:16

How did we have our first interaction together?

play01:20

- So, I basically received a message through LinkedIn

play01:24

about lead creation.

play01:26

- Surprise.

play01:27

- Because we're in a similar industry,

play01:29

got my attention fairly quickly,

play01:32

because I've always been

play01:33

interested in exploring LinkedIn

play01:36

but basically I only did it the manual way,

play01:40

which is quite time consuming.

play01:43

So, yeah, once I saw your message

play01:44

and the way it automated,

play01:47

I thought about it pretty strongly,

play01:49

because everyone is pretty short on time.

play01:51

That's what appealed to me initially

play01:54

and that's how we got chatting.

play01:55

- Yeah. Okay. Cool.

play01:57

Yeah, so I guess what was your biggest instigator

play02:01

to wanting to use LinkedIn?

play02:02

I know you've already got

play02:03

solid lead generation systems with your own business.

play02:07

Yeah. Tell me a little bit more about that.

play02:10

- Yeah, we definitely get a lot of leads

play02:11

through online marketing,

play02:13

Google Ads and so forth,

play02:14

but like most other businesses,

play02:17

everyone wants more leads.

play02:19

I think it's important to explore

play02:21

as many different avenues as possible,

play02:24

not just focusing on one lead source.

play02:28

Yeah, that's why I was interested.

play02:30

Because it was an area

play02:31

that we weren't getting leads,

play02:33

or many leads, from.

play02:35

And I did realize

play02:36

there's lots of opportunities there

play02:38

to target your specific clients that you want to target.

play02:42

So, yeah, there's lots of opportunities there.

play02:43

So that's what got my interest.

play02:45

- Yeah. It's important. Right?

play02:47

Diversification.

play02:48

Which is why I tell everyone,

play02:50

especially in the program is,

play02:51

you want to get those contacts,

play02:53

and get those conversations,

play02:54

and take it offline.

play02:56

Get people's emails and build your own asset there.

play03:00

It's really important

play03:01

to not really entirely just on one system.

play03:04

- That's right.

play03:05

And the more places your potential client's see you,

play03:08

then the more chance of they're going to become a client.

play03:11

- Yeah. Great.

play03:12

Well, what part of the program would you say

play03:14

added the most value to your business?

play03:18

- Probably the automation,

play03:19

because once it's set up,

play03:21

it just ticks along in the background

play03:24

and you get people responding to your messages

play03:25

and leads coming through.

play03:29

And I found the training very informative

play03:30

and easy to follow, to set up.

play03:34

So, I definitely couldn't have done it

play03:35

without your training.

play03:36

It is pretty detailed

play03:37

and there is a lot to learn

play03:39

but it is explained very simply,

play03:40

that anyone can follow.

play03:42

And the most appealing part is,

play03:44

once it is set up,

play03:45

it is automated

play03:47

and you don't need to put much time into it

play03:49

after it's set up.

play03:50

- Yeah.

play03:51

That's kind of the thing

play03:53

I feel is not being addressed in the market today.

play03:56

Everyone is telling you what to do

play03:58

but completely ignoring the time input

play04:00

and how valuable your time is.

play04:03

- Yeah. That's right.

play04:04

- So, if you consider your time like,

play04:05

100 an hour,

play04:06

it just completely blows out the cost of acquisition.

play04:08

So, for me, it's good to hear that

play04:11

because that's a super important part,

play04:13

is minimizing your input as much as possible.

play04:16

- Definitely.

play04:17

And everyone is time poor,

play04:18

so the less time you spend on any part of your business,

play04:21

the better.

play04:22

- Yeah.

play04:23

And what have been your results since starting the program?

play04:25

I know you're still fairly new into it,

play04:27

but yeah, tell us a little bit about that.

play04:30

- So, we're only two weeks into it,

play04:32

but we've had a fairly good response.

play04:36

I've had two scheduled phone calls

play04:39

within the first week and a half

play04:41

and signed up our first client this week.

play04:45

- Awesome.

play04:46

- And most likely going to sign up

play04:48

our second client tomorrow.

play04:49

He's already confirmed,

play04:50

just finalizing a few things.

play04:53

So, yeah, two weeks in,

play04:55

two clients.

play04:56

- Fantastic.

play04:57

- Yeah. Very happy.

play04:59

- It's good to hear.

play05:00

- Yeah.

play05:01

So, yeah, it's traveling along really well.

play05:03

And in those first two weeks,

play05:04

we're only sending out,

play05:06

I think 40 messages a day.

play05:08

So we can ramp that up to 75 now.

play05:10

I'm sure that will improve our results even more.

play05:13

- Awesome.

play05:14

That's exciting.

play05:15

It just goes to show how quickly you can get this

play05:18

set up and running and getting results with it.

play05:21

So, super important, I know, for a lot of people who,

play05:24

right now desperately need to get themselves out there

play05:27

and start generating clients.

play05:30

- Yeah. Absolutely.

play05:31

It's definitely the way to go.

play05:34

- And as far as anything you'd like to share

play05:37

in terms of what you found was kind of the secret sauce,

play05:40

or how you stand out,

play05:41

or anything you'd like to share about your experience

play05:44

in standing out and getting results with the platform?

play05:48

- Yeah. So, I think the message you're sending out

play05:51

is probably the most important part.

play05:53

That's the first contact they're going to have with you,

play05:56

and yeah, through your training, I found it really helpful

play05:59

in writing the correct message and what to say,

play06:02

and how to go about it.

play06:04

And then you offered that support

play06:05

on checking over the message

play06:07

to make sure they have the right message.

play06:12

But probably the most important thing

play06:14

is trying to build trust through your message.

play06:16

You've only got a short message

play06:18

and a short time span to get people's attention.

play06:20

So build trust as quick as you can

play06:23

and solve a problem that your potential clients might have,

play06:27

and then hopefully you get a contact.

play06:30

- Yeah.

play06:31

It's not as simple as it sounds, right?

play06:34

You only have 300 characters in that connection message

play06:36

and even if you had more,

play06:38

people would just ignore it if it was too long.

play06:40

- Yeah.

play06:41

Short, sweet, and simple, straight to the point,

play06:43

I guess.

play06:44

- Yeah. Fantastic.

play06:45

Well, yeah. This is just a quick interview, Adam.

play06:48

And thanks so much for your time.

play06:50

My final question is,

play06:51

what would you say to anyone

play06:53

who is thinking about working with us

play06:54

or considering joining the program?

play06:58

- Definitely give it a go.

play07:00

The value is amazing.

play07:04

It's just a one time outlay

play07:05

and then you've got leads coming through

play07:08

for as long as your campaign is running.

play07:11

So, the return on investment is amazing.

play07:15

The results speak for themselves

play07:17

and I'm sure there's lots of other businesses out there

play07:20

that have tried it and are having great success,

play07:23

so join in and get on it.

play07:25

- Awesome.

play07:27

Thanks so much, Adam.

play07:27

Thanks so much for your time.

play07:28

I know you're a busy business owner as well,

play07:30

so thanks again and have a great day.

play07:33

- Thanks. Take care.

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