The BEST Time To Post on Instagram To Go VIRAL in 2024 (secrets revealed)

Summary

This video script reveals the top three best times to post on Instagram for maximum engagement in 2024, emphasizing the importance of time zone awareness and avoiding peak hours for posting. It suggests strategies like remixing memes, engaging with comments, and using broadcasts to boost visibility. The script also highlights the significance of having text on-screen for silent scrollers and teases the top time slot for going viral, encouraging viewers to consider professional mentorship for growth.

Takeaways

• 🕒 The three best times to post on Instagram for maximum engagement are from 10:00 a.m. to noon, 2:00 p.m. to 4:00 p.m., and 7:00 p.m. to 11:00 p.m.
• 🌐 Posting in your local time zone is crucial to reach the right audience, especially when traveling.
• 📈 Posting at off-peak times (not on the hour or half-hour) can lead to higher engagement due to less content competition.
• 📱 Avoid posting too frequently; for Reels or photos, space out posts by at least one hour and aim for 1-3 posts per day.
• 📈 Posting Stories back-to-back can reduce visibility, so space those out as well to stay at the front of viewers' Stories.
• 🔍 Focus on posting during the time slots that yield the most views, but also test other times to find what works best for your audience.
• 🧐 Analyze competitors' posting times to identify potential gaps in the schedule for your own posts.
• 😄 The Instagram algorithm favors content that remixes memes, especially when they evoke humor, shock, or news value.
• 🔔 Engaging with your audience by responding to comments and encouraging shares can significantly boost your content's reach.
• 📢 Utilize Instagram's Broadcast Channel to announce new posts and drive traffic back to your content.
• 📝 Including text on screen in your posts is essential for reaching the 50% of Instagram users who scroll without sound.

Q & A

What are the three best times to post on Instagram according to the transcript?

The three best times to post on Instagram, as mentioned in the transcript, are from 10:00 a.m. to noon, 2:00 p.m. to 4:00 p.m., and 7:00 p.m. to 11:00 p.m.

Why is it important to consider the time zone when posting on Instagram?

It's important to consider the time zone because the first people to see your content are your followers and people around you. Posting in your current time zone ensures that your content reaches the right audience when they are most likely to be online.

What is the recommended approach to posting if you want to maximize engagement on Instagram?

To maximize engagement, you should post 80% of your content during the time slot that works best for you and 20% during other time slots. This allows you to focus on the most effective time while still testing other slots.

Why should you avoid posting exactly on the hour or half hour on Instagram?

Posting exactly on the hour or half hour should be avoided because that's when most people schedule their posts, leading to a higher supply of content and less views for each post due to the platform's supply and demand dynamics.

What is the recommended time interval between posts when posting reals or photos on Instagram?

The recommended time interval between posts for reals or photos is at least 1 hour, and ideally, you should only be posting one to three times a day.

How can posting stories back-to-back affect your visibility on Instagram?

Posting stories back-to-back can prevent you from getting pushed back to the front of people's stories, so it's recommended to space out your story posts as well.

What is the significance of remixing memes on Instagram according to the transcript?

Remixing memes is significant because it allows you to engage with popular content in your niche, make minor changes, and repost it as your own, which can lead to high engagement and reach.

How can responding to comments on Instagram help increase your content's reach?

Responding to comments encourages people to come back to Instagram, and the platform recognizes this as effective engagement, which can lead to your content being pushed out to more people.

What are the three core emotions that can make content more shareable on Instagram?

The three core emotions that can make content more shareable are funny, shocking, and newsworthy.

Why is using a broadcast channel beneficial for increasing engagement on your Instagram posts?

Using a broadcast channel allows you to notify a large number of people about your latest post, prompting them to interact with it, which can quickly increase engagement and reach.

What role does text on the screen play in increasing the reach of Instagram content?

Text on the screen is important because 50% of Instagram users scroll without sound, and the platform tends to favor content with visible text across different feeds, increasing the likelihood of the content being seen and engaged with.

What is the final time slot mentioned for posting on Instagram to potentially go viral?

The final and best time slot mentioned for posting on Instagram to potentially go viral is from 7:00 p.m. to 11:00 p.m.

Outlines

00:00

🕒 Optimal Posting Times for Instagram Engagement

This paragraph discusses the recent changes in the best times to post on Instagram to increase views and gain followers. It emphasizes the importance of posting in the correct time zone relative to the user's location and adapting when traveling. The first optimal time slot mentioned is from 10:00 a.m. to noon. The script advises against posting strictly on the hour or half hour due to high content saturation and suggests spacing out posts and stories to maximize reach. Additionally, it cautions against relying solely on follower analytics for timing, as this audience may not be representative of the broader demographic interested in the content. The paragraph also introduces the concept of Instagram's algorithm testing content with a small group before wider distribution.

05:02

📈 Leveraging Instagram Algorithm for Virality

The second paragraph focuses on strategies to exploit the Instagram algorithm for increased visibility and potential virality. It highlights the effectiveness of remixing memes, which involves creating variations of popular content within one's niche. The paragraph also discusses techniques for prompting user engagement, such as responding to comments to encourage users to return to the platform, and the importance of sharing content that evokes strong emotions like humor, shock, or newsworthiness to inspire shares. Utilizing Instagram's broadcast feature to announce new posts is another method to drive traffic and engagement. Lastly, the paragraph underscores the value of including on-screen text to capture the attention of users who browse without sound, thereby increasing the likelihood of content being recommended by the algorithm during peak hours from 7:00 p.m. to 11:00 p.m.

Keywords

💡Instagram

Instagram is a social media platform that allows users to share photos and videos, often used for personal branding and business promotion. In the video's context, it's the central platform where the strategies discussed are applied to increase visibility and engagement. The script mentions changing posting times to align with optimal engagement windows on Instagram.

💡Posting Times

Posting times refer to the specific hours when content is published on social media with the aim of maximizing audience reach and engagement. The video emphasizes the importance of adjusting these times on Instagram to coincide with when the target audience is most active, citing examples of creators who gained significant followers by doing so.

💡Engagement

Engagement on social media platforms like Instagram is a measure of audience interaction with content, including likes, comments, shares, and views. The script discusses how good engagement can lead to Instagram suggesting content to more users, highlighting the importance of timing and content quality for achieving high engagement.

💡Time Zone

Time zone is a region of the Earth that observes a uniform standard time. The script advises posting on Instagram according to the time zone of the user's current location to ensure content reaches followers when they are most likely to be online, which is crucial for initial engagement and subsequent algorithmic promotion.

💡Algorithm

The Instagram algorithm is a set of rules that determine the order of posts in a user's feed. The video script explains how the algorithm tests content with a small audience and, based on their engagement, may promote it to a larger audience, emphasizing the strategic importance of posting at the right times for optimal reach.

💡Content Supply and Demand

This concept refers to the balance between the amount of content available and the audience's desire to consume it on Instagram. The script advises against posting at peak hours when content supply is high, suggesting that off-peak times can lead to higher views due to lower competition for audience attention.

💡Reposting

Reposting involves sharing someone else's content on one's own profile, often with modifications or credit given to the original creator. The video mentions remixing or reposting memes as a strategy to gain views and engagement on Instagram, as it allows users to capitalize on popular content within their niche.

💡Broadcast Channel

A broadcast channel on Instagram is a live video feature that allows users to interact with their audience in real-time. The script suggests using this feature to announce new posts and encourage viewers to engage with the content, which can lead to increased reach and algorithmic promotion.

💡Text on Screen

Including text on screen in video content is a strategy to engage users who may have their sound off while browsing Instagram. The script points out that text should be visible across different feeds to ensure maximum reach and clarity of the message, which is favored by the Instagram algorithm.

💡Viral Content

Viral content refers to media that spreads rapidly and widely across the internet, often due to its shareability and appeal. The video discusses the importance of creating content that can go viral on Instagram, such as by eliciting strong emotional responses or being newsworthy, to significantly increase one's follower count and reach.

💡Mentorship

Mentorship involves a more experienced individual guiding and supporting a less experienced one, often in a professional or skill development context. The script concludes by offering mentorship to help users grow their Instagram presence, indicating a service or program designed to provide personalized assistance for success on the platform.

Highlights

The three best times to post on Instagram have changed, affecting views for content creators.

Changing posting times can lead to significant follower growth, as experienced by two creators gaining 880,000 and 120,000 followers respectively.

Posting times should be adjusted according to the time zone you are currently in, especially when traveling.

Instagram's algorithm favors content posted at times when local followers are online for better engagement.

Avoid posting only when your analytics show your followers are online, as this may not align with your content's target audience.

Do not post exactly on the hour or half hour to avoid high content supply and lower views.

Spacing out posts and not posting back-to-back stories can help maintain visibility on Instagram.

The second best time to post on Instagram is between 2:00 p.m. and 4:00 p.m.

Focus on posting the majority of content during the most effective time slots while testing others.

Observing competitors' posting times can provide insights into optimal posting for your audience.

The Instagram algorithm favors content with text on the screen, especially when sound is off for 50% of users.

The final and most impactful time to post on Instagram for small accounts to go viral is between 7:00 p.m. and 11:00 p.m.

Engaging with followers by responding to comments can increase the reach of your content on Instagram.

Encouraging shares on Instagram can significantly boost views and the potential to go viral.

Using Instagram's broadcast channel to notify followers about new posts can drive engagement and reach.

The presenter offers personalized assistance, including account audits and mentorship, to help grow on Instagram.

Transcripts

the three best times to post on

Instagram have recently changed and if

you're seeing a decrease in views right

now it could be because you're simply

just not posting at the right time in

fact that's what was happening to this

Creator and then they Chang their times

and now they gain over 880,000 followers

and it happened to this Creator they

Chang their times and now they got over

120,000 followers and the same thing

could happen to you so long as you

change the three best times that you're

posting and by the way the last time I'm

going to share with you makes by far the

most small accounts on Instagram go

viral so please make sure you don't skip

it time number one is going to be from

10:00 a.m. to noon now here's a deal

there's several different things that we

need to cover before we get to that

second time slot like one the time zone

that you're posting in the time zone you

Po in on Instagram needs to be the time

zone in which you are currently located

so if you're traveling you need to adapt

the time that you're going to be posting

on Instagram if not you're going to end

up reaching the wrong audience because

when you post on Instagram the first

people to see your content are going to

be your followers and people around you

so you need to make sure that you're

posting when those people are going to

be online which if you post for the time

slot which you're currently located in

it's probably going to hit the right

people because if you're able to hit the

right people then what ends up happening

is your content is going to get good

engagement and then boom Instagram is

going to suggest it out to more people

because Instagram right now works very

similar to how Tik Tok used to work they

test your content with a small group of

people if they engage well with it then

they push it out to more people so it's

really critical that you're posting at

the right time so that you reach those

right people and you don't want to make

the mistake of only posting when your

follower analytic says that your

followers are online because maybe your

followers are just your friends or maybe

your followers are people that follow

you for a different reason than the

content that you're currently posting in

which it's going to actually decrease

the reach that you get because instead

what's going to happen is your content

is going to be posted none of your

followers will actually be online or

they won't interact with your content

and then boom Instagram thinks that

whatever you posted is something people

don't want to engage with and then from

there it's only going to make it harder

for you to keep getting views on

Instagram the next thing that I need to

make sure that you're not doing is just

posting on the hour for example don't

post at exactly 10:00 a.m. post at 10:02

post at 10:03 post at 10:11 and don't

post at 10:30 you do not want to post on

the hour or on the half hour because

that's when 99% of people schedule their

post to go out and Instagram Works based

off of supply and demand so if there's a

large supply of content and demand is

consistent well guess what then each one

of those pieces of content gets less

views than it could have otherwise

gotten so if you post that in off time

there less supply of content there's

probably higher demand for content and

boom you're going to end up getting more

views and that's exactly why I wouldn't

schedule out your post for on the hour

or on the half hour and if you're

posting your post manually please don't

post them at those times it's literally

just going to decrease your views so

when it comes to how long you should be

waiting in between post if you're

posting a real or a photo you need to be

waiting at least 1 hour in between posts

ideally right now you should only be

posting one to three times a day and

when it comes to your stories you can

post post back to back but remember if

you post back to back it's going to stop

you from getting put back to the front

of people's stor so you actually want to

space out your stories post also and I

would recommend posting a story at each

of the three time slots I share with you

which brings me to the second best time

to post which is going to be from 2: to

4:00 p.m. now remember you want to make

sure that you're getting out the

majority of your post during the time

slots that get you the most views so

here's what I would recommend doing and

in just a second I'm going to share with

you the number one time slot for you POS

in if you want to go viral on Instagram

but again before we get there we need to

make sure that we cover all these things

step by step because just trying to skip

around on these things it's going to

lead to getting less views than you want

on Instagram right now it's only going

to take a few minutes to go through this

so please stay patient with me so when

it comes to testing all these different

time slots there are three time slots

I'm sharing with you one of them is

going to work better than the rest of

them that doesn't mean that you should

only get your post out during that time

slot that simply means I would get 80%

of your post out during that time slot

and 20 % of your post during the other

three time slots because what this is

going to allow you to do is double down

on the time slot that is working the

best while simultaneously testing other

time slots and another thing that you

could do is spy on your competitors and

see when they're actually posting and if

you see when they're posting you're

going to be able to determine a good

time to post to reach the ideal audience

that you're trying to reach now before I

share with you the last and final time

slot that you need to make sure you're

posting in on Instagram in 2024 if you

want to go viral on Instagram especially

if you're a small account I need to

share with you three other things that

the Instagram algorithm completely loves

right now the first thing is going to be

remixing memes like what Nick is doing

right here so if we come over to Nick's

reals and scroll down a little bit we're

going to find a bunch of memes like this

meme they got him 20,000 views and this

meme they got him 11,000 views and if we

keep scrolling we're going to see

similar results again 177,000 views this

one 14,000 views if we SC scrolling down

this one 63,000 views and all he is

doing here he is finding a meme on

Instagram that somebody else posted for

his Niche he is going to try to share

that but instead he's going to click

remix this is going to allow him to make

changes to this piece of content and

post it on his own page as his own piece

of content now all he does is he comes

into this post and simply adds an emoji

like he added this Emoji right here so

he doesn't change anything so that it

doesn't ruin the reach and then what

ends up happening is he just changed is

a description here post this to his page

and these posts end up doing really well

because a lot of people comment on these

posts a lot of people share these posts

a lot of people engage with these types

of posts because they're short they're

funny and they get the point across and

if you start doing this it's going to

allow you to put out more content on

Instagram get more followers get more

views and ultimately you're not going to

have to put in that much effort because

you're simply just finding good posts

curating them and then remixing them on

your own page the second thing that the

Instagram algorithm completely loves

right now now are people that are

getting people to come back to Instagram

and there are three ways for you to do

this first and foremost respond to every

comment that you get when you respond to

a comment that person gets a

notification that person comes back to

Instagram comes back to your page and

Instagram says wow you did a really good

job at getting people to come back to

Instagram which Willow Instagram to make

more money and then boom they're going

to push out your content more than they

push out other people's content secondly

you need to get people to share your

content one share on Instagram equals

400 extra views if you are able to get

1,000 extra shares your video is going

to get over 400,000 views and go viral

this is really easy to do so long as you

create your content with three core

emotions in mind one something that is

really funny two something that is

really shocking three something that is

newsworthy if your content doesn't fit

those three things well guess what it's

not going to get shared and you're not

going to end up going viral but there is

one other way for you to get people to

come back to Instagram and that is by

using a broadcast Channel if you go into

a broadcast channel and you post in it

you have a th000 people in there 2,000

people 3,000 people you can tell them

about your latest post that you just

uploaded and those people more likely

than not are going to go interact with

that post so long as you tease it in a

really good way what is this going to do

get people to come back to Instagram

when you post in the broadcast channel

and then boom it's going to get you a

lot of Engagement really quickly on the

things that you're posting on Instagram

and this is going to Skyrocket the

amount of reach that you're getting now

to emphasize this last thing that you

need to make sure that you're doing I

wanted to actually come over to

Instagram and show this for you so if we

look at this post it's got the thing if

we look at this post it's got the thing

if we look at this post it's got the

thing if we look at this post it's got

the thing can you guess what it is every

single one of these posts has text on

the screen because 50% of people that

are scrolling on Instagram do not have

their sound on so Instagram really likes

to push out content that has text on the

screen more importantly you need to make

sure that that text is all also going to

show on the homepage so if we scroll

down from here we can see his text shows

if we scroll down from here all of this

text shows if we scroll down from here

this is just a photo so there's not

really any text but you get the point

needs to be able to show both on the

real feed needs to be able to show in

the explore feed and needs to be able to

show in the home feed and if it doesn't

show in all three it's going to decrease

the amount of reach that Instagram ends

up giving you now this brings me to the

last and best time to be posting which

is going to be from 7:00 p.m. to 11:00

p.m. now at this point I want to ask you

a question are you serious about growing

on Instagram and changing your life on

Instagram or not if you answered yes you

are serious about growing on Instagram

and being able to monetize your

Instagram well then I personally want to

help you and that's exactly why I

strongly suggest you check out this

video right here that shows you how I

can audit your account to help you grow

quicker how we can hop on a call so I

can answer any questions you have or how

I can mentor you over the next 30 days

to guarantee that you get more followers

on Instagram if any of those sounds

interesting well I'll see you in this

video right here