LinkedIn Growth Hacks: 4 Steps to Go Viral, Get Leads
Summary
TLDRThis video unlocks the secrets to achieving consistent engagement and leads on LinkedIn for B2B and lead generation sectors. It emphasizes LinkedIn's significance due to its business-focused nature, highlighting the platform's organic reach and comprehensive marketing ecosystem. The presenter shares a private four-part training on explosive LinkedIn success, covering niche targeting, profile optimization, content creation, and lead conversion. Techniques include leveraging the algorithm, crafting engaging copy, and utilizing warm outbound strategies. The video also offers insights into maximizing content reach and converting engagement into tangible leads, promising viewers access to in-depth training and resources for mastering LinkedIn.
Takeaways
- 📊 LinkedIn is vital for B2B and lead generation due to its business-focused environment and organic reach.
- 💻 Creating engaging content on LinkedIn doesn't require payment due to the platform's organic algorithm favorability.
- 📈 Leveraging LinkedIn's full marketing ecosystem, including posts, videos, and ads, can significantly enhance visibility.
- 🗓️ Identifying and targeting a specific niche or Ideal Customer Profile (ICP) is critical for effective LinkedIn marketing.
- 📸 A professional, clear profile picture and a banner that communicates your offer can greatly improve your profile's effectiveness.
- 📢 Focusing on creating content that addresses the problems and interests of your target audience is key to engagement.
- 💬 Utilizing posts to drive engagement and leads involves offering value and solving problems relevant to your audience.
- 📝 Employing a content strategy that multiplies a single idea into multiple posts can maintain engagement without content fatigue.
- ✏️ Effective copywriting, especially using the Problem-Agitate-Solution (PAS) framework, is crucial for creating compelling LinkedIn posts.
- 📞 Warm outbound strategies, where engagement through valuable content leads to conversations, are more effective and less intrusive than cold messaging.
Q & A
Why is LinkedIn considered an essential platform for B2B and lead generation?
-LinkedIn is built specifically for business networking and marketing, unlike other social media platforms like Instagram or Facebook that are primarily for entertainment. The algorithm on LinkedIn favors creators, allowing organic reach and content visibility without necessarily paying for ads.
What is the importance of having a niche or target audience on LinkedIn?
-Identifying a specific niche or target audience is crucial for success on LinkedIn. Creating content about your services alone will likely only attract peers and competitors, rather than potential clients. By focusing on the problems and interests of your target audience, you can create more relevant and engaging content.
How can you optimize your LinkedIn profile for better engagement and lead generation?
-Optimize your LinkedIn profile by using a clear and professional profile picture, creating a banner with your main messaging and call-to-action, crafting an engaging 'About' section that highlights your offer and value proposition, and adding links to your website or lead magnets in the featured section.
What is the recommended approach for ideating content topics on LinkedIn?
-Start by listing out common problems or pain points faced by your target audience, even if they are not directly related to your services. Use tools like SEMRush, YouTube, and LinkedIn search to research these topics further and understand the existing content landscape. Build your content strategy around addressing these problems and providing solutions.
How can you repurpose a single content topic into multiple posts on LinkedIn?
-Take a single content topic and break it down into various formats, such as a long-form value post, a video promotion, subtopic posts focusing on specific aspects, and comment posts offering additional resources or templates. This approach allows you to create a week's worth of content from a single idea.
What is the 'Problem-Agitate-Solution' copywriting framework, and how can it be applied to LinkedIn content?
-The 'Problem-Agitate-Solution' framework involves: 1) Stating a problem your audience faces, 2) Agitating or amplifying the problem with supporting information, and 3) Offering a solution. This framework helps grab attention, build engagement, and position you as a valuable resource for your audience.
What are some effective techniques for creating engaging hooks or opening lines on LinkedIn posts?
-Effective hooks can include asking questions related to their problems, stating controversial or contrarian points of view, presenting data or statistics, using relatable stories, and making bold or unexpected statements. The hook should capture the reader's attention and encourage them to read further.
How can you use giveaway posts on LinkedIn to generate leads and potential customers?
-Giveaway posts, where you offer valuable resources or templates in exchange for comments, can be an effective way to generate leads on LinkedIn. By asking interested individuals to comment, you can then follow up with them directly, qualify their interest, and potentially convert them into leads or customers.
What is the concept of 'warm outbound' in the context of LinkedIn lead generation?
-Warm outbound refers to using content and giveaways to identify and qualify individuals who have raised their hands and shown interest, rather than randomly sending cold outreach messages. This approach allows for more targeted and conversational selling, improving the likelihood of generating quality leads.
What are some key takeaways or recommendations for success on LinkedIn, as emphasized in the script?
-Key recommendations include consistently creating valuable content, staying focused on your niche and target audience, optimizing your profile for engagement and lead generation, repurposing content across multiple formats, using effective copywriting frameworks, leveraging giveaways and warm outbound tactics, and being patient as authority and engagement compound over time.
Outlines
🚀 Leveraging LinkedIn for B2B Engagement and Leads
The video opens with the presenter explaining the effectiveness of LinkedIn for B2B engagement and lead generation, highlighting its business-centric community, organic reach, and comprehensive marketing tools. It introduces a four-part training series extracted from a private vault aimed at teaching explosive LinkedIn strategies, including content creation, engagement boosting, and lead generation techniques. Additionally, it mentions the availability of an extended version of this training in the blueprint training program.
🛠 Setting Up for Success on LinkedIn
This section delves into the foundational elements of LinkedIn, emphasizing the importance of having a focused niche or ideal customer profile (ICP) for targeted content creation. It covers the ecosystem of LinkedIn, from posts and media to events and job postings, and the significance of building a complete and engaging profile. Key aspects include the need for a professional profile picture, a compelling banner, and strategic use of the about section and featured links to drive clear calls to action and lead funneling.
📝 Content Ideation and Expansion Strategies
The presenter discusses strategies for generating content ideas that resonate with the target audience, emphasizing the necessity of a niche for tailored content. They suggest listing out potential problems of the target audience and using tools like SEMrush, Google, and YouTube for research. The section also introduces a method to expand a single content idea into a week's worth of posts, underlining the importance of campaign planning and thematic content creation to prevent content fatigue.
✍️ Crafting Engaging LinkedIn Content
This part focuses on the art of creating compelling content on LinkedIn through effective copywriting. It introduces the problem-agitate-solution framework and the significance of hooks in grabbing attention. The presenter provides examples of successful hooks and underlines the importance of engagement-driven content, including the use of personal stories and data points. They also introduce the concept of giveaway posts as a powerful tool to convert engagement into leads.
🔗 Turning Engagement into Leads
The final section covers strategies for converting LinkedIn engagement into tangible leads and sales. It criticizes cold outreach methods and introduces 'warm outbound' as a more effective, permission-based approach. The presenter shares a personal success story of generating significant engagement and leads through a giveaway post, emphasizing the role of conversation in social selling. The section concludes with a call to action for the full training program, offering further insights and tools for maximizing LinkedIn for business growth.
Mindmap
Keywords
💡LinkedIn Engagement
💡Organic Reach
💡Content Creation
💡Niche Targeting
💡Profile Optimization
💡Copywriting Frameworks
💡Lead Generation
💡Engagement to Leads Conversion
💡Call to Action (CTA)
💡Content Ideation
Highlights
Introduction to achieving consistent engagement and leads on LinkedIn.
LinkedIn's importance in B2B and lead generation space.
The advantage of LinkedIn's algorithm for organic reach.
LinkedIn as a marketing platform with various tools.
Introduction to a private four-part training for explosive results on LinkedIn.
Understanding the fundamentals of LinkedIn and its ecosystem.
The critical importance of having a niche or specific target audience.
Profile setup and optimization strategies.
Content ideation and creation strategies.
Utilizing various research tools for content inspiration.
A strategy to convert a single content idea into a week's worth of content.
Copywriting frameworks and strategies for engaging content.
Generating leads and not just engagement on LinkedIn.
Introduction to 'warm outbound' technique for converting engagement into leads.
Summary and recap of the four-part training highlights.
Transcripts
in this video I'm going to show you how
I get consistent engagement and leads
off of LinkedIn just like this from a
few simple posts let's get into it if
you're in the B2B or lead generation
space LinkedIn is by far in way the most
social network that you need to be
focused on first and foremost it's built
for business not entertainment people
are literally signing up there to find
jobs to network and to business so it's
not weird to get clients off of there
unlike Instagram or Facebook where
people are scrolling to look at C and
pictures of well other stuff on on top
of that the algorithm gives a ton of
organic reach to creators it's still a
platform where there's more people on
the platform than creators so the
organic algorithm in LinkedIn gives you
favorability you can actually get your
content in front of people without
having to pay for it and finally it's an
entire platform made for marketing
there's newsletters there's lives
there's videos there's status updates
there's groups there's advertising
there's a whole ecosystem up there that
you can take advantage of so in this
video I'm going into the private Vault
and I'm pulling out a private four-part
training that I'm going to give to you
that is going to going to teach you how
to get explosive results on LinkedIn and
generate clients I'm going to show you
how to get a week's worth of content
with a single idea I'm going to show you
how to 10x your engagement with a single
line of copy and I'm going to show you
how you can actually generate leads not
just Impressions FYI if you want the
full version of this it is inside of the
blueprint training you'll get access to
the step-by-step training videos plus
templates that we use to grow on
LinkedIn if interested at any time hit
the link below it's only $199 so part
one of four is helping you to understand
the fundamentals of LinkedIn so as I
said LinkedIn is an entire ecosystem
there are a number of things here at
your disposal we have the ability to
start a post add media to this video
images you can get people to sign up for
events on here you can hire people you
can share polls there's a whole bunch of
stuff that you can do within just the
traditional social network portion of
this on top of that you can obviously
post jobs and hire people there's groups
that you can create to they're actually
very effective you can run apps ads on
LinkedIn you can set up a business page
here but what we're going to focus on
here is really just creating content as
a post because this is where 90% of your
time will be spent and this is also
where you're going to have the best
opportunity to get your content in front
of people so the first thing and this is
critically important if you want to have
success on LinkedIn you have to have a
niche or a singular ICP or Avatar dialed
into because think about it this way
let's say you do SEO that's you're an
SEO agency you sell SEO you sell it to
anyone who can pay your retainer that in
itself is a problem I got tons of the
videos you can check that out but
specifically on LinkedIn in any type of
marketing how you going to create
content who are you going to talk to
you're just going to get on there and
start talking about SEO and Link
building and queued research who do you
think is going to see that other seos
other seos are not in Market to hire you
they're probably just going to go on
there and talk about how dumb you are
and how SEO is either dead or you're
just stupid when it comes to SEO in
general you know how the seos are so
creating content about the service that
you provide is only going to bring in
other peers and potentially competitors
you need to focus on the person behind
the client that you want to sell so my
agency Webers we focus on law firms I
actually have a separate LinkedIn
profile that only creates content for
law firms and when we do that we don't
just talk about SEO we're able to drill
into everything that law firms care
about on a daily basis intake sales
Rising costs hiring changing laws all
these things give us a much bigger base
of content to work with so we're not
just sputtering our Wheels creating the
same thing over and over again that also
gives linkedin's algorithm an
understanding of who to deliver your
content to because if it's targeted to a
certain type of person LinkedIn
understand stand the type of people that
should be seeing that content and the
more engagement that you get the more it
will be served to those people but
you're not going to get engagement if
you're not talking to the right people
so starting there is incredibly
incredibly important and like I said
I've got a ton of training on this
channel right here that will teach you
how to find a niche for your business so
now let's talk about how to set up your
profile to finish the foundational
elements here this one here Lura cost is
crushing it here on LinkedIn she's got
over 122,000 followers she's got the
ideal profile here you can also check
out mine but let's use her because she's
absolutely crushing it so so first and
foremost profile picture that is zoomed
in on her face and her head and a nice
background behind it that helps her
stand out in the feed for example if she
had a dark background here it would mesh
with her hair you wouldn't really be
able to see her you want to be able to
clearly see your face professional head
shots are the best don't be using
something that's hypers zoomed in and
pixelated we're all adults here you can
afford to get $20 head shot done she's
also got a banner here done you can get
this done on Fiverr it should have the
main messaging that you want here that
ties into your offer and your audience
she's also got some nice little as seen
on here stuff to build some credibility
also a nice little call the action up
here just want to quickly show you mine
here as well you see again zoomed in
professional head shot and back here
I've got the call the action that I want
which is to push our book so underneath
your name you got the ability to add a
little about you section here I like to
go very direct and tell them exactly
what I do and what my offer is you can
see here Lara has actually got a call to
action for her personal branding cohort
which I like as well all this is driving
we talk about generating leads not just
engagement and generating sales it's
driving towards a call the action so
people are extremely clear when they see
her content they go to her profile they
know what they do and there's a very
clear path for them to contact her or
them for them to get inside of her
program so you can see her call to
action here is for her 8we program
everything here is drilling specifically
towards that so the more tension she
gets on her profile the more people come
and visit the more clicks she's going to
get on her links here so we scroll down
my profile here you can see the services
that I provide you're able to put these
in here she actually doesn't have
anything on here because maybe she
doesn't provide services she's just
driving all the attention into her
program here so we scroll down here now
to the featured part this is an
opportunity I like to only put two links
here it's an opportunity to feature
either a link externally to your website
She's got one here to her cly she's also
got one here to her personal branding
cohort some people will put links to
their top post here to drive engagement
to it or a video on my profile I have a
link to our book to get op opt into our
book and then also to join our Pro slack
community so this is an offer a paid
offer this is a free offer to get people
into our funnel but again you can see
here this takes up a lot of action
customs design Graphics again you can
get this done on Fiverr it takes
literally five bucks to get something
designed just make it whatever your call
to action should be because this is very
important real estate here again we talk
about the difference between just
getting engagement and getting clicks
and sales we want to drive people to
where we want them to go to and this is
a great place to do that you scroll down
this is just the activity from your past
post you can put in a nice about section
here for yourself she's a great
copywriter so she told her story here
mine is very simple again telling my
story here and then you just go into
your experience with whatever you have I
have all my comp's listed out here her
experience is just pushing into her
singular job experience here now too now
if You' got a ton of past experience you
can put it on there if it's relevant to
what you want to push I actually like
that she's only got one thing here
because again it's about attention
fracture if she's got 20 things listed
here people are going to click on those
go there she just wants people to go
directly to her company here because
it's more opportunities for her to get
people into her funnel and into her
sales funnel so just to recap part one
here one we're focused mainly on status
updates AK just creating content for the
Fe feed two make sure that you have a
niche three make sure that your profile
is built out completely and it is given
call to actions specifically ones that
are targeting towards your Niche and
your avatar as well now let's move into
part two which is ideating content to
create on LinkedIn this is where a lot
of you struggle so I'm just going to
keep this as simple as possible first
and foremost again I know a lot of you
probably like well I'm not going to
select the niche this guy doesn't know
what he's talking about that's fine but
this is going to drill home even more
why you need a niche or and Avatar
because what are you going to create
about again you can't just talk about
your service because that's you talking
about yourself people don't want to hear
about you they want to hear about
themselves and they want to hear about
the problems and how you can help them
solve their own problems so the content
that you need to create needs to
basically just be a a big value road map
of all the problems that they have and
also helping them out with Solutions so
all you really need to do is map out a
big list of problems that your avatar
has so if you go back to the example of
law firms and I also have another
company that specialize in working with
agencies all I literally do is in a
notion document I just list out all the
potential problems that they have
doesn't just have to be in relation to
what you do you want to start there
because then there's a direct
correlation between the content that
you're creating and then drawing a line
back to you but you have to create a lot
of content here at least three posts a
week on LinkedIn if you're going to have
success in order to create that much
content over the course of the year you
can't just be talking about your service
and problems specifically related to
your service and that's why you have to
go deep into the who of who you're
talking to so again we go back to the
law firms we do SEO for law firms
there's not an exhaustive list of
problems that are related to that it's
really just all about customer
acquisition after I've got a list of
those problems laid out we want to do a
little bit of research here so I like to
use tools like semrush Google YouTube
even LinkedIn itself to just try and
learn a little bit more about those and
understand what type of content is out
there maybe that we can learn from and
build on top of stick with the idea of
law firms here we do like Law Firm
intake and we come over here what we can
do is we can just see a bunch of
keywords now we don't want to create
content based on keywords this is not
SEO this is really just more for
understanding of what they might be
struggling with to help us flush these
out and understand much more topic based
stuff not just problems we want to take
these problems and turn them into actual
topics that we can create content around
so Su Rush is a great tool to do that I
also really like
YouTube what we look up like Law Firm
intake here we can see a bunch of videos
and a bunch of content that is around
this as well and we can look for the
ones that have the most views we can
dive into these videos watch a little
bit more and really get an understanding
of how we might be able to come in here
and create some topics around it best
thing to do is also just look on
LinkedIn so just search for you want
filter by post and you can come here and
you can see if there's anything on here
that is generating a lot of attachment
and engagement that we can then build
around now again a bonus if you sign up
for the blueprint training I'll give you
the exact template that we use inside of
a sa to manage all of this content
really across platforms this is how we
manage all of our content from video to
written content for LinkedIn with tons
of contractors tons of things flying
around I'll give you this exact
framework in template inside of the
blueprint training plus all the
additional trainings for LinkedIn and
everything you need to run an agency in
2024 all for
$199 so a big little bonus that I want
to give you here is how to take one
content topic and turn it into entire
week's worth of content because again
you're going to get exhausted
consistency is key here you're going to
burn out and I don't want you to have to
constantly turn through stuff in order
to stay ahead because then sometimes you
start creating content that's just
really not that impactful so this this
right here is a little very simple crude
map of how I take one topic and turn
into a whole week's worth of content so
let's say the topic is how to pick a
niche for your business I literally just
posted about this on my YouTube channel
two weeks ago and what I did is this is
the overall topic I started with a long
video about this that I posted on
YouTube now this could be a blog post or
this could just be a topic that you're
going to write about on LinkedIn this is
an example for my company the blueprint
where we work with agencies so one of
the problems that they have is the
inability to find and pick a niche that
makes sense so that's topic that we want
to create around
now I could just take this and post it
once on LinkedIn and then be done with
it or what we can do is we can take it
and we can turn it into multiple posts
so on Monday we make this a value post
just a standard organic update on
LinkedIn long form post we'll talk about
that more coming up in part three then
on Tuesday I can actually promote the
video so I take that video and I write
it with similar copy maybe chop down a
little bit and I promote the video on my
YouTube or my podcast so now I'm using
my LinkedIn attention to drive this to
get more video views and more podcast
downloads then you can take subtopics
off of this right so let's say the post
that you write about is like five things
to do when picking a niche or like five
things to look for when picking a niche
right you can literally take one of
those and talk about how this is the
most important thing so this could be
the most important thing when picking a
niche in this when you thought start
thinking about subt talks off of this I
mean this could be a whole month this
could turn into a whole campaign if you
think about it about picking a niche and
then we can do a comment post which
we'll talk about in a second if you've
got any sort of called action or
template or additional resource you can
make a comment post saying hey I've got
this great template on how to help you
pick a niche drop it below and I'll send
you a DM and then another subtopic post
here is organic right so again you can
see here and what we're actually doing
cuz I'm doing this not just for my
personal business but for my three
companies that I own and what we do is
we're very strategic now every two
months we come up with the new campaign
that's broad enough for us to create a
ton of content in it for LinkedIn for uh
YouTube for live events for all these
different things because we burn through
content too and content fatigue is
something that's really real and when
you burn through your content you end up
creating stuff that's crap so instead
we'll pick one campaign topic that we
can go very deep into and there's so
many different Spokes and subtopics that
we can create off of it then every
couple of months once we exhaust that we
move that to the next thing and we're
always making sure that that campaign
topic is mapping back to what we're
selling so there's levels to this right
I don't want to overwhelm you but I just
want to let you know that first thing is
getting started setting up your profile
creating some content but then you're
going to start to see the big picture
here and that's when you're really going
to start to have really explosive
success on LinkedIn so now let's moveing
to part three and that's how to create
the content for LinkedIn that's going to
get you some good results so I'm not
going to lie here your success is going
to come down to your ability to create
good content or really just write good
copy I know a lot of you are not great
copywriters out there and that's why I'm
going to run you through a couple of
copyrighting Frameworks that we use and
that we teach inside the blueprint
training so I'm going to give you one
again there's five that we teach inside
the blueprint training if you want
access to it just s the link below I
call this the problem agitate solution
copyrighting framework you can see it's
consistent what did we talk about
already before we talked about drilling
into an avatar drilling into their
problems we just want to take those
problems because that's what they care
about and that's what we want to lead
off with so trouble selecting a niche
for your agency or even better you take
a symptom of that problem struggling to
stand out in the crowded competition
right cuz that is actually the same
problem just phrased differently and
we're just phrasing it with a question
very simp or we can use a controversial
point of view you're never going to be
able to grow your agency the way that
you are here's why right so these are
all things that are leading into the
general problem of not being able to get
clients not being able to stand out
because they don't have a nich in their
agency then we just can agitate this so
agitating just means that we're Drilling
and providing more supporting
information to support that problem
statement that we made so two out of 10
agencies are going to fail by the end of
this year or agitating the initial
problem too which is hey you can't get
clients you're unable to pill bills
you're working 70 hours a week your wife
is mad that you don't see her that's all
agitating the problem that just gives
people more and more reason to keep
scrolling and keep reading and staying
engaged on our post because engagement
here is key the thing that's going to
drive your post the farthest is getting
them to take actions on your post
clicking that little read more button
dropping a like dropping a comment and
sometimes that means pissing people off
to get them to drop a comment because
all those things are going to drive your
LinkedIn engine to drive your content to
get in front of more people it's all an
engagement based platform that's what's
key here getting engagement getting
engagement so we engage by first meeting
them where they are talking about them
their problems not you your Solutions
first so we lead with their problems we
agitate it and then we offer a solution
because that's where the value comes in
right we're not adding value by saying
hey we can do this for you we're adding
value by saying you should really pick a
niche right so we're building our case
it's almost like a lawyer arguing a case
in court you're starting with a problem
you're agitating that problem then
you're offering a solution for free just
to help and that's how you build value
you do that over and over and over again
you continuously create content around
this over and over and over again
inherently over time they're going to
see you as a solution for their problems
a lot of the times you won't even have
to make call the actions on these posts
you can just get clients by just doing
this over and over again if you do for 3
to 6 months I promise you you will get a
couple of clients I guarantee you I've
seen this happen 100 times inside the
blueprint when we teach this to people
it's all about consistency it's all
about nailing your copy and it's all
about nailing the problem statements for
your Target client so if we're getting
super surgical right I talked about the
problem agitate solution the most
important part of every piece of copy
that you write is hooks the hook is the
engaging part of the post that gets
people to stop scrolling and pay
attention to what you're talking about
so LinkedIn you only get the first first
two senten of the hook so like I said
ask a question that should be tied into
their problem struggling to get your
Facebook ads to convert stating a
controversial point of view you don't
need employees to build a successful
company let me explain uh leading off
with data points cuz data you can't
argue with them they're very black and
white and it makes people pick a side
either Pro or against and that Pro or
against is going to make them
argumentative and hopefully make them
comment on your post so 44% of people in
relationships are not happy two out of
10 agencies are going to fail whatever
that looks like this is what you really
want to work on the problem agitate
solution is a framework the hook is the
most important part to get people to
stop scrolling hook this writing tip is
weird really great way to kind of like
open a loop it's also an antithesis
point he's saying this is a tip but it's
weird so it's contrarian thinking it's
not something it's going something that
goes against the grain also you can see
here nice little call to action visit my
website and the goal here is to get this
click cuz once you click this that sends
a message back to LinkedIn saying this
is an engaging post we should show it
more I don't know who this is but he's
on my feed here's another great one from
Lara I spent $20,000 in mentorship this
year just a big bull statement here aka
the relatable story right even though
this about her which is fine it's a
relatable story because saying I only
had $500 in the bank I spend 300 saying
like hey I know you're not making a lot
of money but this is something that's
going to help you out again you see this
picture of her click read more also
showing photos yourself is a nice way to
kind of build more engagement LinkedIn
is definitely becoming more of a
platform where people want to see more
of you they want to see less corporate
jargon it's becoming more of a true
social network at all so there's a bunch
of different tactics that we teach
inside of the blueprint training not
going to get into all of them here the
one that I will focus on the most is the
giveaway post because the giveaway post
here is something that is going to drive
a ton of Engagement it's going to drive
the most comments and it's going to
drive the most leads in sales for you
now we don't want to do this all the
time you know inside of our training in
the blueprint training we'll walk you
through all the different types of
content how to build their calendar
office we literally have have a calendar
laid out saying like these are the
different types of posts this is when to
use it
Etc but the one that I will give you
here is the giveaway because this again
is going to help you turn engagement
into actual leads and sales so with that
being said let's move into the fourth
and final part which is how to generate
actual leads and not just engagement on
LinkedIn it's a common trap that a lot
of people fall into they get on LinkedIn
they start getting a lot of comments
they start getting a lot of Engagement
and they spend a lot of energy and time
and effort but they're not getting
actual lead sales customers off of the
platform and that's because you do have
to have a mechanism to take engagement
and turn it into actual clients and
customers so a lot of people will just
start blasting off random DMS on there
to cold people I hate that it doesn't
work it's annoying and it goes to spam
and it's also bad for your brand and bad
for you because people are going to
think you're an so what I like
to do is what I call out warm outbound
warm outbound is using content to
qualify get people to raise their hand
and tell us that they're in market and
give us permission to contact them and
the best way to do that is by asking
them to leave a comment in exchange for
something of value so just like you've
seen webinar campaigns book campaigns uh
vssl funnels all these different funnels
where people opt in with their email
it's old as internet marketing we can do
the same thing here on LinkedIn but
instead of them giving us their email
they're dropping a comment saying hey
I'm interested you can message me and
then we broker a message with them so I
have a whole inside sales team that does
this for me we do about two of these
posts per month and we'll generate
hundreds and hundreds of conversations
and emails that always lead into sales
or leads for our business businesses so
for example this one here has driven
over
3,600 comments it's pretty nuts if you
think about it and all we're doing is
giving away a couple of templates so six
agency sales templates battle test that
have giv away for free Linkin won't let
me drop the links here so drop me a
comment and I'll DM them to you so what
happens here people raise their hands
and say hey I'm interested what I do
after that is then I have my inside
sales team or you can do this as well
just pop them open send them a message
message and inside of that message we
are sending them the information and
then we'll have a little conversation
with them after that saying hey um you
know do you offer seos of service to
clients uh we'll just kind of have a
conversation to see if we can then get
them interested in our program they're
telling us that they're in market and
they're raising their hand saying yeah
I'm interested in you reaching out and
we can have a conversation so it's much
more social selling it's much more
conversational selling and it's much
easier than blasting out a bunch of
random DMS so all this works together in
your ecosystem because the more you do
this the more Authority you're going to
build the more followers you're going to
build the more engagement you're going
to build the more people are going to
see you as an authority so they'll want
to hear from you so all this snowballs
over time the most important thing is
getting started and staying consistent
so just to recap what we talked about
here we talked about the fundamentals
how to set up your profile how to pick a
niche we talked about how to come up
with content ideas we talked about the
type of content to create in some
copywriting Frameworks that you can use
and finally we talked about how to take
engagement and turn into the leads if
you want the full training on this we've
got literally step-by-step videos we've
got templates we've got other teachers
in there Brendan Hufford he's generated
over a million dollars alone Revenue off
of LinkedIn hit the link below it'll
take you to the blueprint training for
$199 you get access to all that plus a
ton of other stuff private SL Community
weekly Live Events and a ton of other
training for your agency as well hit the
link below and if not like And subscribe
and I'll see you in the next video
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