Vidio Pembelajaran Dasar Dasar Pemasaran Kelas X (Prilaku Konsumen)
Summary
TLDRThe video script is an educational session addressing students of classes 101 to 104, starting with a prayer and attendance check. It covers the topic of consumer behavior, explaining factors influencing consumer decisions such as motivation, perception, attitude, personality, and lifestyle. The session includes interactive examples and ends with an assignment for students to create videos illustrating these factors, fostering a deeper understanding of consumer psychology.
Takeaways
- 📚 The script begins with a greeting and an apology for the learning method, indicating that the students will be learning from a video provided by the teacher.
- 🙏 There is an emphasis on starting the learning session with a prayer, especially for those who are absent, and the teacher asks for a list of present students to be shared via WhatsApp.
- 🎓 The teacher encourages students to participate actively by asking questions through the group chat if anything is unclear.
- 📈 The main topic of the script is consumer behavior, focusing on how individuals choose products based on maximum satisfaction within the constraints of their income or the product's price.
- 🛍️ Motivation is highlighted as a key factor influencing consumer behavior, with examples given such as choosing a product for its perceived value or as a gift.
- 👥 Perception is discussed as being influenced by recommendations from friends, impacting the consumer's decision on what to purchase.
- 🤔 Attitude is portrayed as being shaped by peers, with the script providing an example of a friend's opinion on using a certain product affecting the consumer's choice.
- 💬 Personality traits are mentioned as influencing consumer behavior, with the example of someone preferring instant coffee due to their lazy personality.
- 🚗 Lifestyle factors are discussed, with different lifestyles influencing consumer choices, such as choosing a vehicle based on brand or specifications that match their lifestyle.
- 🎥 The script ends with an assignment for students to create a video in groups, focusing on two out of the five factors influencing consumer behavior that were discussed.
- 📝 Students are instructed to coordinate with their group members to produce the video, which should be related to the factors discussed and can be filmed in various locations.
Q & A
What is the purpose of the video mentioned in the script?
-The purpose of the video is to provide a learning material for students, allowing them to study the given material and ask questions directly through a group chat.
What is the significance of the prayer mentioned at the beginning of the script?
-The prayer is significant as it is a routine practice to start educational sessions in a respectful manner, especially for students who are not present in person.
What does the term 'perilaku konsumen' refer to in the script?
-In the script, 'perilaku konsumen' refers to consumer behavior, which is how individuals choose a product they will use, aiming to maximize satisfaction while being limited by income or the product's price.
What are the factors that influence consumer behavior discussed in the script?
-The script discusses factors such as motivation, perception, attitude, personality, and lifestyle as influences on consumer behavior.
Can you provide an example of motivation mentioned in the script?
-An example of motivation mentioned in the script is buying a product as a gift, such as a bowl or a container for storing vegetables or chili paste.
How does perception influence consumer behavior according to the script?
-Perception influences consumer behavior by shaping their understanding and expectations of a product, which can be influenced by recommendations from friends or personal experiences.
What role does attitude play in consumer behavior as per the script?
-Attitude in consumer behavior refers to a person's inclination towards a particular product or brand, which can be influenced by their peers or personal beliefs.
How is personality connected to consumer behavior in the script?
-Personality is connected to consumer behavior as it reflects an individual's preferences and choices, such as preferring instant coffee for convenience over a more traditional method.
What is the impact of lifestyle on consumer behavior as discussed in the script?
-Lifestyle impacts consumer behavior by influencing the choices individuals make based on their social circle and the image they want to project, such as choosing a place to eat that is suitable for Instagram photos.
What task is assigned to the students at the end of the script?
-The students are assigned to work in groups to create a video that showcases two of the five factors influencing consumer behavior, such as motivation and perception.
How should the students coordinate for the task mentioned in the script?
-The students should coordinate with their respective groups to create the video, combining the chosen factors with a product and then submit it through WhatsApp for the next meeting.
Outlines
📚 Introduction to Consumer Behavior Study
The video script begins with a greeting and an apology for the learning session. The teacher introduces the class to students of classes 101 to 104 and explains the purpose of the video lesson, which is to enable students to learn about consumer behavior. The teacher encourages students to ask questions via chat in the provided group. Before starting the lesson, the teacher asks students to pray and mentions the need for attendance to be taken. The script then transitions into a discussion about consumer behavior, explaining it as the way individuals choose products based on maximum satisfaction within the constraints of their income or the product's price. The teacher also refers to a summary provided earlier for further understanding and invites questions through WhatsApp.
🔍 Factors Influencing Consumer Behavior
This paragraph delves into the various factors that influence consumer behavior, such as motivation, perception, attitude, personality, and lifestyle. The script provides examples of how these factors can affect purchasing decisions, such as choosing a product because it is perceived as a good gift or because it fits a certain lifestyle. The teacher uses dialogue to illustrate these concepts, discussing the impact of recommendations from friends and the role of personality in making choices, like preferring coffee or choosing a car based on lifestyle preferences. The script emphasizes the importance of understanding these factors to better comprehend consumer behavior.
🎓 Assignment on Consumer Behavior Factors
The final paragraph outlines an assignment for the students, asking them to work in groups to create videos related to the factors influencing consumer behavior discussed in the video. The teacher provides guidance on how to approach the assignment, suggesting that each group choose two out of the five factors to focus on in their video. The assignment aims to help students apply the concepts learned to real-life scenarios and encourages creativity in presenting their findings. The teacher reminds students to coordinate with their group members and to submit their videos for the next meeting.
Mindmap
Keywords
💡Consumer Behavior
💡Motivation
💡Perception
💡Attitude
💡Personality
💡Lifestyle
💡Influencer
💡Brand Loyalty
💡Product Quality
💡Social Media
💡Group Assignment
Highlights
Greetings and apologies for the learning session, emphasizing the importance of understanding the material.
Invitation for students to ask questions directly through the group chat for clarity.
Encouragement for students to pray before starting the lesson to set a positive tone.
Instruction for the class to wait for the attendance to be taken via WhatsApp.
Introduction to the concept of consumer behavior and its importance in choosing products.
Explanation of how consumer behavior is influenced by satisfaction and budget constraints.
Discussion on the factors affecting consumer behavior, such as motivation, perception, attitude, personality, and lifestyle.
Example given of choosing a product based on motivation, like a bowl as a gift for its practicality.
Illustration of how perception influences product choice, such as choosing a product based on friends' recommendations.
The role of attitude in consumer behavior, demonstrated through a dialogue about using a face mask for oily skin.
Personality's impact on consumer decisions, such as preferring instant coffee for convenience.
Lifestyle factors influencing consumer choices, like choosing a place to eat based on social media appeal.
The difference in consumer behavior between those with high and average lifestyles, using vehicle choices as an example.
Assignment given to students to create videos related to the factors influencing consumer behavior.
Students are encouraged to coordinate with their groups to select two factors to focus on for their video assignment.
The assignment requires students to combine the chosen factors with a product and present it in a creative video format.
Emphasis on the importance of all group members participating in the assignment to understand consumer behavior deeply.
Closing remarks thanking students for their time and wishing them well in their study of consumer behavior.
Transcripts
Asalamualaikum
War ya asalamualaikum warahmatullahi
wabarakatuh Selamat pagi Selamat siang
untuk anak-anakku semua kelas 101 102
103 dan 104 Mohon maaf untuk
pembelajaran kita kali ini Ibu
memberikan video pembelajaran yang
artinnya kalian bisa pelajari materi
tersebut kemudian Jika ada yang ingin
ditanyakan bisa langsung
chat ibu melalui grup yang sudah Tiasa
kita Oke anakak ibu sekalian sebelum
mengawali pembelajaran kita pada hari
ini silakan kalian berdoa terlebih
dulu berdoa selesar ee untuk anak-anak
yang hari ini tidak masuk nanti Ibu
tunggu absennya
melalui wa ya nanti sekretarisnya tolong
dishare nama anak-anak yang har ini oke
Biasa sebelum mengawali pembelajaran
[Musik]
ee seperti biasanya ibu akan meminta
kalian untuk iking yang dikanggu oleh
ketua kelas masing-masing oke ya Ee
bareng-bareng seperti biasa kita lakukan
dengan tepuk semangat oke tepup
semangat
semangat semoga hari ini kalian
belajarnya jauh lebih semangat kita
masih melanjutkan eh materi sebelumnya
ya yaitu tentang
[Musik]
perilaku tentunya kalian sudah bisa
mempelajari pada perkenalan sebelumnya
tentang perilaku konsumen perilaku
konsumen sendiri adalah cara seseorang
ee memilih suatu produk yang akan
nantinya mereka pergunakan ya Ee Dengan
memberikan kepuasan yang sangat maksimum
tapi dibatasi oleh pendapatan atau harga
barang tersebut nah Jika kalian ingin
mendalami lagi materi silakan kalian
buka lagi rangkuman yang sudah pernah
Ibu berikan yang sudah Ibu Berikan
penjelasan jika nanti ada yang kurang
jelas tentunya bisa ditanyakan via wa
Oke Nah tadi sudah kita masuk ke dalam
pengertian tentang Pak konsumen nah bab
yang akan kita pelajari sekarang adalah
tentang
eh faktor-faktor
[Musik]
[Musik]
di sini kita akan mempelajari tentang
faktor-faktor yang mempengaruhi Pan
konsumen tentunya banyak faktor yang
akan
mempengaruhi perilaku konsumen terhadap
keputusan pembelian ee keputusan
pembelian atas produk yang mereka beli
ya salah satunya adalah eh faktor dari
motivasi membeli sebuah produk ada
motivasi tersendiri contohnya
eh tungg Iya ada apa
P ada mangkok nih hadiahnya lumayan kan
hadiahnya bisa untuk di kosan bisa wadah
kita sayur sop baks Eh aku beli inilah
lumayan nih hadianya kamu beli yang mana
ini saya juga belah lumayan juga tuh
buat Dios untuk naruh-naruh sambal juga
kan I Yah kita beli
Mas
ke Akuu
[Musik]
Min yaudah
[Musik]
nah ini pas sama kau serius ini tangan
lama enggak eh rambut kau tuh kan Kalau
aku lihat kan Tipis kan Jadi cocoknya
pakai yang ini jadi rambut kau tuh bisa
kelihatan engak kering gitu dalam
seharian tuh nah Gu Jadi lebih lebih
tampil keren lah kalau k pakai ini Kalau
menurut aku sih yang ini tapi harganya
harganya berapa ya ya harganya beda-beda
dikit sih memang sih lebih mahal kan
tapi kualitasnya lebih bagus lebih kayak
kinian gitu kan
[Musik]
Nah gimana terserah kau sih mau yang
mana kalau ak nyarannya yang ini bagus
bagus G ya ah yang ini aja L Ya udah gas
yuk Ya sudahudah yuk nah itu persepsi
itu lebih kepada
eh apa namanya pendapat dari rekomendasi
teman-teman yang lain kemudian
dilanjutkan dengan sikap sikap ini lebih
kepada sikap orang tersebut dipengaruhi
oleh temannya lagi ya bisa i b
masnya rudah ya I Kenapa H enggak pakai
masker ini kan wajah H berminyak Ini
bagus loh buat wajah H apalagi makan
muka I tuh berminyak tuh kalau makai
bangar ini supaya enggak menimbulkan
jerawata tapi pernah pakai ini terus
malah makin jerawatan enggak cocok gitu
di wajah Oh gitu ya Ca Ya udah C beli
itu aja Iya soalnya c yang ini aja
oke kemudian kepribadian juga sama
kepribadian lebih kepada e sesorang ini
kira-kira lebih cender d e aku mau beli
kopi ya aku juga mau lah Lumayan di
rumah
kanian Tapi ini harus diu dulu ya kan
Iya sih
emang kenapa ya kalau aku mah yang
maunya
aja Eh kamu malas banget jadi orangang
enak lagi buat kopi tinggal disiram a
panas di I Aku mau aja ya
kan Ya udah deh aku ambil yang ini aja
lagiu aja kalau kamu yang
siap ini Kalau maunya yang ini kans
tinggal minum
aja
banyak Kemudian dari faktor gaya hidup
yang terakhir gaya hidup ini biasanya
dipengaruhi oleh teman-teman sebayanya
misalnya eh eh G guys Eh gimana kalau
misalkan sebelum kita pulang kita cari
tempat makan dulu hmm Yuk lah Eh tapi
mau di mana ya kalau aku sih bagusnya di
Ampera eh jangan di Ampera Lan mumpung
kita udah di sini kan kalau bisa tuh
kita cari tempat makan yang bagus yang
bisa buat foto-foto biar kita bisa
masukin ke Instagram gitu I tapi di mana
salari aja I situ kan banyak Tu orang di
Instagram foto-foto mewah lagi tempatnya
bagus-bagus Iya enggak apa-apa jugau A
Y atau yang lain ada juga orang yang eh
untuk memberi sebuah kendaraan misalnya
ya itu lebih eh memilih merek-merek
tertentu sesuai dengan spek yang mereka
butuhkan tapi akan lain beda dengan e s
orang yang gaya hidupnya tinggi dengan
orang yang gaya hidupnya biasa aja
mungkin untuk orang yang gaya hidupnya
Biasa aja dia tidak akan menjadi masalah
kalau misalnya ketika berkendaran ke
sekolah itu menggunakan ot gitu ya tapi
beda dengan yang G hiupnya tinggi Gimana
caranya yaitu terlihat Wah Mungkin dia
menggunakan Fortuner Innova dan lain
sebagainya ya itu lebih kepada Akbar
kayak G Nah untuk boleh Nanti ditanyakan
ke ibu via wa ataupun eh telepon
Insyaallah saya
siap oke dari video yang tadi ibu
Tampilkan tentunya banyak rel konsumen
yang sudah kalian lihat mulai dari
motivasi persepsi sikap kepribadian dan
gaya hidup Nah dari video yang sudah
tadi kalian pelajari ya tentunya akan
ada eh
ulasan atau materi yang berkaitan dengan
ini semua nah dan ibu meminta kalian
untuk membuat tugas ke kelompok Ya
silakan kalian berkoordinasi dengan
kelompoknya masing-masing untuk membuat
eh video ya contoh video yang berkaitan
dengan ini 1 2 3 4 5 ya jadi dari lima
faktor tersebut setiap kelompok boleh
memilih dua faktor yang nantinya kalian
conokkan di video seperti halnya yang
tadi ibu tayangkan di video sebelumnya
video ini Ibu buat kan di pertemuan
seanjutnya jadi nanti silakan kalian
koordinasi dengan kelompok untuk membuat
video faktor-faktor yang mempengaruhi
konsumen misalnya dari kelompok tig
mauis contoh yang motivasi dan perseksi
enggak apa-apa Hanya dua atau mau
semuanya lima-limanya lebih bagus ya
Jadi nanti eh silakan kombinasi dengan
produknya kemudian dikirimkan tinya
melalui WH tiu di pertemuan selanjutnya
bisa kalian ee eh mengambil video
tersebut di alham atau misalnya di tokoh
sekolah atau tokoh-tokoh mana saja yang
sekiranya bisa untuk
ee menyelesaikan tugas kalian jadi semua
anggota kelompok wajib untuk mengerjakan
tugas-tugasnya ya jadi Mungkin itu saja
untuk pertemuan kita kali ini di
dasar-dasar pemasaran tentang perilaku
konsumen Terima kasih untuk waktunya
asalamualaikum for warahmullahi We
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