Wawancara Wirausaha
Summary
TLDRIn this interview, a 20-year-old entrepreneur, Bagas, shares his journey of starting two businesses, including a fashion brand called depototo.id. He started with a small initial investment of 7 million rupiahs, funded by savings and family support. Bagas highlights the importance of building relationships for offline marketing, especially in a small town, and notes challenges in educating customers about fashion. The COVID-19 pandemic significantly impacted his business, reducing sales by 30-35%. Despite the difficulties, Bagas remains optimistic and continues to adapt to the changing environment.
Takeaways
- 😀 The interview features a young entrepreneur named Sore Hidayat, who is 20 years old.
- 💼 Sore is the owner of two businesses: depototo.id and Kefir, which he started while still young.
- 📅 The clothing business (distro) was started in April 2018, making it over two years old at the time of the interview.
- 💰 The initial capital for the business was around seven million rupiahs, partly from savings during college and partly supported by his parents.
- 🏠 The business started in a small space (2x3 meters) but has grown significantly over time.
- 💪 Sore emphasizes that parental support came after they saw his dedication and commitment to the business.
- 📈 Marketing is conducted both online and offline, with offline efforts focused on building relationships in a small community.
- 📊 The business faces challenges due to being in a small area where fashion is not widely recognized, and customers tend to bargain a lot.
- 💡 Despite challenges, Sore's business stands out due to its high quality, and he sees this as an advantage in the local market.
- 😷 The COVID-19 pandemic significantly impacted sales, with a decrease of about 30-35% in revenue.
Q & A
What is the name of the young entrepreneur featured in the script?
-The young entrepreneur's name is Sore Hidayat.
At what age did Sore Hidayat start his business?
-Sore Hidayat started his business at the age of 20.
What businesses does Sore Hidayat own?
-Sore Hidayat owns depototo.id and Kefir.
When did Sore Hidayat start his distro business?
-Sore Hidayat started his distro business in April 2018.
How did Sore Hidayat gather the initial capital to start his business?
-Sore Hidayat saved money while in college, attended seminars and online courses, and received some financial support from his parents, totaling around seven million rupiahs.
How does Sore Hidayat market his business?
-Sore Hidayat uses both online and offline marketing. Offline, he focuses on building relationships and word-of-mouth promotion, especially in his small community.
What challenges has Sore Hidayat faced in his business?
-One of the main challenges Sore Hidayat faced was introducing fashion products to a small community that wasn't familiar with the industry, often leading to price negotiations and the need for market education.
How has the COVID-19 pandemic impacted Sore Hidayat's business?
-The COVID-19 pandemic significantly impacted Sore Hidayat's business, causing a 30-35% decrease in sales as people prioritized basic needs over fashion items.
What is one advantage Sore Hidayat mentions about his business?
-An advantage Sore Hidayat mentions is that he is the only one offering high-quality fashion products in his area, which sets his business apart despite the challenges.
What is the overall business strategy Sore Hidayat uses to overcome market challenges?
-Sore Hidayat's strategy involves educating his target market, building strong relationships, and leveraging the uniqueness of his offerings to attract and retain customers.
Outlines
🧑💼 A Young Entrepreneur's Journey
In this segment, the speaker introduces a young entrepreneur named Sore Hidayat, who, at 20 years old, owns two businesses—depototo.id and Kefir. Hidayat shares his journey, starting in April 2018 with a small amount of savings and support from his parents, leading to the successful establishment of his enterprises. He emphasizes the importance of dedication, commitment, and support from family in pursuing business ventures. The speaker also discusses his marketing strategies, which focus primarily on offline methods due to the local area's limitations, though online methods are also utilized.
🤝 Challenges and Triumphs in Fashion Business
The entrepreneur discusses the challenges faced in running a fashion business in a small, less urbanized area. The local community is still adapting to fashion trends, often negotiating prices and lacking awareness of quality. However, being one of the few businesses offering high-quality products in the area, the entrepreneur sees this as an advantage, despite the need for customer education. Competition is minimal, with only one other similar business in the vicinity.
📉 Impact of the Pandemic on Business
The conversation shifts to the impact of the pandemic on the entrepreneur's business. He explains that the pandemic has significantly affected consumer purchasing power, leading to a 30-35% decrease in sales. People are prioritizing essential needs over fashion, resulting in a notable decline in revenue. Despite this, the entrepreneur remains optimistic, continuing to adapt and find ways to navigate through the challenges posed by the pandemic.
🙏 Gratitude and Closing Remarks
The speaker concludes the interview by expressing gratitude to the young entrepreneur for sharing valuable insights and taking the time to participate. The entrepreneur also appreciates the opportunity, recognizing the interview as a platform for promoting his business. The segment ends on a positive note, reflecting the mutual respect and benefit gained from the discussion.
Mindmap
Keywords
💡Entrepreneur
💡Distro
💡Offline Marketing
💡Fashion Industry
💡Pandemic Impact
💡Business Capital
💡Community Support
💡Market Education
💡Competition
💡Business Resilience
Highlights
An interview with a young entrepreneur, Sore Hidayat, who is 20 years old and owns two businesses: depototo.id and Kefir Besok.
Sore Hidayat started his first business in April 2018, which has been running for over two years.
He began his business journey by saving money while in college and participating in seminars and online courses.
His parents recognized his passion for business and contributed a small amount of capital, totaling around seven million rupiahs at the beginning.
The initial workspace for the business was a small 2x3 meter room.
Sore Hidayat emphasizes the importance of showing commitment and dedication to gain parental support for business endeavors.
The marketing strategy for his businesses includes both online and offline approaches, with a stronger focus on offline due to the location's limitations.
He builds relationships within his community, which is located in a small district surrounded by hills, and relies heavily on word-of-mouth promotion.
Despite being in a small area with limited market reach, his offline strategy has proven more effective due to the community’s small size.
Sore Hidayat mentions the challenges of introducing a fashion business in a small area where people are not familiar with the quality and concept of fashion, leading to negotiation over prices.
However, being the only fashion business with good quality in the area gives him a unique advantage.
He notes that competition is minimal, with only one other competitor in the local fashion market.
The COVID-19 pandemic has significantly impacted his business, reducing people's purchasing power and leading to a shift in priorities toward essential needs over fashion.
During the pandemic, his business saw a revenue drop of approximately 30-35%.
The interview concludes with the entrepreneur sharing his experiences and insights as tips for aspiring business owners, emphasizing resilience and adaptation in challenging times.
Transcripts
Ok disini saya udah sama pengusaha muda
yang kebetulan saya beragam Nama saya
pakai sore Hidayat Umur saya 20 tahun
dan alhamdulillah saya owner dari
depototo.id dan kefir besok bagus banget
ini Oh masih muda tapi udah punya dua
usaha ya oh oh saudara selalu usaha nih
buat distronya itu udah berjalan berapa
tahun kalau untuk distronya ini saya
mulanya itu di tahun 2018 tepatnya
dibulan April berarti kurang lebih udah
2 tahun lebihlah wahyadi udah cukup lama
juga ya alhamdulillah modal awal dulu
itu dari mana Dari tabungan atau untuk
Modal saya itu pas kuliah itu kan nabung
Hai terus Alhamdulillah pas nabung itu
saya ikut-ikut kayak seminar kursus
online dan lain-lain setelah itu
orangtua juga melihat pot bikin saya
jadi kasih saya terhadap dunia bisnis
sehingga orangtua juga ikut menyumbang
sedikit modal dan totalnya itu pada
awal-awal itu kurang lebih tujuh juta
dan ruangannya juga masih dua kali tiga
Alhamdulillah sudah berkembang dan Ya
udah panjang lah isinya juga udah
lumayan banyak ya sangat disupport lah
itu sebenarnya didukung itu karena usah
dari kita mas Masnya jika kita
menunjukkan niat komitmen dan dedikasi
kita terhadap sesuatu orang tua itu
biasanya itu akan support akan mendukung
hati itu cukup saya satu sedikit tips
lah dari Bro Bagas ini Terus kalau boleh
tahu ini pemasarannya tuh lewat online
atau game daring online gitu kebetulan
saya menggunakan dua-duanya
untuk offline ini saya lebih ke eh
membangun relasi karena usaha saya ini
berada di kecamatan yang diapit oleh dua
Bukit jadi target marketnya itu yaitu
aja orang orangnya itu-itu aja jadi ya
sedikit lah ibaratnya jadi saya
membangun relasi berkenalan dengan orang
baru terus mengajaknya kesini karena
promosi yang terbaik itu ketika datang
dari mulut kemulut jadi ketika
promosinya menggunakan mulut ke mulut
saya membangun relasi nya itu agar Ya
ramai lahir di ceritain ke mana-mana itu
berarti
hai oh Cut secara garis besar itu
sebenarnya lebih ke offline memang pakai
memang dominannya itu lebih ke oven sih
soalnya memang daerahnya ini masih kecil
jadi ya kalau online itu masih banyak
kendala jadi ya dominannya offline
sampai saat ini tuh Apakah ada ke
kesulitan yang berarti gitu deh kalau
kesulitannya itu usaha ini termasuk ke
dunia fashion yang udah kaya di kota itu
kan dan saya membawanya ke sebuah daerah
yang kecil jadi budaya masyarakatnya
masih belum kayak menerima masih suka
menawar nawar belum tahu kualitas dan
belum mengenal kayak dunia fashion gitu
Tapi dibalik kesulitan itu ada
kelebihannya karena saya merupakan
satu-satunya yang bergenre agak bagus
itu ibaratnya kaya kualitasnya bagus
jadi kelebihannya ya
Hai banyak yang udah mulai sadar
walaupun perlu edukasi terhadap target
market saingan usaha itu sebenarnya
masih sangat minim ya di daerah ini ya
sangat minim karena mengingat disini
daerahnya kecil saya melihat cuma
kompetitornya itu ada satu ya kalau
usaha distro kayak gini di sini oh oh
ada satu pertanyaan dimana sih pengaruh
tahun demi
Hai saat ini dengar usaha berupa gas Hei
pandem ini ya berarti ya Eh iya jelas
berpengaruh karena disaat menemui
seperti ini jelas-jelas untuk pendapatan
masyarakatnya juga turun sehingga daya
belinya juga menurun ia sangat berdampak
lah jadi orang-orang lebih
memprioritaskan kebutuhan pokok
ketimbang ya kebutuhan untuk fashion
kayak gini sih semua pun pucat Tengah
dampak negatifnya ia semua Lini Oh kalau
boleh tahu tuh
hai oh dari yang hari-hari biasa dengan
Pendem ini omzetnya turun sekitar berapa
ya berapa persen gitu mungkin ya antara
kisaran 30-35 Jadi cukup signifikan juga
banyak tips yang bisa saya dapat dari
dan terima kasih Bro menyempatkan waktu
untuk diwawancarai udah ini sebagai
media promosi juga Oke kalau gitu
Hai saya tapi tuh jadi tren terima kasih
Hi Ho
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