How To Build An 8 Figure Brand
Summary
TLDRThis video script delves into the concept of building an eight-figure brand, emphasizing the importance of a strong brand identity and a compelling story that resonates with the audience. It suggests that a successful brand is one that reminds consumers of a desirable story they want to be part of, and highlights the power of leveraging a brand's reputation to elevate one's status. The speaker shares insights on crafting a brand story that serves others and creates a legacy, using examples of well-known brands and individuals who have achieved significant success by serving their market effectively.
Takeaways
- 😀 Building an eight-figure brand is achievable with the right mindset and strategy.
- 💡 A brand is essentially a name that evokes a story people want to be a part of.
- 🏷 A premium brand is a name that reminds people of a story they are willing to pay to be associated with.
- 🔑 The importance of a brand's identity and how it can be represented by a stage name and logo.
- 🤔 The need for a compelling brand story that can elevate one's status and resonate with others.
- 📈 The concept of 'leverage' in brand building, suggesting that success often appears effortless due to underlying support.
- 🙏 Acknowledging the role of divine grace or luck in achieving brand success.
- 💼 The idea that a brand's story should be crafted intentionally, as leaving it to chance can be detrimental.
- 📚 The power of serving others through one's brand as a means to build a legendary story and elevate the brand's status.
- 🌟 Examples of successful brands like Nike, which built its identity by associating with top athletes.
- 💰 The willingness of people to pay for a brand that promises to elevate their own status or life story.
Q & A
What is the definition of a brand according to the speaker?
-A brand is a name that reminds you of a story you'd like to see yourself in.
What distinguishes a premium brand from a regular brand?
-A premium brand is a name that reminds you of a story you'd be willing to pay a lot of money to see yourself in.
Why is it important to have a clear brand story when building a brand?
-A clear brand story helps to create a brand identity and legend that can elevate people's status and make them want to be associated with the brand.
What role does the stage name or brand name play in the branding process?
-The stage name or brand name serves as the identity of the brand, which is often represented by a logo to make it easily recognizable.
How does the speaker describe the concept of a brand's 'story'?
-The brand's 'story' is the narrative that goes out in front of the brand, making room for it and creating a legend that people want to be a part of.
What is the significance of the name 'Nike' in branding?
-Nike, named after the Greek god of Victory, uses the best athletes to elevate its brand identity, making the swoosh a symbol of excellence.
How does the speaker suggest leveraging the success of others to build one's own brand story?
-By borrowing the success stories of others, such as a 27-year-old woman making $200,000 a month, and using them as a model to inspire and build one's own story.
What is the biblical principle the speaker refers to for building a legendary brand story?
-The principle is 'he who will be greatest among you, let him be the servant of all,' implying that serving others and getting significant results is key to building a legendary brand story.
How did Russell Brunson build ClickFunnels into a successful brand?
-Russell Brunson built ClickFunnels by serving others for free, documenting their success, and building his brand story on the back of the people he helped.
What is the importance of a brand's logo in the overall branding strategy?
-A brand's logo represents the brand and makes the name easily recognizable, which is crucial for establishing an identity in the market.
How does the speaker define the term 'leverage' in the context of building an eight-figure brand?
-Leverage, in this context, refers to the ability to use one's brand story and identity to elevate the status of others, making them want to associate with the brand.
Outlines
🏆 Building an Eight-Figure Brand: The Concept of Brand Identity
The speaker introduces the concept of building an eight-figure brand, which is a business generating between $10 million and $100 million. They emphasize the importance of brand identity and how a brand is more than just a name; it's a story that people want to be a part of. The speaker explains that a premium brand is one that consumers are willing to pay a significant amount for because it reminds them of a desirable story. They use the example of Nike, associating it with the success of top athletes, to illustrate how a brand's story can elevate its value. The paragraph concludes with the idea that a brand's stage name, or identity, should be backed by a compelling story that resonates with its audience.
📘 The Power of Brand Storytelling and Leverage
This paragraph delves into the power of storytelling in brand building. The speaker discusses how a brand's story can elevate one's status and uses the example of a young woman in multi-level marketing who achieved significant income in a short time. The speaker suggests that leveraging other people's success stories can help build one's own brand narrative. They stress the importance of crafting a brand story that others would aspire to, highlighting the need for a narrative that demonstrates the brand's ability to help people achieve success, thereby attracting clients and customers who wish to emulate those success stories.
🛍️ Elevating Status Through Brand Association
The speaker explores the idea that people are drawn to brands that can elevate their own status. They discuss how attaching one's brand to well-known entities can increase its perceived value. The paragraph includes the example of a call from Damon John, a figure from the TV show 'Shark Tank,' and how the association with such a successful individual can make people more interested in engaging with the brand. The speaker also touches on the concept of 'name-dropping' and taking pictures with celebrities as ways to leverage others' brand recognition to enhance one's own image. The key takeaway is that a brand should be associated with success and desirability to attract customers who wish to share in that success.
🚀 Crafting a Legendary Brand Story Through Service
In this paragraph, the speaker emphasizes the importance of serving others as a means to craft a legendary brand story. They discuss how helping people achieve significant results can build a brand's reputation and value. The speaker cites the example of Russell Brunson, who built a successful business by serving others and documenting their success stories. The paragraph concludes with the idea that a brand's story should be so compelling that it instills hope in others for elevating their status, and the more significant the payoff from the story, the more people are willing to pay to be associated with the brand. The speaker suggests that anyone can build a successful brand by providing substantial help to others, creating a narrative that people want to be a part of.
Mindmap
Keywords
💡Brand
💡Stage Name
💡Storytelling
💡Leverage
💡Identity
💡Logo
💡Premium Brand
💡Multi-Level Marketing (MLM)
💡Servant Leadership
💡Legacy
Highlights
Building an eight-figure brand is achievable with the right mindset and strategy.
A brand is a name that reminds you of a story you'd like to see yourself in.
A premium brand is one that reminds you of a story you'd be willing to pay to see yourself in.
Brands are often associated with a stage name or a story that increases their perceived value.
The reputation of a brand is tied to the story that is told about it.
Brand identity is crucial and should be established early on in the business.
Nike's branding strategy involves associating with top athletes to elevate its brand identity.
A brand's story should be crafted intentionally to resonate with the audience.
The story of a brand should be legendary and elevate the status of those who associate with it.
People are drawn to brands that can help elevate their own status and story.
The speaker's coaching program is known for helping clients achieve six and seven-figure days quickly.
A brand's story should be based on serving others and achieving significant results for them.
Russell Brunson's success with ClickFunnels is attributed to serving others and documenting their success stories.
A brand must have a story that infuses hope and the possibility of elevating one's status.
People are willing to pay for a brand that can help them elevate their status and be part of a desirable story.
The components of a successful brand include a stage name, a story with legend and status, and the creation of legacy.
The speaker emphasizes the importance of serving others as the key to building a legendary brand story.
Brands should aim to create a story that is unparalleled in their niche to attract followers and customers.
Transcripts
have you ever watched somebody build a
million dooll brand a multi-million
dollar brand a seven figureure brand an
eight figureure brand a nine figureure
brand a 10 figureure brand have you ever
watched somebody like build something
that's just so ginormous and it seems
like wa it seems so effortless from the
outside looking in you're watching them
and it looks
effortless well that's probably because
they've got a lot of Leverage and I'm
going to talk to you on this video on
how to build an eight figure
brand and it's something that we've been
able to do by the grace of God but it's
something that you could do as well
but the first thing you've got to do is
you've got to allow yourself to be okay
with the idea that it's okay for you and
then you have to get to the place in
your life where you allow yourself to
believe that you can do it so as we're
talking about a billion dollar 8 figure
brand that's $1 million brand H 10
million 20 million 99 million anywhere
between 10 and hundred million is an8
figure brand well before we talk about
how to build an eight-figure brand let's
talk about what a brand brand is and if
you watched my videos for any length of
time you know that I believe that a
brand is a name that reminds you of a
story okay that you'd like to see
yourself in I I'm going to break all of
this down like to the nth degree a brand
is a name that reminds you of a story
that you'd like to see yourself in a
premium brand is in fact a brand is a
name that reminds you of a story that
often times like a desirable brand a
brand that's appealing to you is going
to be a brand a name that reminds you of
a story that you'd be willing to pay to
see yourself in a premium brand is a
name that reminds you of a story that
you'd be willing to pay a lot of money
to see yourself
in and and what is it about premium
brands that cause us to desire to pay a
lot of money to attach somebody else's
name because a brand is a name to our
name or our Persona our being this why
do I want to attach somebody else's name
to my name well um we're going to get
into that so your name when I say it's a
name that reminds you of a
story the name is more of a stage name
now a real name can become a stage name
right but it's a name like my name is
myON golden right so that's my
name the name of my company is skillion
what skillion what does that mean well
you have to develop the skills
in order to become a millionaire that's
the implication of the name skillion
okay y tracking so you think about names
and what they mean some people want the
like some people who build businesses
they want the brand to be their name
Ferrari is named after Ferrari a guy
named Ferrari Mercedes is named after a
guy named Mercedes McDonald's is named
after two brothers named McDonald the
McDonald Brothers right so so a brand is
a name rollsroyce is named after a dude
name whose last name was rolls and
another dude whose last name was Royce
right so you think about a brand and
then you think about a premium brand
well the brand is the stage name and the
stage name has a story behind it and the
story is the reputation of the brand so
when you think of a brand name you think
of a story I don't know what story you
think of when and you could for those of
you who are going to be watching this on
YouTube you can type it in the chat like
what is when you think of a brand a
particular brand when you think of Nike
what do you think of right and most
people think of like the best athletes
why because Nike was brilliant in
getting the best athletes and recruiting
them to wear the
swoosh right so the swoosh becomes like
okay so when we talk about the name I'm
going to I'm going to go right on the
board we talk about the name what is the
name the name and I'm going to call it
the stage name CU nobody's name is Nike
well somebody's name was Nike it was the
Greek god of Victory that's what Nike
means the Greek god of Victory right so
stage name what is your stage
name it's the identity of the
brand
right now it's really in identity it's
really interesting to me that businesses
realize that of the most valuable one of
the most important things they can do is
to establish an
identity and the identity of Nike is
well we make the best athletes but they
don't make the best athletes like the
best athletes we like Michael Jordan
like Air Jordan's a Nike brand Tiger
Wood's a Nike brand right they would go
recruit the best athletes and they would
recruit them early before they became a
name and then as that athletes Fame
elevated so did the brand that that that
athlete represented are y'all tracking
does that make sense so so they
understood that it was identity but see
this is a Biblical concept when when God
said to Moses go tell Pharaoh I said let
my people
go Moses asked a very important question
which didn't make sense to me I read
this first time when I was a teenager
I'm like why is he asking that question
who shall I say has sent me what kind of
question is that what kind of question
is that who shall I say ascept me like
and I I jokingly say that like when I
first read that I wanted to coach Moses
and say bro what are you doing that's
not a good
question like I would have wanted to ask
the question here's what I would ask
what can I tell Pharaoh you said you
gonna do if he say no see that's a see
that's a question that made sense to me
but Moses didn't have to go there
because he knew the answer to that was
all wrapped up is in who shall I say as
sent me right because who sent you has
more has more weight than what he is
going to do if you say no right like
when does a private have more Authority
than a than a lieutenant well when he's
on orders from a general right so the
identity is the thing that carries the
weight it carries the authority so the
stage name and so that identity is going
to be represented by the stage name um
which which it's also going to be
represented by a logo generally right so
you're going to have a logo and all of
that is to make the name easily
recognizable right so the name's
recognizable cool and it's
like my daughter got me a Louis Vuitton
Bel don't don't tell anybody and when
she got me this Louis Vuitton belt I
thought she got it for me because it had
an l and a V and I thought it was a
Roman numeral and she knows I like math
so I didn't even know it was I didn't i'
had never seen a Louis vitton logo
before I had no idea what it was right I
was like oh that's a cool belt um anyway
so so but it's a logo so it's gonna have
they're gonna have you're gonna have a
logo and that logo is going to represent
your brand now the question you've got
to ask yourself intentionally in the
beginning of building your
million-dollar brand is what do I want
my brand story to be because this is the
brand identity the stage name is the
Brand's
identity but then you need a
story huh what's the story about your
brand going to be and by the way
somebody have has to craft your story
and if you don't do it and you leave it
up to chance I promise you whoever
establishes the story of your brand does
not have your best interest in
mind like what's the story of my brand
well we help people have six and seven
figure days faster than other coaches
help people have six and seven figure
years that's what we're known for right
that's why we have people filling out
applications every week to be in my
$55,000 coaching program why because we
coach people who
win I've helped I've got one client for
instance um he was in he's been in our
he he was he was a he was a speaker for
18 years before he ever hired us to be
his
coach his best year was like 360,000 in
18 years he comes into our coaching
program and in four months doing what we
showed him how to do he has his first
million dollar
day
right so story brand okay so what's the
story The Story So this your name it it
it has it's your identity your
story it's it's the
narrative it's the narrative and it is
your
Legend what is the legend of your brand
it's like the story that it's the story
that goes out in front of you and makes
room for you what is the legend of your
brand and what if if you're going to
build an eight figure business your
brand better have some leverage and the
story has to be a story that other
people wish was their
story right so when you like you tell us
the the name this is what we do it the
story has to be legendary I remember
when I got started in a multi-level
marketing company back in 2009 after my
business had started tanking and there
was this woman I think she was like
27 she was making 200,000 a month she
came to my house did a presentation for
me and she had only been in the company
for less than a year I'm like this is
crazy story so you know what I did I
borrowed her story to build my
story and so by borrowing her story to
build my story I told her look this this
thing is so doable right that there's a
27y old girl woman 27 I'm old so 27's a
girl okay there 7 year old woman who's
in eight months is making 200,000 a
month and my question would always be
this how would you like her story to be
your
story right that's that was my closing
question how would you like her story to
be your story right I I just told you a
story about a speaker he's been a
speaker for 18 years and then he he
never had a the most he ever made in a
year was $360,000 and then he joins our
coaching program what happens his a
million dollar day inside four
months I could say how would you like
that story to be your story right you
see what I'm doing so it's stories
people can remember stories people can
relate to stories people can resonate
with stories right and so so you got you
got you got a stage name you've got a
story and
then this story the stage name the story
has to increase
status that's the thing if the if the if
the story that represents the name
elevates their status they're
in but if the story that represents
their name doesn't rep doesn't Elevate
their status they're
out for instance if I said to
you you got a call let me see who am I
going to use you got a call from Damon
John from Shark Tank his office called
I'm going to coach 12 entrepreneurs this
year to becoming
billionaires and we're considering you
to be one of those entrepreneurs how
many of y'all want to be in how many Who
Wants To Be A right now nobody said how
much does it cost where do I have to go
what do I have to do what do I have to
give up how many hours a day nobody
asking any of those questions right why
because Damon John's story brand his
Legend is he's a shark on Shark Tank
he's helped businesses succeed so you
believe that attaching your brand to his
brand will elevate your status does that
make sense so the question becomes what
can you do in your brand to show people
that by attaching their legacy to your
Legend it elevates their
status because people here's what people
want to do whether you know it or not
they want to use your status they want
to use your brand they want to use your
brand as the
foundation for their brand that's what
they want to do that's why when people
are talking to you about what they've
done in the past they always give you
brands that are easily recognizable that
they've done it for that's why people
name
drop people name drop because they're
using somebody else's name to elevate
the status of their name because that's
why people take pictures want take
pictures with celebrities and post them
on their social media because this
person's brand is elevating my brand are
y'all tracking is what I'm saying making
sense so the question I have to ask what
can you what like the the name it
doesn't really matter it doesn't really
matter what the name is I mean it helps
if the name has something that it
pictures right like if if you got a name
that represent something like people say
to me all the time man you have the
perfect name myON golden right right so
but and and I I didn't have anything to
do with that I was just blessed into it
when I was born into it um people asked
me sometime is that your real name yeah
I mean granted I'm just telling like if
I would if I was going to do a stage
name I'd choose golden but I wouldn't
have chosen myON I mean I'm glad I have
it now but wasn't so happy about it when
I was a kid right so so so so when
people hear your name what is the story
what is the story that you want to be
known for and I'm going to tell you the
best
way
to make your story
legendary and it's it's really a simple
biblical principle he who will be
greatest among you let him be servant of
all the only way to elevate your brand
story is by doing things to serve people
other than yourself you got to serve
somebody other than yourself you have to
serve them in a way that gets them a
result that a multitude of people would
like to
have I think about Russell Brunson man
and how he built clickfunnels and it's a
multi- uh it's a ninef figureure
business it could it might even be a 10
figureure business it's probably got a
10 figureure
valuation and he built he took a
software company and with zero Venture
Capital funds and scaled it to over $100
million in Revenue a year how do how do
you do that well here's what he
did he got four case studies
four Natasha Hazlet Liz Benny Drew
canoli and one other one that escapes me
right now and he went to their offices
and he built funnels for them for
free and their business blew up and he
documented the blowing up of their
business not not like a bomb blow up but
like the numbers the the profits
exploded like organifi was about to go
out of
business and it blew up it I mean it
became eight maybe even maybe a nine
figure business because Russell went out
and built a funnel for him and they just
went around and told their stories he
built his
brand his story on the back of the
people he served not not on their not on
their back but on the back of how he
served the people that he
helped
like if you don't if you don't have a if
if your brand doesn't have a story you
haven't helped enough people do enough
things that are significant enough for
people to
care and I mean so simple whatever it is
like um had a guy here who was here for
the challenge his name was jabz he was
here for the challenge a couple weeks
ago he lost over 100
pounds he did a couple YouTube videos
and his channel blew up like over with
some shorts over 300,000 subscribers in
30
days like you need a story that is like
unparalleled of some kind for whatever
Niche you're in and so if you can make
if if you're and and and if you can make
your
story Elevate people's hope of elevating
their status if it infuses hope in them
for elevating their status people will
buy your
brand and the bigger the
payoff of from the story The more people
are willing to pay so they can Elevate
their status with your brand they'll pay
a lot of money it could be it doesn't
matter if it's Fitness it doesn't matter
if it's Finance it doesn't matter if
it's relationships it doesn't matter if
you I know a guy I know a guy who built
a multi-million dollar business teaching
biblical principles of
Health he wrote a book called why
Christians get
sick and then he wrote another book
called God's ultimate plan for health I
think was the name of his other book
then as if that by itself wasn't enough
then he created this thing called the
Hallelujah
diet then he started certifying people
as certified biblical Health
ministers and he would charge them for
the
certification and people started getting
all these results because he was just
teaching them hey go eat the stuff God
told you to eat and stop eating the
stuff he told you not to
eat and people got healthy imagine that
and so as a result of that he built a
multi multi multi-million dollar
business on a couple of different levels
he built a multi-million dollar
information marketing business and a
multi- multi-million dollar multi-level
marketing business you know why he built
a multi-million dollar multi-level
marketing business because he didn't
leave with the multi-level marketing
product he L with his own
brand and then he made his multi-level
marketing company his supplier his
vendor not the forward- facing this of
his business and and so anybody
like
anybody can
build a successful brand if they figure
out something that helps people in a big
way and when they help people in a big
way whatever that help is a whole bunch
of people want it like that's the secret
that's the secret sauce to building a
brand and then people will be looking to
pay lots and lots of money to
add your brand to their name so they can
Elevate their status and create a new
story that other people will pay to be a
part of that's how you build an eight
figure
brand what are the components the
components are a stage name a name a
name that can be represented with a logo
a story that has Legend and status that
creates Legacy and boom congratulations
your brand hopefully that
helps hope that helps you too see you on
the next video
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