Three Types of Social Influence

Maliha Jamalvi

10 Oct 201602:15

Summary

TLDRThis script explores the three types of social influence: compliance, conformity, and obedience. Compliance is illustrated through a scenario where a person agrees to a direct request to watch a child. Conformity is explained with two subtypes: informational and normative, using humor to depict a person changing their behavior due to others' actions. Obedience is shown through a character following an order from an authority figure. The script aims to educate while entertaining, using relatable examples to convey the concepts.

Takeaways

🗣️ The video discusses three types of social influence: compliance, conformity, and obedience.
🛎️ Compliance is defined as changing one's behavior in response to a direct request, exemplified by Aunt Rachel agreeing to watch over Ben.
👥 Conformity involves changing behavior due to the real or imagined presence of others, with two subtypes: informational and normative social influence.
🤔 Informational social influence is when one conforms to the behavior of others due to uncertainty about the correct course of action.
🏆 Normative social influence occurs when one conforms to fit in or gain approval from others, as hinted by the speaker's initial hesitation to smoke.
👮 Obedience is the change in behavior in response to an order from an authority figure, demonstrated by Chandler's appointment to run an office.
🏢 The example of Chandler running an office in Tulsa illustrates obedience to authority within a professional context.
🚫 The speaker initially resists conformity by questioning the smoking behavior of others, showing a moment of non-conformity.
😄 There is a playful tone in the script, with humor used to engage the audience, as seen in the speaker joking about smoking 'regular words'.
🤷‍♂️ The speaker uses a rhetorical question to reflect on their own conformity to social norms, suggesting a personal struggle with the concept.
📚 The script serves as an educational resource, aiming to inform viewers about different forms of social influence.

Q & A

What are the three types of social influence discussed in the script?
-The three types of social influence discussed are compliance, conformity, and obedience.
What does compliance mean in the context of social influence?
-Compliance refers to changing one's behavior in response to a direct request.
Can you provide an example of compliance from the script?
-An example of compliance is when Aunt Rachel asks someone to look after Ben because she has a meeting at school.
What is meant by conformity in social influence?
-Conformity is the change in one's behavior due to the real or imagined presence of others.
What are the two types of conformity mentioned in the script?
-The two types of conformity mentioned are informational social influence and normative social influence.
Can you give an example of conformity from the script?
-An example of conformity is when someone thinks the guys are crazy for smoking regular words, but they smoke them all the time.
What is obedience in the context of social influence?
-Obedience is the change in one's behavior in response to an order from an authority figure.
What is an example of obedience provided in the script?
-An example of obedience is when Chandler is told he will be running the office in Tulsa.
Why might someone conform to the behavior of others as per the script?
-Someone might conform to the behavior of others due to informational social influence, where they seek guidance on what to do, or normative social influence, where they want to fit in or avoid conflict.
What could be the reason for obeying an authority figure's order as mentioned in the script?
-The reason for obeying an authority figure's order could be due to a sense of duty, respect for the authority's position, or fear of consequences for not complying.
How does the script illustrate the concept of social influence through the characters' actions or dialogues?
-The script illustrates social influence through examples such as Aunt Rachel's request for help, the imagined behavior of others smoking, and the directive given to Chandler about his new role in Tulsa.
What is the humorous twist in the script that adds a layer of complexity to the conformity example?
-The humorous twist is the speaker's initial disapproval of others' behavior, followed by the revelation that they partake in the same behavior, highlighting the irony of conformity.

Outlines

00:00

😀 Social Influence Types and Examples

The paragraph introduces the topic of social influence, outlining three distinct types: compliance, conformity, and obedience. Compliance is described as changing one's behavior in response to a direct request, exemplified by Aunt Rachel agreeing to look after Ben. Conformity is further divided into informational and normative social influence, with an anecdote about observing others' actions as a guide for one's own behavior. Obedience is portrayed as behavior change in response to an authority figure's order, illustrated by Chandler's assignment to manage an office in Tulsa.

Mindmap

Keywords

💡Social Influence

Social influence refers to the effect that others have on an individual's thoughts, feelings, and behaviors. It is the central theme of the video, as it discusses the different ways in which people are influenced by others in a social context. The script provides examples of different types of social influence, such as compliance and conformity, to illustrate how individuals may change their behavior based on the expectations or actions of others.

💡Compliance

Compliance is defined as the act of changing one's behavior in response to a direct request from someone else. In the script, the concept is exemplified when a character agrees to look after Ben due to a direct request, showcasing how social influence can lead to acquiescence in social interactions.

💡Conformity

Conformity is the act of changing one's behavior to align with the real or imagined presence of others. It is a type of social influence that can be further divided into informational and normative social influence. The script humorously touches on this concept by suggesting that the speaker might smoke regular cigarettes because others do, even though they previously smoked a different type, to illustrate the pressure to conform to group norms.

💡Informational Social Influence

Informational social influence occurs when individuals change their behavior based on the information they receive from others, often because they believe those others have more knowledge or expertise. The script does not provide a direct example, but the concept could be related to the speaker's decision to smoke regular cigarettes, assuming that others' choices reflect better knowledge of what is 'normal' or acceptable.

💡Normative Social Influence

Normative social influence is the change in behavior to fit in with a group's norms or standards, often driven by the desire for social acceptance. The script indirectly references this when the speaker contemplates changing their smoking habits to match those of others, indicating the pressure to conform to social expectations.

💡Obedience

Obedience is the act of changing one's behavior in response to an order from an authority figure. It is a form of social influence where the individual's actions are guided by the perceived power or status of the authority. The script includes an example of obedience when a character is told they will be running an office in Tulsa, suggesting they must follow the directive of a higher authority.

💡Authority Figure

An authority figure is someone who holds a position of power or influence, often compelling others to obey their orders or follow their guidance. In the script, the concept is illustrated through the character who is assigned to run an office, implying that they have authority over others in that context.

💡Behavior Change

Behavior change is a central concept in the script, referring to the modification of an individual's actions due to social influence. It is evident in all the examples provided, whether it's compliance to a request, conformity to group norms, or obedience to an authority figure's order.

💡Direct Request

A direct request is a straightforward ask for action or behavior change, often leading to compliance. The script demonstrates this when a character is asked to look after Ben, and they agree, showing the power of a direct request in eliciting a behavior change.

💡Pressure to Conform

Pressure to conform refers to the psychological drive to align one's behavior with that of a group to avoid social disapproval or to gain acceptance. The script humorously hints at this when the speaker considers changing their smoking habits to match those of others, indicating the internal struggle between individual preferences and group expectations.

💡Group Norms

Group norms are the shared standards or expectations for behavior within a social group. The script touches on this concept when discussing conformity, suggesting that individuals may change their behavior to match these norms, as seen in the speaker's contemplation of smoking regular cigarettes to fit in with others.

Highlights

Discussion of the three types of social influence.

Compliance is changing behavior in response to a direct request.

Example of compliance: Aunt Rachel agrees to watch Ben during a school meeting.

Conformity is changing behavior due to the presence of others.

Two types of conformity: informational social influence and normative social influence.

Example of conformity: thinking the others are crazy for smoking regular cigarettes.

Obedience is changing behavior in response to an order from an authority figure.

Example of obedience: Chandler is assigned to run the Tulsa office.

Social influence plays a significant role in shaping individual behavior.

Understanding social influence can help predict and explain how people act in groups.

Compliance can be a result of direct requests from others.

Conformity can stem from a desire to fit in or align with group norms.

Obedience can be driven by respect for authority or fear of consequences.

The transcript provides practical examples to illustrate each type of social influence.

Social influence can be both positive and negative, depending on the context.

Recognizing social influence can help individuals make more informed decisions.

The transcript explores the psychological underpinnings of social influence.

Social influence can be subtle, with individuals conforming without realizing it.

The transcript emphasizes the importance of critical thinking in the face of social influence.

Understanding different types of social influence can enhance group dynamics and leadership.

The transcript suggests that social influence is a complex and multifaceted phenomenon.

Social influence can impact personal beliefs, attitudes, and behaviors.

The transcript highlights the power of social influence in everyday life.