DEPOIS DE MUITA RECLAMAÇÃO TIGGO 7 DISPARA nas VENDAS! O QUE ACONTECEU? REALIDADE DE MERCADO!

Summary

The video script discusses the unexpected surge in sales of the new Tigo 7 in Brazil, despite initial delays and complaints. The car, initially criticized for its delivery times and inconsistencies, has seen a significant turnaround with its sales figures in 2024, ranking it among the top three mid-sized SUVs sold in the country. The script explores the history of the Tigo 7's launch, its various versions, and the strategic price adjustments that have contributed to its success. It also touches on the car's resale value and common issues reported by owners, while expressing optimism for the brand's future improvements.

Takeaways

• 🚗 The Tigo 7 has recently seen a surge in sales, ranking in the top three of mid-size cars in Brazil, closely following the Toyota Corolla Cross.
• 📉 Initial sales were slow for the Tigo 7 due to complaints about delivery delays and inconsistencies in promised delivery times by the dealership and manufacturer.
• 💥 In 2022, the Tigo 7 Pro Max Drive was launched with advanced driver assistance systems (ADAS), but the price increased significantly, causing a drop in sales.
• 🌟 The game changer for the Tigo 7 was the introduction of the Tigo 7 Sport in 2024, which offered a competitive price of R$134,990, attracting a high demand that led to long waiting lists.
• 🔧 The manufacturer, Ka Cherry, faced challenges in meeting the high demand, with delivery times reaching up to 180 days, but they managed to reduce the waiting period to 90 days, improving customer satisfaction.
• 📈 The Tigo 7's sales in 2024 have seen a significant increase, with the car selling twice as much as it did in 2023, and an average of 1843 units sold per month as of July.
• 🆚 Despite being a Chinese-origin car assembled in Brazil, the Tigo 7 has become a strong competitor in the mid-size SUV market, often outperforming more traditional brands.
• 🛠️ There have been some chronic issues with the Tigo 7, such as electronic and electrical problems, which have been addressed under warranty, but the manufacturer still needs to improve after-sales service.
• 🔑 The Tigo 7 Sport's resale value is good, but it may not hold as much value as a Toyota Corolla Cross due to brand tradition and perception in the used car market.
• 💰 Buyers of the Tigo 7 Sport benefit from a significantly lower price compared to what a similar SUV would cost, which may offset potential depreciation when reselling.
• 🚧 The manufacturer is working on improving the supply of spare parts to dealerships, which is crucial for maintaining the car's resale value and customer satisfaction.

Q & A

What was the initial issue with the Tigo 7 that led to a surge in complaints?

The initial issue with the Tigo 7 was the delay in delivery, with inconsistencies in delivery times promised by the dealership and the manufacturer, which were around 180 days, and some dealerships were lying about it being 100 days or less.

How did the Tigo 7's sales perform in 2023?

In 2023, the Tigo 7 ranked 55th overall in vehicle registrations and 9th among midsize SUVs, with only 6,349 units registered.

What changes did Ka Cherry make to the Tigo 7 lineup in 2024 that significantly impacted sales?

In 2024, Ka Cherry introduced a more simplified version of the Tigo 7 called the Tigo 7 Sport, which featured a competitive price of R$134,990, which led to a significant increase in sales.

What was the ranking of the Tigo 7 in the first half of 2024 among midsize SUVs?

In the first half of 2024, the Tigo 7 ranked third among midsize SUVs in terms of registrations.

How many units of the Tigo 7 were registered from January to July 2024?

From January to July 2024, 12,920 units of the Tigo 7 were registered.

What was the average monthly registration of the Tigo 7 in 2023 and how did it compare to the average in 2024?

The Tigo 7 had an average of 529 registrations per month in 2023, which increased to 1,843 registrations per month in 2024 up to July.

Why did the Tigo 7 Sport's delivery time initially reach up to 180 days?

The Tigo 7 Sport's delivery time initially reached up to 180 days due to high demand that outstripped supply, creating a long waiting list and causing many customers to be upset.

What steps did Ka Cherry take to reduce the delivery time for the Tigo 7 Sport?

Ka Cherry managed to establish and improve its production line, which allowed them to reduce the delivery time for the Tigo 7 Sport from 180 days to 90 days.

How did the reduced delivery time affect the sales of the Tigo 7?

The reduced delivery time to 90 days motivated more people to purchase the Tigo 7, as waiting for half the time was more acceptable, leading to an increase in sales.

What are some of the chronic issues reported by Tigo 7 owners?

Some chronic issues reported by Tigo 7 owners include electrical and electronic problems, such as a rain sensor that stopped working and other electronic components failing.

How does the Tigo 7's resale value compare to traditional brands like Toyota?

The Tigo 7's resale value is generally lower than that of traditional brands like Toyota, mainly due to the brand's lack of tradition and the impact of the brand's symbol on resale value.

What is the general feedback on the Tigo 7's insurance and franchise costs?

The general feedback is that the insurance for the Tigo 7 is reasonable, but the franchise costs are high, reflecting the car's parts are expensive and not cheap.