How I Escaped the T-Shirt Trap & Switched to HIGH PROFIT Print on Demand Products on Shopify

Summary

This video script challenges the common advice to choose low competition niches in print on demand businesses, arguing that high competition niches can be profitable with the right products. The speaker shares their success in a competitive niche with over $28,000 in sales and a 35% profit margin in just three months. The key is selecting low competition products that stand out and make sense for the niche, such as personalized metal signs or unique sneakers, which can lead to higher profits than traditional items like t-shirts. The script also offers resources like a free 'POD for Dummies' course and supplier recommendations to help viewers navigate the print on demand market effectively.

Takeaways

• 📈 Print on demand is highly competitive, with Google Trends showing all-time highs in interest over the past 8 years.
• 🚫 Contrary to popular belief, choosing a low competition niche isn't always the best strategy; it's more about choosing the right product within a competitive niche.
• 💰 The speaker has achieved $28,000 in sales with a 35% profit margin by selling a low competition product in a highly competitive niche.
• 🎯 The key is to select low competition products within popular niches, like fitness or beach themes, rather than avoiding competitive niches altogether.
• 🛠️ Personalized and unique products, such as metal signs for home gyms or personalized wall art, can help sellers stand out in saturated markets.
• 👟 Selling niche-specific products, like customized sneakers for baseball moms, can lead to higher profits compared to generic items like t-shirts or mugs.
• 🔗 The speaker offers a free course called 'POD for Dummies' to help others get started with print on demand.
• 🏆 High competition niches like fitness, beach lovers, sports moms, and camping can still be profitable if sellers choose low competition, high-margin items.
• 💡 Sellers should consider how their products allow customers to showcase their niche membership, making them more likely to make impulse purchases.
• 🛒 Using suppliers like Printify and T-Launch for diverse products such as canvas prints, woven blankets, and footwear can help sellers find the right low competition items for their store.

Q & A

What is the common strategy suggested for those entering the print on demand market?

The common strategy is to choose a low competition niche to stand out in the increasingly competitive print on demand market.

What does the speaker argue against the common strategy of choosing a low competition niche?

The speaker argues that choosing a low competition niche is not the best approach because it may lack demand and profitability, and the reason it has low competition may be due to less interest or lower potential for sales.

What is the speaker's personal experience with selling in a high competition niche?

The speaker has been selling in a high competition niche since April and has achieved over $28,000 in sales with a 35% profit margin.

What are the three benefits the speaker mentions of choosing a low competition product in a high competition niche?

The benefits are: 1) Standing out in a competitive niche, 2) Making more sales due to the unique product selection, and 3) Achieving higher profits as compared to common items like t-shirts and mugs.

What is the 'T-shirt trap' the speaker refers to?

The 'T-shirt trap' refers to the common practice of selling t-shirts in the print on demand market, which the speaker suggests can limit profitability and innovation due to saturation.

What is the 'POD for Dummies' course mentioned in the script?

The 'POD for Dummies' is a free course offered by the speaker that provides videos to help individuals build out their print on demand store.

What examples does the speaker provide to illustrate low competition products in high competition niches?

Examples include a personalized metal sign for a home gym in the fitness niche, wall art for the beach lovers niche, personalized sneakers for the baseball mom niche, and woven blankets for the camping niche.

Why does the speaker believe that choosing low competition items is key to success in print on demand?

The speaker believes that low competition items allow sellers to cut through market saturation and sell to the best niches, leading to higher profits and sales.

What advice does the speaker give on how to choose products for a niche?

The speaker advises to think about the customer and how they can showcase the niche, suggesting products that make sense for the niche and are likely to be impulse purchases.

What are some of the suppliers mentioned for low competition print on demand products?

The suppliers mentioned include Ta-Lauch for metal signs, Printify for footwear and canvas options, and other suppliers for panoramic rectangle canvases and blankets.

What is the speaker's final recommendation for those struggling with print on demand?

The speaker recommends considering adding low competition items to the store to stand out and make sales, without necessarily removing all shirts or mugs, but rather diversifying the product offerings.