Why Apple is ENDING this iPhone

Summary

Apple's iPhone lineup evolution is highlighted, from the introduction of the iPhone 6 Plus in 2014 to the rumored discontinuation of the 'Plus' model in 2025. The script discusses the success of larger iPhones, the short-lived iPhone 12 mini, and the potential replacement of the Plus with a rumored 'iPhone 17 Slim' or 'Ultra', which is speculated to be the most expensive and premium offering, featuring a thinner design and advanced technology, possibly positioned above the Pro Max in Apple's lineup.

Takeaways

• 📱 The iPhone 15 Plus is part of Apple's flagship lineup, following the trend of bigger iPhones that started with the iPhone 6 Plus in 2014.
• 📈 The iPhone 6 and 6 Plus were best sellers, with over 222 million units sold, making them some of the most owned phones at the time.
• 🔄 Apple experimented with different iPhone sizes, introducing the smaller iPhone 12 mini, which was later discontinued due to poor sales.
• 🔋 The iPhone 14 Plus was introduced as a replacement for the mini, offering better battery life, a feature the mini lacked.
• 📉 The iPhone 14 and 15 Plus models reportedly did not sell well, similar to the fate of the mini, suggesting a preference for other models.
• 💰 The iPhone 15 Pro Max is currently Apple's most expensive and best-selling model, indicating a market preference for high-end features.
• 🛍️ Apple's iPhone lineup has become complex with seven different models, which might be confusing for consumers.
• 📉 The rumored discontinuation of the Plus model for the iPhone 17 could be due to poor sales and a desire to streamline the product line.
• 📲 The iPhone 17 is expected to introduce a 'Slim' model, emphasizing a thinner design, which is part of a broader initiative across Apple's products.
• 💡 The 'Slim' model might be positioned at the top of the iPhone lineup, priced higher than the Pro Max, indicating a premium focus on thinness and features.
• 🔝 The potential naming of the new top-tier model as 'iPhone 17 Ultra' suggests a new flagship within the iPhone lineup, possibly offering advanced technology.

Q & A

What was the first 'Plus' iPhone introduced by Apple, and how successful was it?

The first 'Plus' iPhone was introduced in 2014 with the iPhone 6 Plus. It was part of the iPhone 6 lineup and became the best-selling iPhones of all time, selling over 222 million units.

Why did Apple decide to go back to making smaller iPhones with the iPhone 12 mini?

Apple went back to making smaller iPhones with the iPhone 12 mini to cater to the market segment that preferred smaller phones despite the trend towards larger devices.

Why did the iPhone 12 mini not sell well despite its flagship specs in a compact design?

The iPhone 12 mini did not sell well because it lacked the best battery life compared to its larger counterparts, which was a significant drawback for many consumers.

What was the iPhone model that replaced the iPhone 12 mini in Apple's lineup?

The iPhone 12 mini was replaced by the iPhone 14 Plus in Apple's lineup, which offered better battery life and continued to be sold with the iPhone 15 Plus.

What is the rumored name for the new model that will replace the 'Plus' model in the iPhone 17 lineup?

The rumored name for the new model that will replace the 'Plus' model in the iPhone 17 lineup is the 'iPhone 17 Slim' or possibly the 'iPhone 17 Ultra'.

What is the main reason behind Apple's decision to discontinue the 'Plus' model in the iPhone 17 lineup?

The main reason behind discontinuing the 'Plus' model is its poor sales performance compared to other models in its respective lineups, similar to the issue faced by the iPhone 12 mini.

Why is the iPhone 15 Pro Max the best-selling iPhone despite being the most expensive?

The iPhone 15 Pro Max is the best-selling iPhone because consumers may value the perception of owning the top-of-the-line model, which offers the best features and technology.

What is Apple's new initiative regarding the design of their products, including the rumored iPhone 17 Slim?

Apple's new initiative is to make all their products thinner, including the rumored iPhone 17 Slim, which will feature a much thinner design than any other iPhone yet.

How does the introduction of the rumored iPhone 17 Ultra model fit into Apple's strategy to upsell customers?

The introduction of the iPhone 17 Ultra model is part of Apple's strategy to upsell customers by offering a premium, high-priced option that is positioned just above the Pro Max in their lineup.

What was the strategy behind Apple's pricing of the iPhone Plus models relative to the Pro models?

Apple's strategy was to price the Plus models just slightly below the Pro models, offering a larger screen and better battery life for only $100 more, to encourage customers to opt for the more expensive Pro models with additional features.

How does the rumored iPhone 17 Ultra model differ from the previous Plus models in terms of positioning within the iPhone lineup?

The rumored iPhone 17 Ultra model is expected to be positioned at the top of the iPhone lineup, priced higher than the Pro Max, and offering a premium, thin design rather than being the largest model.

Outlines

00:00

📱 The Evolution and Demise of the Plus Model

This paragraph discusses the history and potential future of Apple's iPhone lineup, specifically the 'Plus' models. It starts by reflecting on the success of the iPhone 6 and 6 Plus, which were introduced in 2014 and became the best-selling iPhones ever, with over 222 million units sold. The narrative then moves to the iPhone 12 mini, a smaller alternative that failed to meet sales expectations, leading to its discontinuation. The paragraph also touches on the iPhone 14 Plus and its superior battery life compared to the mini. Speculations about the iPhone 17 suggest that the 'Plus' model may be discontinued due to poor sales, with rumors hinting at a new, thinner 'Slim' model that could replace it.

Keywords

💡iPhone 15 Plus

The iPhone 15 Plus is the newest flagship model from Apple, representing the largest size in the iPhone 15 series. It is significant in the video as it marks the continuation of Apple's trend of releasing larger smartphones. The script mentions the iPhone 15 Plus as having the best battery life ever in an iPhone, which highlights its appeal to consumers who prioritize long-lasting battery performance.

💡iPhone 6 Plus

The iPhone 6 Plus was the first 'Plus' model introduced by Apple in 2014, signifying the company's entry into the larger smartphone market. It is a historical reference in the video, illustrating the success of Apple's strategy to offer multiple sizes, which contributed to the iPhone 6 series becoming the best-selling iPhones of all time.

💡Pro Max

The term 'Pro Max' refers to the highest-end model in Apple's iPhone lineup, typically featuring the most advanced features and the largest screen size. In the context of the video, the iPhone 15 Pro Max is noted as the best-selling and most expensive iPhone currently, indicating a consumer preference for top-tier devices despite their higher cost.

💡iPhone 12 Mini

The iPhone 12 Mini represents Apple's attempt to cater to consumers who prefer smaller smartphones. It is mentioned in the script as an example of a product that did not meet sales expectations, leading to its discontinuation after two years. This highlights the market's preference for larger phones despite the Mini's flagship specifications.

💡Battery Life

Battery life is a critical feature for smartphones, referring to the duration a device can operate before needing to be recharged. The video emphasizes the iPhone 15 Plus's superior battery life as a selling point, contrasting it with the iPhone Mini's shorter battery life, which contributed to its poor sales performance.

💡Consumer Choice

Consumer choice refers to the options available to potential buyers when selecting a product. The video discusses the complexity of Apple's iPhone lineup, which offers multiple models at various price points, potentially leading to confusion for consumers trying to decide which model to purchase.

💡iPhone 17 Slim

The iPhone 17 Slim, as mentioned in the script, is a rumored future model that signifies a shift in Apple's design philosophy towards thinner devices. It is positioned as a premium product with a smaller display and a lighter chassis, suggesting a move back towards a more compact form factor while maintaining high-end features.

💡Ultra

In the context of the video, 'Ultra' is a term used to describe a rumored high-end model of the iPhone 17, which is expected to be the most expensive iPhone ever. The use of 'Ultra' indicates a tier above the existing Pro Max, suggesting a new level of luxury and advanced technology in Apple's smartphone offerings.

💡Upselling

Upselling is a sales strategy where a seller encourages a customer to purchase a more expensive or higher-tier product. The video theorizes that Apple's introduction of the Plus model was a form of upselling, positioning it just below the Pro model in price to entice customers to opt for the more feature-rich Pro variant.

💡Flagship

A flagship product is the top-of-the-line offering from a brand, typically showcasing the best features and technology. In the video, the term 'flagship' is used to describe the premium models in Apple's iPhone lineup, emphasizing their status as the leading products in terms of size, features, and price.

💡Market Trends

Market trends refer to the prevailing patterns or directions in consumer behavior and preferences within a particular industry. The video discusses how Apple's decisions to discontinue the Mini and introduce the Plus model, and potentially the Ultra model, are influenced by market trends showing a preference for larger and more feature-rich smartphones.

Highlights

Apple will be discontinuing the iPhone 15 Plus next year.

Apple first introduced the Plus model in 2014 with the iPhone 6 and 6 Plus.

The iPhone 6 generation became the best-selling iPhones of all time with over 222 million units sold.

Apple has consistently released multiple iPhone models each year, expanding the lineup over time.

In 2020, Apple introduced the iPhone 12 mini, which despite its flagship specs and small design, did not sell well.

Apple replaced the mini with the iPhone 14 Plus, which offered better battery life.

The iPhone 14 and 15 Plus have been the worst-selling models in their respective lineups.

The iPhone 15 Pro Max, despite being the most expensive, is currently the best-selling iPhone model.

Apple is planning to introduce a new model in 2025, the iPhone 17 Slim, which will feature a thinner design.

The iPhone 17 Slim will have a smaller 6.6-inch display and a lightweight aluminum chassis.

This new model is part of Apple's initiative to make all their products thinner.

The iPhone 17 Slim could be branded as the iPhone 17 Ultra and will be the most expensive iPhone ever.

The introduction of the iPhone 17 Slim aims to push customers to buy more expensive models.

Apple has used similar upselling strategies in the past, such as with the iPhone 10, which was not the biggest but offered the most advanced tech.

The new iPhone 17 lineup will include the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, making the lineup even more confusing for consumers.

Transcripts

this is Apple's Flagship iPhone lineup

and this is the iPhone 15 plus and next

year Apple will be killing it here's

why first let's backtrack these are the

new iPhones the iPhone 6 and the iPhone

6 Plus Apple introduced the first plus

iPhone in 2014 with the iPhone 6 the

first iPhone to come in multiple sizes

and this generation of iPhone became the

best selling iPhones of all time selling

over 222 million units why to put that

into perspective if you take 100 people

at that time three of them would have

had an iPhone 6 now that might not sound

like a lot but the only phones that sold

better than the six are Nokia phones

that look like this anyway Apple

realized that making more iPhones and

bigger iPhones was a success so for

every year after that they released two

Flagship iPhones in different sizes

until they sold three iPhones at a time

then four in 2020 Apple did something

different they had already rebranded the

plus mod into the pro Max but then they

went back to the drawing board and

released this the iPhone 12 mini the

dream phone of many going small instead

of big Size Doesn't Matter Apple may

have thought but really it does although

many praised its Flagship specs in a

tiny design it didn't sell well after a

2-year run Apple killed the mini and

replaced it with the iPhone 14 plus now

Apple's selling two big phones one for

the entry level Flagship and one for the

Pro level the plus brought the best

battery life ever in an iPhone which the

mini just didn't have and they continued

selling it with the iPhone 15 plus and

rumor has it the next iPhone 16 will

also keep the plus model but not next

year this is the iPhone 17 the iPhone 16

isn't even out yet and we already know

pretty good chunck of info about the

2025 iPhone and one major change is that

the plus iPhone is gone now this could

be because of a while variety of reasons

number one the iPhone 14 and 15 plus

have been the worst selling iPhone in

their respective lineups the same

problem the Min had which is the same

reason why they killed it number two the

pro Max the iPhone 15 Pro Max is the

most expensive iPhone Apple sells today

yet it's still the bestselling iPhone

Apple makes right now and that may be

because Apple users tend to care about

what other people think and want others

to think they're Superior or they just

want the best of the best and number

three which you could be thinking Apple

realized is that it sells too many

iPhones just look at the lineup today

Apple sells seven different iPhone

models so even though there's an iPhone

for every price point it's still really

confusing for the consumer what to

choose but the reason why reason number

three isn't right is this the iPhone 17

slim according to the information this

is why apple is killing the plus model

iPhone to replace it with an allnew

model which as you can infer from the

name Will employ a much thinner design

than any other iPhone yet the new iPhone

will also feature a smaller 6.6 in

display and a Light chassis Allowed by

the use of aluminum it's a part of

Apple's new initiative to make all their

products thinner again not just the

iPhone but also the watch and the

MacBook but if you look at the iPad Pro

thin means premium so with that logic

this slim iPhone should be placed at the

top of the iPhone lineup and that's

exactly what the rumors say the most

expensive iPhone ever even more so than

the pro Max what shall we call it well

the iPhone 17 slim could actually be the

iPhone 17 Ultra the ultra iPhone that

we've been waiting for for years and it

will join this even more confusing

lineup of Flagship iPhone the iPhone 17

the iPhone 17 Pro and the iPhone 17 Pro

Max now why would Apple have its most

expensive iPhone not be the biggest well

they've done it before the iPhone 10 was

released in 2017 and it wasn't the

biggest iPhone at the time that title

went to the 8 plus but but the 10 still

offered the most advanced Tech Apple

could offer now I have a theory on why

apple is making this move when they

replaced the iPhone Mini with the plus

model in 2022 it effectively placed it

just $100 under the pro which although

had a smaller screen and worse battery

offered so much more features like a

faster chip an extra camera promotion

and so much more for just $100 more and

the pro Max which offered a bigger

screen and way better battery life was

just 100 more after that so Apple may

have just been upselling customers this

whole time which could have been the

entire point of the plus lineup with the

introduction of this new slim or Ultra

model at the top of the line it's more

than likely that Apple will place it in

their lineup just a little bit over the

pro Max say

$1,299 just to push you to get the more

expensive model I mean that's the goal

right Apple wants you to spend all your

money on their products and this new

iPhone is really just another way to get

you to do that and best believe I will

fall for it will you