The beginning of the END of iPhone

Summary

The video discusses the rumored new 'capture button' on the iPhone 16, speculating that it signals the beginning of the end for the iPhone as Apple's primary focus. It explains how the button encourages horizontal video for Apple's rumored AR/VR headset 'Vision Pro'. The speaker believes this shows Apple is shifting towards mixed reality as the future, slowly training iPhone users with features like this button. They argue the iPhone will eventually become an accessory for headsets like Vision Pro, no longer the central device.

Takeaways

• 😲 The iPhone 16 lineup will have a new capture button for recording videos and photos
• 📹 The capture button will have multiple functions like zooming and focusing based on touch
• 🎥 The capture button is added to encourage horizontal video capture for Apple's Vision Pro
• 👀 Spatial video is a big focus for Vision Pro which requires horizontal video capture
• 👉 The capture button nudges people to use features on a separate Apple product - Vision Pro
• 🤔 This may signal the iPhone is becoming an accessory for other Apple devices like Vision Pro
• 🔮 The author believes the future is in AR/VR, not smartphones like the iPhone
• 🚀 The capture button helps transition users away from iPhones to eventual AR/VR devices
• ⏳ The removal of headphone jack was the first step, now the capture button continues the transition
• 📱 The author thinks this signals the beginning of the end of the iPhone as Apple's focus

Q & A

What is the capture button and what will it do on the iPhone 16?

The capture button is a new physical button that will be present on all iPhone 16 models. It will allow users to zoom in/out, focus the camera, and start/stop video recordings through different types of presses and gestures.

Why does the author think the capture button marks the beginning of the end for the iPhone?

The author believes the capture button has been added specifically to support the spatial video feature on Apple's Vision AR/VR headset. This shows Apple is now adding iPhone features to benefit another product rather than iPhone users, indicating a shift in focus away from the iPhone.

What is spatial video and why is it important for Vision?

Spatial video uses the two cameras on the iPhone to create a parallax effect and sense of depth. It is a key feature of Vision that allows for more immersive video experiences in augmented and virtual reality.

Why is the camera layout changing on the iPhone 16 base models?

The camera layout is reverting to a vertical alignment to better support spatial video capture, which requires the phone to be held horizontally.

How does vertical video dominate current social media trends?

Platforms like TikTok, Instagram Stories, and YouTube Shorts have conditioned users to consume vertical video content on their phones. This contrasts with spatial video which requires horizontal capture.

What signs point to the Apple Watch taking priority over iPhone?

The Apple Watch has been around for nearly 10 years but the iPhone has never received features to specifically improve the Apple Watch experience until now with the capture button and spatial video support.

Why does the author believe mixed reality is the future over improvements to phones?

Phones may continue to incrementally improve but mixed reality offers more potential for transformational change in how we communicate and compute. Apple has the resources to make major advancements in this emerging space.

How is the capture button similar to when Apple removed the headphone jack?

It helps ease the transition - the headphone jack removal pushed wireless headphones that will be needed for mixed reality while the capture button gets people used to spatial video capture to prepare them for Vision and future AR/VR devices.

What signs show Vision Pro and its successors will look very different in 10 years?

The author argues Vision Pro is only the first iteration of a concept and product line that will rapidly evolve. In 10 years, Apple's mixed reality device will likely be far more advanced as the technology matures.

When does the author foresee mixed reality replacing smartphones as our primary device?

While an exact prediction is not provided, the author suggests that in around 10 years mixed reality has potential to supersede smartphones as our main computing/communication device once the technology and ecosystem are more fully developed.