getting off the hamster wheel of content creation - new strategy starts July 24 2024

Summary

The speaker reflects on their experience creating over 400 YouTube videos, emphasizing the importance of content creation for business visibility and client trust. They admit to feeling exhausted by the constant need for new content and advocate for a more strategic approach. The speaker suggests developing content themes and levels to streamline creation and leverage existing successful content through targeted advertising, ultimately aiming for a balanced, sustainable method that attracts the right clientele without burnout.

Takeaways

• 🎥 The speaker has created over 400 YouTube videos, which have played a significant role in their business growth.
• 📈 Content creation is essential for the speaker's business, as it helps to make intangible ideas and results more concrete for clients.
• 🔄 The speaker admits to feeling exhausted from the constant effort of creating content on a regular basis and seeks a more efficient approach.
• 📚 After creating a substantial amount of content, the speaker suggests that there comes a point where one can 'graduate' to a different way of functioning with content.
• 🎯 The importance of identifying and focusing on specific themes that resonate with the target audience is highlighted.
• 📝 The speaker emphasizes the need to understand the different levels of understanding among the audience: beginner, intermediate, and advanced.
• 🔑 Once resonating themes are identified, they can be used as a foundation to build upon and create content that speaks to various levels of understanding within those themes.
• 🔄 The speaker regrets not optimizing their content strategy earlier and encourages finding a balance to avoid exhaustion.
• 📈 The speaker advocates for a strategic approach to content creation, including the use of paid advertising to promote the best content pieces.
• 🔧 Content should be seen as a business asset to be leveraged and deployed effectively within the business, not just as a means to attract clients.
• 🚀 The speaker is embarking on a new, more intentional and structured approach to content marketing, aiming for better results and less exhaustion.

Q & A

What is the main purpose of the video?

The main purpose of the video is for the speaker to reflect on their content creation journey, share lessons learned from making over 400 YouTube videos, and to mark a moment of change in their approach to content creation.

How does the speaker feel about their content creation journey so far?

The speaker feels a sense of exhaustion from the constant effort required to create content regularly. They also express gratitude for the platform and the success it has brought to their business.

What is the speaker's current profession?

The speaker is a business coach with over 10 years of experience, and video content creation is a critical part of their business.

Why did the speaker start making videos on YouTube?

The speaker started making videos out of desperation, not knowing where their clients would come from and without a clear plan for how it would all pan out.

What is the speaker's view on the effort required for consistent content creation?

The speaker finds the effort required to create high-level, useful content on a consistent basis to be difficult and time-consuming, to the point where it can distract from delivering excellent programs to clients.

What does the speaker suggest is a potential issue with continuous content creation?

The speaker suggests that continuous content creation can lead to exhaustion and a loss of the light in one's eyes, which is attractive to others, even if the content itself is of high quality.

What is the concept of 'content themes' mentioned by the speaker?

Content themes refer to the key topics or areas of focus that resonate most with the speaker's audience. Identifying these themes allows for more targeted and effective content creation.

How does the speaker propose to optimize content creation moving forward?

The speaker proposes to optimize content creation by focusing on identified content themes, understanding different levels of audience understanding (beginner, intermediate, advanced), and using a grid concept to speak into each of these blocks precisely.

What role does paid advertising play in the speaker's new content strategy?

Paid advertising can be used to automate and repeat the speaker's best content pieces, allowing them to reach their audience more efficiently without the need for constant new content creation.

How does the speaker plan to change their approach to content creation?

The speaker plans to change their approach by being more intentional, structured, and measured in their content creation, focusing on quality over quantity and leveraging their best content more effectively.

What is the speaker's advice for those who are overwhelmed or exhausted by content creation?

The speaker advises to slow down, be more precise about the steps being taken, and to understand that there is a better way to approach content creation that doesn't lead to burnout.