BIS 3233 - Chapter 9: Social Computing

Summary

This lecture transcript covers a range of topics, starting with a reminder about a group assignment due date and an explanation of exam grading on the learning platform Canvas. The instructor discusses the importance of participation, clarifies grading policies, and addresses student questions. The session then delves into social computing, exploring its applications in business, including social shopping, collaborative consumption, and marketing strategies. The role of social media in advertising, market research, and human resources is also highlighted, emphasizing the impact of social media on customer relationships and brand promotion. The discussion concludes with a reflection on the potential pitfalls of poor social media management and its consequences.

Takeaways

• 📅 The group assignment discussion is due today by 11:59 PM and can be submitted via the file submission assignment or the 717 2020 dropbox in Canvas.
• 🏆 The assignment is worth 25% of the grade and is graded on completion rather than the correctness of the opinion provided.
• 🤔 There was a question about exam grades showing multiple scores; the instructor clarified that the 'exam one raw' is the unadjusted score, and the final grade used for calculations is adjusted and includes any bonus points.
• 📊 The instructor manually calculates grades after every exam due to Canvas' difficulty in accurately reflecting grade calculations as per the syllabus.
• 📝 An optional, anonymous survey was sent out to gather feedback on the course and instructor's performance, which does not affect grades.
• 😷 The instructor shared a humorous anecdote about wearing a mask and coordinating his shirt colors, aiming to lighten the mood before delving into the lecture.
• 🔒 The lecture touched on the Google Plus breach as an example of security vulnerabilities and the potential impact of regulations on businesses.
• 📈 The concept of social computing was introduced, discussing its role in businesses, including social shopping, collaborative consumption, and marketing strategies.
• 📱 Basic technologies that facilitate social computing, such as tags, hashtags, RSS feeds, blogs, microblogs, and wikis, were explained.
• 🛒 Social commerce and the sharing economy were discussed, highlighting platforms like Uber and Airbnb that operate on collaborative consumption.
• 💬 The importance of understanding the purpose of different social networks was emphasized, noting the network effect and how it serves as a barrier to entry for new social networks.

Q & A

What is the deadline for the group assignment discussion mentioned in the lecture?

The deadline for the group assignment discussion is Monday at 11:59 PM.

How can students submit their group assignment discussion?

Students can submit their group assignment discussion either through the file submission assignment or by using the 717 2020 dropbox in Canvas.

What is the significance of the group assignment discussion in terms of the course grade?

The group assignment discussion is worth 25% of the course grade. It is graded on completion, not on the correctness of the opinion expressed.

How does the instructor plan to calculate the final grades for the exams?

The instructor plans to calculate the final grades manually after every exam, using only the scores from Exam One, Exam Two, and Exam Three.

What is the difference between the 'Exam One Raw' and the 'Exam One' score in the grade book?

The 'Exam One Raw' is the initial score before any adjustments, while the 'Exam One' score includes any bonus points earned, and this is the one used for grade calculations.

Why did Google delay notifying the public about the Google Plus breach?

Google delayed notifying the public about the Google Plus breach because they feared regulation.

What is the impact of regulation on businesses according to the lecture?

Regulation can act as a barrier to entry and increase the cost of products or services, making businesses hesitant to support it.

What is the role of tags in social computing?

Tags, like hashtags, aid in information retrieval, making it easier to find information on social networks and other online platforms.

What is the difference between a blog and a microblog?

A blog is a web page where people share information, often in a more detailed format, while a microblog, like Twitter, consists of short snippets or posts.

What is the concept of the sharing economy as discussed in the lecture?

The sharing economy involves collaborative consumption where individuals exchange the use of assets, like cars or homes, for payment, often facilitated by platforms like Uber or Airbnb.

How can social media be used for marketing purposes?

Social media can be used for advertising, market research, customer service, and outreach, as well as for promoting new products and engaging with customers.

What are the potential issues with relying on customer reviews for product evaluation?

Customer reviews can be biased, fraudulent, or edited, which may not provide an accurate representation of the product's quality or value.

How can social computing be used in human resources?

Social computing can be used in human resources for recruitment, onboarding, employee development, and job searching, utilizing platforms like LinkedIn for networking and information sharing.