How to Achieve impossible Goals

Grant Cardone

20 Mar 201805:25

Summary

TLDRIn this video, Grant Cardone shares insights from a recent entrepreneur luncheon. He emphasizes the importance of being 'unreasonable' to achieve goals, arguing that success often comes from defying logic and conventional thinking. He encourages viewers to abandon reason and persist until they succeed, using examples like Steve Jobs and Amazon to illustrate his point.

Takeaways

🌟 Grant Cardone emphasizes the importance of being 'unreasonable' to achieve success, suggesting that logic and reason can sometimes hinder progress.
💼 The speaker shares his experience from a Q&A session with entrepreneurs, highlighting a question about his consistent success.
🔍 Cardone notes that despite challenges, a significant percentage of his targets are achieved, attributing this to an 'unreasonable' approach.
🏢 He discusses the diverse businesses he operates, including e-commerce, real estate, and product launches, and how this mindset applies across different ventures.
🚀 Cardone believes that great achievements on Earth happen because people defy logic and reason, challenging the status quo.
🌳 He encourages looking at nature and the universe to see examples of things that defy conventional understanding, suggesting that being 'unreasonable' can lead to innovation.
💡 The speaker uses examples like Steve Jobs, Amazon, and Velcro to illustrate how seemingly unreasonable ideas can become successful realities.
🏆 Cardone challenges the listener to try being unreasonable in their own lives, arguing that it's a difficult but rewarding approach.
💼 He shares personal anecdotes of how he has applied this mindset, including closing a major real estate deal that was initially 'not for sale'.
🏦 The speaker advises to not let budget constraints or lack of knowledge deter you from pursuing your goals, but to find a way despite these obstacles.
👨‍👩‍👧‍👦 Cardone concludes by urging listeners to reject the societal advice to be 'reasonable' and instead embrace an unreasonable approach to achieve their dreams.

Q & A

What was the main topic of discussion during Grant Cardone's interaction with the entrepreneurs at the luncheon?
-The main topic was about how Grant Cardone achieves success and makes things work, which was highlighted by a successful CEO who asked him how he manages to accomplish his targets.
What does Grant Cardone attribute his success to?
-Grant Cardone attributes his success to being completely unreasonable when it comes to achieving targets, abandoning reason and logic in pursuit of his goals.
Why does Grant Cardone emphasize the importance of being unreasonable?
-He believes that being unreasonable allows one to defy the universe and achieve great things, as opposed to being bound by logic and reason which often leads to limitations and excuses.
What examples does Grant Cardone use to illustrate his point about the unreasonableness of successful endeavors?
-He cites examples like the creation of Velcro, Steve Jobs turning around Apple, and Amazon making all products available online, which were initially seen as unreasonable but later became successful.
How does Grant Cardone define 'being unreasonable' in the context of his speech?
-In his speech, 'being unreasonable' is defined as not allowing logic and reason to dictate one's actions or decisions, especially when it comes to achieving goals or overcoming obstacles.
What advice does Grant Cardone give to entrepreneurs on overcoming obstacles?
-He advises entrepreneurs to stop making sense of why they can't do something and instead become unreasonable until they achieve their goals.
What is the significance of Grant Cardone's statement about not using phrases like 'yeah, but' or 'we can't'?
-The significance is that such phrases are often used as excuses or reasons for not achieving goals, and by avoiding them, one can focus on finding solutions rather than dwelling on problems.
How does Grant Cardone relate the concept of being unreasonable to the universe and nature?
-He relates it by pointing out that many phenomena in the universe and nature defy logic and reason, suggesting that being unreasonable can lead to breakthroughs and innovations.
What is one of the exercises Grant Cardone suggests practicing to become unreasonable?
-He suggests practicing being unreasonable in everyday situations, such as making an appointment or pursuing a deal that seems impossible, to train oneself to not be bound by logic.
Can you provide an example of Grant Cardone's unreasonable approach in a real-life scenario?
-He shares an example of how he closed an $80 million deal on a trophy property that was not for sale, demonstrating his unreasonable persistence until the deal was made.

Outlines

00:00

💡 Embracing Unreasonable Goals

In this paragraph, Grant Cardone shares insights from a recent interaction with a group of entrepreneurs. A successful CEO questioned him on how he consistently achieves his goals, despite the challenges. Cardone emphasizes the importance of being 'completely unreasonable' in pursuit of one's objectives. He explains that success often comes from defying logic and conventional thinking, citing examples like Amazon and Velcro. He encourages viewers to adopt this mindset, pushing beyond the boundaries of what is deemed 'reasonable' in order to achieve extraordinary results.

05:04

🚀 Overcoming Reasonable Limits

Continuing from the previous discussion, Cardone delves deeper into the concept of unreasonableness. He argues that societal norms and personal upbringing often condition individuals to be reasonable, which can limit their potential. He challenges this by urging viewers to break free from these constraints. Cardone shares a personal anecdote about securing a high-value real estate deal that was initially deemed 'not for sale.' His persistence and refusal to accept reasonable limitations led to the successful acquisition of the property, illustrating the power of being unreasonable in achieving goals.

Mindmap

Keywords

💡Entrepreneurs

Entrepreneurs are individuals who create and run their own businesses, often taking on financial risks in the pursuit of innovation and growth. In the video, Grant Cardone is addressing a group of entrepreneurs from around the world, emphasizing the importance of being 'unreasonable' in achieving business goals. This concept is central to the video's theme, as it challenges the traditional mindset of playing it safe and instead encourages taking bold, innovative steps.

💡Achieving Targets

Achieving targets refers to the act of reaching set goals or objectives. In the context of the video, Cardone discusses how he and his team often achieve their targets, which is a point of curiosity for the audience. The video's message revolves around the idea that being 'unreasonable' can lead to the successful attainment of these targets, as it pushes individuals to go beyond conventional thinking and expectations.

💡Unreasonable

Being 'unreasonable' in this context means disregarding conventional logic and embracing a mindset that challenges the status quo. Cardone uses this term to describe an approach to achieving goals that involves pushing boundaries and not being deterred by obstacles. This concept is a key takeaway from the video, as it encourages viewers to think outside the box and persist in the face of adversity.

💡Logic and Reason

Logic and reason are principles that guide rational thinking and decision-making. In the video, Cardone contrasts these with the 'unreasonable' approach, suggesting that success often comes from defying traditional logic. He argues that great achievements are born from a willingness to act against what is considered sensible or expected, which is a central theme in his message.

💡Defying the Universe

The phrase 'defying the universe' is used metaphorically to describe the act of going against the natural order or expectations. In the video, Cardone suggests that being successful often involves doing what seems impossible or unlikely. This idea is tied to the broader theme of the video, which is about embracing an 'unreasonable' mindset to achieve extraordinary results.

💡Nature and Physics

Nature and physics are mentioned in the video as examples of systems that defy logic and reason in their complexity and beauty. Cardone uses these examples to illustrate how great achievements in human history have often been the result of pushing beyond what is currently understood or accepted. This serves to reinforce the video's message about the value of an 'unreasonable' approach.

💡Steve Jobs

Steve Jobs is referenced in the video as an example of a successful entrepreneur who achieved remarkable results through unconventional methods. His turnaround of Apple is cited as an example of how being 'unreasonable' can lead to extraordinary success. This example is used to inspire viewers to think beyond the constraints of traditional logic.

💡Amazon

Amazon is mentioned as an example of a company that has achieved great success by making products available online, which was initially seen as an 'unreasonable' idea. The company's success serves as a case study in the video, demonstrating how innovative thinking can lead to significant achievements and change the way industries operate.

💡Velcro

Velcro is used as an example in the video to illustrate how seemingly 'unreasonable' ideas can become successful innovations. Initially, the concept of a material that sticks together by scratching against each other might have seemed illogical, but it has since become a widely used product. This example supports the video's theme of embracing unreasonable ideas.

💡Real Estate

Real estate is mentioned in the video as an area where Cardone has achieved success through an 'unreasonable' approach. He shares a story about acquiring a property that was not initially for sale, demonstrating how persistence and a refusal to accept 'no' for an answer can lead to significant business deals. This example underscores the video's message about the power of being 'unreasonable' in achieving goals.

💡Appointment

The mention of an 'appointment' in the video serves as a practical example of how Cardone practices being 'unreasonable' in his daily life. Despite having an appointment, he chooses to record the video, illustrating the idea that being 'unreasonable' can involve making unconventional choices that defy typical time management and scheduling constraints.

Highlights

Grant Cardone shares a message from a recent luncheon with entrepreneurs.

A successful CEO asks Cardone how he makes everything work despite unseen challenges.

Cardone emphasizes the importance of being 'unreasonable' to achieve targets.

He explains that logic and reason are often abandoned in the pursuit of success.

Cardone discusses the prevalence of 'unreasonable' success stories in various industries.

He argues that great achievements often defy conventional logic and physics.

Cardone challenges the listener to look at the universe and nature for examples of 'unreasonable' occurrences.

He shares anecdotes of successful people doing 'amazing things' that were initially deemed unreasonable.

Examples include Steve Jobs' turnaround of Apple and Amazon's initial business model.

Cardone encourages the listener to practice being 'unreasonable' in their daily life.

He suggests that being 'unreasonable' is one of the most difficult things to do.

Cardone provides practical advice on how to become 'unreasonable' despite societal pressures to be reasonable.

He recounts a personal story of securing an 'unreasonable' real estate deal worth eighty million dollars.

The property was 'not for sale', but Cardone's persistence led to its acquisition.

Cardone concludes by urging the listener to defy the advice of being reasonable given by parents, teachers, and society.