How This YouTuber Gained 138K Subscribers WITHOUT Editing!
Summary
TLDRIn this insightful podcast, Simon, the 'Uneducated Economist,' shares his journey to YouTube success, emphasizing the importance of consistency, authenticity, and collaboration. With over 130,000 subscribers and a simple one-shot, no-edits filming style, Simon reveals his strategies for growing a channel, including the significance of starting, learning from mistakes, and providing value to the audience. His story illustrates that anyone can find an audience on YouTube by staying true to their passion and delivering content with integrity.
Takeaways
- 🎥 The importance of starting a YouTube channel by simply making videos, even if they are not perfect initially.
- 📈 The significance of consistency in style and content for growing a channel, as well as the benefits of regular uploads.
- 🤝 The value of collaborations for expanding reach and gaining new subscribers on YouTube.
- 🔍 The power of authenticity in content creation, making videos that the creator is passionate about rather than what they think the audience wants.
- 💡 The idea that any topic can be potential content on YouTube, given the vast global audience.
- 📚 The uneducated Economist's personal journey from being broke to earning significant ad revenue through his YouTube channel.
- 📱 The practicality of using simple equipment like a smartphone for video production, emphasizing the content over the production quality.
- 🏆 Receiving the silver play button at 100,000 subscribers as a milestone, but recognizing the lessons and growth along the way.
- 👀 The engagement of the audience with content that resonates with them, such as the unexpected popularity of ASMR channels.
- 💼 The perspective that maintaining a day job can provide valuable insights and relatability for content creators.
- 🌐 The potential for YouTube to serve as a platform for learning and sharing knowledge, not just for entertainment.
Q & A
What was the initial motivation behind Simon starting his YouTube channel?
-Simon started his YouTube channel as an outlet to express his ideas on macroeconomics, initially treating it like a personal journal.
How did Simon's channel grow from its humble beginnings?
-Simon's channel grew through consistent content creation, simple production style, and collaborations with other YouTubers, which helped expand his audience.
What was the best month in terms of ad revenue for Simon's channel?
-Simon's best month in terms of ad revenue was when he made $10,000, which significantly helped him get out of debt.
How does Simon approach collaborations on his channel?
-Simon values collaborations as they not only provide networking opportunities but also expose his channel to new viewers, leading to growth.
What is Simon's view on creating content for views versus creating content for the audience?
-Simon believes in creating content that he himself would want to see, emphasizing authenticity over chasing views or trends.
How does Simon maintain consistency on his channel?
-Simon maintains consistency by sticking to his style of filming in his car and by posting videos regularly, which helps in building viewer expectations.
What is Simon's advice for new YouTubers regarding the fear of not being ready?
-Simon advises new YouTubers to simply start making videos despite the fear of not being ready, as the process of creating videos will naturally improve their skills.
How does Simon handle the pressure of being a content creator while working a full-time job?
-Simon finds his full-time job to be a source of inspiration for his videos and believes that being in the workforce keeps him connected and relatable to his audience.
What is the significance of the YouTube channel memberships that Simon has introduced?
-The memberships provide a deeper level of engagement for serious viewers, fostering a community that discusses and analyzes economic topics in depth during live streams.
How does Simon's background in the lumber industry influence his content?
-Simon's knowledge of the lumber industry allows him to provide unique insights on the subject, which became a significant factor in his channel's growth when lumber prices surged.
What is Simon's perspective on the importance of authenticity in content creation?
-Simon emphasizes the importance of authenticity, stating that it is better to create content that reflects one's true self rather than trying to cater to what one thinks the audience wants.
Outlines
🚗 Starting a YouTube Channel: Simplicity and Consistency
The first paragraph introduces the concept of starting a YouTube channel with simplicity and consistency. The speaker, Simon the uneducated Economist, shares his experience of filming one-shot, no-edit videos in his car, which led to significant subscriber growth and ad revenue. He emphasizes the importance of collaboration and maintaining a consistent style and upload schedule. Simon's journey began as a personal outlet for discussing macroeconomics, and he highlights the importance of authenticity and not trying to please everyone with your content.
📈 Growing Your Channel: The Power of Consistency
In the second paragraph, the focus shifts to the importance of consistency in growing a YouTube channel. Simon shares his early struggles and how he overcame self-doubt and hesitation by starting his channel. He advises new creators to simply start making videos and learn from the process, emphasizing that the first videos will not be perfect. Consistency in both content and upload frequency is key, and Simon suggests doing a video every day for a year to see significant growth.
🤝 The Importance of Collaboration in Channel Growth
The third paragraph discusses the crucial role of collaboration in growing a YouTube channel. Simon shares his experience of doing a shout-out video for George Gamon, which led to a significant increase in his channel's visibility. He highlights the benefits of networking and sharing viewers through collaborations. Simon also provides practical tips on how to initiate collaborations, such as reaching out through email and being persistent.
🎥 Authenticity Over Views: Making Content You Want to See
In the fourth paragraph, Simon stresses the importance of authenticity in content creation. He advises against making videos that cater to what you think people want to see, but rather focusing on what you, as the creator, would want to watch. This approach ensures that the content is genuine and resonates with the audience. Simon shares his experience with discussing complex economic topics and how he avoided sensationalism to maintain authenticity.
🔍 Staying True to Your Brand: Consistency in Style and Content
The fifth paragraph delves into the importance of consistency in both style and content. Simon talks about the risks of losing touch with the audience by changing the channel's style or content too drastically. He shares his commitment to staying true to his original format of filming in his car, which his viewers appreciate. The paragraph also touches on the idea of not letting success change your approach to content creation.
🏢 The Value of a W2 Job in Content Creation
In the sixth paragraph, Simon discusses the benefits of maintaining a W2 job while running a YouTube channel. He argues that having a regular job provides a grounded perspective and keeps him connected to the struggles of everyday people. This connection is valuable for creating relatable content. Simon also mentions the freedom and flexibility he enjoys from his job, which allows him to pursue his passion for YouTube without the pressure of relying solely on it for income.
🌐 The Potential of Any Content on YouTube
The seventh paragraph explores the idea that any content can find an audience on YouTube. Simon shares his amazement at the diversity of content that people are interested in watching and emphasizes the importance of consistency in posting. He suggests that by posting daily on a specific type of content, creators can find their niche audience. Simon also highlights the importance of providing value in your content, whether it's entertainment or useful information.
💬 Building a Community Through YouTube Memberships
In the eighth paragraph, Simon talks about his recent initiative of starting a membership program for his YouTube channel. He explains that this membership aims to create a deeper connection with his audience and facilitate more in-depth discussions on economic topics. Simon shares his enthusiasm for the community aspect of his channel and how it drives him to improve his content. He also touches on the broader topic of monetization and the importance of not solely focusing on chasing money.
🌟 Conclusion: Embracing the Journey of YouTube Success
The final paragraph wraps up the discussion by summarizing the key points and thanking Simon for his insights. It reiterates the importance of authenticity, consistency, and community in building a successful YouTube channel. The paragraph also invites listeners to follow Simon's work and engage with the content he creates.
Mindmap
Keywords
💡YouTube Channel
💡Ad Revenue
💡Consistency
💡Collaborations
💡Authenticity
💡Macroeconomics
💡Federal Reserve
💡Inflation
💡Lumber Industry
💡YouTube Secrets
💡Content Creation
Highlights
Achieving 130,000 subscribers and $10,000 in ad revenue with a simple one-shot, no-edits video style filmed in a car.
The importance of consistency in style and uploads for growing a YouTube channel.
Simon, the uneducated Economist, reached 130,000 subscribers by expressing his ideas on macroeconomics.
Simon's channel growth was initially slow until a collaboration with George Gamon opened up opportunities for further collaborations.
The power of starting a YouTube channel with simple equipment, such as a used iPhone 6.
The motivation behind starting the channel was to share knowledge and change one's life around.
The impact of ad revenue on personal life, helping to get out of debt and move ahead.
Simon's self-education journey in macroeconomics without any formal education or mentor.
The significance of making videos that the creator themselves would want to see, ensuring authenticity.
Simon's experience with the fluctuation of ad revenue and its dependency on topical interest, like lumber prices.
The role of collaboration in expanding network contacts and sharing viewership.
Simon's method of conducting interviews using a simple phone and Zoom, emphasizing low-tech solutions.
The value of staying grounded and relatable to the audience, even with channel growth and success.
Simon's approach to maintaining consistency in the channel's style and content, even with the potential for a studio setup.
The benefits of having a W2 job while growing a YouTube channel, staying connected to the audience's struggles.
Simon's perspective on the importance of being useful and providing value in videos to attract and benefit the audience.
The introduction of a membership program on Simon's channel to create a deeper community and discussion around macroeconomics.
Simon's philosophy on not chasing money but allowing it to flow naturally through providing value.
Transcripts
one shot no edits filmed in your car
130,000 subscribers on my best month I
pulled in $10,000 in ad Revenue wow
collaborations is so important for
growing a YouTube channel consistent to
the style and the consistent to the
uploads is really probably like the key
for most people to get started in
there's no way that you're going to make
a video that everybody's going to like
and if you are attempting to do that you
are going to
fail so if you want to start and grow a
YouTube channel and get to 100,000 sub
subscribers faster then you're going to
want to listen to the end of this
episode today we're going to be learning
five tactical tips that we wish we knew
when we started on YouTube and our guest
Simon the uneducated Economist is at
130,000 subscribers so as you know you
get that silver play button when you hit
100,000 but of course there's so many
lessons along the way so what are some
of the mistakes what are the pain points
and what can we learn from Simon on his
journey we have five tactical tips but
Simon welcome to the show thank you
thank you for having me on and break
down for the think media podcast
Community when did you start and what's
your Channel all about okay so um I
started my channel in November of
2017 talking about macroeconomics uh
really I was just looking for an outlet
to kind of express my ideas and didn't
really have any other idea of what I was
going to do with this channel other than
that kind of like in my own personal
journal and so that's how I really ended
up starting to build the uh uneducated
economist now is it true that when I
look at your channel it seems like a lot
of videos are pretty simple and filmed
in your car that's right yeah one shot
no edits done in my car with a cell
phone and that was pretty much the
extent of all my production that I did
into the into the channel like to this
day to this day one shot no edits filmed
in your car 130,000 subscribers yes have
you counted up the views do you know how
many millions um I don't know exactly
how many views but I have somewhere
around and a half million View hours of
view time which is just blowing me away
and and are you open to sharing like you
have ad Revenue that's pretty good like
what's the impact of the channel from
that side the ad revenue is really
really nice for somebody who doesn't
have anything going on in their life
right so uh just to kind of give
everybody an idea that if I'm 47 years
old now at 40 I was broke in debt no
money no car drunk like all the bad
stuff right and I decided one day that
not going to do that anymore and I
changed my life around by just simply
giving up drinking and pursuing as much
Excellence as I could without trying to
fall into pleasures and so that's really
was like kind of the motivation behind
it in the in the early part of getting
the channel started um but as far as
like yeah I mean you don't have to share
the numbers but how much do it the
the it it's really it's like I don't
want to like I mean I like saying the
numbers but the numbers AR you know your
RPM or your CPM I mean um well put it
this way when Lumber was running at its
height and you have a lot of people who
are coming to your channel to get Lumber
information you're you know 30 40 50 60
880,000 100,000 views it does pretty
well so on my best month I pulled in
$10,000 in ad Revenue W which at the
time was just like an absolute like
saving point in my life because it was
got me out of debt got the bills paid it
got me back moving ahead and from that
point on it was like it was much easier
the ad Revenue nowadays has kind of
fallen off a little bit Lumber is not
nearly as exciting so now you know as
far as that goes it is very very
fluctuating so you can't really count on
it for any kind of you know yep that's
great though and I appreciate your
transparency and I looked it up you have
23 million views over that wow which is
just wild and again I think such a a
mythbuster on the phone in your car one
take obviously the knowledge that you
built and and as you say it's also
you're like self-made self-educated is
that true like in yeah yeah um I never
took a college course I never took any
course um on it and I don't have a
mentor or anything like that I literally
went to the computer and started asking
questions like what's a mortgage back
security what's a credit default swap
what's fractional Reserve Banking and I
had no clue about any of this stuff so I
just sit there and read it and read it
and read it and if I found something
inside the readings that I was doing
that I didn't understand I would read
that and until I eventually figured it
all out and it's been 15 years of pretty
much every day I would say probably 3
hours a day of research that I do to not
only come up with the content for the
channel but just to be current on the
information so your you followed your
curiosity though clearly you're
passionate about it so you continue to
become more Curious to want to dig
deeper and then is your goal to kind of
make complex things simple well
originally I think I was just trying to
explain what it was that was happening
within the economy just from my own
understanding of it and I had so many
people saying dudee I really love the
way you break this stuff down keep going
and so as I was trying to find content
for the channel I just kept diving
deeper into into the different levels of
macroeconomics and the different levels
of the Federal Reserves monetary policy
and really it was just the pursuit of
information for Content that just kept
driving me deeper into it man such an
inspiring story Okay
so we've got uh five tips and tip number
one is to Simply start making videos
that's a like I don't know how many
people I have told that to they say they
come to me it's like man I would love to
have a YouTube channel I'm like great
make your first video tonight let's see
it you know and they're like oh I'm not
ready for what yeah like you're not
ready to get started why not like get
started like the first video is going to
suck like you just know it right the
first and the second and the third
they're all going to be terrible right
but the point is is that once you do one
video you realize what it is that you
need to do better about the next video
and that keeps going until pretty soon
you have a an ability to actually
generate videos or make videos that
people want to see because of all the
crappy videos that you made before that
you know and so literally it's just
getting started and start making them
and then learn from the mistakes that
you make doing it what was your mindset
when you were making your first video
though did you have self-doubt impostor
syndrome hesitation how'd you overcome
that this is a good story you're going
to like this um so I was really into
macroeconomics before I started the the
channel right so I would study fed and
just you know monetary policy and just
kind of Babble off about it at work and
you know having a YouTube channel where
you talk a lot is really good for a guy
like me cuz I just love to talk right so
I'm at work and I'm babbling on about
probably taper tantrum or something and
this girl that I work with Britney she
real tall blonde girl rides horses kind
of like a farm girl kind of girl and she
comes and she puts her fist on my desk
and she says listen bro you're going to
have to start a blog or a YouTube
channel or something because nobody here
understands anything that you're saying
and you are driving us crazy right and I
want oh okay Britney yeah I hear you so
literally I grabbed my phone which was a
used iPhone 6 that I bought for 100
bucks CU I didn't have any money right I
go down to my car which was this busted
old $600 Aurora that I was you know
driving at the time and I made it an
introductory video to the uneducated
Economist like literally like hey I'm
going to start this channel to help my
friends and family out to try and figure
out what's going on in the economy you
know and just kind of gave a brief idea
of what I wanted to do with the channel
went back into work uploaded the video
off of The Works Wi-Fi and and the
uneducated Economist was born thank God
for Britney thank God I thinkk every
time I thank her so much every time I
see her I'm like Britney thank you so
much for that day and she's like oh yeah
no problem you know so wild it's like
you like no it that's such a great story
though for everybody listening because
getting in front of a camera and and
starting YouTube is a lot like what you
would just sit across from a friend and
tell them at Coffee thinking about
talking to one person it's the what you
already are passion about what you
already research you were already
passionate about macroeconomics what you
already geek out about and maybe people
at work are like ah you're boring us
you're always into this well you need to
start and and getting in front of your
phone even if it's a old busted up
iPhone 6 and pressing record and to
Simply start making videos open up a
whole world whole world it changed
everything about my life you know and it
took a while like you know a lot of
people I think I don't know is this part
of the next question or something um I
think a lot of people get discouraged
when they start posting videos that they
don't get a lot of views right away you
know they put all this work and time and
effort and energy into making this
really good video and then it gets like
you know 12 views and they just they're
just super bummed and discouraged about
it and that's what I probably would
suggest to anybody is like to not worry
about that part right not worry about
the views like what you want to do is
you want to be consistent inside of your
inside of your your YouTube channel
consistent with the with not only like
the topics that you're talking about
like you don't want to jump from
macroeconomics into like sports and then
into fishing or something like that you
want to stay consistent to that channel
and then be consistent with the video
Place postings like you know I mean it
doesn't have to be every day like I do
it but being consistent seems to be like
the two things that like you know
consistent to the style and the
consistent to the con to the uploads is
really probably like the key for most
people to get started in right if they
could just stay that way and do it for a
year like I tell people do a video every
day for a year and tell me what it like
what what what happens after that and I
know that it'll work because I said that
same thing to my wife who I said you
could have a YouTube channel doing
dishes and she didn't believe me and I
said we'll do a video every day of the
dishes right call it an ASMR Channel and
see how many subscribers you get for it
well she's just sh had 500 subscribers
right now yeah right literally doing her
own chores nothing else like that's it
just putting in vacuuming the floores
ASMR yeah CH ASMR yeah what I found is
that people will actually like listening
to the vacuuming videos before they go
to sleep like they're listening for the
White Noise I had another guy tell me
that he is in a college dorm misses
being at home and it sounds like Mom
working in the in the house or something
like that so literally puts it on for
the background noise of having like
familiar sounds from the house you know
and it's just like you know I I didn't
like things I would not expect to have
happened from it but that's what ends up
being you know if you're consistent in
put those videos out every day or at
least consistently for a year you're
going to it'll change it'll it'll change
you so strong I mean we went deep number
one on simply start making videos number
two how important collaboration is
everything collaboration is everything
really the channel was fairly I mean it
was growing but it was not growing like
incredibly fast like something that was
really meaningful to me you know I had
up to I don't know I think I was at
about 5,000
subscribers when I did a like a shout
out video for George gamon and George
gamman is just huge now but at the time
he was he was not very well noticed like
I think he had 300 people on his or
subscribers to his Channel at the time
so he had not really even been noticed
yet and just simply giving him that
shout out and he called me up thanked me
he says dude I would love for you to
come on my channel to do an interview
and after that it was like literally it
just opened up the floodgates it was
just like all of a sudden all these
people are are wanting to do interviews
and talk and inviting me and all kinds
of stuff wow now I had done a couple of
interviews prior to that which I think
really got me into a position in which
that I could do the interviews like
before that I was very nervous like I
remember the very first interview I did
I'm like oh my gosh I have a I have 900
subscribers and this guy has like 3,000
subscribers and oh man he's so big and
I'm so small and you know this is the
way I felt about it and then I did the
interview felt great it was like man I
really enjoy this collaboration other
people wanted to join in on it and now
that original guy I go back and I thank
him every once in a while and he was
just like dude it was all you and I'm
like no bro it was that invite that very
first one that changed everything for me
so collaborations is so important for
growing a YouTube channel I mean just
from the networking contacts that you
can get but then also like the share of
viewers right so you go on somebody
else's Channel all of a sudden you have
a whole bunch of viewers that never seen
you before that come over to your
channel And subscribe so do you have any
practical tips for the person that's
like what would like step one two 3 be
to reach out for a collaboration or try
to initiate that I'm not exactly sure
cuz I kind of It kind of came to me it
came to you after what level of success
after well I had just shy of a th
subscribers um I was getting noticed on
YouTube from like a lot of different
people out there who were like not only
in like the banking industry but also
within the other like Lumber industry
Supply chains and they were like dude
I'm like really impressed with the stuff
that you have going on here and this is
like you know talking it up you most of
them messaged me through email the email
that you attached to your YouTube
channel through attached to the YouTube
channel iCal tip like make sure people
can contact you like make sure they that
bad email is going to an inbox because
you never know what opportunities but
you don't want there to be friction for
people to be able to get in touch as far
as the other way like once I mean I
guess once I really started reaching out
to get collaborations I had already kind
of established myself or established the
YouTube channel um but at that point it
was just literally like sending out
emails to people you know as many as I
could and not everybody respond
sometimes I'd have to send out two or
three emails before I would get a
response on it you know which is kind of
discouraging but then I would get the
interview so like I got some pretty high
high level names to as a guest on your
channel as a guest how' you record those
um again like I only use my phone right
so I actually this is the only part that
I actually partnered up with somebody
else on um my friend who is actually
living over on the east coast I'm on the
west coast she would set up a zoom
meeting we would both uh join the zoom
meeting she would pull herself out and
record it from her end and then she
would upload the video to the YouTube
Chann so I could still just use my phone
and just be part of the meeting like I
always do gotcha so that is already low
Tech yeah but you're you stayed so true
to being low te that you had a friend
set up the zoom meeting for you both to
join and then which everybody listening
to this if if you if that sounds
intimidating You've Got a Friend there's
somebody who could also do that for you
hit the record and then uh you gave her
the
login yeah she set up the whole meeting
and everything I mean did you give her
the login to upload the video to your
Channel yeah she's in she's she's uh so
I do have like a bit of an assistant so
she has access to my channel like she
can't delete the channel but she can you
she can set the levels yeah that's cool
yeah man great tip okay number three too
hard to try to make videos that people
would want to videos you would want to
see so making videos for views or the
audience versus views you're passionate
about correct what do you mean here okay
so this is this is probably one of the
hardest things that I actually had to
internalize for myself was is that
there's no way that you're going to make
a video that everybody's going to like
and if you are attempting to do that you
are going to fail right because what you
are trying to do is hit your audience
not everybody's going to like you there
are going to be people who do so make
videos that you would want to see not
videos you think people would want to
see but videos that you yourself would
actually want to see because that's the
people who are relating to you and
that's the information they want to hear
they don't want to hear something about
what you like they don't want to hear
you making up something that they think
they want to hear they want to hear what
you have to say whether it's whether
they agree with it or not like they want
the authenticity of it and that's where
where it comes in if you're doing videos
that you want to see as opposed to
videos that somebody else wants to see
what's an example of this in your niche
of Economics um like what would be
trending and popular but you wouldn't do
it but what you did do it resonated
because you were passionate about it so
and I'm I'll talk a little bit about
this when I go up on stage but
ultimately when I started doing the
research to the Federal Reserve and what
was happening with inflation what was
happening with the money Printing and
stuff I started diving really deep and
my biggest question that I had when this
was taken place was is like how come
quantitative easing 1 2 3 and four
failed to produce the inflation scenario
that the Fed was looking for at the time
so for 10 years they failed to produce
inflation even though they had
quadrupled their balance sheet so
everybody wants to say that money
printing goes bur and prices go up but
yet that didn't happen 10 years ago why
right and so this is one of the reasons
why ended up diving really deep into a
lot of the stuff is that I find that
like a lot of people don't really follow
what it is that the information is
trying to say but they're following what
other people are saying about the
information and so for me I kind of lost
track of the question of it but yeah
something you want to like you would
cover a trending topic but that's not
you but what you do talk about is what
it really is you right so yeah so so for
example with this inflation like I could
have easily made a video that would get
100,000 views by talking about how
inflation was going to crash the economy
with hyperinflation and put all the
scare fearmongering tactics together and
because I know how to do it like I mean
I know the words the trigger words I
know what it would take in order to to
get that and it would be very profitable
to me to do that like I can make a lot
of money on YouTube but that's not the
authenticity that I'm trying to bring to
the channel that's going to be lasting
right so you put out information like
that that's inaccurate or at least to me
it was inaccurate because you knew you
know that that's the narrative and you
could jump on the narrative you could
jump on people's fear that's right you
can make short-term money but also that
short-term thinking right and now here
the you know the circumstances have
changed now you got to change your tune
to why it is that it didn't come out the
way they wanted it right or the way that
you suggested you put out to all these
people that there's going to be
hyperinflation you're going to lose and
crash and die and then it doesn't take
place now you got to come up with
reasons why it didn't happen right would
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in the podcast show notes if you stay
consistent from the very beginning then
you don't have to change your tune about
anything well it would seem I mean your
authenticity is everything to you
meaning you're very style and I think
the reason you've resonated with people
is because you're real raw honest
yourself doing the research and so man I
mean in any industry or even life making
shortsighted decisions is always unwise
but it's so tempting in YouTube so
that's a really deep T tip to think
about staying in your lane staying
authentic to you not just chasing Trends
I'm sure you leverage Trends because you
talk about trending things yeah but not
doing it in such a way that you lose
your authenticity or your core beliefs
and values like the channel got popular
because of lumber right I'm in the
lumber industry I sell lumber I live in
the Pacific Northwest I know Lumber
Mills truck drivers loggers there's no
corner of the lumber Market that I don't
know right and so for me it was really
easy to talk about Lumber and when
Lumber starts getting a lot of attention
it's running up to 1,700 per thousand
and people are going what in the world
is going on here how come lumber prices
are so expensive they came to my channel
looking for that information so for me
it was really easy within the lumber
industry because I was one of the few
people who had that much information
about it and talking about it a year
before it actually took place staying
consistent in that right so many people
wanted to like what are the reasons why
is this happening who's the greedy one
all this other stuff and all this
narrative came out there and I'm like
none of this is accurate like nobody has
this right and even on the mainstream
media when I'm listening to these
so-called experts talk about it I'm like
are they just literally making this
stuff up and that's the way I felt about
it and then I realized most the
mainstream media is that way like even
as I started researching into the
Federal Reserve right now I'm finding
things coming out of the Federal Reserve
in their own statements of their
monetary policy that seems to be
completely different from what 99% of
the people out there are saying and
again it's just like it feels to me very
much like that Lumber industry and
pundits out there talking about
something they really don't know
anything about and this is blowing me
away right now like this is like how did
I even get to a Channel or a level on
this channel that I could be this way
like you know that everybody's got it
wrong and I'm the only one who's got it
right is really hard for me to like
actually feel confident saying that but
it's the way it is you're the rise of of
renegade independent journalism that
YouTube is giving us the opportunity for
right now abut main media is in trouble
because the facade will only last for so
long and uh justice Warriors truth
tellers people that just want the actual
facts and truth and don't want to just
be a talking head um saying whatever
their corporate sponsor is paying them
to say or whatever it is um even if
you're just doing it in your car and
your phone this is what people are
hungering for they want that real that
authentic that vulnerability this is
what like anybody who's watching this
like you got to understand like once you
once you have an audience you know what
it is that you could do to make more
money off of that like you know you
could trigger them you could put the
fear you could put all that other stuff
out there I'm not going to do that to my
fans I'm not going to do it to my
viewers it's not what I built this
channel for it was so that I could learn
and understand what's going on with the
economy and I want that to be reflected
inside of the videos and everybody else
being able to take what from this video
and benefit their life with it that's
what I'm trying to do like yeah the
money will come like I'm not worried
about it it's just like we're here at at
Michael zuber's event one round All the
Time Michael Zuber talks about the crash
Bros all the time and he talks about I
mean I think he even calls up people by
name not trying to get into it but he
talks about reventure
Consulting shout out uh but that he's
always he's always just it's it's just
crash it's just constant J drama fear
because that works it gets clicks but
this is such a deep point in this
podcast to be thinking about and that's
why I love Michael and the community as
around them is people like yourself who
are being just thoughtful about that and
are not trying to just tra Chase
short-term money or or sell out their
audience or or manipulate your audience
and again I think it's a fine line
meaning a video still might be perceived
as clickbait but if it's on like if you
back up that statement and what's
happening and if you say the word crash
and you back up that it is a crash then
it could all be done ethically but I
think you to be thoughtful which kind of
leads us to point number four which
consistency is the key both in style and
content along with posting timely videos
yeah which so timely can sometimes be
you're jumping on a trend and but break
this down consistency style content and
timeliness yeah and we kind of covered
that a little bit earlier but it it
really is like staying consistent to the
channel like if I was to over Sun switch
like I do my videos in my car right I
have this old busted down car or
whatever if I all of a sudden switch and
start doing videos from an office with
like all kinds of stuff I would lose a
huge chunk of my viewers cuz that's not
what they were expecting from me they
like me in the car in fact when I made a
suggestion that I get an office they
told me if you get an office we won't be
here like we want you in the car right
so that's the consistency that they want
right they want to see you know somebody
who is like what they were yesterday you
know like not changing or flipping
around or doing all kinds of stuff and I
think like if you start in an office
just stay in the office or at least you
know hey if I can interrupt you I want
you to keep going but like one of the
mistakes I I've seen is as people have
gotten like more success on YouTube or
more money starts coming in they lose
touch with their audience and they start
to create a gap With Their audience in
the to your point it's not that you
can't upgrade or have a new a new set
but but why like why do you need that
and that staying grounded and staying
relatable it's also I don't need you
don't necessarily need to architect
relatability but I've been thoughtful
about that on the journey and I've seen
some people in a way tank their careers
because they got out of touch and they
they that's I think the key I think the
key is they got out of touch no matter
what it looked like they just whether
it's the money the success the momentum
it starts going to their head in a way
that it's true if that's happening but
it went to their head in a way that it
affect it affected them that there
became this widening Gap and we say that
the Creator who understands the viewer
best wins I think if you have the most
empathy for the viewer the understanding
you're fighting for the viewer I hope
I'm fighting for the viewer on the think
a podcast so if you say something that's
confusing I'm thinking about them that I
want to then maybe go deeper and
contextualize that whatever and be
thoughtful about knowing that many
people are watching this just starting
not a lot of money like feeling
discouraged about the views all the way
to millionaires that are trying to scale
so sometimes trying to pull your tips
and contextualize it anyways losing
touch with the viewer can be such a big
thing and I didn't mean to Rabbit Trail
off that but you're talking about stay
in the car stay stay right stay
consistent in the style yep stay
consistent in the style of what it is
that's what built the audience that's
what they want to see that's what they
want to be and if you're changing then
you're changing right you know and so so
you don't think you could go inside with
a fancy studio and lighting and cameras
I could yeah I could um but you stay in
the
car so you going to get a new car that's
kind of funny I have three cars right do
you stay in one car I have a 99 Toyota
croll a 2001 S10 and a 99 Ford Explorer
and not a single one of them is worth
more than $1,500 so yeah I mean I keep
my stuff pretty low right um things like
new cars isn't isn't really like
material possessions really aren't
exciting for me and so like I love to
drive a new Camaro someday like that's
kind of like my dream I'll own one but
like my ideas of like trying to go for
the Camaro it's very low and I mean I
have other things that would be much
more you could you think though you
could do the studio cuz we've gone deep
on this like don't leave the car but why
why not do a studio I think like I could
I think at this point that I could
actually split my channel into two
different styles I could do from the car
to do my normal relatable you know
videos that I do 15 18 minutes however
the long they are and then do stuff like
in the collaboration form view uh
interviews or maybe some deeper
discussions where I actually do edits
and stuff like that I think the channel
is actually could take a bit of a change
in that fashion and if I did that would
be the direction it would go but but as
far as now it's all in the car yeah I
love that so I think I could I think I
could step it out of there a little ways
but and I don't want to uh make the
point that it would be bad because I
think your audience also comes with you
they see you start at one level and then
again maybe you're again you're set or
your background changes and all of that
it's fine it could be improvements but
you don't want to lose touch we've seen
it with some certain vlogging families
and stuff too like all of the sudden and
I think it's on blast at most with quote
unquote celebrities that become out of
touch with the struggle of you know real
people and like your tagline is bringing
Insight from a working class point of
view that's right so you you want to
keep the point of view and who you're
talking to fiercely clear yeah and
that's one of the reasons why like I'm
not really highly motivated to leave my
day job like I like my job I like I mean
it I don't like having to show up there
every single day and be under the
scrutiny of a boss that part sucks right
but I have a pretty good position my
boss doesn't really give me a hard time
and I enjoy what I'm doing and it pays
the bills so that's really it's like a
freedom aspect to me even though a lot
of people say that it's not Freedom if
you're working for somebody else but to
me it's just like man I got all kinds of
I could be very Nimble in things that I
do yeah and it's kind of funny when you
don't actually need the job like I kind
of need it but I don't yeah it it makes
the job a lot easier you know like if
you're choosing to be there as opposed
to having to be there you um and so
staying at that 9 to-5 job and you know
being there working knowing the
struggles that everybody else has you
know along with it I know that it's been
a benefit for the channel like I would
have lost touch with a lot of that if I
wasn't doing that anymore has a powerful
Insight not only because it's keeping
you if you will grounded or connected to
the audience but I also love that
Insight
because I want to go deeper with Michael
Zuber about this I I think that the W2
job is is underrated and I'm kind of
stealing his talking points but he has
brought a lot of there's been an
overemphasis on
entrepreneurship in what's going viral
on YouTube it's like you're either an
entrepreneur or you're nothing but Andy
fella and Ed mlet had a conversation
about there was like a study only 6% of
people are even
entrepreneurs like in the way that
they're wired meaning too the wiring it
takes to be the number one person if we
take on R preneurship of course you
could stay a solopreneur but if we take
it to the level where you have to deal
with all the crap like the structures
and the team and the payroll and the
setup and all the issues and and yet
entrepreneurship has been over
glorified and it's it's like that's the
only path so even hearing you being in
in Michael zuber's Community as we're
here in this event in Vegas and and this
idea where man even the W2 job is kind
of like a superpowers as as well a you
you don't even really need it and yet
you're even better connected there you
have this Outlet over here and and
that's also maximumly relatable to
everybody listening to this as well I
think sometimes there's not that it's a
guilt or shame but it's just if someone
thinks like man if I got a W2 job and I
think about even think media I consider
our team we're all full-time YouTubers
there's 30 of us we have W2 employees so
it's not like we're all entrepreneurs I
obviously my wife and I have to carry
the pressure as the co-founders of the
business
um and that's a different level of
pressure but we also we have time
freedom and we can do what we want but
I'm still in it running a business is
hard I don't have any kind of 4H hour
work week you know this is a mission I
got payroll and team to run and that's
also by choice for however God wired me
you know to be able to do what we're
doing saying that I consider our whole
team we're trying to build work life
balance they've got side projects so
anyways that kind of just got me
inspired is just this idea that I think
we need to
reframe how incredible a W2 position is
oh yeah how the security there but then
that we're living in a world where
people could do what you're doing the
sight Hustle the Creator economy the
extra streams of income Y and that it
could be at a place where you could have
a $10,000 month on the
side shoot right you know that's a
pretty good side right pretty good extra
month you know like and and and then
still enjoy and and not maybe love
everything about it but still enjoy your
W2 job you know I mean most of the time
I found that when it comes to like that
W2 job that 9 to-5 job most people don't
like it because they have to be there
yeah right they don't have anything else
going on in their life and that's what's
very discouraging and then they find
like all the reasons why they don't like
it if you don't have that that feeling
like I have to be here it makes it so
much easier it makes everything easier
you know just being in life in general
so like I don't knock the the W2 in fact
if I didn't have this job I'd probably
go find another one somewhere just
because you know that's kind of what I
do you know I don't know it's like I use
my job to get information to make videos
from so to me it's like it's all part of
the YouTube process I would say finally
too I know we go going deep on all this
but there's another one of the reasons
why I want to stay in it is because I
understand the Creator understands that
viewer best wins meaning this if I'm
going to teach YouTube or share tips or
now it's expanded if I talk about Entre
entrepreneurship business and Leadership
I don't want to be talking out of
experience from last year or 5 years ago
too many college professors are doing
just that maybe they don't even they've
never built the business in the first
place or they did once but they're so
disconnected it is priceless what you
said being at your day job makes you
that much stronger as the incredible
personal brand the uneducated Economist
man it's just like it being in it like
still being in the weeds being in the
hustle can be painful it's not always
awesome but when you're in it that's
where the life stories and the lessons
and the experience and the conversations
you got to be in it m and looking for
freedom from it to do what sit at you
know drink a panina colada on the be how
many panina coladas can you drink you
know on the beach just this idea of of
people and when you do what you love
like you're not looking for a job you
can escape from or you have to escape
from like hopefully if you're you know
anyways really fun number five yeah
number five out of these five tips if
when starting YouTube um anything can be
potential content that's right what do
you mean anything can be potential
content like literally anything can be
content I have been absolutely Amazed by
some of the videos that I have seen come
up on YouTube that people are interested
in watching I don't have any interest in
it but you mean like kind of like your
wife's Channel where she's doing ASMR
around house cleaning yeah and that was
the proof to me like when I when my
channel took off and I was sitting at
100,000 subscribers and I was just blown
away and everybody like my whole family
none of us thought that this was going
to take place like ever right but here
it is and I'm I'm thinking about what
happened to get the channel to the to
the level that it was at and I'm like I
think you could do a channel on anything
as long as you're consistent to it if
you post a video every day on the same
type of content you will find an
audience out there cuz there's six
billion people you know and it's you
only need a few of them right you don't
need that many many and so even though
it doesn't seem like something you'd be
interested in there's 6 billion people
you know who are have access to YouTube
so they'll like it there's somebody out
there who likes your videos that is a
massive light bulb moment there's so
many people on planet Earth and and to
do a Fed adjustment of the rates and the
numbers I think it's 2.7 billion monthly
active VI users on YouTube so it's a
third of the world's population right
and that is the majority of people who
have access to the internet and those
numbers continue to grow so that's still
an outrageous number and to think about
a number of that size and in one of our
conversations previously we're talking
about a thousand true fans it's like
you're looking for just that Core Group
out of this massive people who are Geeks
and weird and into stuff just like I am
or just like you are weird Niche stuff
YouTube just created this awesome
playing field where we could take these
things we're passionate about and start
building an audience around them if you
really want a channel to be really
successful at least in my opinion on
this it's not just a matter of putting
out content because you can put out
content all day long you might give 500
subscribers or whatever but it's not
going to be something that's really
substantial in your life until you
actually do something that is going to
be a benefit to people like if you got
to bring some sort of usefulness or some
sort of value to to those videos
something that they can take from that
and entertainment value can be one like
if you're just funny and entertaining or
whatever that can be you know somewhat
valuable for somebody to be entertained
by it but if you could put something out
there that is going to be very valuable
in their life something that they can
take away from it and use it in their
life that's really where you're going to
start getting a lot more attention um
being useful being you know having
information that is helpful and useful
as opposed to opinionated and I don't
know aggressive or I don't know how like
I mean I think about the things that I
did that didn't do well for my channel
and that's usually what it is is when I
got very opinionated or aggressive with
the videos but when I was very cool and
colle
and putting good information out there
that I think people would want like that
I would want to see it it does so much
better so just be useful like man this
conversation is packed with gems I think
I said let's talk for 15 minutes and
here we are um and so uh as we land the
plane I want to hear a roll call of
where people can follow you and connect
with you but I'm curious in the where
are you at in the Pacific Northwest
we're actually I was born in Seattle and
now we're more in sish uh more in
Maryville now around family because
about a one-year-old and three-year-old
but I'm familiar with with the trees
yeah um I'm in the corner of Oregon uh
asor yeah got Oregon home of the Goonies
you know a lot of movies made there and
yeah it's a beautiful Town i' been there
since well my dad retired out of the
Coast Guard when I was 12 so you know 35
years later familiar with the rain then
though but youve
yeah yeah we all have our web you know
web toes and stuff right that's true
well okay if people want to follow you
Simon um I mean the uneducated Economist
will like it up anything else you want
to shout out that you're doing right now
I'm pretty much active on YouTube I mean
I do have like Instagram and you know
Twitter and stuff like that but I'm not
nearly as active on those um as my time
is limited I'm very active on YouTube
and if you are looking to gain some
information on this you can go back and
you can watch all the videos that I do
but recently I have started a membership
portion to my Channel that I am
through the YouTube yeah straight
through YouTube and it's a very cheap
membership it's only a dollar but what I
wanted to do was to separate not
necessarily like discourage some of my
viewers but to bring a little bit closer
connection to the people who are more
serious about this particular topic and
when we do the live streams we break
down some like very deep discussions on
fed speeches on their monetary policies
I mean we break them down deeply and
sometimes these live streams can go two
hours uh the people in the comment
section are incredibly knowledgeable so
the questions that get asked not only do
they get my opinion but they they get
the opinions of you know quite a few
other people who are you know very
serious about this topic and to me
trying to bring that Community together
has been one of the coolest most
inspirational things that I've done in a
long time it's driving me to do better
at my at these videos to bring the
information in and I find that the
community is strong too who wants to
come together and learn this stuff so
wow yeah to me like this has been very
inspirational well I think that's two
number one a valuable resource for any
body is interested in that but also just
a a bonus tip around YouTube channel
memberships and that segment of your
audience that maybe wants that deeper
dive that deeper combo that deeper and
even making it accessible just even that
little bit of a pay wall that's right
also raises kind of the quality of the
conversation it's exactly right you know
I I didn't like I mean I would love to
make a lot of money right you know
everybody does but I'm not really like
the money comes the money flows to you
if you don't chase it too much right you
know you just have to be in the position
in which that it can be coming towards
you you know be the like just like
anything out there everything has an
energy you have an energy money has an
energy everybody has energy right and if
you take the energy of chasing then
whatever it is that you are chasing is
going to run and you can find this
energy simply by playing with a dog
right chase the dog what does the dog do
dog runs run from the dog guess what
happens dog chases you right leave the
dog alone what happens right the dog hey
what's going on doing right so now here
if you understand that type of energy
chasing it will make it run and it makes
it very difficult to find but allowing
it to actually flow back towards you in
a way that's the way that it that it's
so much easier it flows easier it's just
you know it's universally natural Simon
the uneducated Economist thank you so
much for coming on the show think media
podcast like rate and review and share
this episode and of course check out
show notes where you can check out
Simon's Channel as well as some of the
cool things that we have going on right
now at think media and if you listen on
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name is Sean canel your guide to a
profitable YouTube channel look forward
to connecting with you in a future
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