Easiest Way to Prospect with Google Maps and GoHighLevel

Summary

James discusses effective prospecting strategies for a SAS agency, emphasizing the importance of research before cold calling. He demonstrates how to analyze a company's website and marketing efforts to identify areas for improvement. James introduces using Go High Level to generate a report that provides tangible value to prospects, increasing the chances of closing a client. The video script showcases a practical approach to standing out in sales by offering solutions before asking for business.

Takeaways

• 📞 Cold calling is not always the best strategy for prospecting in a SAS agency; research before calling can increase the chances of closing a client.
• 🔎 Demonstrating value by identifying issues with a prospect's website or marketing efforts can put you on the same or higher level as the business owner.
• 🎬 The analogy of 'Wolf of Wall Street' is used to illustrate the importance of providing value upfront to capture the interest of the business owner.
• 💻 The speaker uses Google Maps and a company's website to identify potential issues and areas for improvement, such as broken links, missing call-to-actions, and outdated contact information.
• 🛠 The prospecting process involves noting down issues found on the company's website to discuss during the call, which can increase the success rate of the call.
• 📈 Using software like 'Go High Level' can automate parts of the prospecting process, including generating reports that highlight areas for improvement.
• 📝 The report generated by 'Go High Level' includes SEO analysis, online listings, Google My Business review status, and can be shared or exported as a PDF to the prospect.
• 📲 The absence of a chat widget and outdated email services like AOL are identified as areas where additional services can be offered to the prospect.
• 🌐 SEO and online presence are critical for local business visibility, and the script suggests using services like Fiverr for affordable SEO optimization.
• 📈 The importance of engaging with customer reviews and improving the Google My Business rating is highlighted as a way to enhance a business's online reputation.
• 🔑 Providing a tangible report and potentially a demo website before asking for business demonstrates commitment and can be a powerful closing strategy.

Q & A

What is the main focus of the video script provided?

The main focus of the video script is to demonstrate effective prospecting strategies for a SAS agency, emphasizing the importance of research before making cold calls to increase the chances of closing clients.

Why does the script suggest that cold calling is not always the best strategy for prospecting?

The script suggests that cold calling is not always the best strategy because it puts the business owner on the defensive, asking them for something. A better approach is to demonstrate value by identifying issues with their current marketing efforts and offering solutions.

What is the significance of the 'Wolf of Wall Street' reference in the script?

The 'Wolf of Wall Street' reference illustrates the concept of demonstrating value before asking for something in return, similar to how Leonardo DiCaprio's character in the movie uses a pen to engage someone in a sales pitch.

How does the script recommend using Google Maps for prospecting?

The script recommends using Google Maps to find a business's Google My Business page, which can provide insights into their ratings, reviews, and whether their contact information is up to date and accessible.

What are some of the issues identified with Marvin's Air Conditioning Corp's website in the script?

Issues identified with Marvin's Air Conditioning Corp's website include a lack of a clear call to action, broken 'Learn More' links, non-functional social media links, an outdated email address (AOL), and a lack of responsiveness on mobile devices.

What is the purpose of using Go High Level software in the script's prospecting strategy?

The Go High Level software is used to generate a detailed report on a prospect's website and online presence, which can be shared with them before making a cold call, providing a tangible starting point for the conversation and demonstrating value upfront.

How does the script suggest leveraging the prospect's existing online presence to initiate a conversation?

The script suggests pointing out specific issues found on the prospect's website and online listings, such as missing phone numbers or broken links, as a way to initiate a conversation and offer solutions to improve their online presence.

What is the benefit of sending a report to a prospect before making a cold call, as described in the script?

Sending a report before making a cold call gives the prospect something tangible to look at and discuss, positioning the caller as someone who has already invested time and effort into understanding the prospect's business and offering valuable insights.

How does the script recommend using SEO to upsell services to a prospect?

The script recommends identifying areas where the prospect's SEO is lacking, such as missing online listings or low Google My Business ranking, and offering to optimize their online presence to improve visibility and attract more organic traffic.

What is the strategy behind creating a demo website for a prospect as described in the script?

Creating a demo website for a prospect is a way to go above and beyond in providing value upfront. It serves as a tangible example of what the SAS agency can do for the prospect's business, potentially impressing them and leading to a more successful sales conversation.