How to Build a Perfect Ai Offer in 15 mins (COPY THIS!!)

Summary

This instructional video aims to guide viewers on crafting a world-class offer, particularly for beginners in the AI or automation industry. The host shares their thought process, emphasizing the importance of understanding decision-making in business scaling. The video explores creating offers that solve problems, convert leads effectively, and provide a fast ROI without being time-consuming. It suggests starting with a 'done for you' service for scalability, then transitioning to a hybrid model combining services and training. The host provides examples of traffic and conversion mechanisms, and stresses the significance of client communication and accountability for successful business growth.

Takeaways

• 📈 The video aims to help viewers create a world-class offer by explaining the thought process behind it, which is crucial for scaling a business.
• 🔍 A world-class offer solves problems by delivering a great service and includes solid conversion mechanisms to turn leads into clients efficiently.
• 💰 Offers should provide a fast return on investment for clients without requiring too much time from the service provider to avoid being a bottleneck.
• 🛠 The presenter will demonstrate a 'perfect product market fit offer' and emphasizes the need to adapt it to different niches.
• 🔑 There are three main types of online sales: done-for-you services, done-with-you services (like coaching or consulting), and do-it-yourself products (courses or info products).
• 🚀 For beginners, starting with a done-for-you offer is recommended as it's easier to sell because the service provider does the work for the client.
• 🤔 The video discusses the challenges of selling a course due to common objections like the availability of free information on platforms like YouTube.
• 💡 The presenter suggests a hybrid model combining done-for-you services with coaching and training to provide the best value while scaling.
• 📊 The importance of not overthinking future consequences when starting a business is highlighted to prevent being held back by fear of responsibilities.
• 📝 The video provides examples of mechanisms to generate traffic and convert leads, such as creating automated Instagram reels and finding competitors for clients.
• 📈 The presenter shares personal strategies for scaling a business to 10-20K a month by overdelivering and then packaging these systems for sale to a broader audience.

Q & A

What is the main focus of the video?

The main focus of the video is to guide viewers on how to create a world-class offer, explaining the thought process behind it, and providing a step-by-step approach to building a scalable and valuable offer.

Why is understanding the thought process behind creating an offer important?

Understanding the thought process is crucial for those seeking mentorship or scaling a business, as it equips them with the knowledge to make informed decisions on their own, rather than blindly following instructions.

What percentage of viewers, according to the Instagram story poll, struggle with creating a world-class offer?

About 70% of the viewers, as indicated by the Instagram story poll, struggle with creating a world-class offer.

What are the three types of services one can sell online to make money?

The three types of services one can sell online are: a done-for-you service, a done-with-you service, and a do-it-yourself product, such as a course or an info product.

Why is a done-for-you service considered the easiest to sell for beginners?

A done-for-you service is the easiest to sell for beginners because the service provider is directly involved in delivering the service for the client, which can help overcome the client's objections and make the sale more straightforward.

What is the significance of creating mechanisms that generate traffic and convert leads for clients?

Creating mechanisms for traffic generation and lead conversion is significant because it helps in attracting potential clients and turning them into actual clients, which is essential for business growth and revenue.

Why is it important for beginners to avoid being the bottleneck in their business operations?

It is important for beginners to avoid being the bottleneck because it can hinder business growth and scalability. By implementing mechanisms that reduce their direct involvement in operations, they can focus on scaling their business more effectively.

What is the role of automation in creating a world-class offer?

Automation plays a crucial role in creating a world-class offer by enabling scalability, reducing the time spent on operations, and allowing the business to serve more clients without a proportional increase in workload.

What is the purpose of using a tool like Notion for client management?

Using a tool like Notion for client management helps in maintaining accountability and providing a clear structure for clients to follow. It ensures that clients are aware of the ongoing processes and can track the progress of the services provided.

What is the concept of 'activation points' in the context of client fulfillment?

Activation points are critical stages in the client fulfillment process where clients are more likely to continue with the service or increase their lifetime value. These points are designed to keep clients engaged and committed to the service being provided.

How can a business transition from providing high-ticket services to a low-ticket, plug-and-play system?

A business can transition by packaging the high-ticket services and automations they have developed into a scalable, low-ticket system that clients can implement on their own. This allows the business to reach a wider audience and generate revenue without being directly involved in the service delivery.

Outlines

00:00

📈 Understanding the Essence of a World-Class Offer

The speaker opens the video by addressing the common struggle of creating a world-class offer, as revealed by an Instagram poll. They emphasize the importance of understanding the thought process behind creating such offers, especially when seeking mentorship or scaling a business. The speaker promises to guide viewers through the creation of a world-class offer, explaining their rationale along the way. They define a world-class offer as one that solves problems by delivering a great service, using the example of generating leads through YouTube ads and converting them into clients. The need for conversion mechanisms and avoiding being a bottleneck in the business process is highlighted. The video aims to help beginners in AI or automation sales, urging them to take notes for future reference.

05:02

🛠️ Crafting a Scalable and Valuable Offer

The speaker discusses the three types of online offerings: done-for-you services, done-with-you services, and do-it-yourself products. They propose a hybrid model that combines elements of these to create a scalable offer. The focus is on starting with a done-for-you service due to its ease of sale, as it involves direct service delivery to the client. The speaker shares personal experience, suggesting that while this model is not initially scalable, it can be made so with the right tweaks. They also touch on the common fears and misconceptions beginners have about the consequences of running an agency or coaching business, advocating for not overthinking future challenges and instead focusing on delivering value to clients.

10:04

🚀 Leveraging Automation for Traffic and Conversion

The speaker provides examples of mechanisms to generate traffic and convert leads into clients, such as creating automated Instagram reels and identifying competitors' successful strategies on YouTube. They suggest using tools like Canva and chatbots for lead conversion and propose the idea of providing clients with an editor to ensure content creation. The importance of not leaving clients in the dark and maintaining constant communication is stressed, with the use of platforms like Notion for accountability and updates. The speaker also introduces the concept of 'activation points' to increase client retention and lifetime value, drawing an analogy with the TV show 'Breaking Bad' to illustrate the effectiveness of engaging clients early on in the process.

15:04

🌐 Transitioning from Service Delivery to System Sales

The speaker concludes by discussing the transition from providing services to selling systems, which is more scalable and less labor-intensive. They share their personal journey of packaging their services into a system and selling it as a low-ticket item, leveraging the expertise and market position they've built. The speaker encourages viewers to create content and establish themselves as experts in their field, which can then be used to sell systems effectively. They highlight the value of systems over information and the potential to earn revenue while providing immense value to clients. The video ends with a call to action for viewers to like, subscribe, and comment for more content, and an invitation to join the speaker's school for access to various automations and resources.

Keywords

💡Worldclass Offer

A 'Worldclass Offer' refers to a product or service that not only meets but exceeds the expectations of the market, providing exceptional value and solving significant problems for the customer. In the context of the video, it's about creating an offer that can stand out in a competitive landscape by delivering a high-quality service that addresses the needs of the clients effectively. The script mentions that the creator will walk the audience through the process of formulating such an offer and explaining the thought process behind it.

💡Thought Process

The 'Thought Process' is the method of reasoning or the sequence of ideas that a person goes through when making decisions or solving problems. In the video, the speaker emphasizes the importance of understanding the thought process behind creating a worldclass offer because it helps in making informed decisions when scaling a business. It is illustrated through the speaker's intention to share not just the steps to create an offer, but also the rationale behind each step.

💡Conversion Mechanisms

'Conversion Mechanisms' are strategies or tools used to convert potential customers into actual clients or customers. In the video, the speaker discusses the necessity of having solid conversion mechanisms in place after attracting leads, such as through YouTube ads. The example given is the need for a system that can convert the attention gained from ads into appointments and clients, which is crucial for the success of any business offer.

💡Return on Investment (ROI)

Return on Investment (ROI) is a financial metric used to measure the profitability of an investment relative to its cost. In the video, the speaker mentions that a good offer should provide clients with a fast ROI, indicating that the service should be able to generate profits for the clients quickly. This is important as it shows the value of the service and can attract more clients looking for immediate financial benefits.

💡Bottleneck

A 'Bottleneck' in a business context refers to a point of congestion or restriction in a process or system which prevents the smooth flow of work. The script talks about beginners often being the bottleneck in their business, doing everything for their clients, which hinders scalability. The speaker suggests creating mechanisms to alleviate this issue and allow for business growth.

💡Done For You Service

'Done For You Service' is a type of service where the provider does the work for the client, handling all aspects of a task or project. In the video, the speaker suggests starting with a 'Done For You' offer as it is the easiest to sell because the provider is delivering the service for the client, thus compensating for the client's effort with their own 'sweat equity'.

💡Done With You Service

'Done With You Service' typically refers to coaching or consulting services where the provider works alongside the client, guiding them through a process. The video mentions this as a service model that is somewhat challenging to sell because it is not commoditized and the knowledge provided can be commonly found elsewhere, making it harder to differentiate.

💡Do-It-Yourself (DIY)

The 'Do-It-Yourself' concept refers to products or services that allow customers to complete a task or project on their own, often with guidance provided through courses or instructional materials. In the script, the speaker categorizes this as a type of offer that can be sold online and suggests that it can be part of a hybrid model, combining elements of 'Done For You' and 'Done With You' services.

💡Hybrid Model

A 'Hybrid Model' in business refers to a combination of two or more different approaches or strategies. The video describes a hybrid model that includes elements of 'Done For You' services, coaching, and training. This model is suggested as a scalable approach that allows the provider to be less involved in the day-to-day operations while still delivering value to the clients.

💡Accountability

In the context of the video, 'Accountability' refers to the responsibility and obligation of a service provider to ensure that clients are following through with the agreed-upon actions and making progress. The speaker highlights the importance of maintaining accountability with clients, using tools like Notion to track and manage client progress, which is crucial for the success of the service provided.

💡Activation Points

'Activation Points' are specific stages or milestones in a process that, once reached, increase the likelihood of continued engagement or commitment from the client. The video uses the analogy of 'Breaking Bad' to illustrate how getting clients to a certain point in the service process can lead to higher retention rates and lifetime value. The speaker advises creating such points in the fulfillment process to ensure client satisfaction and continuity.

Highlights

The video aims to solve the common struggle of creating a world-class offer by walking through the process and explaining the thought process behind it.

Understanding the importance of having conversion mechanisms in place after generating leads, such as turning ad views into appointments and clients.

The necessity for a world-class offer to provide fast return on investment for clients without requiring too much time from the service provider.

The presenter shares a personal example of a product-market fit offer and emphasizes the need to adapt it to different niches.

Three main types of online offerings: done-for-you services, done-with-you services, and do-it-yourself products.

A hybrid model is suggested for scalability, combining done-for-you services with coaching and training.

The recommendation for beginners to start with a done-for-you offer due to its ease of selling and the sweat equity provided.

The challenge of selling a done-with-you consulting model due to common objections like information being freely available online.

The importance of not overthinking the future and focusing on immediate actions to avoid being a bottleneck in the business.

An example of a perfect offer includes generating traffic through automated reels for clients and finding high-performing competitor topics.

The use of automations like a comment automation bot and DM keyword automation to convert traffic into leads and clients.

The strategy of finding and providing editors for clients to ensure content creation and posting accountability.

The significance of using tools like Notion for client management and providing a clear structure for client engagement.

The concept of activation points in client fulfillment to increase client retention and lifetime value.

The idea of starting with a customized approach and eventually packaging the service as a plug-and-play system for scalability.

The presenter's personal journey from providing high-ticket services to selling implementation as a low-ticket product.

The value of systems over information and how the presenter has built a variety of automations for clients.

An invitation to join the presenter's school for access to all automations and further learning opportunities.

Transcripts

just like that we're back with another

video on the channel so this morning I

actually put out an Instagram story poll

and I realized that about 70% of you

watching this struggle with creating a

worldclass offer so I thought what

better way than to solve that problem

once and for all by creating this video

right here where I'm actually going to

walk you through a worldclass offer so

and not only am I going to walk you

through it I'm going to explain my

thought process behind why I'm saying

what I'm saying because it's important

if you're going to get a mentor or

anyone to help you scale a business it's

really important you understand their

thought process behind why they make

decisions otherwise when it comes to you

making decisions you'll have no idea

what you're doing so I'm going to

actually walk you through the mechanisms

everything you need to know so if you're

a beginner and you want to sell AI or

some type of automations please take

some notes I couldn't recommend watching

this all the way through enough like

it's actually going to help you so first

of all we need to understand what makes

a worldclass offer so the greatest

offers are able to solve problems from

you delivering a great service so what

do I mean by this let's just say

hypothetically you are running YouTube

ads and let's say you run some good

YouTube ads and you get leads for your

clients now a solid offer wouldn't just

lead it leave it there right you can't

just run YouTube ads you need solid

conversion mechanisms to convert the the

eyeballs and attention you're getting

from the ads into actual appointments

and clients right and then you can even

go one step further to help them once

they sign too many clients so

another example of a solid offer would

be one that has mechanisms that can get

your clients a fast return on investment

people like fast money right and not

only do you need to be able to do this

you need to be able to do this without

you spending too much time in it because

a common theme I see with beginners is

they are the bottleneck they are

literally on a hamster wheel going round

and round because they're doing

everything for their client so you need

mechanisms that yeah can make it easy

for your clients to make money but

without you spending too much time in

the actual um operations so I'm going to

literally show you a perfect product

Market fit offer right I'm literally

going to show you that in a second and

you can adapt this because I do want to

preference right at the start that you

can't just offer the same thing to every

Niche and I have no idea what you

watching this are in like in terms of a

niche right or a market so you'll need

to adapt to this um but nonetheless I'm

going to explain um just something

quickly before I get into the Myro board

and show you how to yeah structure your

offer right so there are only three

things you can sell online to make money

a done for you service which is ADS as

an example a done with you service which

is coaching or Consulting and a

do-it-yourself this is this is a course

or info product right now I'm going to

be sharing with you a hybrid model that

you can adapt and you can actually use

all of these in your offer so logically

right if you're not making 20K a month

and let's say you're a beginner making I

don't know nothing or a few thousand a

month it logically makes sense for you

to start with a done for you offer

because it is the easiest thing to sell

why is it the easiest thing to sell

because you're doing it for a client

you're making up in terms of Sweat

Equity for that client you are spending

time in the trenches delivering a

service for the client therefore it's

easier to sell because you're doing it

for them now a done with you Consulting

model is kind of in the middle I don't

think it's too hard to sell but of

course for my experience is very hard to

sell because not only is it quite um not

not commoditized but it's it's very

common like knowledge you can find out

there right so a common objection you

would get selling a course would be um

you know you can watch this on YouTube

or things like that so I think yeah if I

was a beginner I would do what I did

when I started which was a done for you

service which isn't scalable initially

but if I made the tweaks that I'm going

to share with you in this video it would

have been actually a good business model

and I got to about 15 to 20 clients with

this um but yeah I was just purely doing

done for you um but in terms of the

scalability it's the hardest thing to

scale but I'm a big believer in just not

thinking too much into the future which

I think a lot of beginners get stuck on

the second and third order consequences

of running an agency or coaching

business and what I mean by that is a

lot of beginners

subconsciously are scared that if they

do the Outreach or create the content

they're then going to have to taken a

sales appointment and then they're going

to have to deliver a service so it's the

second and third of the consequences

that are probably holding you back but

nonetheless right if we can have a

hybrid model that combines done for you

and coaching with a bit of training so

you're not totally involved in the

operations but you initially do that

then that is probably the best thing to

do and I'm literally going to show you

an example right now of a um a perfect

offer so in a perfect scenario this is

my fault process behind um building an

amazing offer so you need something to

the client traffic and Lead flow so

let's just say you're working with

coaches it could be any type of coaches

um or it could be I don't know whoever

to be honest the niche doesn't really

matter um obviously you wouldn't provide

this for like Roofing or um you know B

Toc it probably wouldn't work um but B2B

this is probably a very good offer so

essentially in terms of traffic you

could have something like creating 50

automated reels for the client and you

can do this using uh canva chat gbt and

it takes me about 5 minutes to get out

about 50 Instagram Wheels right and you

could do that for your client as just

one mechanism to generate traffic um for

your clients right and this is just the

top of this little pyramid right I'm

going to explain how you actually

convert this traffic in a second for

your clients um but it doesn't have to

be this specifically I'm just giving you

examples of what I would include in an

offer to um yeah to to scale it

basically so this should make sense I've

created a video on how to actually do

this so yeah you can watch that video

after this video and learn exactly how

to um create 50 automated reels in about

5 to 10 minutes of work and then you can

also find competitors for your clients

who have a 3 to 5x multiplier so what I

mean by this is you would find your

client's competition on YouTube you

would find videos which have performed

three to five times better than their

subscriber count and then you would

compile topics and then turn those

topics into actual title tools that you

then provide to your client so now you

have Instagram and YouTube at the top of

the funnel to generate traffic for your

client right and now if they actually

act on this stuff and they post it I

mean obviously you you can use buffer

which is a scheduling tool to actually

schedule the uh content for them um but

you now need to be able to convert that

as a you know mechanism right so for the

Instagram BS you could simply have you

could build a comment automation bot for

them so the best is this is very um

scalable you can plug and play this into

each client's business just slightly

change the keyword so that's the best

part like no joke when I started I ran a

virtual assistant appointment setting

Agency for coaches where I would train

virtual assistants and put those virtual

assistants into the DMS so they would

send inbound DMS uh warm outbound DMS

cold DMS for my coaching um clients

right but the problem is I had to manage

them so if I would have just built an

autom

obviously that that wasn't possible cuz

it was like a few years ago or like a

year and a half ago but if I had this it

would have made my life so much easier

cuz you build it once and then it's just

in their business they can adapt and you

can provide training on how they can use

this after you've built it for them so

you you're kind of removed away from it

and then also a DM keyword automation so

this would go into the bio of their

Instagram to essentially just get more

leads at the top of the funnel and

middle of the funnel and then you can

also actually find an editor on upwork

and give it to them so you can give them

a FAL editor and a cheap um normal

editor and I would highly suggest you

actually use cuz what I found is when

you're like in the trenches and you're

just building your agency or coaching

offer or whatever you're doing it's like

you try it's really weird but you find

people who are very good at what they do

along the journey so then you can offer

that to your clients um and you can see

how that can be valuable right so not

only will be helping them with lead flow

and you would need to adapt this to your

actual client so when you're starting

out I think it's very hard to actually

have a product size offer which is

contrary to what most people say right

um but if I was starting out I would

just appointment set I would just say to

people that I can get you more views and

I can get you more um clients using

automation would you find this valuable

just try an appointment set as much as

you can and then when you're on a sales

call

just diagnose what they actually need

and build it for them because like what

I said here you're going to have to do

stuff that you wouldn't do when you're

at 20K a month because you have more

time you're able to overd deliver so

you've just got to go over the flow in

my opinion and you're going to learn so

much getting to 10 20 30k a month that

you may as well just do whatever your

client wants for them basically so if

they come to you and they're saying

they're struggling with YouTube sure you

can give them the YouTube and Instagram

um like topic generator and help them

with actually finding an editor give it

to them make sure you keep them

accountable with posting but yeah like

you're not just going to have the same

thing for every single person um in my

opinion if you're starting out once

you're scaling once you're scaling and

you've got more understanding of a niche

you can then go like really hard with

productizing but hopefully that makes

sense um so you can adapt this that's

the best part but you need mechanisms

that can generate traffic it could be

influencer shout out it could be paid

ads there are so many ways that you

haven't even thought of to generate

traffic for your clients but you also

need conversion mechanisms which don't

take you too much time and that's why I

recommend building automations that can

yeah convert that traffic into actual

appointments and clients right so it

could be any of these automations and I

made videos on all of these in the past

so I'm not going to actually show you

how to do it CU once again I've got

plenty of videos on that on my channel

I'm just putting the pieces together and

showing you how to create a really good

offer and then also in terms of the

accountability and execution structure

you can use notion which is what I

currently use for my clients right where

you have um a client Hub or student Hub

however you want to call it and you

essentially put your clients in here and

then you just put like a checklist that

they can go through so it's like they're

going to be completely like that it's

just the fact that they know what's

going on because what can happen is if

you leave a client in no man land so

let's say you sign a client and then you

have the onboarding call and then they

don't know what's happening that is when

people ask for refunds and that's when

um uncertainty comes around and doubt

whereas if you are constantly providing

your clients with updates communicating

and showing them exactly what you're

doing day in and day out and you can

manage that in a notion you can use um I

can't remember what it's called but

there's there's another one I think um

it begins with a T I can't remember what

it's called but there's a lot of yeah

like soft you can use to um to yeah keep

your clients updated daily which is what

I recommend um and then you can always

have these as activation points so an

example of this is breaking bad right

with Breaking Bad they realized that if

um people could get to episode I think

five of breaking bads 95% of them would

watch until season 5 the whole thing

whereas before episode 5 it's like most

people just cancelled or didn't watch it

so you need to have activation points in

your actual fulfillment and these are

points in which clients are more likely

to stay and increase for lifetime value

the more activation points they get

ticked off so that hopefully should help

you in terms of having steps that the

client knows of what's going on next

basically um and do do not leave a

client in nor line I promise it's uh

it's a very bad idea and the first 24

hours when you sign a client is when

they're going to be thinking have I made

a good decision by working with you so

you really need to set a good example

you need to as soon as they pay you tell

them what you're going to do next and

then even after the onboarding call tell

them what you're doing and speak with

them every single day if you can so yeah

accountability is huge as well because

you can have an accountability structure

inside notion to make sure that they are

posting the YouTube videos they're using

the editors and then you can even have

biweekly sales sorry bi-weekly sessions

with them to make sure they're doing the

right thing and you can even provide

training on how to use automations and

then the best part with this is that you

can get to about 10 to 20K a month with

this and then if you aren't enjoying

this you probably will be making money

because you can see how you can add so

many things to overd deliver and if you

charge like a few thousand for this it's

like a no-brainer for most people

because you're doing it for them there's

so many mechanisms and it's just like

insanely valuable but the best part

about this whole thing is that once

you've actually done this for a few

months or like a year even you can then

do what I'm doing which is package all

of this up and then sell it as an actual

plug andplay system for B2B or even b2c

then because it's not a high ticket

thing it's a low ticket thing which is

what I'm doing with my school like

that's why like if if those that are

watching this and in my school you I

appreciate you you'll notice that there

are like a ridiculous amount of

automation okay I can show you here

right so like these AI appointment sets

these database reactivation drip

outbound campaigns and I've built these

for my clients in the past right were

coaches so what I've been able to do is

instead of just doing it high ticket for

coaches I've been able to build a brand

position myself in the market and then

just sell the implementation as a low

ticket thing which completely removes

myself from it because I've already done

the hard work of building this in the

past right so um yes systems is actually

what people are looking for not so much

information like I can give you most of

you okay maybe you didn't know about

everything I've shared in this with in

terms of activation points um in terms

of yeah like the accountability part of

um fulfillment which normally people

talk about and how you can do that in

notion um you know generating traffic

converting that traffic maybe you knew

some other things I shared today but

it's like systems is what actually

people want and especially done for you

but once you have that position in the

market like I do which is why I

recommend everyone creating content

because you know just becoming an expert

in a market is like the best thing you

could be doing you can then sell this

however you want you can package it up

you can sell I don't know chat gbt or

whatever templat um for people and you

don't even have to do anything in terms

of fulfillment so hopefully you found

this video valuable if you did just drop

a like subscribe and comment what videos

you want next I'm going to be dropping I

think a video every other day so yeah

make sure you subscribe because I'm

going hard with YouTube and yeah if you

are interested in getting all of my

automations like AI callers AI

appointment sets cold SMS cold email

Chip campaigns there's like 15 to 20 of

them and you get all of this inside a

free go account just uh yeah join my

school it's very cheap I've made it less

than $100 to join and we also have

master classes um in there like all the

time and guest speakers and you can ask

me any question you want so yeah that'll

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if you don't want to join that just drop

a like And subscribe and I'll catch you

in the next video I really hope this

helped take it easy