How to ACTUALLY Build Wealth in 2024

Daniel McEvoy
4 Jul 202418:30

Summary

TLDRThis video introduces a paradigm shift in wealth accumulation, emphasizing the concept of 'levered wealth' over personal bank balance growth. The speaker shares his journey from 5K to 5 million, advocating for leveraging influence and systems to access others' money for exponential growth. He contrasts personal wealth's linear growth with the exponential potential of leveraged wealth, highlighting the importance of building a personal brand, creating valuable content, and developing a network for resilience and anti-fragility in financial endeavors.

Takeaways

  • 💡 The speaker emphasizes that building personal wealth is not the only path to becoming rich; leveraging other people's money can be a more effective approach.
  • 🚀 The concept of 'levered wealth' is introduced, which is the ability to influence or command money from other people's bank accounts, rather than just accumulating one's own.
  • 💼 The speaker contrasts personal wealth with levered wealth, highlighting that the latter can be a more scalable and faster way to accumulate wealth.
  • 🤔 The importance of having the ability to generate income quickly from various sources is stressed, as opposed to relying solely on a personal bank balance.
  • 🔑 The video suggests that building a personal brand, reputation, and influence can provide a level of anti-fragility, allowing one to bounce back from financial setbacks.
  • 🏆 Examples are given, such as a gold digger or Jeff Bezos's ex-wife, to illustrate how individuals have amassed wealth through leveraging other people's money.
  • 💼 The speaker argues that business is fundamentally about leveraging influence and control over other people's money, rather than the product or service itself.
  • 💡 The video points out that focusing on personal wealth growth can be limiting, as it often comes from a single source and does not scale well.
  • 🌐 The power of digital content and social media is highlighted as a tool to scale influence exponentially, which can lead to significant levered wealth.
  • 🛑 The speaker warns against the vulnerability of relying solely on personal wealth, suggesting that it can be lost and is harder to recover from compared to levered wealth.
  • 🛠️ The conclusion encourages viewers to focus on acquiring leverage over other people's money, building a personal brand, creating valuable content, and developing skills and networks that provide opportunities.

Q & A

  • What is the main concept discussed in the video?

    -The main concept discussed in the video is the idea of 'levered wealth' versus 'personal wealth'. The speaker argues that building leverage over other people's money can lead to wealth faster than simply trying to grow one's personal bank balance.

  • How does the speaker claim to have increased their net worth?

    -The speaker claims to have increased their net worth from 5K to over 5 million USD in 3 years by focusing on crypto and online businesses, emphasizing the use of leveraged wealth strategies.

  • What is the difference between 'personal wealth' and 'levered wealth' according to the video?

    -Personal wealth refers to the money one has in their own bank account, while levered wealth is the ability to influence or command money from other people's bank accounts, often through business, brand influence, or personal reputation.

  • Why does the speaker suggest that focusing on personal bank balance growth is not the best approach to wealth accumulation?

    -The speaker suggests that focusing on personal bank balance growth lacks the leverage that comes with influencing other people's money. Levered wealth allows for more significant and faster results due to its potential for scalability and influence.

  • What example does the speaker give to illustrate the concept of 'levered wealth'?

    -The speaker gives the example of a gold digger who, despite having little personal wealth, can live a luxurious lifestyle by leveraging the wealth of those they associate with, such as millionaires and billionaires.

  • How does the speaker define 'anti-fragility' in the context of wealth?

    -In the context of wealth, 'anti-fragility' is defined as the ability to bounce back from financial setbacks quickly and easily, often due to the leverage and influence one has over other people's money, rather than relying solely on personal wealth.

  • What is the significance of building a personal brand and reputation according to the video?

    -Building a personal brand and reputation is significant because it allows an individual to have influence and leverage over other people's money. This can lead to opportunities for business, investment, and sales, which can scale wealth exponentially.

  • Why is influence and leverage considered more valuable than the actual product or service in a business transaction?

    -Influence and leverage are considered more valuable because they represent the ability to convince people to part with their money. The product or service is a means to an end, but the real value lies in the power to attract and retain customers' financial support.

  • What is the role of content creation in building 'levered wealth'?

    -Content creation plays a crucial role in building 'levered wealth' as it allows individuals to scale their influence exponentially. By creating valuable content, one can attract a large audience, which in turn can lead to increased sales, business opportunities, and overall wealth.

  • How does the speaker suggest one can recover from a total financial loss?

    -The speaker suggests that one can recover from a total financial loss by leveraging their skills, network, personal brand, and influence. These intangible assets can be used to attract investment, start new businesses, or find high-paying jobs, allowing for a quick recovery.

  • What is the key takeaway for viewers who have been solely focused on growing their personal wealth?

    -The key takeaway is that they should consider shifting their focus to acquiring leverage over other people's money by building a personal brand, creating valuable content, and developing systems and skills that can scale their influence and income potential.

Outlines

00:00

💡 Leveraged Wealth vs. Personal Wealth

The speaker introduces a new concept of wealth accumulation, contrasting personal wealth with leveraged wealth. They share their personal journey from having a small personal bank balance to achieving significant net worth through crypto and online business. The main point is that traditional personal wealth building is not the only or most effective way to get rich. Instead, leveraging other people's money through influence and business acumen can lead to faster and more substantial financial success. The speaker emphasizes the importance of mindset and approach in wealth creation, suggesting that leveraging wealth can provide a level of anti-fragility and rapid recovery even in the face of financial setbacks.

05:00

🚀 The Power of Influence and Leverage in Wealth Building

This paragraph delves deeper into the concept of leveraged wealth, using examples like gold diggers and Jeff Bezos's ex-wife to illustrate how individuals can accumulate wealth without personal funds, but through the influence over others' money. The speaker argues that building personal wealth is limited by the number of working hours and the scalability of income, whereas leveraged wealth can grow exponentially through influence and business. They stress that business is fundamentally about leveraging one's brand or personal influence to convince others to part with their money, and that this is a more potent strategy for wealth creation than focusing solely on personal savings and investments.

10:01

🔄 Transitioning from Personal to Leveraged Wealth

The speaker discusses the transition point from focusing on personal wealth to leveraged wealth, suggesting that individuals with less than a certain net worth should prioritize building influence and leverage. They use the analogy of a sliding scale of wealth to emphasize that having a small personal bank balance is akin to being financially vulnerable. The paragraph also touches on the idea that once a certain wealth threshold is reached, the focus can shift back to growing personal wealth, as the leveraged wealth has already provided a substantial safety net. The importance of recognizing and seizing opportunities to scale wealth through leverage is highlighted.

15:03

🛡 Achieving Antifragility Through Leveraged Wealth

In this paragraph, the speaker explores the concept of antifragility in the context of wealth, using personal anecdotes and examples such as the story of BitBoy Crypto to demonstrate how leveraged wealth can provide a safety net against financial ruin. They argue that while personal wealth can be lost, the skills, network, and influence that constitute leveraged wealth are enduring and can facilitate a rapid recovery from financial setbacks. The speaker emphasizes that true antifragility comes from having abundant opportunities and the ability to bounce back from zero, which is more easily achievable when one has built significant leverage and influence.

🌟 Harnessing the Potential of Leveraged Wealth

The final paragraph summarizes the key points of the video, urging viewers to reconsider their approach to wealth accumulation. The speaker highlights the importance of building a personal brand, creating valuable content, hiring to scale operations, and developing systems and skills that can generate income at scale. They stress that leveraging other people's money through influence and business systems is the key to achieving significant wealth and that focusing on personal wealth alone can limit growth potential. The speaker concludes by encouraging viewers to explore opportunities for leveraged wealth and to shift their focus from linear growth to exponential wealth creation.

Mindmap

Keywords

💡Leverage

Leverage, in the context of the video, refers to the ability to influence or control resources or money that one does not personally own. It's a key concept because the video emphasizes that building leverage over other people's money is a more effective way to wealth than focusing solely on personal wealth accumulation. An example from the script is the idea that if one can command money from others through influence or a compelling offer, they effectively have access to wealth without needing it in their own bank account.

💡Personal Bank Balance

Personal bank balance is the amount of money an individual has in their personal accounts. The video suggests that focusing on increasing this balance is not the optimal path to wealth. Instead, it argues for the importance of leveraging other people's money. The script contrasts personal wealth with leveraged wealth, illustrating that having a large personal bank balance does not necessarily equate to financial success or the ability to quickly recover from financial setbacks.

💡Net Worth

Net worth is the total value of an individual's or company's assets minus liabilities. The video uses the creator's personal journey from a small personal bank balance to a significant net worth to illustrate the power of leveraged wealth. It shows that net worth can be increased not just through personal savings but also through the ability to leverage other people's money or assets.

💡Influence

Influence, as discussed in the video, is the capacity to have an effect on the character, development, or behavior of someone or something. In terms of wealth creation, it is the power to affect people's decisions, particularly their spending habits. The video argues that having influence over a large audience can translate into significant wealth through leveraging that audience's purchasing power.

💡Online Business

Online business refers to a commercial activity conducted over the internet. The video mentions online business as a means to wealth that is distinct from cryptocurrency investments. It suggests that building an online business can provide a platform for leveraging other people's money through sales and marketing efforts.

💡Crypto

Crypto, short for cryptocurrency, is a digital or virtual currency that uses cryptography for security. The video distinguishes between making money through crypto investments, which is speculative, and building wealth through leveraged means such as online business. It positions crypto as a separate category from the leveraged wealth strategy it advocates.

💡Wealth

Wealth in the video is not just the accumulation of personal assets but also the ability to generate income or access resources through leverage. The script explains that true wealth can be achieved by having control or influence over other people's money, which can be more effective than focusing on personal wealth alone.

💡Antifragility

Antifragility is the ability to benefit from or thrive and grow stronger through shocks, stresses, and challenges. The video uses this term to describe the resilience one can achieve by focusing on leveraged wealth. It suggests that having a strong network, personal brand, and influence provides a safety net that can't be taken away, unlike physical assets or money in a bank.

💡Lever Wealth

Lever wealth, a term coined in the video, refers to wealth that is generated through the leverage of other people's money or resources. The script explains that focusing on lever wealth can lead to faster and more significant financial gains compared to the slow and linear growth associated with personal wealth accumulation.

💡Personal Wealth Growth

Personal wealth growth is the increase in an individual's assets or net worth. The video contrasts this with leveraged wealth, suggesting that personal wealth growth is limited by the individual's own resources and time, whereas leveraged wealth can scale exponentially through influence and smart business strategies.

💡Content Creation

Content creation is the process of making and sharing original digital media such as videos, blogs, podcasts, etc. The video highlights content creation as a powerful tool for scaling influence and, by extension, leveraged wealth. By creating valuable content, one can attract an audience and potentially convert that audience into customers or supporters, thereby leveraging their attention into financial gain.

Highlights

The speaker introduces a new concept of wealth accumulation that contrasts personal savings with leveraging other people's money for wealth creation.

The concept is claimed to be rarely discussed online, yet it has been instrumental in the speaker's journey from a $5K net worth to over $5 million.

The video focuses on online business strategies for wealth creation outside of cryptocurrency investments.

A shift in mindset is proposed, suggesting that increasing personal bank balance is not the optimal path to wealth.

The speaker emphasizes the importance of leveraging other people's money as a superior method for wealth creation.

The difference between personal wealth and leveraged wealth is explained, with examples of how leveraged wealth can be utilized.

The ability to command money from thin air is presented as a key advantage of having leveraged wealth.

Personal anecdotes are shared to illustrate the ease of rebuilding wealth with leveraged wealth, even after a complete loss.

The speaker argues that business is fundamentally about convincing people to give you their money through value exchange.

Influence and leverage over others' bank accounts are identified as the core assets in business valuations.

The video discusses the challenges of selling a personal brand due to the difficulty of transferring personal influence.

A comparison is made between growing personal wealth and leveraging wealth, highlighting the scalability and speed of the latter.

The concept of 'lever wealth maxing' is introduced as a strategy for rapid wealth accumulation through influence and leverage.

Examples are given, such as a gold digger or Jeff Bezos' ex-wife, to illustrate the power of leveraged wealth.

The speaker warns against the vulnerability of relying solely on personal wealth and the lack of anti-fragility it provides.

The importance of building a personal brand, influence, and systems for long-term wealth creation is emphasized.

The video concludes by urging viewers to consider the benefits of leveraged wealth over personal wealth accumulation.

Transcripts

play00:00

I want to talk to you guys in this video

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about A New Concept that I came up with

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yesterday and what you're going to find

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is that no one online talks about this

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but this lesson allowed me to go from

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having 5K to my name 3 years ago to

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having over5 million us do net worth

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from crypto and online business but this

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video today specifically is a video

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about the online business space it's

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about making money outside of crypto so

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if you're just a crypto dude who just

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wants to make money on shitcoins this

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video is not for you this is for people

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who are more serious about wealth and

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want to make it from ways other than

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just market-based speculation who maybe

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want to build a business and they

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haven't been able to so far someone who

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maybe wants to take the right career

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path but basically just getting Rich As

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outside of crypto is what this

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video is going to be about and the

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lessons that I've leared from the money

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that I've made in this side of the world

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so what you've probably done for most of

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your life is you have tried to make your

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own money you've tried to increase the

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size of your personal bank balance and

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up until now you probably thought that

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was a good idea the key to getting rich

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is to build your personal bank balance

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what I'm going to tell you in this video

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is that that's actually the wrong way to

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do things it's the wrong mindset and if

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you adjust the mindset and the approach

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of what I'm going to teach you in this

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video it's going to allow you to get

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results similar to what I have been able

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to get myself because you're going to be

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able to approach money from a way which

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has significantly more leverage and

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which allows you to get significantly

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faster results because you're focusing

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on the correct things there's two

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different ways that you can have money

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you can have your own money or you can

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have a leverage over somebody else's

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money and they're basically the same

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thing if you have $0 in your bank

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account but tomorrow you can launch a

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product or an offer and make a million

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dollars from other people's money what's

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the difference you're still a

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millionaire even if you have Zer because

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tomorrow you can command money out of

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Fit air ask yourself a question if you

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had to pull together $10,000 tomorrow

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either from borrowing money from

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launching a product from making money

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from something could you do it the

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answer for most people is no because

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what they have is they have a bunch of

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personal money but they have zero

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levered wealth if I had to pull together

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a million dollars tomorrow it would be

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very easy and I could do it with a click

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of thinger because I've built such

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leverage with my own personal brand and

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my personal situation with report that

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I've buil the reputation that I have the

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attention that I have online that it

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would be very easy to do so what this

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creates for me is a level of anti

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fragility with my own personal situation

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obviously this wouldn't happen but if

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0.01% chance scenario happens where I

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lose everything I can be back at a

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million dollars in a few months easily

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because I've built leverage and I have

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an audience and I have what's called

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lever wealth I have influence over other

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people's money and I don't say it in a

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way of stealing money of like robbing

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people but I mean it in a way of that

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business at the end of the day is not

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about making money it's about convincing

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people to give you their money it's

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going up to someone and saying I have

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this you have money I want to swap it

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for this value and eventually you swap

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enough things you have significant money

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and that's what business is business at

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the end of the day is just a brand

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product or an individual's leverage or

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influence over other people's bank

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accounts the reason why Apple a company

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the reason why Mr Beast the YouTuber can

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sell what they have their business their

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brand for lots of money is because that

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brand has built up influence and

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leverage over millions of people's bank

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accounts if Mr Beast tomorrow says buy

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this millions of people are going to buy

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it because he has leverage and influence

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over those people's bank accounts and

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that's what you buy when you buy a

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business you're buying leverage and

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influence that's all it is you're not

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buying a product you're buying the

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leverage and the influence now obviously

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if you bought Apple you're obviously

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buying the employees the systems but at

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the end of the day it's all useless if

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you don't have leverage and influence

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like I said when a business is sold it's

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the transferral of influence you're

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buying the easy ability to make money

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from other people who already sort of

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like what you're doing now this is why

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it's actually tricky to sell a personal

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brand because if someone likes a person

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you can't sell yourself if I want to

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sell my business which is me it would be

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very difficult because you guys like me

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how do you sell me doesn't really work

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but if you like apple you can sell Apple

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Apple's an entity not a person entities

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can be transferred so what I want to

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make clear here is that there is two

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types of wealth and your whole life you

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have been told to build up your personal

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bank balance and I doubt many people or

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anyone have told you to build up your

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levered wealth the influence that you

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have over other people's money I doubt

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anyone's told you about this and this is

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why most people don't make money because

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they don't learn the correct approach to

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money because the difference between

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having your own money and having money

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in other people's bank accounts which

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you can bring into your own by

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presenting the right offer by launch a

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new business new product new clothing

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it's the same you just have to do a

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little bit more work to get it and if

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you've never launched a business this

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probably doesn't fully make sense to you

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but to anyone watching this video as a

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business owner I guarantee you 100%

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understand what I'm saying you go yep

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tomorrow I run a clothing brand I could

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launch a new line I could do 20K in

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sales tomorrow I understand what

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Daniel's saying so it's basically the

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same thing your money Leever money same

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thing just one extra step to get it I

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want to give you an example of a unique

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case of someone who would be using lever

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wealth to get significantly wealthy a

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gold digger these girls don't have any

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money when you see the girl in Dubai and

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she's on the yachts and she's

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wearing all the designer and all this

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she will have

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$57.50 in her bank account she'll be in

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Dubai and a Lamborghini and the reason

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she can pull this off is because she is

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using other people's money to be able to

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live a lifestyle she has nothing in her

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personal bank balance but she has

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levered wealth in the form of

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millionaires multi-millionaires and

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billionaires that she Associates with

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that spend money on her so she can live

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the life that she wants without having

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any money because she focuses on

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Building levered Wealth now obviously

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I'm not saying you should become a gold

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digger but I'm showing you an example of

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how an individual who isn't even

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probably that smart just sexy can make a

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lot of money or essentially have a lot

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of money and live the lifestyle they

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want through other people's wealth by

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taking other people's money another

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example a better one would be Jeff bez's

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wife she didn't have money before she

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met him as far as I'm aware now she's

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worth $34 billion I mean whatever money

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she had before she met him is nothing

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like what she has now she took half of

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Jeff bezos's money she had levered

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wealth because it was wealth that was in

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Jeff bezos's bank account and if she's

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married she technically ears 50% of it

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so all she has to do is get a divorce

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and that money is now hers I'm not

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saying saying that it's ethical or that

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she was planning for this but it's an

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example of how an individual became

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worth $34 billion through having someone

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else's money come into their personal

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balance it's funny because it's just

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showing you the difference between

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focusing on building personal wealth and

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building lever wealth now I'm not trying

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to say that you shouldn't try to grow

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the money that you have in your bank

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account I'm not saying you shouldn't

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take 100 Grand and put it in the crypto

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and try to grow it but what I'm trying

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to open your eyes to is that there's

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more ways to make money than what you

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probably think and that no one has

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probably told you this before and that's

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why it would be insightful for you okay

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so let's talk about a comparison of

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maxing out your personal wealth and

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maxing out your lever wealth and how

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that looks so if you max out your

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personal wealth growth your wealth

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generally comes from One Source you've

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got a boss you got a 9 to-5 job if

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you're growing your personal bank

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balance and that's what you're focused

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on you generally just have this one

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income Source now if you have one income

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Source you can't scale your income

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because generally your hours work is

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tied to the money that you make if I

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work at McDonald's I can't work at

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McDonald's Hungry Jacks and KFC because

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I can only be in one place at the same

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time I only have 10 hours in a day that

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I can work so you can't scale your

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income if all you're trying to do is

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just get money into your bank account

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then it's hard to scale your income the

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difference between personal wealth

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maxing and lever wealth maxing is that

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in your personal bank account you can

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only grow it so quickly but if you're

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focused on growing the wealth you have

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that is from other people's bank

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accounts you're able to grow it

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significantly faster through leverage

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and influence and also if you're trying

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to grow your personal bank ballot let's

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say you have 50k in the bank and your

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path to wealth is becoming a millionaire

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from markets but you literally have 6

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months of crypto experience you're

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trying to go and become wealthy from

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making money in the markets when you

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don't even know how to invest

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you know it takes like 2 three four

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years for 95% of crypto guys to start

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making money and a lot of people come in

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with 6 months of experience and they

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think that oh yeah I'm just going to

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focus on growing my personal wealth I

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have very little crypto experience so

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I'm just going to pull it off probably

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not so that's the problems with focusing

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too hard on personal wealth now let's

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say you're now Jeff bez's wife you got

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$34 billion she never has to look at

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lever wealth again she can just focus on

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growing her personal wealth till the day

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she dies and she will be fine but

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there's a line where you cross there's a

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certain amount of money that you

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personally accumulate where working for

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more money in levered well form doesn't

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make sense where just growing your own

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personal pot is actually the highest Roi

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weight if you got $100 million just grow

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that you don't need a job you don't need

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a business just grow your 100 Mil that's

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fine if you've got $50,000 in your bank

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account personal wealth is the last

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thing you should be worried

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about you should be worried about maxing

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your lever wealth in the grin scheme of

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wealth you have 50k you are very close

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to the guy that's homeless if you're

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comparing it to all the different

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spectrums of wealth if you were to put a

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sliding scale of wealth this is homeless

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and this is billionaire and you've got

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50k you're one step from homeless it's

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probably about here that you can shift

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from being a lever wealth guy to a

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personal wealth guy because for example

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let's talk about lever wealth maxing and

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what that involves if I am focused on

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the growing of wealth through my ability

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to have other people send me money so if

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I get enough influence I can technically

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influence millions of people to want to

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give me their money let's say I launch a

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clothing brand and I post a bunch of

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videos of these cloes and enough people

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see these cloes on their Tik Tok and

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Instagram millions of people will

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eventually want to buy my clothes so all

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I need to do is sell them a shirt

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millions of people buy it I've now done

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a swap I now have that money obviously

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it's easier said like that than it is

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actually done in reality but that's how

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this works most people who've made all

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the wealth in all of human history did

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it through levered wealth it wasn't from

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personal wealth it was from levered

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wealth that's how you get your first 10

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m from levered wealth it's how most

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people made their money and income can

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scale infinitely depending on how much

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leverage you can build right so for me

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like the businesses that I run or the

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businesses that any person runs the more

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attention they can get the more

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customers they can get influence can

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scale exponentially as well because you

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can go viral online if you create

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Sensational viral content influence is

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exponential now you're not CT by the

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hours that you work in a day so for

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example if I put out a YouTube video or

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if Iman godi puts out YouTube video and

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you get thousands or hundreds of

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thousands of views what you are

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basically doing is with each piece of

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content which gives value to the viewer

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you are one step closer to owning a

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higher percentage of a potentially

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infinite sum of other people's bank

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accounts let's read that again because

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that's probably the most important

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sentence of this whole thing each piece

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of content that you create which gives

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value to obviously another person brings

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you one step closer to earning a higher

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percentage of a potentially infinite sum

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of other people's bank accounts this

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video here as a random example 7,000

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people watch watched it and they are now

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all more likely to want to get involved

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with stuff that I'm doing whether they

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want to join my course or whether they

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want to learn how to invest with me it

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just brings people one step closer to

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wanting to get involved in my circle of

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influence and that's the power of

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focusing on lever wealth if I try to

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grow the 50k in my bank it's linear

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growth it's only the 50k that's growing

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when I post content online or anyone

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posts content online I'm growing the

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bake balance of a thousand different

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50ks because each video gets me a step

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closer to getting that money when you

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focus on building leveraged wealth which

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is basically just acquiring influence

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over other people's money at scale you

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can lose literally everything and be

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totally fine as all you need to do is to

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take money from other bank accounts you

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have influence over so let's say

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tomorrow I lost everything my Banks got

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shut down lost my ledger got hacked

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everything's gone I can get back to

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having a lot of money very quickly

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because I have skill sets I have the

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ability to make people money make myself

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money I have skill sets in terms of

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maybe I can work in someone else's

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business maybe someone gives me equity

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in a company I'm very good at sales so

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maybe I go work in a company doing sales

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there is no such thing as being on the

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bottom or being stuck or being poor in

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my situation because I have so much

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levered wealth that it's just literally

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impossible you can get robbed of all

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your personal wealth but no one's taking

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your levered wealth it's impossible it

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can't be taken the influence that you

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have the skills that you have the

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network that you have cannot be taken

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from you and that is the true form of

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antifragility are you antifragile is

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there something that can't be taken away

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from you can you survive a total nuke

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wipe out of everything going away from

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an anti fragility sense focusing on

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levered wealth gives you personal power

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over your situation that you can survive

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anything imagine you're a millionaire

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but you made a million dollars because

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you bought a mortgage 30 years ago and

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your house appreciated at 10% a year and

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you have 80% of your net worth in a

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house that's a liquid that you lose 10%

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on when you even go to sell it and you

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only have 20K in the bank but you're a

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millionaire if you lost everything you'd

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be because how did you make all

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your money well it's personal wealth how

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much lever wealth do you have well you

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worked a 9 to5 and you could get another

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9 to5 and you could make 6 ,000 a year

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again and you could slowly get back to

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where you are in 40 years from now oops

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but you're dead in 40 years oh well

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that's a shame so when you focus too

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much on the personal side when you're

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poor it you over because you have

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no leverage you lose everything you're

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back at square one there's nothing on

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the back end that can bring you back

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let's give you an example of someone who

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has levered wealth who even though

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everything was taken away from him

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bounced back like it was nothing so for

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example bitboy he had his own YouTube

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channel one of the biggest crypto

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YouTube channels but he partnered up

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with guy a couple years ago and they

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launched the YouTube channel but that

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guy owned the business which was the

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YouTube channel and one day bit boy did

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a bit of cocaine went a little crazy and

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then the guy who ran the business said

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hey Bit boy you're just a fat druggie we

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don't want you on the channel anymore

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goodbye he lost his own YouTube channel

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that was branded in his name he lost his

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entire income Source but you know what

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all he had to do was create a new

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YouTube channel look bit boy in a few

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months he's already back at 100K

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subscribers he lost his income Source he

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lost his business he's fluence and it's

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back again because people recognize his

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name he has influence that cannot be

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taken away from him he still had the

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influence over other people's bank

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accounts and that allowed him to bounce

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back from zero with ease all they had to

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do was make stupid videos in a

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little recording studio yapping a bunch

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of and there's enough idiots

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that still like him that will give him

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money in some form right he's got stake

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as a sponsor a bunch of idiots sign off

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a steak do some gambling boom now he's

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back back from the bottom most people

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are not like bit boy most people lose

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their jobs and then their entire income

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source is gone just like boy but there's

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no leverage they can't get a job back

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easily maybe they've got a good little

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job thing on their resume but if the job

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Market's tough the job Market's tough

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and even if you get a job back is it

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going to be paying you as much as the

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last job and also if you lost your job

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you lost your 5K a month so you're

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getting another 5K a month so even if

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you get a job back you're still at the

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bottom bit boy could have been making

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100K month and he lost it getting 100K

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month back once you've lost it is

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actually not that hard for him he's

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probably making at least 30 50k a month

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from his YouTube channel he's probably

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still doing well so you can see here

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that losing everything when you focused

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on lever wealth versus losing everything

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when you focused on personal wealth you

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have much more anti fragility when you

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focused on the former and you're much

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more vulnerable when you focused on the

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latter you have a lot less options

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because you've built no leverage and

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you've built no influence the real

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antifragility so many people they try to

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protect themselves against recessions

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and things going wrong from buying gold

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they put a bunch of money in a savings

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account they buy some houses they don't

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start a business because it's risky

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we're in a recession they're focusing on

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maxing out the personal wealth where do

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they put their personal money they're

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really focused on this this is the thing

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they're always trying to protect but

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they're never focusing on protecting

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this or growing this right but this is

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what like we just said gives you the

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anti fragility to survive whatever the

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goes wrong like I said I could lose

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everything but because I've got skill

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sets Network personal brand influence

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can always come back stronger than ever

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I could launch a new business and

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immediately get customers I could raise

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seven figures for an investment fund I

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have a bunch of friends who make between

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20 to 300K month online from businesses

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the main thing they need is sales and

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marketing that's what I'm good at so if

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I ever needed a job that pay 102k month

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boom instantly just call some friends up

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done they know what I'm capable of I can

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always bounce back from zero so anti

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fragility comes from that abundance of

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opportunity if goes wrong do you

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still have good options available do you

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still have backups it's not just from

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the protection of the wealth that you

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have from the abundance of the

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opportunities that you can have access

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to if things go wrong so it's sort of

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like two sides of the coin I guess you

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could say so let's summarize what I've

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been saying here in conclusion how can

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you utilize this to make money lever

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wealth is how majority of whoever got

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rich made their wealth most people have

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no idea about this and they just focus

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on growing their personal wealth most

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people they just go to a job they save a

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bunch of money and then they invest it

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but there's nothing that they do in

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regards to leverage and it's the

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leverage which is where the money is how

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can I work 5 hours a day and someone

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else can work 10 hours a day but I can

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make 50 times more than them it's

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because the way that I make money has

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leverage because I have employees

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because when I work 5 hours I make a

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video that gets 5,000 views which then

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converts people at scale to buying from

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own business that's focusing on lever

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wealth when you focus on personal wealth

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things scale linearly it's not the same

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personal wealth is like

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this Leever wealth is like a

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exponential Parabola there is very

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minimal difference between my money or

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your money and then someone else's money

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when you have influence over it it's

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just one step from being yours digital

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content allows you to scale influence

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infinitely to make obscene levered

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wealth That's The Power of social media

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that hasn't existed ever that's the

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power of content you can make a video it

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gets a lot of views because thousands of

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people are watching it simultaneously

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you scaled the influence that you able

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to attain and then you can make lever

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money the true Andy fragility comes from

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the abundance of opportunities not from

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the safety of a few and business is

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simply the ownership of influence and

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leverage of other people's bank accounts

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by Central entities it's just leverage

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influence and then obviously systems and

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teams and whatever else so let's go back

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to this end point here if you've watch

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this video and you've realized that

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you've just been focusing on growing

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your bank account then you probably

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realized that you've been focusing on

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the wrong thing at least at the wrong

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time right maybe you need to get a bit

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more money together and then you can

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focus on this the key for most people

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who have less than $10 million who

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aren't afraid of building a business and

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focusing on activities which give you

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Leverage is to focus on acquiring

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leverage over other people's money

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building a personal brand creating

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content that gives value to other people

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hiring people to do work to scale your

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time Building Systems that automate

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things that used to take time for you

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building skill sets that people pay you

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lots of money for having a network where

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there are opportunities available to you

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that other people can't get because they

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are not connected as well as you build a

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reputation where people are willing to

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pick you over someone else for a certain

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task or a business because of the name

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that you've created around yourself

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these are all examples of ways that you

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can gain leverage to be able to make

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obscenely more money than someone who

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focuses purely on a linear growth path

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of personal wealth thank you guys for

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watching this video I hope you found it

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useful if you would like to see more

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videos that are not as crypto related

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and are more focused on stuff like this

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let me know in the comments below cheers

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