How To Stand Out As An Online Coach In 2024

Summary

This video script offers a guide for online coaches to stand out in a competitive market. It emphasizes the importance of showcasing personal values to build trust with clients and suggests integrating these values into content. The speaker also recommends redefining the benefits and processes of one's offerings to appear unique and appealing. Lastly, the script advises tailoring the sales offer to reduce risk for clients, proposing innovative payment structures or coaching formats to make the offer irresistible.

Takeaways

• 😀 To stand out as an online coach, it's crucial to showcase your personal values and authenticity, as people buy from those they trust.
• 🏆 Market sophistication and decreased trust make it important to be transparent about your values, which can attract clients who resonate with them.
• 👨‍👩‍👧‍👦 Integrating personal values such as family into your content can help you connect with clients who share similar values.
• 🔑 Your content should focus on helping people achieve what's important to them, like creating freedom through your offerings.
• 🤔 Reflect on your personal values to ensure they align with the ideal clients you want to attract and the outcomes you promise.
• 🛠 Shifting 'what you do' involves changing how you explain your services, focusing on the benefits and making them appealing to your target audience.
• 📈 Explain the benefits of your services differently to stand out, such as how your solution creates freedom or improves health.
• 🛑 Present a unique process for your services, like a custom weight loss blueprint, to make your offerings seem more innovative and desirable.
• 💡 Change your offer to stand out, such as offering payment plans, results-based payments, or different service formats like one-on-one coaching.
• 🚫 Avoid generic guarantees like 'work with you free until you do' as they have become overused; instead, offer specific guarantees that reduce risk for clients.
• 📧 Joining an email list for valuable content can be a strategy to provide ongoing value and build a relationship with potential clients.

Q & A

What is the main challenge for online coaches today according to the video script?

The main challenge for online coaches today is the intense competition and the difficulty in standing out, as people have seen and heard it all before.

What are the two simple steps suggested in the video to stand out as an online coach?

The two steps are showcasing your personal values and shifting what you do, which includes how you explain your offerings and the benefits they provide.

Why is it important for online coaches to showcase their personal values?

It's important because people want to work with someone they trust, and as markets become more sophisticated and less trusting, showcasing personal values helps build that trust.

Can you give an example from the script about how showcasing personal values can impact a business?

An example given is a diner in a southern state that put a sign supporting Joe Biden in their window, which led to them selling out of food for days due to the public's response.

What should an online coach's content focus on according to their personal values?

The content should focus on helping people create more of what the coach values, such as freedom, family, or work-life balance, depending on the coach's personal values.

Why is it a mismatch to attract clients with values that don't align with the coach's approach?

It's a mismatch because the coach won't be able to provide the optimum way to reach the client's goals if their values conflict, leading to an energetic and social mismatch.

What does the script suggest about changing how you explain the benefits of what you do?

The script suggests that explaining the benefits differently, such as how money is made or weight is lost, can help stand out and attract clients looking for those specific outcomes.

How can explaining the process of what you do help in standing out as an online coach?

By explaining a unique process, such as a custom weight loss blueprint based on body type, it makes the offering more appealing and interesting to potential clients.

What is one way to make an offer stand out in terms of the sales process as mentioned in the script?

One way is to change the payment structure, such as offering to pay half upfront and the rest upon achieving results, or having a different coaching format like one-on-one instead of group coaching.

Why does the script advise against using the 'work with me free until you see results' guarantee?

The script advises against it because this guarantee has been overused and is no longer as effective or unique in most industries, and a more specific guarantee that reduces risk might be more appealing.

What is the final call to action for viewers in the video script?

The final call to action is to join the speaker's email list where they will receive valuable content on marketing, content, and offers specifically for online coaches, consultants, and service providers.