How does Tulsa football coach Kevin Wilson recruit without NIL money?

Summary

In this transcript, a coach discusses the recruitment process for young football players, emphasizing the importance of honesty and transparency. The coach highlights the need to balance financial incentives with academic success, suggesting that players should prioritize education over monetary gains. The dialogue also touches on the reality of college football recruitment, where money is a factor but not the sole determinant. The coach proposes an incentive-based plan tied to academic merit, aiming to attract players who value education and performance equally.

Takeaways

• 💡 Honesty and transparency are key in the recruitment process, as it helps in building trust with potential recruits.
• 🐕 The speaker humorously suggests that to be successful, one might need to prioritize certain aspects of life, like dropping dogs or reconsidering relationships.
• 💰 The recruitment strategy involves an incentive-based plan that is tied to academic success rather than guaranteed financial support.
• 🏫 The importance of education is highlighted, as the speaker emphasizes the value of a degree over short-term financial gains.
• 🤔 Potential recruits are encouraged to consider the cost of attending a school without financial aid and the potential return on investment in terms of playing time and education.
• 🏈 The speaker discusses the reality of college football, where the opportunity to play and the level of competition should be weighed against financial incentives.
• 💼 The script touches on the business side of sports recruitment, where money is a factor but not the sole determinant of a recruit's decision.
• 🎓 The speaker advocates for a balanced approach to recruitment, considering both academic merit and athletic performance when offering scholarships.
• 💼 The script reveals that the speaker's institution does not aim to outbid others in financial terms but focuses on the overall package of education and athletic opportunity.
• 📉 The speaker acknowledges the tax implications on financial aid, advising recruits to consider the actual value of the money they might receive.
• 🚀 The script suggests that creating brand value through performance can be a pathway for recruits to stand out and potentially benefit from their athletic career.

Q & A

What is the initial response of a young man when presented with the concept of an incentive-based plan?

The young man expresses his current financial situation, mentioning a transfer of 6 to 7K a month, having three dogs, and a girlfriend, and asks for advice on what he might expect.

What advice was given to the young man regarding his situation with three dogs and a girlfriend?

The advice given was to drop the dogs and to be cautious about the girlfriend, emphasizing the importance of focusing on academic success and the incentive-based plan.

What is the incentive-based plan mentioned in the script, and how is it related to academic success?

The incentive-based plan is a system that rewards academic success rather than allocating funds without any conditions. It aims to provide clear direction and support for students based on their academic achievements.

How does the speaker describe the recruitment process they use?

The speaker describes the recruitment process as one that is honest and transparent, focusing on academic merit and performance rather than offering financial incentives without guarantees.

What is the speaker's view on the role of money in recruiting athletes?

The speaker acknowledges that money is a part of the recruitment process but emphasizes the importance of being honest about what can be offered and not promising anything until it is certain.

Why does the speaker suggest considering smaller schools for those looking to play a lot of football?

The speaker suggests smaller schools because they believe that at bigger schools, walk-on players may not get as much playing time, whereas smaller schools might offer more opportunities to play.

What factors should a prospective student-athlete consider when choosing a school?

A prospective student-athlete should consider the cost of attending the school without financial aid, the quality of education, the opportunity to play football, and the potential for academic and athletic success.

How does the speaker address the issue of financial aid and scholarships in the context of football?

The speaker addresses it by discussing the provision of a $70,000 scholarship based on academic merit and the potential for performance-based rewards, emphasizing the importance of education over short-term financial gains.

What is the speaker's stance on the importance of education compared to the temporary nature of a football career?

The speaker strongly advocates for the importance of education, stating that while a football career may be short-lived, the value of a degree and the education received will last a lifetime.

How does the speaker plan to retain and award athletes in their program?

The speaker plans to retain and award athletes by offering incentives based on academic success and performance, without the intention of outbidding other programs.

What is the significance of being transparent about the financial aspects of recruitment according to the speaker?

The significance of being transparent is to set realistic expectations for the athletes, ensuring they understand the conditions of any financial aid and the importance of academic success in determining their rewards.

Outlines

00:00

🤔 The Recruitment Dilemma: Honesty vs. Money

The paragraph discusses the challenges faced by recruiters when presenting their incentive-based plans to potential recruits. It highlights a text message from a young man who is unsure about what to expect financially, mentioning his monthly transfer and personal circumstances. The recruiter emphasizes the importance of honesty and transparency, explaining that their plan is based on academic success rather than monetary incentives. The recruiter also touches on the reality that some players are lost to other schools offering money, and the importance of considering education and playing opportunities when making decisions about recruitment.

Keywords

💡Transparency

Transparency refers to the quality of being open, honest, and straightforward in communication. In the video's context, it is highlighted as a key aspect of the recruitment process, emphasizing the importance of being upfront about the incentives and conditions offered to potential recruits. For example, the speaker mentions being transparent about the incentive-based plan and not promising anything until they are certain about what is being offered.

💡Incentive-based Plan

An incentive-based plan is a system where rewards or compensation are tied to performance or achievement. In the script, the speaker explains that their recruitment strategy includes an incentive-based plan based on academic success, which means that the financial support offered to recruits is contingent upon their academic performance, rather than being a guaranteed sum.

💡Academic Merit

Academic merit is the quality of being exceptionally good in academic work, often recognized through scholarships or awards. In the video, the speaker uses the term to describe the criteria for the scholarship they offer, emphasizing that financial support is awarded based on a recruit's academic achievements rather than other factors.

💡Recruitment

Recruitment is the process of seeking, attracting, and hiring suitable candidates for a job or position. The video discusses the recruitment of young men for a sports team, with a focus on being honest and transparent about the conditions and benefits of joining, as a way to attract the right individuals.

💡Scholarship

A scholarship is a financial award given to students to support their education, often based on academic achievement, financial need, or other criteria. In the script, the speaker mentions offering a $70,000 scholarship to a recruit, highlighting the value of education and the importance of academic success in their recruitment strategy.

💡Walk-on

A walk-on refers to a person who joins a sports team without being formally recruited, often to gain experience or demonstrate their abilities. The speaker uses this term to discuss the option for recruits who may not receive financial support but are interested in playing sports and gaining exposure at smaller schools.

💡Education

Education is the process of acquiring knowledge, skills, and understanding through teaching and learning. The video emphasizes the long-term value of education over short-term financial gains, with the speaker arguing that while football careers are short, the education received will last a lifetime.

💡Brand Value

Brand value refers to the perceived worth or reputation of a person or entity, which can be enhanced through performance or achievements. In the context of the video, the speaker suggests that recruits can create brand value for themselves through their performance on the sports team, which can have lasting benefits beyond their sports career.

💡Taxation

Taxation is the compulsory financial charge or some other type of levy imposed upon a taxpayer by a governmental organization. The speaker mentions the impact of taxation on the financial incentives offered to recruits, explaining that the actual amount received after taxes will be less than the initial offer, which is an important consideration in evaluating the overall value of the offer.

💡Performance

Performance refers to the act of carrying out or accomplishing an action, task, or function. In the video, performance is linked to the incentive-based plan, where the speaker indicates that financial rewards are tied to how well the recruits perform academically, emphasizing the importance of results in their recruitment strategy.

💡Degree

A degree is an academic qualification awarded by a college or university upon completion of a course of study. The speaker in the video stresses the importance of obtaining a degree as the lasting benefit of the educational process, suggesting that it is more valuable than the temporary nature of a sports career or financial incentives.

Highlights

The importance of transparency in recruiting young athletes, emphasizing honesty about the incentive-based plan and academic success.

The initial response of a young man to the recruitment pitch, highlighting his current financial situation and personal life.

The suggestion to drop personal commitments like pets to focus on the opportunity, showcasing the recruiter's direct approach.

The introduction of an incentive-based plan that is tied to academic success rather than guaranteed funds.

The recruiter's promise not to promise anything until the terms are clear, demonstrating integrity in the process.

The emphasis on recruiting based on honesty and transparency, as the best method to attract athletes.

The reality of losing recruits to schools offering money, acknowledging the competitive nature of recruitment.

The advice for walk-on players to consider smaller schools for more playing opportunities.

The cost analysis of attending a school without financial aid and the importance of education over football.

The discussion on the value of a degree and the role of educators in the recruitment process.

The strategy of combining playing opportunities with academic merit to attract athletes.

The explanation of the financial implications of scholarships, including taxation and spending.

The emphasis on the longevity of education compared to the short career of a football player.

The presentation of a $70,000 scholarship as an example of academic merit-based financial support.

The commitment to not outbid other schools, focusing on the value of education and performance.

The acknowledgment of the current landscape where financial incentives are a significant factor in recruitment.

Transcripts

but what's their response when you first

kind of lay this out to them can can you

tell a little bit more about a young man

when you present that to him and you can

kind of see it like so here's a great

text message right here typical one

first questions is what do you get

you'll get nothing like it that's what

they said that's what they told spotting

right so here is a a

text from a guy say hey hey coaches

asking um um you know about money I'm

not a money hungry person don't need a

ton of money but this is a transfer I've

been getting about six to 7K a month I

got three dogs and a girlfriend so what

do you think I'll get there and I said

the first thing you need to do is drop

the dogs and I'm not sure about the

girl I go I go we'll explain our

incentive based plan that we use this

based on academic success not allocating

any any nil funds we're starting that

now we'll have a clear Direction if and

when we get anything but I have not and

will not promise anything until I know

for sure what I got I'll discuss you on

a visit how we do our academic base plan

and that's how we

recruited because the best way to

recruit is to be honest yeah and to be

transparent but that kind of gives you

an idea though what kind of young men

they're going to be at that point

correct yeah but everybody's out for you

know whatever I mean there's going to be

you know I mean but you got guys were

offered money we lost guys that were

offered money I mean that's a part of it

why I say is okay this is my old talk to

the walkom okay where's the football

you're looking for and if you're looking

for playing a lot maybe you go to

smaller schools the bigger the school do

you play as a walkon okay how much does

it cost to go to this school if you're

not getting money what does it cost and

then where's the best school to get your

education okay now you're talking to the

scholarship guy because now you got this

money piece over here okay where's the

best football where you can play like

you can get in out of money you want be

a backup how about come here and be a

player how about come here and be a two

threee guy make a neighbor make and

create brand value through your

performance so where can you play and be

the best football player football

doesn't last very long here's this money

piece they're going to give you X money

remember you're going to be taxed so

this 25k is

really 13 14 it's taxed so here's this

money piece remember you're going to

spend that money the football is going

to be gone only thing that last is the

education so there is this thing called

a degree that we're supposed to be here

as Educators too by the way it's gotten

to be where where can I play how much

money can I make well I put them all

together and my money right now is based

on academic Merit we're giving you a

$70,000 scholarship and with the top

school in the state one the top schools

in the region you're going to get a

great degree we're showing academic

success you're going to you we we got

that okay I'll give you money based on

performance if we get an eye on time

we'll start getting some of that but to

me that's that's going to be to retain

and award some guys we're not going to

outbid anybody you're not going to not

in this day and

age