MY LINKEDIN CONTENT STRATEGY That Got Me 6,000 Followers! | How to Grow on LinkedIn
Summary
TLDRIn this second video of the series, Shan Sharma teaches viewers how to effectively use LinkedIn for networking and personal branding. He emphasizes the importance of creating and sharing content to grow one's LinkedIn presence, get discovered, and attract opportunities. Sharma provides strategies for crafting engaging posts, using hashtags, and personalizing connection requests. He also encourages viewers to participate in a daily posting challenge to enhance their visibility and credibility on the platform.
Takeaways
- 😀 Networking effectively on LinkedIn involves creating an optimized profile and producing content to get discovered by recruiters, HR managers, and potential collaborators.
- 📈 Growing your LinkedIn presence requires more than just a great profile; it also involves engaging with others through personalized connection requests and messages.
- 🔍 The 'My Network' tab on LinkedIn is a useful tool for managing connection requests, but it's important to personalize your requests to stand out from the crowd.
- 💡 Personalizing connection requests with a message can help establish a reason for the connection and increase the likelihood of being accepted.
- 📝 Content creation is key to getting discovered on LinkedIn; sharing insights, experiences, and engaging posts can attract views and followers.
- 📈 Using cliffhangers and engaging headlines in your posts can pique interest and encourage users to read more of your content.
- 📚 Breaking content into consumable parts with proper spacing and visuals can improve readability and engagement on LinkedIn.
- 🌐 Including relevant hashtags in your posts can help reach a wider audience and connect with like-minded individuals.
- 📷 Adding pictures to posts can make them more interactive and visually appealing, potentially increasing engagement and visibility in the LinkedIn algorithm.
- 📹 Creating diverse types of content, such as text posts, videos, and polls, can cater to different audience preferences and increase your reach on LinkedIn.
- 🚀 Consistently posting high-quality content every day can lead to increased visibility and engagement over time, regardless of the number of connections you have.
Q & A
What is the main topic of the video series by Shan Sharma?
-The main topic of the video series is about how to network with people and use LinkedIn effectively.
Why is it important to produce content on LinkedIn according to the video?
-Producing content on LinkedIn is important to get discovered and to attract opportunities such as freelance gigs, internship offers, and job offers from HR managers and recruiters.
What feature did LinkedIn used to have that is not present in the video's current context?
-LinkedIn used to have a feature that allowed users to accept all connection requests at once, but this feature is not present in the current context of the video.
What is the recommended approach when sending a connection request on LinkedIn?
-The recommended approach is to send a connection request along with a personalized message explaining the reason for wanting to connect, which helps the recipient understand the purpose of the request.
How can you grow your LinkedIn network effectively as suggested in the video?
-You can grow your LinkedIn network effectively by sending personalized connection requests to people you genuinely want to connect with, such as alumni from your college or people with similar interests.
What is the significance of creating consumable content on LinkedIn?
-Creating consumable content is significant because it makes the content more engaging and easier to read, which can lead to higher views, shares, and engagement from the LinkedIn algorithm.
What type of content strategy does Shan Sharma suggest for increasing visibility on LinkedIn?
-Shan Sharma suggests listening to business news, talking about current events in the startup ecosystem, and creating content in a consumable format with proper spacing and cliffhangers to increase visibility on LinkedIn.
How does including a picture in a LinkedIn post affect engagement?
-Including a picture in a LinkedIn post makes the content more interactive and visually appealing, which can attract more viewers and promote the post in the LinkedIn algorithm.
What is the purpose of using hashtags in LinkedIn posts according to the video?
-Using hashtags in LinkedIn posts helps to categorize the content and make it discoverable to users following those specific hashtags, increasing the post's reach and engagement.
What are some alternative content formats that can be used on LinkedIn as mentioned in the video?
-Some alternative content formats mentioned in the video include video posts, picture posts, live sessions, articles, and polls.
What challenge does Shan Sharma propose to the viewers regarding LinkedIn content creation?
-Shan Sharma proposes a challenge for viewers to create one post every single day on LinkedIn, tagging him, and sharing their own experiences consistently over time.
Outlines
📈 Growing Your LinkedIn Presence with Content
This paragraph introduces the video's focus on expanding one's LinkedIn presence through content creation. Shan Sharma emphasizes the importance of not just having an optimized profile but also producing content to get discovered by recruiters, HR managers, and potential collaborators. He promises to share personal strategies, examples, and ideas for creating engaging LinkedIn content. Additionally, he touches on the networking aspect, discussing the 'My Network' tab, connection requests, and the value of personalized messages when connecting with others.
🔍 Understanding LinkedIn Insights and Content Strategy
The second paragraph delves into the analytics of LinkedIn posts, showing insights such as viewer demographics and post shares. Shan Sharma uses examples of his own posts to illustrate the type of content that can garner views and engagement, such as sharing personal experiences, industry news, and educational information. He discusses the importance of post formatting, including short paragraphs, spacing, and the use of emojis and images to increase interactivity and visibility in the LinkedIn algorithm. The paragraph also covers various content types like text, video, and images, and the significance of consistent, daily posting.
🚀 Leveraging Content for Discovery and Engagement
In this paragraph, Shan Sharma continues to elaborate on content creation strategies, providing examples of different types of posts that can be made on LinkedIn, such as personal reflections, educational content, and industry insights. He discusses the use of hashtags to increase post visibility and the potential for emotional storytelling to resonate with viewers. Sharma also mentions the importance of daily posting and suggests starting a challenge for viewers to create and share content daily. He wraps up by inviting viewers to connect with him on LinkedIn and Instagram, highlighting the significance of a personalized connection message.
Mindmap
Keywords
💡Networking
💡LinkedIn Presence
💡Content Creation
💡Optimized Profile
💡Connection Requests
💡Personal Message
💡Engagement
💡Hashtags
💡Insights
💡Polls
💡Article
Highlights
Shan Sharma discusses strategies for growing one's LinkedIn presence and getting discovered.
Emphasizing the importance of creating optimized profiles and producing content for discovery.
Sharing personal strategies and examples of content creation for LinkedIn.
Highlighting the significance of personal messages when sending connection requests on LinkedIn.
Demonstrating how to send a connection request with a personalized message to increase the chances of acceptance.
Discussing the benefits of connecting with people from the same educational institution or industry.
Suggesting the creation of a special message for connection requests to stand out from the crowd.
Explaining the importance of content in attracting a following and opportunities on LinkedIn.
Describing Shan's content creation process, including listening to business news and the startup ecosystem.
Providing tips on how to structure LinkedIn posts for maximum engagement and readability.
Showing how including images in posts can increase interactivity and promote visibility in the LinkedIn algorithm.
Presenting a case study of a post that received significant engagement by sharing personal experiences and using hashtags.
Encouraging the creation of diverse content types, such as text posts, videos, and polls, for LinkedIn.
Discussing the benefits of tagging and using hashtags to increase post visibility.
Suggesting the idea of resharing and commenting on other's posts to boost engagement and networking.
Proposing a challenge to create one post every day on LinkedIn to build a consistent presence.
Inviting viewers to connect with Shan on LinkedIn with a personalized message for better engagement.
Transcripts
this is the second video in a series of
videos where i talk about how to network
with people and use linkedin effectively
i'm shan sharma and today's video we'll
be taking a look at how can you grow
your own linkedin presence how can you
get discovered on linkedin it's not
enough for you to create a great
optimized profile
what you need is content you need to
produce content to get discovered
and that is how you will be getting all
the opportunities like freelance gigs or
even internship offers or even job
offers from the
hr managers over there and recruiters
that is how you will get it and let me
share with you exactly how to get
started i will be giving you a lot of
examples
a lot of the people that i look up to i
will be sharing some of my own
strategies of how i create content
and how they come up with ideas for
linkedin all of that i'll be discussing
but before that make sure that you share
this video with your friends subscribe
to this channel hit that like button and
now let's get started
so as you can see this is what my home
looks like on linkedin uh before talking
about content let me quickly just talk
about the network
so if you go to the my network tab you
will find a lot of people sending you
connection requests
now as you can see i have like 3 000
connection requests that i can accept
but it takes a lot of time linkedin used
to have this feature where you can just
accept all of them but it's not present
right now
but anyways uh basically what happens is
that you can very simply just send a
connection request to anyone that you
want to
so let's say i can just scroll down i
can send a connection request maybe
abhishek and it would say pending okay
now this is
this is what everyone does right this is
what every single person does
if you just take a look at all of the
invitations that i get
these are just very simple connection
requests but the problem is that i don't
know them
right i don't even know who they are and
like why do they want to connect with me
so what happens is that whenever you're
writing whenever you're connecting with
someone you can write a quick message to
them
and that way they will understand okay
this is why this person wants to connect
with me i'm just trying to find that
message right now
all right so as you can see this is uh
an example of what sort of message can
you write so this guy is saying hey
i watch your videos really like it and
want to remember want to be a member of
your
awesome linkedin network something like
that you can just send to the person
who you want to get connected with and
that would help you out a lot
so basically this is one out of 300
people that have sent me connection
requests right so there would be very
few people who take the effort to
actually send a collection request
and a message with that so let's say i
want to connect with someone right so
i can just go here to this uh profile
tanya pratap i want to connect with him
so i can just
go to the more i can either follow him
that you can
like this and if i want to connect i can
just press on the connect
and i can add a note over here right so
this is where i can just say
that hey you know something like that
you can just send it to someone and that
way you can have
a special connection like you can tell
them that this is why i want to connect
with you give them a reason so that they
can accept your request there are a lot
of people that send requests
but it takes a lot of time to just
filter them out and actually accept the
ones
that are useful to you but yeah should
you be sending requests when you're
starting out on linkedin
absolutely you should right you can just
search let's say you are
in uh let's say you're in iit hyderabad
for example okay
and here you will see all the people who
are from iit hyderabad if you are in
this college you can just click on their
profile you can try to connect with them
right you can just say that
hey yeah i'm also a first year student
or a second year student from iit
hyderabad
um i would be great to connect with you
i see that you're working into deep
learning and you're also a guitarist
i am also interested into it so we can
definitely collaborate or something like
that something you know like you can
create a special message for that person
that would
make it different than the other
hundreds or even thousands
of requests that people get every single
month on
linkedin so this is about connecting
with people you can create
a huge uh base of audience that you can
have as connections and after that you
can just create content people would
automatically follow
you because of the quality of content
that you're creating now with that said
now let's talk about the content that
you can create okay so content is really
really important
uh let me go ahead and share with you
some of my own strategies and like
how do i decide what to create what not
to create so i
basically like to just listen to a lot
of business news and like what is
happening in the startup ecosystem and i
just talk about that stuff
or i just talk about the creator economy
let me give you an example so this post
i created two days ago in which i'm just
talking about why i
watch all the ads i come across on
youtube and instagram
and what i did here is that i have
broken my content in two parts okay so i
have one line
that is sort of like the like the
cliffhanger is like it is to get people
interested into
reading the rest of the complete post
and then
i have left a line and then i say and
then i ask myself you know something
like that
just to get people's attention okay
that's what you need to do
you if you add paragraphs long
paragraphs no one is going to read that
right so it's important that you give
some spacing
it's important that you only have one or
two lines at once
and then you can have some spacing leave
a line and then just
make it look good and consumable
basically and
let's see as you can see this one was
seen by 13 000 people and as you can see
it gives you a quick glimpse into
who are the people that are seeing your
post right it shows you from what
location they are seeing the post
what are their designation like what is
their occupation
it also shows you what company do they
work for you can also see the shares
that you're getting right
so people that are resharing your own
content oh harish we shared my post
okay anyways uh so let's just see this
was also a quick
uh video that i just got from youtube i
put in this text i said 14 years ago
today this is what happened
right and i made this first line it's
like it's an ipod a phone an
internet communicator and this was just
really interesting
and recently we hit the 14-year
anniversary of the iphone being
announced so i just wanted to share
uh exactly what has happened what
happened on that day what steve jobs did
and that is why i just shared this video
and it got like 8 000
views and you can see who are the people
that are actually
watching the video and it shows you a
lot of
insights into it i also shared how i
found a capwing creator's fund basically
it's a fund created
by kepling which is an application and
it gives away 200 to creators
i just want to share this information to
people interested into getting this
opportunity you can share whatever you
are feeling whatever
uh let's say whatever you are doing
right let's say you are into graphic
design you can just share what's
happening in this community
and what you go through right you can
even crack jokes if you want to
right but basically the motive here is
to get discovered by people
okay that's what's more important as you
can see 7000 views then i was also
talking about bitcoin
and i was recently listening to a lot of
podcasts on bitcoin so i thought let me
share whatever i have learned
about bitcoin with everyone right so
i just shared that podcast i said that
this is what the podcast was all about
and as you can see i have divided the
content as much as possible this is
really important
that you have some spaces make sure that
everything is properly consumable you
can even have emojis as well
uh it's not too serious of a platform
anymore include a picture okay so what
happens when you include a picture is
that it
makes it more interactive okay so people
who are watching or who are just reading
this they might get bored
but if they were to take a look at this
picture they will immediately get
attracted to read the rest of the post
okay and it also promotes
this post in the linkedin algorithm by a
lot right so as you can see this one got
4000 views
and you can just scroll you can see what
sort of videos i was creating let me
give you a quick example of
what is a poster called crazy viral okay
now this post is really interesting
basically
what happened is that i just scrolled on
google chrome and i saw this news it
said that three students got
crazy packages from iit roorkee and i'm
just like
this is what i saw back when i was in
like 8th grade or 7th grade and i was
i want to get into these iits no matter
what so i just wanted to share
this this thought that i had on that day
i was like 14 year old me saw a similar
headline
and my family decided what i want to do
computer science in the iits
right and i just had this really
emotional post uh and it got a lot of
engagement i use these hashtags of
college iit student placement computer
science
let's say you click on the college you
know hashtag
you can follow this hashtag okay and
then after that whoever uses this
hashtag
you get to see their posts and as you
can see this post got like 1.31 lakh
views this is really crazy
a lot of people were able to see this
post and they were having similar
experiences
right now that was uh about me that was
the content that i like to create
you can also let's say you're a
developer okay so you can create
posts like these you can say day 355 of
coding
of daily coding and you can just share
what you did on that day right
this is what bhavesh pandey does he's a
friend of mine and he creates some great
posts just about technology about
software development and it looks really
really good right
he has been doing a lot of posts lately
now there is another example that you
can take a look at if you are into
business and just learning about
startups and how they work
you can talk about that right you can
talk about what is happening in this
community
and here is an example of how srianz
does it he is
a fellow batchmate in my same year in
college
and he just talks about startups he's
also in esel
entrepreneurship uh club that we have
here and he just talks about business
right
it is really interesting and he also
says follow shayan singh you can
tag yourself in your own post so that
people can just click on it and they can
start following you
this is great this is also a great idea
that you can do and
he's also using a few hashtags that is
what you should be using
it's not about making one great post
it's about doing it
for a long period of time every single
day just churning out great
posts on linkedin now you can you can
create normal text posts you can also
create these video posts you can also
have a picture in the post
uh or you can also do live on linkedin
that is a feature that is coming up soon
for everyone
it's currently i think invite only you
can also create an article on linkedin
let me show you how that looks like
now what happens in articles is that you
can write like a full-fledged
blog post over here now the capacity and
in the text update is just
around i think 1300 words uh if you have
a lot more than that to say then you
will definitely need to create an
article
what happens with this is that linkedin
doesn't promote it enough okay so
there's this problem with the algorithm
it only supports
it only promotes the posts that are
exposed for example you know like just
simple post you can just click over here
you can just write a simple post so
that's what you need to do you need to
create these posts every single day in
fact i want to start a challenge in
which i want you to create one post
every
single day tag me you know like add to
shan sharma
and i will definitely be engaging with
that post there is also this really
interesting thing that happens basically
let's say
i like some post what the lingual
algorithm does is that it now promotes
that post for my own audience for
all the connections that i have in my
circle so that's what it does uh you can
see it says
shivani mehta commented on this and i
can see what the comment was
and i can also you know just add my own
two cents
if you don't have anything to say on a
particular day you can just you know
share that post and you can just say
okay so something like that you can just
create very quickly and you can just
talk about what you think about this
post
um and that is also really great right
you don't need to create an original
content every single time you can just
share the post you can add your own two
cents on top of it
and that would also be welcomed so yeah
that's what you can do you can also
run these polls on linkedin those are
also really popular
what they do is that you can just click
over here you can click on create a poll
and then you can write so i can just
create a question which says startups
versus working in big tech and then i
can create these options
that people can prefer and i can see
there
i can see their own opinion okay so that
would be another thing that you can add
you can create polls
polls also get a lot of engagement on
linkedin right now
so yeah that's what i wanted to do it
doesn't matter how many connections do
you have currently i have like 6000
connections but i end up getting a lot
more
uh engagement just based upon how good
my my post is right now okay so that's
what you need to do i hope this video
was helpful for you let me know in the
comment section below if you have any
questions any doubts any suggestions
feedback
are definitely welcomed in the comments
down below also
you can take this challenge to create
one post every single day on linkedin
just sharing your own experiences
and doing that over and over again for
the complete year 2021
also don't forget to follow me on
instagram at ishaansharma7390
and if you want to connect with me on
linkedin don't forget to
have that special message you know like
hey i watched your video on
on youtube and i really loved it and i
would love to connect with you something
like that okay you have to create a
message if you want to get people's
attentions
that's just something that you need to
understand uh yeah thank you so much for
watching make sure that you share this
video with your friends subscribe to
this channel like this video
i'll see you all in the next one bye
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