Facebook Product Manager Metrics Interview: Facebook Marketplace
Summary
TLDRIn this product management mock interview, Neri discusses setting metrics for Facebook Marketplace. The conversation centers around understanding the platform's mission, identifying key user groups, and selecting metrics that reflect engagement and value for both buyers and sellers. Neri suggests focusing on weekly active users, transaction estimations, and distribution analysis to ensure the platform aligns with Facebook's broader goals and provides equitable opportunities for all users. The interview also touches on the importance of not just measuring engagement but also considering the quality of user experiences.
Takeaways
- 😀 The interviewee, Neri, shares their background including a product management internship at Apple and an upcoming role at Facebook, highlighting the importance of community in product management.
- 🎓 Neri emphasizes the value of the Exponent program in preparing for interviews and the significance of community in interview prep spaces.
- 🛍️ Facebook Marketplace is described as a two-sided platform facilitating transactions between everyday buyers and sellers, with a focus on local community engagement.
- 🔍 The interview question revolves around setting metrics for Facebook Marketplace, considering its role within Facebook's broader commerce ecosystem.
- 📈 The thought process for setting metrics includes understanding the product's mission, identifying key user groups, and prioritizing key driving metrics.
- 🤔 Neri discusses the importance of defining 'active' for both buyers and sellers, suggesting that active users could be those who click on at least one post within a week.
- 💬 The interview explores the challenge of tracking actual transactions, suggesting proxies like the number of back-and-forth messages between buyers and sellers.
- 📊 The discussion includes metrics for engagement, such as time spent on the platform and distribution of purchases and sales to understand user behavior.
- 🔄 Neri mentions the importance of retention metrics like 28-day retention for sellers and buyers to gauge repeat behavior and platform stickiness.
- 💡 The interviewee suggests focusing on a limited number of core metrics rather than an extensive list, to avoid overwhelming the analysis and maintain clarity.
- 🚀 The interview concludes with self-reflection from Neri on the importance of articulating risks and focusing on a 'north star' metric to guide product strategy.
Q & A
What is the main focus of the interview in the script?
-The main focus of the interview is to discuss how to set metrics for Facebook Marketplace, a platform that allows users to buy and sell items within their local communities.
What is Neri's background according to the script?
-Neri has a background in consulting and recently completed a product management internship at Apple. Post-graduation, Neri will be joining Facebook as a product manager.
What does the interviewee suggest as the first step in setting metrics for Facebook Marketplace?
-The interviewee suggests starting by understanding Facebook's overall mission and how Marketplace aligns with that mission, which is to empower people to create community and bring the world closer together.
Why does the interviewee choose a weekly active user metric over a daily one for Facebook Marketplace?
-The interviewee chooses a weekly active user metric because commerce activities like buying and selling are not typically done on a daily basis, and a weekly cadence can help smooth out fluctuations such as increased activity on weekends.
What does the interviewee consider as an indicator of an active buyer on Facebook Marketplace?
-An active buyer is considered to be someone who has clicked on at least one post within a week's time span.
How does the interviewee propose to estimate the occurrence of transactions on Facebook Marketplace?
-The interviewee suggests using proxy metrics such as the percentage of listings that have at least six back and forth messages, indicating a potential sale, or when a seller removes an item or marks it as sold.
What distribution-related metric does the interviewee want to track to ensure Facebook Marketplace is serving everyday buyers and sellers?
-The interviewee wants to track the distribution of purchases per buyer per week and sales per seller per week to ensure the platform is accessible and beneficial to everyday users, not just high-volume sellers.
Why does the interviewee consider time spent on the platform as a metric for Facebook Marketplace?
-Time spent on the platform is considered as it indicates the value users find in the product. However, the interviewee also acknowledges the potential risk of users spending too much time without finding what they are looking for.
What retention metrics does the interviewee discuss for Facebook Marketplace?
-The interviewee discusses 28-day retention for both buyers and sellers, as well as the ratio of weekly active users to monthly active users to gauge the stickiness of the platform.
What are the interviewee's concerns regarding focusing solely on engagement and retention metrics?
-The interviewee is concerned that focusing only on engagement and retention metrics might overlook users who are not actively using the product, missing out on potential issues with awareness, acquisition, and the overall health of the platform's user base.
Why does the interviewee believe it's important to consider the ecosystem when setting metrics for Facebook Marketplace?
-The interviewee believes it's important to consider the ecosystem because Marketplace is part of Facebook's broader commerce objectives, and metrics should align with the company's goals without cannibalizing other commerce initiatives.
Outlines
📚 Introduction to the Facebook Marketplace Interview
The video script begins with an introduction to a mock product management interview focusing on Facebook Marketplace. The interviewee, Steven, shares his background, including his experience at Stanford GSB, a product management internship at Apple, and an upcoming role at Facebook. The Exponent program is acknowledged for its contribution to his interview preparation. The host expresses gratitude for Steven's return to help others in the community, emphasizing the importance of community engagement in interview preparation.
🛍️ Understanding Facebook Marketplace's Core Dynamics
In this paragraph, the discussion centers on clarifying the workings of Facebook Marketplace, a two-sided platform for buyers and sellers. The platform's unique selling proposition is highlighted, emphasizing its accessibility to everyday individuals to list and sell items without the need for a storefront. The conversation also touches on the importance of local community ties and the geographical aspect of the marketplace. The interviewee suggests metrics for evaluating the platform's success, focusing on engagement and the user experience, rather than just user acquisition.
📈 Establishing Metrics for User Engagement and Transaction Success
The script outlines the thought process for setting metrics for Facebook Marketplace, starting with defining what constitutes an 'active user' for both buyers and sellers, with a focus on weekly activity. The importance of understanding user behavior that leads to long-term engagement is discussed. A proxy metric for successful transactions is proposed, based on the number of back-and-forth messages between buyers and sellers. The paragraph also explores methods to estimate the occurrence of sales, such as the removal of listed items by sellers or marking them as sold.
📊 Analyzing User Distribution and Platform Monetization
This section delves into the analysis of user distribution to ensure the platform serves everyday buyers and sellers equitably. Concerns about professional sellers dominating the platform are raised, and metrics to measure the spread of purchases and sales are suggested. Time spent on the platform as an indicator of user engagement is discussed, with caution advised to ensure it does not indicate frustration in finding items. Retention metrics, such as 28-day retention for buyers and sellers, are considered to gauge repeat usage and platform stickiness.
🤔 Reflecting on the Risks and Trade-offs of Chosen Metrics
The interviewee contemplates the risks associated with an overemphasis on engagement and retention metrics, noting the potential neglect of users not actively using the platform. The importance of awareness, acquisition, and monetization metrics is suggested to gain a holistic view of the platform's performance. The rationale for not prioritizing monetization metrics is explained, with the argument that a strong engagement foundation must be laid before monetization strategies can be effectively implemented.
🌟 Final Thoughts and Interviewee Self-Reflection
In the concluding part of the script, the interviewee reflects on the interview process, emphasizing the importance of focusing on a few key metrics rather than listing numerous ones. The discussion includes the importance of preemptively addressing potential issues with chosen metrics and the need for clarity in defining north star metrics. The host provides feedback, commending the interviewee's approach and engagement throughout the interview, and offers advice for aspiring product managers on practicing metric-based questions.
Mindmap
Keywords
💡Product Management
💡Facebook Marketplace
💡Metrics
💡Engagement
💡Two-Sided Platform
💡Weekly Active Users (WAU)
💡Transactions
💡Retention
💡Monetization
💡North Star Metric
Highlights
Introduction of the interviewee Neri, who will be joining Facebook as a product manager post-graduation from Stanford GSB.
The importance of Exponent's community in interview preparation and the interviewee's experience with the program.
The interview question focuses on setting metrics for Facebook Marketplace, emphasizing the platform's role in community and commerce.
Marketplace is described as a two-sided platform for everyday individuals to buy and sell items, distinct from other commerce platforms.
The interviewee outlines a structured approach to problem-solving, starting with Facebook's mission and considering user types and metrics.
Engagement metrics are identified as a key focus area for Marketplace, with an emphasis on understanding how users derive value from the platform.
The concept of 'active users' is discussed, with a proposal to measure activity based on user interactions with listings.
The challenge of tracking transactions on Facebook Marketplace is addressed, with suggestions to estimate sales through message history.
The importance of distribution metrics is highlighted to ensure the platform serves everyday buyers and sellers equitably.
Time spent on the platform as an engagement metric is proposed, with considerations for its potential drawbacks.
Retention metrics, such as 28-day retention for sellers and buyers, are discussed to gauge repeat behavior and platform stickiness.
The interviewee reflects on the importance of not just focusing on engaged users but also considering those not using the product.
Monetization metrics are considered secondary to engagement, with the rationale that a valuable user experience precedes monetization.
The interviewee suggests considering the broader ecosystem and the potential for cannibalization within Facebook's commerce initiatives.
The importance of measuring negative experiences, such as blocked items or reported sellers, to ensure platform quality.
Self-reflection by the interviewee on the interview process, emphasizing clarity, focus, and the rationale behind chosen metrics.
The interviewer provides feedback, commending the interviewee's approach and discussing potential areas for improvement.
General advice for aspiring product managers on practicing metric-based questions and applying theoretical concepts to real-world products.
Transcripts
how would you set metrics for facebook
marketplace
hey everyone i'm super excited to be
here today with neri
to do a product management mock
interview in today's interview we're
going to be focusing on a question
related to facebook marketplace
but before we get into the pmock
interview and eric could you share a
little bit more about yourself
yeah definitely thanks for having me
steven i'm just steven and i know each
other as classmates at stanford gsb
um before the gsb i worked in consulting
and this past summer
i just finished a product management
internship at apple um and after
graduation
i'll be joining facebook as a product
manager and the exponent program was
incredibly helpful for me as i was
prepping both the videos and the course
component
itself so um yeah it's great to be back
full circle
totally um and it's always awesome at
exponent we believe strongly
and community and uh bringing community
to the interview prep space so it's
always awesome to have people who've
been through the experience come back to
help others
um so thanks so much neri for taking the
time and congrats again on your
successes
in getting the facebook offer um
well without further ado i'd love to
jump into the actual interview question
today
um and so the interview question i'd
love to ask you is
how would you set metrics for facebook
marketplace
so i've used marketplace before as a
buyer and seller but just want to make
sure that i fully understand the product
before i get into cutting metrics
and so marketplace is a marketplace it's
two-sided
there's buyers and sellers and
essentially it's a platform
for buyers to be able to discover and
browse through items and then for
sellers like an everyday person to be
able to
list items and actually attract buyers
and
and and sell the items does that have a
good understanding of it
yep that's right okay and um
i think the one of the kind of key
components of marketplace is that
it's you know facebook has a large
commerce platform there's buy sell
groups there's
now facebook and instagram shops and so
i think what makes marketplace different
in terms of why this product like this
is it allows anyone to be a seller so
you don't need to have actually a
storefront it's
you know if i'm moving and i want to
sell all the furniture in my house i'm
able to kind of quickly
create a listing and then attract an
audience um and then also i think it
like ties to your local community so
it's
like area like geography based um is
there anything else that i'm missing
that you think would be
important to call out for studying
metrics
that seems like a good list for now and
we can always revisit it and come back
to it if we need to
okay great um so just to kind of share
my thought process of how i'm going to
think through this problem
first i just want to thank overall why
do we have marketplace where does it
kind of operate within facebook's
broader goals
um and then i'll kind of start thinking
about the different users and what are
the types of things that we should be
measuring
um and then from there we can kind of
talk about what are the metrics we
should be prioritizing because obviously
there's thousands of things we can
measure but
there's probably a few metrics that can
help drive our team towards a success so
i want to really focus on what those
key driving metrics are does that sound
like a good approach
yeah let's do it okay great so um
so first just kind of facebook's mission
overall is to give people
the power to create community and bring
the world closer together
and marketplace really does that by i
think the technology really kind of
leans into that community aspect and it
gives people that power
with free and accessible tools and
technology to
to to discover items to buy items and
sell
um so i think there's a lot of alignment
with with the mission and i think the
fact that it's accessible to everyone um
is kind of a key component that really
stays true to the mission
um so i think that the main goal of
marketplace
is to allow people
um to empower buyers and sellers with
technology that
allows them to uh buy and sell products
does that um so i think and and we can
obviously hone in what does it actually
mean and be a little bit more tactical
but as
kind of an overarching goal does that
kind of sound like the direction that
captures uh
what the product is really about totally
and i love um for folks watching like an
area starting with the mission here
which is really really effective
and kind of like bubbling down from that
and i yeah that sounds great let's let's
jump into it we can talk more about
um how we'd go about that awesome and
then in terms of like
the focus of the metrics i really want
to focus on engagement
i'm just given the maturity of
marketplace i think it's been around for
i've i've been aware of it for the last
three years but i think it's been around
for um
at least a few years now and so um i
think that right now the goal isn't
really about getting more people to use
it but it's more about
what what are the ways in which they do
use it and how are they actually getting
value
out of it um is there anything else i
should keep in mind for the goal
um i think that sounds good i'd love to
at the end of this conversation have a
discussion around trade-offs or how we
think
about this goal as it relates to some of
our other goals like secondary goals and
maybe how they may conflict or how we
might navigate that
awesome okay great yeah so i will um
just be clear
focus really on engagement now but then
as we talk about trade-offs
i'm really gonna tie in other aspects of
what might we be missing when we focus
only on engagement and on other aspects
sounds good okay great so i'm gonna just
take um a few minutes to structure
my thoughts and just to kind of as i'm
structuring it
the main questions i'm going to be
thinking about are when our product is
wildly successful like what does that
actually look like because we want to
set metrics that help us drive towards
that
and then also like how are users
actually getting um value through and so
i'm going to kind of use those as
filters
to help me think through what are the
main metrics we should be tracking
great okay
great so um there's i came up with a few
metrics i want to just kind of talk
through them
and there's a few buckets of the metrics
the first are really just
kind of those core engagement metrics
that would be important to track and
um we'll just talk a lot through my
thoughts on that and then the second
bucket are just kind of thinking about
the ecosystem at large um how
marketplace kind of plays in with the
other commerce initiatives at facebook
and then kind of the third is maybe what
are
some of those quality metrics that we
need to look at make sure that we're not
providing a bad experience for our
buyers and sellers um so i'm going to
start with the first one um and really
focus the metrics around the buyers and
the sellers these are two main user
groups
um so the first metric that i am
thinking about is some sort of
active user metric um and so i want to
kind of think about
what does active mean and what is like
the cadence and so
i think that with with buyers and
sellers a weekly cadence is um
what is probably most helpful to measure
i think that there would be a lot of
fluctuation
if we look at like a daily active user
metric because maybe people shop more on
weekends or list items more on weekends
um and so i think and i think it's just
not commerce is an activity that people
do on a daily basis so i think a weekly
active user
metric um would be really helpful for
both buyers and sellers
got it um go ahead yeah
i think with that the other thing i just
want to make sure that we really get
right
is what is what does active mean and
what is like the type of behavior we
want to be tracking and
i think for example on the buyer side
there's a lot of things we can track
such as are they just viewing are they
spending 30 seconds on marketplace are
they clicking on for post or are they
clicking on four posts and then pressing
message to the seller and so
i really want to work with our data
scientists team to understand what are
the types of behaviors that really drive
uh like long-term engagement um but i
think that
right now i'm leading towards maybe
active is you've put um
on at least one post um so you're
viewing marketplace and you click like
details
on at least one post for the buyer's
side so weekly active users
got it so to summarize a weekly active
user is someone who's clicked on a post
at least one post within a week's time
span
yeah and then i think weekly active
sellers as well um and
to be an active seller maybe you've
actually posted a listing
um and yeah with kind of the caveat
would want to really flush out
if that activity maybe if 90 of people
actually do that maybe that's not
actually a metric that's helpful to
track and
maybe it's the second step of actually
pressing message seller um because
you're interested in that item
totally that makes a lot of sense great
um
so that's kind of the first area the
second one is um
just i actually have a few clarifying
questions of how marketplace works so i
understand that there's a lot of items
that are listed
if you're interested in it you can
message seller do we actually know
if the transaction occurs or how do we
track that
yeah that's a great question um so there
are some ways that we can know that or
guess at that information based on
message
uh history and things like that but we
can never know for certain since it's an
in-person interaction right
yeah so i think that makes it really
tricky but when i think about that
question of how do users get value
it really comes when that transaction
happens when the sale happens because
i can look through like five or six
items per day and you know that might
show
i'm an active user but if i don't
actually prove just that sofa and
especially
the seller if they're not actually
selling that sofa they don't get
value from marketplace um so i do think
it would be important to try and
understand how do we estimate
um those uh those sales or those
transactions and so i think a potential
proxy
metric is you know maybe percentage of
or
maybe listings that have at least six
back and forth
messages um where there's at least you
know one message on each side and so
kind of the way that i imagine it's
going is i'm interested in the sofa
i message is this still available you
respond yes maybe there's some
bargaining of price and then you give me
the address and pick up instructions and
so i think six is just
kind of a number i'll throw out for now
but maybe if there's six messages we're
really we're highly confident that a
sale has actually taken place
got it that makes sense um just to push
you a little further are there other
ways on the seller side that we might be
able to know if
a sale has been made or other guesses
that we can make
when we come up with this model yeah
definitely i think
um if the seller removes the item um or
marks it is sold we
have good confidence that it's been sold
especially if we ask them has this been
sold i think one
risk with that is if they're removing
items because they might have sold it on
craigslist or on ebay or they might just
be frustrated that they're not getting
enough interest or traction
and so i think that maybe having a few
of these different ways to track it and
maybe benchmark them against each other
and see
how accurate is our like prediction and
being able to tell whether an item has
been
on awesome yeah that's a great point
well um i think that's the thing so i
mean we have a good sense of how many
people are on our platform
whether the transaction happens but i
want to know how concentrated it is is
that you know
one buyer that's selling thousands of
things per day and then every you know
every other person is
is not selling anything so i'd want to
maybe look at like a
a distribution of a buyers and sellers
to see like number of
purchases per buyer per week a number of
sales per seller per week
um and potentially even get like a
like a p25 to 50 to 90 so understanding
you know the bottom 25 percent of users
what's that average at the median and
then like
our super super active buyers and
sellers what is their average
um and understand that distribution
totally that's a great uh thoughtful
point like what are you
worried about in that case can you tell
me a little bit more about why you're
looking at the distribution
yeah i think what like the main
motivation for this metric is to make
sure that
we actually have it it is like kind of
hits our mission that it's in every a
tool for everyday buyers and everyday
sellers to use and my concern is
that you have you know professional
shops maybe using this as
like selling like new furniture and then
like someone like me who's
you know moving out of my house and
wants to sell my furniture just i'm kind
of like
the buyer that really loses in this and
i think we really want to make sure that
we have like a pretty like even
distribution
throughout and i think that shows that
our product is hitting our mission and
that we are attracting the right types
of buyers and sellers
and i also think it would help like
later on with like cohort analysis to
understand where
um where our buyers and sellers fall and
maybe we can target these buyers and
sellers um
for different like advertising or
different kind of new product releases
based off of
the cadence of their purchases
got it fine awesome i think the other
metric that comes to mind for engagement
and i know for a lot of our other
products that facebook we use
um is is time spent on the platform so
like time spent per user
um i think that it it kind of shows the
value that we are bringing into the
product if people are
interacting with it a lot and spending a
lot of time but i think the potential
risk is maybe they're spending a lot of
time and they're not actually finding
anything so they're like searching for
that perfect
lamp and they're like spending a lot of
time and changing their area a lot but
um can't actually find it so i think
it's like an interesting thing to
monitor but
maybe it's not a metric we want to
maximize but just
really want to have it so that we are
understanding if people are actually
using
our platform and for how long cool
sounds good
so i think those are the main engagement
ones i think that the other kind of two
retention ones that might be important
are maybe just like a 28 day retention
for sellers and buyers to understand
kind of the average time between
purchases um for each listing um and
then maybe some sort of like stickiness
that also falls under retention so
potentially weekly active users over
monthly active users
for both buyers and sellers to just get
a sense that the content is
really like evergreen that people kind
of keep coming back for more content and
they're finding more and more value
um i think that would give us a good
sense is like is this kind of
hitting that one-time need or are we
actually cultivating um
like repeat behavior from our buyers and
sellers
got it yeah that's that's really helpful
um well it sounds like we've come to
a set of metrics that we feel sort of
good about i would love to go back to
some of that earlier question around you
know we're focusing a lot of engagement
retention
what are we concerned about or what are
the risks here with the metrics that
we've picked
yeah i think the the risk is is we're
focusing on people who are using our
product
and how they use it but we're not
thinking about people who aren't using
our product and
um my hypothesis is that marketplace
might do very well in certain areas so
if you have like a lot of
people around like a city like you know
geographically dense area
um but maybe that there's some regions
or some areas that it's not
that it's not as popular and so we're
not really capturing that with these
metrics um so in that case i would think
about
um some awareness um some acquisition
uh metrics um adoption and then i think
that's kind of earlier in the funnel and
then
kind of later in the final because this
is a product that is really mature
it might be good to also kind of track
some monetization metrics
um to make sure that we are kind of
utilizing the user base
to be able to like you know target
really relevant um
ads and how that behavior uh works
totally um and you know one more
follow-up question
sort of towards the end of the interview
and feel free to add anything that you
wanted to share that we may have missed
too
but why why didn't we include
monetization metrics as part of this
set like what was your reasoning and not
including those
yeah i think um my rationale is that if
we really can get
engagement right which means that we're
showing that not only are users using
our product but that they're finding
value in it
but i think monetization comes after and
so if we can really create this like
really engaging experience for them
then we're able to kind of think about
how we bring ads into the mix or how we
can potentially maybe charge a fee for
the purchases
um but if that engagement part is broken
then there's no point to get into
monetization so that's kind of the first
rationale
um for that totally it makes a lot of
sense
um an area this is awesome like is there
anything else we want you want to add
here
in the interviewee mode before we talk a
little bit about how this interview was
and feedback and things like that
yeah i think just the um the two things
i'd want to touch on those are kind of
the core metrics but um
first is like the ecosystem so you know
marketplace plays a role within
facebook's overall commerce objectives
and so
there are shops and um you know buy sell
groups and a lot of different places
even through ads where people can buy
products and so i want to
make sure that you know we're not
cannibalizing it farther than
um are kind of aligned with the
company's overall goal so i want to kind
of look at a few like cohort metrics for
cannibalization
um and then the second thing is i'd also
want to track like when it's a super
super bad experience and so things like
you know the seller is searching
something and there's no results found
or
looking at items that are like blocked
or you know sellers that are reported
because of like quality issues or like
you know threats or harassment so um i
think there's a few buckets that you
know
if i were the pm for this would kind of
spend more time kind of thinking through
but
um just want to share that that is also
as important to measure as it is kind of
those good value experiences totally
totally
um awesome well an area this is so
fantastic
um it was so great to see your interview
skills like to everyone and honestly you
you crushed it um would love to hear
your own i
wrote a bunch of notes about what i
thought you did really effectively but
would love to hear your own thoughts
like what do you think went well with
this interview or
any self-reflection about it yeah um
cool well thank you i i thought that it
went
pretty well i think something i've been
working on was like less is more
sometimes and it's probably more
interesting to have a discussion on
like five or six metrics than to list
out 20 or 30 metrics um so that's
something that i
tried to do but would love to get your
feedback on how that works versus
being more comprehensive and just
listing out there's a ton of things
you can list out in the funnel um i
think one thing i
maybe could have done better has been
more explicit on like fire versus seller
they are the kind of the two users and
been more explicit about what are the
actions they take and how
what are the metrics we should measure
for each um
and then i think maybe like being more
clear about that north star metric
i think the one i would have decided on
is that proxy for a number of
transactions of
like the number of listings that have at
least six back and forth messages
um and maybe just giving more like
rationale why
should we be focusing on that i think it
like focuses on both the buyer and
seller it kind of
measures a ton of things but i think
just being more clear and explicit with
um the rationale for that um rather than
just like laying out six or seven would
have been helpful
totally um those are all great points
let me first jump into what i thought
you
did really well and i can talk a little
bit about what you also just mentioned
um first of all i thought you you did an
excellent job of checking in with me
throughout the interview like i was
engaged as an interviewer one of the
biggest mistakes people make is they
think their interviewer is always paying
attention which is
unfortunately not always the case and so
you did a great job of engaging me and
making me a part of it um you as i
mentioned during the interview you
brought
in the mission really early on this is
so important and you know
whether it's facebook or any company i
recommend everyone
read about the mission and watch a
keynote from the company before you
interview so you can bring that into
your answers so that was really really
effective i thought
um i liked the the discussion on the
engagement was really smart like you had
a lot of thoughts and
you know there were points where you
called out i'm going to decide weekly
because of this
or i'm going to explain and you kind of
explain your thought processes
throughout which is really really
effective
and i thought we came to a set of
metrics that did really make sense
um the one that felt the hardest to me
was the time spent one
just because there's like this ongoing
trend of facebook you know sucking up
all our time
versus you know that clearly is a useful
metric sometimes but
marketplace maybe is a more
action-oriented or intent-oriented
experience and so it might not be good
that people are spending too much time
searching for a product or experience um
and you know i if we had a little bit
more time i might have pushed you more
on that and we might have had a really
thoughtful discussion um but i did what
i did really like that you did is you
called it out during
bringing it up you you sort of said this
is my metric you know i'm a little
unsure about some of this or you know
this is
maybe something you want to watch out
for and it did help
me ease my nerves and that's almost why
i didn't ask that follow-up question is
because i was like okay an area already
seems like she
kind of has a sense of what's going on
here um
i i thought the buyer versus seller
comment that you made about yourself
would be effective you know segmenting
those out and thinking about those
this is just such a clear marketplace
thing that it's nice to kind of like
segment them
um i think you know i loved the focus
like i definitely don't think you should
have mentioned more metrics and
i actually liked that you mentioned more
but you're like you know i'd focus on
these
i think focus for the metrics questions
are always so important because it is
really easy to just talk about
all the metrics in the world you know
like you can just keep talking about
different
cool metrics that you can measure so i
really like that
i think um if i yeah and i
agree generally it does help to pick one
north star metric or one or two north
star metrics we had four which are
a little bit pushing it like um it was
good overall and i got a sense from you
about which ones are important but
um yeah like for those who are watching
north star metrics are kind of like your
primary metric or the metric that you
would focus on um
so overall but overall an area this is
awesome you crushed it like this is such
a great
crisp example of an interview for the
metrics based questions which can be
very intimidating to a lot of product
managers or aspiring product managers
because it you have to kind of figure
out like how you think about these
metrics how you talk about them
um and it really helps to have a lot of
practice and it it shows that you did a
lot of practice so that's awesome
i want to leave some space an area if
you had any reactions thoughts comments
or any tips for folks watching before we
wrap the video
awesome yeah thanks steven that was
really helpful i do think that
um and i think i can be more clear with
articulating the risks
and preempting it so i think i like
touched on it but being more clear
with maybe even like i think it's an
interesting and engaging conversation to
be like
broader do we even want to have a metric
that is going to suck up people
people's time and what's happening right
now in society of people kind of
questioning that time
i think that would have been an
interesting discussion so maybe opening
the door for some of those
um and i think uh yeah so i mean i think
the feedback
it all makes a lot of sense um and
definitely honing on one
north star metric i i highly recommend
and and
think that that's really important um i
think in terms of general tips
i think that there there becomes a point
when you're kind of like studying where
you
like you kind of understand the concepts
um like you like you know that there's
all these concepts that are available
and then when you really understand them
and truly understand how they relate and
so
um what's been really helpful for me is
really just like look at any product
that you interact with whether it be
digital or physical
and really think about like what would
an awareness metric look like for this
what would an acquisition metric look
like what are the engagement metrics um
and really when you can take those like
textbook concepts that exponent does a
really great job of explaining and then
bring it to your real world
um i think that it starts to like sink
in um and
then you kind of get this like new level
of understanding so
that is my awesome everyone yeah well
thanks denary
for the kind words um folks watching uh
definitely leave comments below if you
want to have any questions about this
interview
or for me ordinary we're here to help
um and thank you again so much and area
for being on the show
for folks watching good luck on your
upcoming interview
good luck bye thanks so much for
watching
don't forget to hit the like and
subscribe buttons below to let us know
that this video is valuable for you
and of course check out hundreds more
videos just like this
at tri-exponent dot com thanks for
watching
and good luck on your upcoming interview
浏览更多相关视频
Facebook Product Manager Interview: Meaningful Social Metrics
Facebook Product Manager Execution Interview: YouTube Goals & Decline
Netflix Product Manager Interview: Inactive Users
Facebook Product Manager Execution Interview: Comments & Reactions
Google Product Manager Execution Interview: YouTube Watch Time Root Cause Analysis
Mock Product Manager Interview (LinkedIn PM): Improve Spotify's Social Features
5.0 / 5 (0 votes)