EP 7 of 40 - Business Mastery Series | By Sandeep Maheshwari | Hindi

Summary

The transcript discusses challenges faced by a wedding photography business owner who has recently started and is struggling with digital marketing and low sales conversions. The speaker provides insights on the importance of expertise in photography and marketing, the potential for high earnings in the industry, and the need for a compelling portfolio. Strategies such as establishing a virtual office, networking with photographers in Mumbai, and understanding customer needs are suggested to elevate the business. The summary emphasizes the importance of presentation, packaging, and leveraging psychological understanding to connect with clients and secure high-value assignments.

Takeaways

• 📸 The speaker is running a wedding photography business that has been started recently, about six months ago.
• 💻 They have been trying digital marketing to attract leads but sales conversion is not improving significantly.
• 💰 The speaker discusses the financial aspect of the business, mentioning an investment of 500 which brought in 15 leads, but with some being fake and not converting to sales.
• 🤔 The speaker is seeking advice on how to crack the business model and improve conversion rates.
• 📈 The importance of showcasing high-quality work is emphasized, as potential clients will compare the photographer's portfolio with others.
• 🔍 The speaker mentions the competitive nature of the wedding photography industry, with many options available to clients within their social and familial circles.
• 🌟 The need to stand out and offer something unique or extraordinary is highlighted to attract clients.
• 💼 The concept of a 'virtual office' is introduced as a cost-effective solution for operating without a physical office space.
• 📝 The speaker suggests creating a compelling visiting card and a strong online presence on platforms like Instagram to attract business.
• 🤝 Networking with photographers in Mumbai who work with celebrities and influencers is recommended to gain access to higher-paying clients.
• 🎯 The speaker advises understanding the client's exact needs and desires, such as capturing the best moments of their wedding, to tailor services effectively.

Q & A

What is the primary concern of the person running the wedding photography business?

The primary concern is the low conversion rate of leads generated through digital marketing, despite investing money in it.

What was the outcome of the investment of 500 in digital marketing?

The investment resulted in 15 leads, but some were fake and did not convert into sales.

What is the person's understanding of the potential in the wedding photography industry?

The person understands that there is a lot of potential in the industry, with the possibility of earning an unlimited amount of money.

What is the issue with the quality of work being showcased by the person?

The issue is that the quality of work being showcased is not of high quality, which may not impress potential clients.

What is the difference between photography and marketing skills mentioned in the script?

Photography skills are necessary for taking good wedding photos, while marketing skills are required to promote the business effectively.

What is the significance of having a virtual office in Mumbai as suggested in the script?

A virtual office in Mumbai provides a professional address, potentially increasing credibility and accessibility for clients in a major city, without the need for a physical presence.

What is the advice given for dealing with photographers who work with celebrities?

The advice is to approach photographers who work with television celebrities and influencers, as they might be interested in additional business opportunities.

What is the importance of packaging and presentation in the context of the business?

Packaging and presentation are crucial as they can significantly impact the perception of the quality of services offered and can help in attracting higher-paying clients.

What is the strategy suggested for dealing with clients who have a budget of 10-15 lakhs?

The strategy is to understand the client's needs and expectations and to present a range of offers that match their budget and aspirations.

What is the concept of 'smart working' mentioned in the script?

Smart working refers to the idea of being efficient and effective with one's work, even if it means taking longer to reach a certain level of success.

What is the potential challenge of clients visiting the office for meetings?

The potential challenge is that clients may not be able to visit the office due to time constraints or distance, especially if they are from another city.