how to start a SUCCESSFUL small business🖇️🧸: the ULTIMATE guide for 2024, my stationery shop journey
Summary
TLDRThis video script offers a comprehensive guide for aspiring entrepreneurs looking to start a small online business. The speaker shares personal experiences, from the initial idea to launching an online stationary shop, emphasizing the importance of research, branding, and consistency in social media marketing. They discuss the practical aspects of product creation, pricing, and shipping, while also addressing the psychological barriers to starting a business. The script encourages viewers to set realistic goals, embrace imperfection, and stay motivated for long-term growth.
Takeaways
- 🚀 **Start with Passion**: The speaker emphasizes starting a business based on personal interest and passion, as it was with her online stationary shop.
- 🛠️ **Learn from Experience**: She admits to not having formal business education and instead, learning through her own research and experience.
- 🌱 **Grow Gradually**: The importance of starting small and scaling up is highlighted, such as making products at home before outsourcing.
- 🔎 **Research Thoroughly**: The script stresses the need for extensive research, especially when finding and selecting manufacturers.
- 💼 **Understand Logistics**: The nitty-gritty of business logistics, such as product creation, pricing, and shipping, is crucial to understand.
- 💡 **Identify Your Product**: Knowing what you're selling and how you're making it is the first step in starting a business.
- 🛍️ **Choose the Right Platform**: The speaker recommends using platforms like Squarespace or Shopify over Etsy for more control and branding.
- 📦 **Mind the Packaging**: Packaging is highlighted as an area that can significantly impact customer experience and should reflect the brand.
- 💰 **Pricing Strategy**: Pricing should cover costs of production, labor, and packaging, with room for profit.
- 📈 **Set Realistic Goals**: Setting attainable goals based on what's within your control is advised over focusing on arbitrary numbers.
- 🌐 **Utilize Social Media**: Social media platforms like Instagram and YouTube are powerful tools for marketing and building a customer base.
- 🎯 **Consistency is Key**: Consistent posting and brand development on social media are essential for audience growth and recognition.
- 💡 **Digital Products**: Creating digital products can be a low-cost way to start a business, avoiding the need for physical inventory and shipping.
- 📅 **Set a Launch Deadline**: Having a firm launch date prevents perfectionism from delaying the start of the business.
- 🌟 **Stay Motivated**: Maintaining motivation through setting personal goals and envisioning the future of the business is vital for growth.
- 🤝 **Community Support**: Engaging with a community of small business owners can provide support, inspiration, and growth opportunities.
Q & A
What was the initial motivation for starting an online stationary shop?
-The initial motivation was the personal interest in arts and crafts, and the realization that creating and selling custom stickers could be a rewarding venture after receiving messages and comments from people interested in buying the designs.
What challenges did the creator face when starting their sticker-making process?
-The creator faced challenges such as not having sticker paper and having to use FedEx printing for their designs, as well as figuring out how to cut the printed sheets with a Cricut machine.
How did the creator transition from making stickers as a hobby to considering it as a business?
-The transition began when the creator received messages and comments from people interested in buying their stickers, which led them to research and learn from other artists and stationary shop owners who had successfully turned their hobbies into businesses.
What is the significance of the 5W approach in starting a small business according to the script?
-The 5W approach (Who, What, When, Where, Why) is significant as it helps in simplifying the process of starting a business by addressing the key aspects such as the product, production process, location of sale, timing of the launch, and the unique selling proposition.
Why is it recommended to start with a minimal product range when beginning a business?
-Starting with a minimal product range is recommended to avoid the financial risk and complexity associated with outsourcing and bulk orders, especially when the business is still in its early stages and the market demand is uncertain.
What are some factors to consider when choosing a manufacturer for your products?
-Factors to consider include researching the company's values, production ethics, product quality, pricing, and customer reviews. It's also important to get samples from potential manufacturers before making a decision.
Why did the creator choose Squarespace over Etsy for their online storefront?
-The creator chose Squarespace because of its user-friendly interface and the desire to have more control over their brand and domain, as opposed to using Etsy, which was perceived to be moving in a direction they did not prefer.
How does the creator approach pricing their products?
-The creator approaches pricing by considering the cost of materials, labor, packaging, and any additional costs associated with production. They also look at similar small businesses for a pricing guideline and ensure they include a profit margin.
What role does packaging play in the creator's business, and how do they manage related costs?
-Packaging plays a significant role as it enhances the customer experience and reflects the brand's aesthetic. The creator manages costs by being realistic, avoiding over-the-top packaging, and focusing on simple yet well-designed packaging elements.
Why is setting a deadline for the business launch important, and how does it impact the business growth?
-Setting a deadline is important to prevent perfectionism from delaying the launch and to ensure that the business starts generating income. It also motivates the creator to work towards a specific goal and learn from the process, which contributes to business growth.
How does the creator suggest using social media for marketing a small business?
-The creator suggests using social media platforms like Instagram and YouTube to create a cohesive and consistent brand aesthetic, post frequently, and engage with the audience. They emphasize the importance of storytelling and transparency to build a loyal customer base.
What advice does the creator give for staying motivated and growing a business?
-The creator advises setting attainable goals based on what is within one's control, focusing on developing the brand and its aesthetic, and maintaining consistency in posting and product development. They also encourage finding motivation in the big picture and not getting discouraged by initial challenges.
Outlines
🚀 Starting a Small Business: The Journey and Initial Steps
The speaker shares their experience of starting an online stationary shop called On Studio, previously known as Anica Leaf shop. They discuss the initial challenges, including deciding on product pricing, shipping logistics, and the learning curve involved in running a business without formal business education. The speaker emphasizes the importance of starting a business based on personal motivation, budget, and circumstances, and shares their personal journey from making stickers at home to considering manufacturing options. They also touch on the importance of researching and understanding the manufacturing process before scaling up the business.
🛍️ Scaling Up: Finding Manufacturers and Setting Up an Online Store
The speaker delves into the process of finding and vetting manufacturers, emphasizing the need for research and aligning values and budgets. They discuss their decision to start with homemade products before outsourcing and the importance of trying out samples from different manufacturers. The paragraph also covers the choice of online storefront, with the speaker's preference for Squarespace over Etsy due to concerns about Etsy's direction and the benefits of having a unique brand identity. Financial considerations, such as the costs associated with website plans and the use of a discount code, are also mentioned.
🏷️ Pricing Strategy and Shipping Logistics
This section focuses on the intricacies of pricing products, taking into account the cost of production, materials, labor, and packaging. The speaker shares a personal approach to pricing that includes a profit margin and suggests looking at similar small businesses for guidance. The paragraph also addresses shipping considerations, such as the decision to use a PO Box for privacy, the transition from buying shipping labels to using a label printer, and the importance of keeping records for tax and financial management purposes.
📅 Launching the Business and Marketing Strategies
The speaker discusses the importance of setting a launch deadline to avoid getting lost in perfectionism and the value of learning from mistakes. They highlight the significance of identifying the target audience and defining the brand's aesthetic to stand out in the market. Social media marketing, especially on platforms like Instagram and YouTube, is presented as a powerful tool for building an audience and making the first sales. The speaker also encourages supporting other small business owners to foster a sense of community.
🌟 Growing the Business: Consistency and Goal Setting
The speaker emphasizes the importance of consistency in posting on social media to develop a brand's aesthetic and style. They discuss the power of longer-form content on platforms like YouTube to build a loyal audience and the value of transparency and personality in marketing. Setting achievable goals that are within one's control, such as posting regularly on social media, is highlighted as a strategy for growth. The speaker also shares personal motivational strategies, like envisioning future products and using Pinterest boards to maintain a long-term perspective on business development.
💪 Overcoming Challenges and Encouragement for Aspiring Entrepreneurs
In the final paragraph, the speaker provides encouragement and reassurance to those considering starting a business. They acknowledge the fear and challenges involved but stress the importance of taking the first step and not getting bogged down by details. The speaker suggests starting with low-cost options like digital products and emphasizes the potential for growth and learning. They conclude by expressing excitement for the future of their own business, On Studio, and inviting viewers to share their small business social links in the comments for networking opportunities.
Mindmap
Keywords
💡Small Business
💡Online Shop
💡Branding
💡Manufacturing
💡Logistics
💡Pricing Strategy
💡Packaging
💡Shipping
💡Digital Products
💡Marketing
💡Social Media
💡Content Creation
💡Goal Setting
💡Consistency
Highlights
Starting a business is about timing, motivation, budget, and personal circumstances rather than a perfect moment.
The speaker's journey began with an online stationary shop, highlighting the importance of personal interest and experience.
Learning about business through experience and research is emphasized, not just formal education.
The initial challenge of creating and selling homemade stickers, demonstrating the difficulty of starting a business from scratch.
The importance of minimal product offerings when starting out to avoid overwhelming initial investments.
Researching and understanding manufacturers is crucial for quality and ethical alignment with your brand.
Choosing an online storefront platform like Squarespace over Etsy for more control and uniqueness.
The significance of pricing strategy that includes production costs, labor, and packaging.
Packaging as a differentiating factor that adds value to the customer experience.
The benefits of starting with digital products to reduce initial costs and complexities.
Setting a firm launch date to overcome perfectionism and start the business.
Identifying the 'why' of your business to differentiate it in the market.
The power of social media marketing and building a brand aesthetic through consistency.
Developing a loyal audience through storytelling and transparency on platforms like YouTube.
The importance of setting measurable goals based on capabilities rather than arbitrary numbers.
Staying motivated by focusing on long-term dreams and the big picture, not just immediate results.
The encouragement to start a business with low-cost methods like digital designs, emphasizing the potential for growth.
The final advice to give the business a chance with a set timeline and consistent effort to evaluate its feasibility.
Transcripts
how do I start a successful small
business I am opening my very own online
shop in a few days we be ready to launch
thank you so so much on the success of
the shop update sold out on the first
day this has to be my most frequently
Asked question ever on my channel in my
Instagram DMS questions ranging anywhere
from the very general vague how do I
start where do I begin all the way to
the nitty-gritty how do I decide what
the price should be for each item how do
I ship things out I will hopefully cover
everything in this video so you are able
to get started building your small
business for the new year or anytime you
may come across this video there is
never just one time that's perfect for
starting a business it all comes down to
circumstances your own motivation your
own budget lifestyle Etc I only started
my small business about 2 years ago I
did not study business finance marketing
anything related in school everything I
have learned has been through my own
experience my own research so I just
want to put that out there as a
disclaimer to take everything you hear
in this video with a grain of salt
because everyone's Journeys are
different enough Preamble I'm going to
get started with the very beginning of
my own
Journey i r an online stationary shop
called On Studio initially it was just
called Anica Leaf shop I only officially
branded and launched it at the beginning
of 2022 and that was the time that I
really started getting serious about it
I've always had a personal interest in
arts crafts my very first videos on this
channel were journaling videos they were
bullet Journal setup videos showing my
monthly themes using stickers pens Washi
tapes then back around the summer of
2021 I got a cricket which is a sticker
maker at the time I followed artists
online who built their own sticker shops
made their own stationer by using a
Cricut or a silhouette to cut their own
sticker sheets at home so I already had
some familiarity with that process but
girl let me tell you actually making
those things in the first place was so
hard for me I didn't have sticker paper
I actually used FedEx printing and sent
them PDF of my sticker sheet design had
them printed there brought it back home
and tried to cut it with the Cricut
messing around see what I can make for
myself and I was definitely not thinking
about selling it I had this YouTube
channel and I was making Vlogs about my
whole sticker making process just
because that's what I was up to at that
time and I received some messages and
comments asking if I plan to sell them
we're saying that they would be
interested in buying my designs that's
when I started thinking I had followed
artists and stationary accounts on
Instagram and YouTube who ran their own
shops from home made a living doing that
sort of stuff and I just saw that as
something I would never think about
doing like those first sticker sheets I
made through FedEx and everything were
so rough but the more I thought about it
the more I was like you know why not
give it a try it was so rewarding to
create my own stickers and I was just so
excited that I was able to put my own
artwork in the journal and the fact that
people are expressing interest in it
already I was like what what's stopping
me I already have this Cricut let's
let's see if I can do anything with this
so I started studying the journeys that
these artists and stationary shops would
take scroll to the very first picture in
their feed get their very first YouTube
Vlogs figure out how they got their
start and made it into something more
now you can see that whole journey on my
YouTube you've decided you want to start
a small business now you've got to
figure out how to get it going and I
assume that's why you're brought to this
video I've watched so many YouTube
videos how to start a small stationary
shop how to start a sticker business how
to unjam a cricket I've already been
over the technicalities of my printer
the sticker paper I started with all
that in a previous video so I will link
that in the description but here's just
an
overview I feel like a lot of us have
the creative idea in our mind but the
part that starts tripping people up and
prevents us for making any progress
towards that big picture is the
logistics of it all so I'm going to go
through the nitty gritty and I'm going
to try simplifying that as much as
possible for you we're going to do it
the 5w approach as unintimidating as
possible one what are you selling what's
your product for me I was starting with
stickers scrunchies and beaded Rings
this is where I start because this is
what I knew how to make not only do you
need to know what it is you're selling
but how you're making it how are you
getting it I didn't start Outsourcing
things until several months into my
business I was printing and cutting the
sticker sheets at home I was sewing the
scrp by hand because that's something
that I learned how to make when I was
much younger actually in high school and
that was something fun then one of my
big Co Hobbies was I taught myself how
to make these little beaded rings so
those were my starring products I think
you should keep it minimal when you're
first starting out maybe don't start
reaching out to manufacturers yet while
you're just getting your feet wet cuz
when you reach out to manufacturers you
do usually have to pay a minimal order
quantity and you have to buy things in
bulk that was really scary at the
beginning because I had no idea how this
would turn out I had no idea if enough
people would buy my things that would
warrant ordering hundreds upon hundreds
of items so I stuck with the things that
I knew I can make at home when it did
come time to scale things and find
manufacturers I have so many questions
about how to find a manufacturer how to
make sure you can trust those
manufacturers the bottom line is
research I really can't give you any
shortcuts for doing that cuz you should
be researching the companies that are
going to be making your products you
should know their values how they make
things if that ethic Al aligns with your
values if those prices align with your
[Music]
budget in the beginning I simply typed
in washi tape manufacturers sticker
sheet manufacturers sticker sheet
manufacturers in the US literally just
type that into Google you can find
reviews you can find other artists blog
post you should get samples from each of
the manufacturers before you decide on
which one you want to go with it's a
little like dating you know you got to
shop around a bit before you res settle
on the one once you have your products
where where are you going to sell it
this most likely is an online storefront
I started on Squarespace and that is
what I have used my entire time I chose
it because it was very user friendly and
I didn't want to use Etsy because I had
heard a lot of complaints people who had
used Etsy and were not liking the
direction it was moving the argument
could have been made that it would be
easier to Market yourself through Etsy
because you have related shops and
everything and the hard work of signning
up storefront is already done for you
personally I would recommend signing up
your own site whether that be through
Squarespace or through Shopify because
eventually you probably would want to
move off Etsy right have your own domain
establish your own brand not only does
it look more professional it makes your
brand more unique its own entity and
you're probably already putting in a lot
of time and effort into your own social
media marketing even now from my
consumer experience it seems like Etsy
is kind of being taken over by larger
Brands anyway so I would recommend
setting up your own storefront when I
set up my Squarespace I went with the
smallest plan possible the cheapest
monthly plan and then you can always
scale up from there I do know that
looking at this plan $23 a month seems
quite expensive especially if you're
just starting your business I actually
have a 10% off code onica leaf that you
can use that checkout this is not a
sponsored video but I partnered with
them before and I think this code is
still
valid you have your products you have
your site now you're putting your
products on the site how are you going
to price things and once an order is
placed how are you going to share it the
way I price my items I break it down to
the price it costs to make it if I'm
getting it manufactured how much does it
cost per unit to make or back when I was
making everything at home all the
materials that go into making it also
the cost of Labor how much time are you
putting into each of these products and
then the packaging how much does all the
packaging up of these products cost I
find a lot of small businesses
especially stationary ones like mine we
put a lot of time and effort and thought
behind the packaging we want it to be
cute we want it to have our brand we
want to make it a whole fun experience
for the customer and I think that's
something that customers really do value
whenever I order something and it's
packaged all cely like this and you can
see the time and effort it makes me so
excited to buy and order another thing
from them something like packaging can
kind of add up here is where you need to
be realistic with yourself and make sure
you're not going overboard which I
personally have definitely done you want
your packaging to be something that is
you know nice to look at but also you
don't have to include 10 million
freebies you don't have to get all
custom designs these are things you can
focus on when you are scaling up your
business we're just getting started a
simple really well-designed business
card can go so far or even if you want
to use just color tissue paper I use
pink color tissue paper but it doesn't
have my Brand's logos or anything on it
in the beginning when I was printing my
stickers I was even printing my own
design seal stickers so that was still
something that I was making at home at
the time until I came to a point where I
was able to to Outsource that and I look
at the time it takes to package the
product because now that I do have an
assistant I'm also paining her to help
me package all these orders but even if
you don't have an assistant you want to
be paying yourself fairly for that I'm
just going to provide a very quick
sample and these are fictional numbers
these are not the exact numbers that I
use for my products say you're making a
keychain and it costs $3 package that
keychain you use tissue paper a seal
sticker a mailer all that comes out to
around 170 then the cost of Labor say
you're paying yourself $18 an hour to
pack orders and it takes on average 3
minutes for you to package a keychain
add that all up and you have 560 that is
what do you need to price it if you only
want to break even which I assume you
don't so you want to multiply it by a
profit margin and that becomes your cost
of the product what's really helpful for
me is I look at other small businesses
that are selling similar products and I
use that as a guideline for how I price
my products once you made that sale how
are you shipping it out if you are able
to invest I would highly recommend gain
your your own label printer at home I
use the Rollo thermal printer roll Rollo
thermal printer and I started by using
shipo to buy the shipping labels once I
started getting way more orders I made
the transition to ship station something
you may want to keep in mind when doing
shipping you may want a PO Box because
I'm on the internet I obviously don't
want to use my home address when I was
shipping from my home so I had a PO box
set up but again that's also another
cost so I got a lot of questions about
the taxes and the financial and legal
side I'm not going to go really into
that because that's stuff that I'm not
well versed in myself it's kind of scary
for me still like I don't want the IRS
to come for
me so I'm not going to be giving that
type of advice but there are definitely
resources out there for you to look into
but for you when you're gting started
make sure you're keeping a log of all of
your expenses all of your monthly
subscriptions like for the website for
the PO Box how much each material cost
all of this stuff make sure you're
keeping records of it managing ing your
money from the start and budgeting plays
a huge part because of course it does
cost money to start a business that's
why I did want to highlight creating
digital products so you don't have to
worry about things like shipping and
even just handling physical inventory
that's something that I want to do more
coming up in the new year at the
beginning of the year I made a calendar
which was a digital printout because I
didn't have to factor in the cost of
shipping and actually making it it was
like a onetime make product I was able
to price it a lot lower and I found that
it had so many sales because it was also
easily accessible for customers they
didn't have to pay the shipping fees
they were able to print it at home it
was kind of a win-win for everyone I
have a digital Planner on my site as
well but that's very outdated so I do
want to make a new updated version of
that soon the digital products are
definitely something you may want to
look into if you're trying not to spend
a ton of money especially in the start
of it all when are you going to launch
your business once you do a lot of
research and you start making your
products you need to set a deadline for
your launch if if you're anything like
me you're going to get caught up in all
the little details you're going to be a
perfectionist wanting everything to run
smoothly your best work right at launch
it's not realistic you're going to learn
things along the way that you can only
learn from making the mistake cuz when
you make them you're going to realize oh
there's a better way to do this I think
that's one of the biggest things holding
people back they want everything to be
perfect and that's just not going to
happen you have to set that deadline for
yourself to make sure that you actually
start it I think it's easy to get
discouraged before you even begin but
you have to realize that at your very
start that's not your Peak you're
nowhere near the biggest potential it
can be you're most likely not going to
have thousands upon thousands of
customers right at your launch it is
okay to make mistakes the beginning but
you need to start and having a hard
deadline will motivate you to work
towards that time and the last part the
why why should people buy your products
why should people follow your brand what
sets you apart from everyone else this
is where I'm going to get into the whole
marketing of it you need to identify
your target audience who who are you
selling these products to do you have a
specific aesthetic that your products
fall into or is it a certain category of
stationary types like do you want to
make journaling specific stationary do
you want to make personalized cards type
of stationary identifying and defining
your brand is so important for growth I
think I've always had a pretty specific
aesthetic I like pink I like cozy things
I like warm tones so that is what my
brand started focusing on by having this
aesthetic people should be able to
recognize your products without even
knowing that they're yours and sometimes
it takes time to find and develop your
Brand's aesthetic this is where posting
on social media comes into play I get so
many questions on how I made those first
sales as I went over at the beginning I
started with the YouTube channel people
saw the very start of my stickers so I
was in a bit of a unique situation where
I already had an audience and people who
wanted to buy these products before its
launch I think that goes to show the
power that social media marketing has
and why you really need to tap into that
I know Instagram and Tik Tok a lot of
businesses use these for marketing
personally I'm not too into the Tik Tok
sphere but I do focus on creating a very
cohesive Instagram feed for my shop all
the same filters I take the same warm
sunlight grainy photos and I keep
consistent with that and that word
consistency is the key even if you don't
have a specific aesthetic in the
beginning as long as you keep posting
and sometimes forcing yourself to post
frequently enough you'll start to find
your own Rhythm and develop your style
you also see what works best with an
audience and by using hashtags trying
out different types of reals on
Instagram or audios you'll slowly start
to build an audience over time but you
do have to be consistent with it if that
means posting multiple times a week then
you really got to stick to it like
there's no way around it that's how the
algorithms work what you can do is you
can create a bunch of photos at once
like usually I'll do photo shoot days
where I'm taking product photos for an
entire afternoon and then I'm saving
them editing them and scheduling them to
post on Instagram I've heard from a lot
of other creators too that YouTube is
what really develops the most loyal
audience because you're gting longer
form content than say Instagram or Tik
Tok people get really invested in the
people behind the businesses and they
want to see the stories they want to see
where you came from how you do it the
behind the scenes that a lot of big
Brands don't show it makes you
personable and relatable and the
audience feels connected to more than
just a brand entity at the end of the
day you know human connect to humans and
not to be biased but I also like
consuming content on YouTube the most it
may take more time than posting on
Instagram a few times a week this is how
I developed a loyal customer base I can
make a whole different video on how to
start becoming a content creator on here
I think people want to see transparency
and personality they want to get to know
who you are and who your brand is I get
excited for shop launches of people who
I followed on YouTube or Instagram for
such a long time because I want to see
that person's success it's not just
about the products I mean of course I
like the products that I'm buying but I
also want to support who these people
are and their whole journey supporting
people who are also doing the same thing
as you who may be an inspiration who you
look up to there's like a real sense of
community there like on Instagram or
something you can make friends with
other people who are starting up their
small businesses in fact if you've
reached this part in the video like girl
I've been rambling for I don't even know
how long but drop your small business
social link in the comments reply to
some people maybe you can connect with
other aspiring small business owners and
help each other grow if you're worried
about consistency in terms of having
enough things to post about say like all
you've been doing is designing or
packaging things you can make content
out of that you can make a time lapse of
you just sitting at your desk designing
and slap a trending audio on that or you
can film yourself unboxing a new product
if you're working up to a shop update
you can tease all the new products you
got coming up build that interest get
people excited for the launch so so now
you've launched your business you have a
brand aesthetic in the works you're
developing it you're starting to make
your first sales whether that be funnel
through Instagram or YouTube or maybe
it's your other small business friends
supporting one another how do we switch
mindsets from starting to growing and
how do we stay motivated set goals I
love setting goals I love having a
vision of what I want for the future
whether or not that is necessarily
attainable is not a factor I think about
you know shoot for the stars and if you
miss you drag your feet in the tips of
the trees whatever that saying is I've
heard so many times when it comes to
saying goals set something that is
trackable like a number not something
arbitrary like be successful you need
specific and measurable goals but with
that I would not set goals that revolve
around numbers like followers sales or
income necessarily if I fixate on a
number like that that is not within my
own control and power it is not good for
my mentality instead I set goals BAS B
on what is within my capabilities for
example with the consistency set a goal
like I will post three times on
Instagram that is something that is
attainable that you can achieve you
cannot directly control how many people
are shopping from your store stuff like
that fluctuates all the time and it's
easy to get discouraged when there are
dips or slow periods I choose to focus
on things that excite me like I want to
make 10 new products by the end of the
month goals like that that are still
measurable that you can track but are
all completely within your own control
instead of focusing on the number side
of it focus on developing the brand
itself cuz there's always more work you
can do in terms of upgrading your
business and developing its style it's
aesthetic and by improving upon those
things your business will grow for you
it will just become a more cohesive
higher quality brand and people are
going to want to buy from it and it gets
easier it really does the beginning is
so hard and daunting figuring everything
out it seems like there are a million in
one things you need to keep track of to
learn about to research it is hard and
it's going to be timec consuming like
I'm not going to sugar coat it that's
what weeds out a lot of people in the
beginning and sets other people apart
because they actually stick with it you
need to find that motivation within
yourself to keep going even when you're
breaking down crying about things like
casses I stay motivated with big picture
ideas my dreams of the future it sounds
a little like naive maybe I don't care I
literally have a Pinterest board I have
a private Pinterest board of like all
the types of products and packaging that
I One Day wish to make and sometimes
I'll just look at that at night and I'll
be like that sounds so far away I could
never imagine actually making those
products but then if I look back to
myself 2 years ago I would never even
imagine being here today and having a
business if I never started it so though
things may seem like a distant dream I
showed consistency and now I'm seeing
the effects of all that effort overall
the biggest mistake you can make in
starting a business is not
starting
getting bogged down and all these
details that you may be trying to
perfect this is only holding you back
it's okay to make those mistakes at the
beginning I swear the world is not going
to end I promise you yes it's scary but
I am cheering for you I know you can do
it I was so scared and nervous to do it
myself and seeing how I've grown and how
I've learned from it I know I know you
can do it too don't worry about what
other people are going to think when
you're first starting out like yeah it
might not be great I look back at my old
designs my first designs and I'm like
girl I can't believe people bought those
from you they would just be nice and
also you can be realistic with yourself
you don't need to invest a whole bunch
of time and money into starting a
business if that's not within your means
as I said you can try something digital
I always go back to the fact that I
started drawing designs for my business
on my phone I used a little pen stylist
I got like a pack of 20 pen stylist on
Amazon and I used pocket procreate I'm
sure it's like $4 in the App Store you
can start by making digital designs on
your phone selling those on a site like
Squarespace or something you don't have
to worry about shipping you don't have
to worry about packaging that is a very
lowcost way to get started the
possibilities are endless and I believe
in you you really can do it 2024 it's
going to be your year you're going to
start this business and you're going to
stick with it at least give yourself a
few months you know like a timeline and
you'll just try it consistently for that
period of time and you'll see if you
make any growth you'll see what you need
to adjust if this is something that you
can stick with in your current lifestyle
but you need to give it a chance before
you can do anything about it oh my
goodness the Sun is setting it is 4:07
p.m.
what I hope this answered most of your
questions about starting a business in
2024 or whenever you may be watching
this if you have any more things that I
did not touch on or I didn't go over
please leave a comment below and I will
try to reply to it thank you so so much
for watching and thank you as always for
supporting On Studio my business
business I'm so excited to share with
you the next chapter of it and all the
products I have coming before the end of
the year I'm so excited they're almost
here like I swear I check the shipping
updates every day praying for them to
get to me faster so I can list them on
my site but you know those are the
things I can't control so I will listen
to my own advice and focus on what I can
control take care
[Music]
friend
what
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