PENGANTAR MANAJEMEN BISNIS

Summary

This lecture on management and business covers fundamental concepts such as the definition of management, its functions (planning, organizing, leading, and controlling), and the relationship between management and business activities. The discussion highlights the importance of planning, task delegation, leadership, and evaluation in achieving business success. The role of technology in modern business and the need for businesses to balance profit with social responsibility are also emphasized. Several questions are posed to encourage student reflection on these topics, and students are asked to submit their answers via an LMS platform.

Takeaways

• 😀 Ramadan presents challenges for meetings, so video lectures with questions will be used for the month.
• 😀 Management involves the efficient and effective use of resources, with a focus on achieving set goals.
• 😀 Efficiency and effectiveness are different, and understanding which is more important is a key concept in management.
• 😀 Achieving sales targets while having high operational costs does not necessarily mean business success.
• 😀 Planning (perencanaan) is critical in management; without it, organizations lack direction and face challenges.
• 😀 Organizing (pengorganisasian) involves task delegation and structuring the organization to ensure goals are met.
• 😀 Leading (pengarahan) focuses on leadership, motivation, and communication within an organization.
• 😀 Controlling (pengendalian) ensures that activities align with organizational plans and helps in evaluating deviations.
• 😀 Evaluation is important in business as it helps identify problems and areas for improvement.
• 😀 Small businesses (UMKM) also require effective management to succeed, despite having good products and packaging.
• 😀 The impact of digital technology on business is significant, as it has led to the decline of traditional businesses, especially with the rise of e-commerce.
• 😀 Corporate Social Responsibility (CSR) is an important aspect of modern businesses, as they need to balance profit with social responsibility.

Q & A

What is the definition of management as explained in the lecture?

Management is defined as the process of using resources efficiently and effectively to achieve organizational goals. It involves planning, organizing, leading, and controlling activities to ensure success.

What is the difference between efficiency and effectiveness, and which one is more important?

Efficiency refers to achieving goals using the least amount of resources, while effectiveness refers to achieving the desired outcome. Both are important, but effectiveness is often considered more crucial because achieving the right results is the ultimate goal, even if it requires more resources.

What could happen if a business is run without proper planning?

Without planning, a business may lack direction, fail to set clear goals, and struggle to allocate resources properly, which could lead to inefficiency, missed opportunities, and failure to meet objectives.

Why is task delegation important in an organization?

Task delegation is crucial because it ensures that work is distributed efficiently, that individuals can focus on their areas of expertise, and that the organization can operate smoothly. It helps prevent overload and enables the effective use of resources.

What would happen if everyone in an organization wanted to be a leader and no one wanted to be a follower?

If everyone wants to be a leader, the organization may lack the necessary structure and coordination. There could be confusion, inefficiency, and a lack of proper execution, as leadership roles require followers to implement tasks.

Why is evaluation important in business?

Evaluation is important because it helps measure whether business activities are aligned with goals. It also allows businesses to identify deviations from the plan and make necessary adjustments to stay on track and improve performance.

Who should be held responsible if a business does not meet its targets: the employees or the managers?

The responsibility typically falls on managers, as they are accountable for setting clear goals, managing resources, and guiding employees. However, both managers and employees play vital roles in achieving targets, and shared responsibility is important in a team environment.

Can a business focus solely on profit without considering social impact?

While a business can focus on profit, modern business practices increasingly emphasize social responsibility. Businesses that disregard social impact may face public backlash, regulatory challenges, and long-term sustainability issues.

What are some examples of businesses that harm society?

Examples of businesses that may harm society include companies involved in environmental degradation, exploitation of workers, or producing harmful products like tobacco or unhealthy food. These businesses prioritize profit over social and ethical considerations.

Why do small businesses (e.g., UMKM) fail despite having good products or packaging?

Small businesses often fail due to a lack of effective management, poor financial planning, insufficient market research, or failure to adapt to changing market conditions. Even with good products, the absence of solid business strategies can lead to bankruptcy.