Pengusaha Muda 21 Tahun Punya Bisnis Miliaran

Summary

Muhammad Arixyah, the 21-year-old CEO and founder of Mae.cocco, shares his inspiring entrepreneurial journey. Starting from a small business in high school to launching a fashion brand while studying at ITB, Arixyah highlights key turning points, such as his first major order and mentorship through the DSC competition. His vision for Mae.cocco is to expand globally, positioning it as a hub of innovation. Arixyah emphasizes the importance of courage, consistency, faith, sincerity, and parental support for young entrepreneurs. His message encourages others to take the leap, work hard, and follow their unique paths to success.

Takeaways

• 😀 Muhammad Arixyah, a 21-year-old entrepreneur and CEO of Maore, started his business during his third semester at university.
• 😀 Maore is a brand focused on selling customizable bags, with revenue streams from B2C, B2B, and B2G. It operates on platforms like Shopee, Tokopedia, and TikTok.
• 😀 Arixyah's entrepreneurial background stems from his father, who is also a businessman, while his mother has supported him with prayers and encouragement.
• 😀 Despite his background in Bioenergy and Engineering, Arixyah learned business fundamentals mainly through podcasts and self-study.
• 😀 Before Maore, Arixyah tried various businesses, including selling snacks in high school and reselling local brands in college, which eventually led him to start his own brand.
• 😀 Arixyah faced early challenges, such as limited funds and equipment, but he overcame them with the support of his grandparents, who invested in his business.
• 😀 The breakthrough for Maore came when the brand went from selling 5-6 pieces per week to 50-70 pieces per day, driven by strong organic sales and a major order of 325 bags from a government project.
• 😀 Maore's unique selling points include foldable bags and gadget organizers, catering to the young, tech-savvy market with a focus on efficiency and compactness.
• 😀 The brand achieved significant growth in its first year, with projected revenue reaching 1.4 billion IDR ($100,000+).
• 😀 Arixyah's business principles revolve around courage, consistency, prayer, and sincerity. These values, combined with a focus on product innovation, are key to his success.
• 😀 Arixyah's advice to young entrepreneurs is to be bold in starting, stay consistent, pray, and stay sincere. He emphasizes the importance of parental blessings in achieving success.

Q & A

How did Muhammad Arixyah start his entrepreneurial journey?

Muhammad Arixyah started his entrepreneurial journey in high school by selling snacks like basreng and dimsam. He used social media, particularly Instagram, for marketing and eventually accumulated enough capital to transition into reselling local brands.

What were the main challenges Muhammad faced when starting Maore?

One of the main challenges Muhammad faced was the lack of initial support from his family and friends, along with limited resources like equipment and capital. He had to rely on a very tight budget and often had only minimal funds to continue his business operations.

What unique selling points (USPs) define Maore's products?

Maore's products are defined by two unique selling points: a foldable design for easy portability and a gadget organizer, which caters to the needs of students and young professionals who use various devices like laptops, tablets, and phones.

How did Maore achieve significant growth in sales?

Maore achieved significant growth after its first few months. Initially, sales were slow, but after a major order of 325 pieces came from a government project, Maore's daily sales surged from 5-7 units per week to 50-70 units per day, resulting in an impressive revenue boost.

What role did social media play in Maore's early success?

Social media, especially platforms like Instagram, played a crucial role in Maore’s early success. Muhammad used his personal connections to market the products, even offering them to friends and family, which helped in gaining organic sales and feedback.

How did the participation in DSC (Diploped Success Challenge) impact Muhammad’s business?

Participation in the DSC gave Muhammad invaluable networking opportunities and access to mentors. It provided him with a better understanding of business fundamentals and helped him refine his skills in marketing, product knowledge, and communication. The competition also gave him exposure to potential investors and business partners.

What is Muhammad's approach to balancing his business and education?

Muhammad balances his business and education by carefully managing his time. He allocates specific hours for his studies and other hours for his business. Despite the hectic schedule, he emphasizes the importance of time management and focusing fully on whichever task he is engaged in at the moment.

What lessons does Muhammad want to share with young aspiring entrepreneurs?

Muhammad encourages young entrepreneurs to be brave and start their businesses, emphasizing that success comes through consistent effort and perseverance. He also stresses the importance of prayer, being sincere in one's efforts, and receiving the blessings of parents.

What is Maore’s long-term vision for the brand?

Maore's long-term vision is to expand its market reach and become recognized as a global brand. Muhammad aims for Maore to be known not just as a fashion brand, but as a 'House of Innovation,' focusing on creativity and high-quality, functional products.

How did Muhammad manage to fund the early stages of Maore?

Muhammad initially funded Maore with his own savings from his previous businesses. He later received support from his grandparents, who invested R10 million to help him get the business off the ground. This capital was crucial for developing the products and covering operational costs.