Create an Online Course That People Actually Want to Buy

Summary

In this video, the speaker shares key strategies for creating and selling an online course successfully. They emphasize the importance of conducting thorough market research to understand your audience's pain points, desires, and language. The speaker also highlights the value of a strong launch strategy, a well-structured course with diverse content formats, and leveraging testimonials to build credibility. Additionally, they recommend auditing your messaging to ensure it resonates with your audience and revisiting sales strategies if courses aren't selling. Practical tips for enhancing course content and marketing are included to drive sales and engagement.

Takeaways

• 😀 Do thorough market research by engaging directly with your ideal audience to understand their pain points and desires.
• 😀 Make sure your course addresses the specific language and needs of your target audience to ensure clarity and relevance.
• 😀 A successful course launch starts with testing your course topic with your existing audience to gauge interest and validate your offer.
• 😀 Launch your course authentically to your current followers and email list, as they are the easiest group to convert into buyers.
• 😀 Use a variety of learning formats in your course (video, slides, workbooks, AI integration) to cater to different learning styles.
• 😀 Offer additional bonuses, like expert guest trainings or advanced resources, to incentivize immediate purchases and enhance your course value.
• 😀 Make sure your course is easy to complete and provides tangible outcomes so your students can provide valuable feedback and testimonials.
• 😀 Credibility is key—use testimonials from students to build trust and showcase the success of your course.
• 😀 Incorporate feedback from beta testers to improve your course before launching it to a wider audience.
• 😀 Audit and refine your course messaging regularly, ensuring it speaks directly to what your audience needs and how they express it.
• 😀 If your course isn’t selling as expected, consider revisiting your marketing strategy with a flash sale or live promo to test and adjust your messaging.

Q & A

Why might a course not be selling well?

The main reasons could be a lack of market research, ineffective launch strategies, a poorly structured course, or unclear messaging. It's essential to know what your audience actually wants and to ensure your course meets those needs with clear, compelling messaging.

How can market research improve the success of a course?

Market research helps you understand your ideal audience's pain points, desires, and the language they use. By tailoring your course content and messaging to directly address these aspects, you create a course that resonates with potential buyers, increasing the likelihood of sales.

What role does an effective launch play in course sales?

A strong launch is crucial because your existing audience (email subscribers, followers) is your easiest group to convert into buyers. By testing the course topic with your audience before launching and creating an authentic, well-crafted launch, you can better position your course for success.

Why is variety in course content important?

Offering multiple formats—such as video lessons, workbooks, templates, and even AI tools—addresses different learning styles. This variety helps keep students engaged and ensures that people with different preferences find value in your course, which can lead to higher completion rates and better feedback.

How can AI be integrated into a course to improve the learning experience?

AI can be used to create a chatbot that answers students' questions about the course content. This provides instant support and enhances the learning experience, helping students feel more engaged and supported while working through the material.

What is the importance of including bonuses in your course?

Bonuses can incentivize people to buy your course immediately, especially during a launch. They add value to your course without overwhelming the main content. Bonuses like guest expert trainings, advanced templates, or complementary mini-courses make the offer more attractive.

How do testimonials and credibility influence course sales?

Testimonials and social proof play a huge role in persuading potential buyers. They provide real-world evidence of how your course has helped others, making it more trustworthy and appealing. Positive feedback from students can also reduce skepticism, which is common in today's digital marketplace.

What is the benefit of beta testing a course before launching it?

Beta testing allows you to gather valuable feedback from early users. This feedback can help you refine the course, address any gaps, and generate testimonials to use in your marketing. It's an opportunity to improve the course before it's offered to a wider audience.

How can course creators handle skepticism from potential buyers in 2025?

Given the oversaturation of the course market, it's crucial to build trust by offering genuine value. Use testimonials, detailed course descriptions, and clear examples of the results students can expect. This transparency and authenticity can help overcome skepticism.

What should course creators do if their course is not selling despite having the right content?

If the course content is solid but sales are still low, the issue may lie in the messaging or marketing strategy. Audit your messaging to ensure it clearly speaks to your audience’s needs and desires. Make your marketing language simple and direct, focusing on the benefits that resonate most with potential buyers.