Jualan di Facebook Marketplace laku Tanpa Iklan - Part 1

Sahlan Ridwan

6 Jan 202109:22

Summary

TLDRIn this video, Sahlan shares his experience of selling online, specifically using Facebook Marketplace. He discusses how he successfully sold mouse traps by testing the market without using ads, resulting in multiple sales. Sahlan emphasizes three key concepts: research, creating targeted content, and generating traffic by sharing in relevant groups. He offers tips for beginners, mentioning his free beginner class and support community. Future videos will focus on practical steps for selling on Facebook Marketplace, including using Jakmall for product sourcing and optimizing sales strategies.

Takeaways

📈 The speaker is discussing a successful sales experiment using Facebook Marketplace to sell household items, specifically mouse traps.
💼 The speaker mentions that the test resulted in seven successful transactions on Facebook Marketplace, plus one additional sale via WhatsApp.
🛍️ The focus of the video is on how to make sales on Facebook Marketplace without paying for ads, using organic methods instead.
🧠 The speaker emphasizes the importance of doing product research before selling, using tools like Google Trends or Facebook audience insights.
💡 Facebook Marketplace can be an effective platform for selling products without spending money on ads, especially if you research market demand and target the right audience.
👵 The speaker highlights that the main demographic on Facebook Marketplace consists of older adults, so the products and content should be tailored to them.
🖋️ Creating compelling content is key to driving sales, with product descriptions that appeal to the target audience and effectively promote the product.
📊 After creating the content, it's crucial to drive traffic by sharing the product in relevant Facebook groups related to your market niche.
📣 The speaker advises sellers to join Facebook groups related to their target market and share their product listings to increase visibility and generate traffic.
🔑 The speaker promises more practical advice in future videos, including detailed steps for setting up sales and using platforms like Shopee for product sourcing.

Q & A

What is the main focus of the video?
-The video focuses on how to successfully sell products, specifically household items, on Facebook Marketplace, with a case study on selling mouse traps.
What product did the creator test on Facebook Marketplace, and how did it perform?
-The creator tested mouse traps on Facebook Marketplace, and the product performed well, resulting in seven confirmed sales on the platform and one additional sale through WhatsApp.
Why does the creator continue to sell on Facebook Marketplace?
-The creator continues to sell on Facebook Marketplace because it allows for free advertising and has shown good results without the need for paid ads.
What are the three key concepts mentioned in the video for successfully selling on Facebook Marketplace?
-The three key concepts for successful selling on Facebook Marketplace are research, content, and traffic.
How does the creator suggest conducting product research for Facebook Marketplace?
-The creator suggests using tools like Google Trends and Facebook Audience Insights to identify products that are in demand in specific markets before listing them for sale.
What type of content does the creator recommend for Facebook Marketplace listings?
-The creator recommends crafting content that is specifically tailored for an older demographic, as Facebook users, especially on Marketplace, tend to be older. Household items like mouse traps work well for this audience.
What is the significance of traffic in Facebook Marketplace sales according to the creator?
-Traffic is essential for sales on Facebook Marketplace, and it involves driving potential buyers to the listing. The creator suggests joining and sharing posts in relevant Facebook groups to increase visibility without using paid ads.
How does the creator recommend using groups to increase traffic?
-The creator recommends joining Facebook groups that align with the target audience, such as groups focused on buying and selling household items, and then sharing product listings in these groups.
What is the role of the term 'chord' in the selling strategy?
-The term 'chord' refers to how sellers source products from suppliers, in this case, from Jakmall, and then list them on Facebook Marketplace with a markup for profit. It's important to include this information in product descriptions to attract buyers.
Does the creator plan to share more practical advice in future videos?
-Yes, the creator mentions that this video covers basic concepts and that future videos will include more practical steps and examples of how to sell effectively on Facebook Marketplace.

Outlines

00:00

😀 Introduction to Online Selling on Facebook Marketplace

The speaker, Sahlan, introduces himself and his channel, which focuses on online selling. He reminisces about his initial venture into selling household items and rat traps on Facebook Marketplace. Sahlan shares his experience of selling a rat trap that garnered a good response, with seven sales and eight inquiries on WhatsApp. He emphasizes the importance of watching the entire video for insights into why products sell well on Facebook Marketplace without the need for advertising. Sahlan also mentions his success in selling items from Jakmall at a 30% profit margin and invites viewers to join his community for further discussions and learning.

05:02

😉 Understanding the Basics of Selling on Facebook Marketplace

The speaker discusses the importance of understanding the target audience on Facebook Marketplace, which is predominantly older individuals. He advises tailoring the content to suit this demographic, focusing on household items and rat traps as examples. The speaker stresses the need for effective content creation and the use of engaging language to attract potential buyers. He also highlights the significance of traffic generation through sharing within relevant groups to increase visibility and sales. The speaker plans to cover practical aspects in future videos and encourages viewers to join his beginner's group for free classes on online selling.

Mindmap

Keywords

💡Facebook Marketplace

Facebook Marketplace is a platform where users can buy and sell items locally. In the video, the speaker discusses using it to test selling products like a mousetrap without the need for paid advertising. The Marketplace allows sellers to reach a broad audience by posting their products in local groups and sharing them with targeted markets.

💡Mousetrap

The mousetrap is used as an example product in the video to illustrate the process of testing sales on Facebook Marketplace. The speaker sells the mousetrap, which is in demand in the marketplace, to show how conducting product research can help identify items that will sell well.

💡Jakmall

Jakmall is a wholesale marketplace where the speaker sources products to sell on Facebook Marketplace. By purchasing from Jakmall and reselling on Facebook, the speaker explains how they make a profit margin of about 30%. This demonstrates the concept of reselling products from suppliers at a higher price to earn a profit.

💡Product Research

Product research refers to the process of identifying products that are in demand in the market. The speaker emphasizes the importance of this step before selling on Facebook Marketplace, recommending tools like Google Trends and Facebook Audience Insights to determine what items will sell well.

💡Content Creation

Content creation involves crafting posts and descriptions that appeal to the target audience. The speaker mentions that Facebook users, especially older adults, are the primary audience on Facebook Marketplace, so sellers should tailor their product content to attract this demographic.

💡Traffic

Traffic refers to the number of people visiting your product listing or store. In the video, the speaker discusses the importance of generating traffic to the Facebook Marketplace listing by sharing products in relevant groups without needing paid ads. This is key to gaining visibility and making sales.

💡Profit Margin

Profit margin is the difference between the cost of the product and the price at which it is sold. The speaker explains how they achieve a 30% profit margin by buying products from Jakmall for a lower price and reselling them on Facebook Marketplace. This highlights the importance of setting prices that ensure profitability.

💡Reselling

Reselling is the practice of buying products from suppliers at a lower price and selling them at a higher price. In the video, the speaker demonstrates how they source items from Jakmall and resell them on Facebook Marketplace, explaining how this method can generate profit.

💡Facebook Groups

Facebook groups are communities where users with similar interests connect. The speaker advises joining relevant groups, like those related to household products or local buy-and-sell communities, to share products and increase visibility. This is a key strategy for generating organic traffic to product listings.

💡Google Trends

Google Trends is a tool that shows the popularity of search terms over time. The speaker recommends using this tool for product research to determine which items are currently in demand, helping sellers choose the right products to sell on Facebook Marketplace.

Highlights

The speaker shares his experience selling a mouse trap on Facebook Marketplace as a test for his home goods store.

The speaker successfully made 8 sales (7 via Facebook and 1 via WhatsApp) without running paid ads.

The key to his success on Facebook Marketplace was understanding the right product-market fit through research.

The speaker emphasizes the importance of performing product research using tools like Google Trends and Facebook Audience Insights.

He explains that his products come from Jakmall, an online wholesale marketplace, and his profit margin is around 30%.

The target audience on Facebook Marketplace mainly consists of older adults, so it's important to sell products that cater to their needs.

He highlights the importance of crafting engaging and tailored content for Facebook Marketplace to attract buyers.

The speaker also mentions the need for traffic generation without paid ads by sharing listings in relevant Facebook groups.

He suggests joining buy-and-sell groups related to the target market, such as OLX Jakarta or home equipment groups.

The speaker points out the necessity of including the word 'chord' in sales listings to boost visibility and engagement.

He reassures viewers that they can make sales on Facebook Marketplace without spending money on advertising.

The video provides a fundamental understanding of how to sell on Facebook Marketplace, with future videos promising practical tutorials.

The speaker offers to answer viewer questions on Instagram and in a Telegram group, where he provides video responses.

A free beginner class is offered to viewers, with details available in the video description.

He advises viewers to be patient as more detailed videos about practical selling strategies will follow, and he’ll share Excel templates from Jakmall.