Is doing Organic Marketing (Social Media) worth in 2024? - Umar Tazkeer

Summary

This video script discusses the effectiveness of organic marketing in the modern digital landscape. It emphasizes that while SEO and social media content marketing are powerful, success heavily depends on the strategy, timing, and execution by the business. The speaker advises on understanding the market demands, planning content accordingly, and experimenting with different formats to engage audiences. They also highlight the importance of consistency, relevance, and quality in content creation to ensure long-term benefits and increased conversions.

Takeaways

• 😀 Organic marketing is still effective but its success heavily depends on the implementation, timing, and the expectations set by the content creator.
• 📅 The timing of content posting on social media is crucial; immediate results are not guaranteed, and planning is essential for long-term growth.
• 📝 Content marketing on social media should align with SEO efforts; both are forms of content marketing that require strategic planning and patience for results.
• 🤔 The value of organic marketing lies in its ability to build a brand and generate traffic over time, rather than providing instant leads.
• 💡 It's important to understand the business's current position and select the right channels for marketing based on the potential return on investment.
• 📉 The fluctuation in search engine rankings and algorithm updates can affect the visibility of organic marketing efforts, requiring adaptability.
• 🔍 Analyzing the performance of content, such as view duration and engagement, is vital for understanding what works and making informed adjustments.
• 🚫 Avoid random content posting; having a consistent theme and strategy is key to retaining and growing an audience.
• 📈 Experiment with different content formats and posting frequencies to find what resonates best with the target audience.
• 📊 Quality over quantity is emphasized; however, a balance is needed where both good content quality and a consistent posting frequency are maintained.
• 🎯 Focus on creating evergreen content that remains relevant over time, especially in industries where fundamentals do not change rapidly.

Q & A

What is the main topic of discussion in the video script?

The main topic of the video script is whether organic marketing, specifically SEO and social media content posting, is worth the investment for business growth in the current times.

What does the script suggest about the effectiveness of organic marketing in the current scenario?

The script suggests that organic marketing is quite subjective and its effectiveness depends on who is doing it, when, and what they expect from content posting. If the three factors are figured out, content marketing can work well.

What is the role of content marketing in social media according to the script?

According to the script, from a marketing point of view, content marketing is essentially what you are doing when you post content on social media.

What are the two main aspects that come up when discussing organic marketing strategies in the script?

The two main aspects that come up are either posting content on social media or doing SEO.

How does the script relate the timing of content posting to the effectiveness of organic marketing?

The script implies that the timing of content posting is crucial; for instance, if you need immediate results, posting organic content on social media might not be the right approach due to the unpredictable nature of reaching the audience.

What is the importance of understanding the audience's content consumption frequency according to the script?

Understanding the audience's content consumption frequency is important because it helps in planning the type of content to post and how often to post it to match the audience's preferences and habits.

What challenges are associated with social media-based organic marketing as mentioned in the script?

The script mentions that challenges with social media-based organic marketing include the inability to control engagements such as likes and comments, and the shift of organic reach towards short-form content.

How does the script differentiate between the immediate results expected from organic marketing and the long-term benefits?

The script differentiates by stating that immediate results are unlikely with organic marketing due to factors like updates and algorithms, whereas long-term, the efforts might decrease while the results increase, making it more profitable.

What does the script suggest about the importance of planning and consistency in content marketing?

The script suggests that planning and consistency are crucial in content marketing. It is important to plan content according to current market demands and to post consistently to engage the audience effectively.

What is the script's stance on the use of special days or holidays for posting content on social media?

The script advises against overusing special days or holidays for posting content, as it may come across as insincere if not accompanied by valuable content, potentially leading to audience disengagement.

How does the script address the importance of content quality and relevance in organic marketing?

The script emphasizes that content quality is essential and should not be compromised. It also highlights the importance of relevance, suggesting that evergreen content or fundamentally sound information remains valuable over time.