Eksportir Pemula Harus Tau 5 Business Model Ekspor

Summary

This video explores five export business models, each with its own unique potential. The raw materials model focuses on exporting natural resources like oil, timber, and cocoa. The factory model involves processing raw materials into semi-finished or finished goods. The consumer brand model adds value through branding and direct consumer marketing. The service model highlights the potential of exporting services like consulting and design. Finally, the technology model encourages the export of digital products, apps, and innovations, an area where Indonesia has room to grow and leap forward.

Takeaways

• 😀 Raw materials export is one of the primary business models, focusing on selling products like petroleum, coal, palm oil, coffee, and timber from Indonesia.
• 😀 The raw materials export model is suitable for beginners due to its relatively lower entry barriers, but it requires direct supplier relationships to ensure competitive pricing.
• 😀 The key to success in the raw materials export model is to secure a direct supplier relationship to avoid price wars and ensure a consistent supply of goods.
• 😀 The factory model adds value by processing raw materials into semi-finished or finished goods, which can lead to higher profits and differentiation in the market.
• 😀 Indonesia has an advantage in the factory model due to the presence of numerous production centers and factories that can support exports of processed goods.
• 😀 The consumer brand model involves exporting branded goods and can be executed through B2B (business-to-business) or B2C (business-to-consumer) channels, such as e-commerce platforms.
• 😀 To succeed with a consumer brand model, it’s recommended to first build a strong domestic brand before venturing into international markets using distributors or e-commerce platforms.
• 😀 Service exports are an underutilized potential in Indonesia, where services like photography, consultancy, and IT can be exported to earn foreign currencies with significant profit margins.
• 😀 The technology model represents a highly promising business model, focusing on the export of digital products like software, apps, and other technology-based services.
• 😀 Indonesia has yet to fully tap into the technology export market, but with proper investment in IT, blockchain, and application development, it can potentially lead the country toward economic advancement.

Q & A

What is the raw materials export model?

The raw materials export model involves selling natural resources like palm oil, coal, cocoa, timber, and spices to international markets. Indonesia is strong in this model due to its abundance of natural resources.

What are the challenges of the raw materials export model?

The challenges include price sensitivity, competition, and dependency on suppliers. To succeed, exporters must secure direct relationships with suppliers and add value to raw materials to avoid price wars.

Why is the factory model considered an improvement over the raw materials model?

The factory model processes raw materials into semi-finished or finished goods, such as cocoa powder or furniture. This adds value and increases profit potential compared to exporting raw materials alone.

What is the main advantage of the consumer brand model?

The consumer brand model involves exporting goods with a unique brand, either through B2B or B2C channels. The main advantage is the ability to differentiate products, build a brand reputation, and generate higher profits.

How can a company enter the export market with a consumer brand?

To enter the export market, companies should first build their brand domestically to establish a reputation. Then, they can expand through distributors or e-commerce platforms like Amazon and Alibaba to reach international markets.

What does the service export model entail?

The service export model focuses on exporting intangible services like consulting, graphic design, photography, and IT. This model takes advantage of Indonesia's large human resource pool and can be a profitable way to earn foreign currency.

What is the potential for service exports from Indonesia?

Indonesia has a large potential for service exports, but it has not fully tapped into this opportunity. Service exports often have high-profit margins and could significantly contribute to the country's economic growth.

Why is the technology export model considered the future of exports?

The technology export model focuses on digital products and services, such as software, apps, and IT consulting. Countries like China have shown the success of exporting technology, which generates significant revenue and boosts a nation's economy.

What steps can young entrepreneurs take to get involved in technology exports?

Young entrepreneurs should focus on innovation, building technology solutions such as apps or IT services. Investing in skills like coding, app development, and digital marketing will enable them to enter global markets and compete effectively.

What role does branding play in the success of an export business?

Branding is crucial for differentiating products in competitive markets. By building a strong brand and offering unique products, companies can establish themselves in international markets, gain customer trust, and increase their profitability.