EXPOSE Why Your Etsy Sales Are DEAD In 7 Minutes

Summary

In this video, the speaker addresses the common issue of Etsy sellers struggling to make sales despite following expert advice. They suggest using tools like Everb to validate product demand and propose a strategy to test product viability by temporarily lowering prices to break-even and running Etsy ads. This approach aims to identify whether the product design, listing, or market demand is the issue, offering a clear way to assess and improve sales performance.

Takeaways

• 🤔 Struggling with sales on Etsy? The speaker suggests a method to determine if your product should be selling but isn't.
• 🔍 Assume you've done product research and used tools like Everb to analyze sales numbers and market demand.
• 🌟 Everb is recommended for its data insights, and the speaker gives a 'shameless plug' for using it to validate sales potential.
• 💡 If your product is inspired by a successful design, compare it directly to ensure your design and mockups are on par.
• 🛒 Consider running a 'fay test' by lowering your price to break-even to test market response without financial risk.
• 💸 Be prepared to invest a small amount, like $50, to test your product's marketability through Etsy ads and price adjustments.
• 📈 Use Etsy ads to drive traffic and gather real data on views, clicks, and sales to analyze your product's performance.
• 🔑 Prioritize getting views first, as they lead to clicks and eventually sales; if views are lacking, review your listing's keywords and tags.
• 🛑 If you have views but no clicks, examine your thumbnail and mockup quality; if clicks don't convert to sales, consider pricing or lack of reviews.
• ⏰ Utilize urgency by offering a discounted price for a limited time to encourage potential customers to make a purchase.
• 📝 The final step is validation: after running tests and analyzing data, determine if the product itself is the issue or if there's another problem affecting sales.

Q & A

What is the main issue discussed in the transcript?

The main issue discussed is the struggle of getting sales on Etsy, despite following advice from various sources and implementing recommended strategies.

What tool is recommended for analyzing sales data on Etsy?

Everb is recommended as a tool for analyzing sales data and validating the potential of a product on Etsy.

What is the significance of using a tool like Everb?

Everb helps to show data that can confirm whether a product is actually selling and if it's worth trying to get sales for it.

Why is it important to compare your design to successful ones on Etsy?

Comparing your design to successful ones helps to ensure that your product has a similar appeal and meets the market's expectations in terms of aesthetics and concept.

What is the suggested first step if you're not getting sales despite having good designs and mockups?

The suggested first step is to run a price break-even test to see if the product can sell at a lower price point, even if it means losing a small amount on each sale.

What is the purpose of running Etsy ads at a low budget?

Running Etsy ads at a low budget helps to test the market response to the product without a significant financial risk, providing insights into whether the product can attract views and sales.

Why is it recommended to reduce the price to break-even during the test?

Reducing the price to break-even during the test creates a sense of urgency and makes the product more attractive to potential buyers, potentially increasing the chances of making a sale.

What should you do if you're getting views but not clicks on your Etsy listing?

If you're getting views but not clicks, it could indicate an issue with your thumbnail or mockup, suggesting that these elements need to be improved to better capture the audience's interest.

What could be the reason for not getting sales even after getting clicks on your Etsy listing?

Not getting sales after clicks could be due to factors such as price, lack of reviews, or other listing issues that deter potential buyers from making a purchase.

Why is it advised not to rely solely on keyword research tools for validation?

Keyword research tools provide an estimate, which is a guess, and should not be the sole basis for validation. Instead, real data from Etsy ads can provide more accurate insights into customer behavior and preferences.

What action should be taken if the product still doesn't sell after all recommended tests and strategies?

If the product still doesn't sell after all tests and strategies, it's a sign that there might be a fundamental issue with the product itself, the market demand, or the listing's optimization.

Outlines

00:00

😖 Struggling with Etsy Sales?

The speaker addresses individuals who are facing difficulties in generating sales on Etsy despite following advice from experts like Scott and Chris. They suggest using a tool like 'everb' to analyze sales data and ensure the product is worth selling. If the product is confirmed to be viable, the issue might be with the design or mockups. The speaker proposes a test by temporarily reducing the product price to break-even to attract potential buyers and running Etsy ads at a low cost to gauge interest. They emphasize the importance of views, clicks, and sales as indicators of a successful listing and suggest that if there is no improvement even after these steps, there might be issues with the listing's keywords, tags, or the product's appeal itself.

05:01

🔍 Validating Product Appeal on Etsy

This paragraph delves into the process of validating a product's appeal on Etsy. The speaker advises to scrutinize the product's design and compare it with successful competitors to ensure it meets consumer expectations. They recommend running a 'fay test' by offering the product at a discounted price to create urgency and attract buyers. The speaker also discusses the importance of reviews and how a lack of them can be a barrier to sales. They suggest using Etsy ads to drive traffic to the listing and analyze the data to understand which keywords are effective. The paragraph concludes with the idea that if sales are still not achieved after these steps, it's time to question the product's design and appeal, as well as consider the accuracy of keyword research and the effectiveness of the listing's presentation.

Keywords

💡Sales

Sales in this context refers to the act of selling products, specifically on an e-commerce platform like Etsy. The video's theme revolves around strategies to improve sales performance. The script mentions the struggle of not getting sales despite following advice from various sources, indicating the central issue being addressed.

💡Etsy

Etsy is an online marketplace focused on handmade or vintage items and craft supplies. It is the platform where the sales issues are occurring, as discussed in the script. The term is used to set the context of the sales challenges and solutions being presented.

💡Product Research

Product research is the process of studying the market to understand what products are selling well and why. In the script, it is assumed that the viewer has already conducted product research, indicating that this is a foundational step before attempting to sell on Etsy.

💡Everb

Everb is mentioned as a tool for analyzing sales data and market trends on Etsy. The script suggests using Everb to validate whether a product is worth selling based on actual sales data, emphasizing the importance of data-driven decision making in e-commerce.

💡Design

Design in this context pertains to the visual aspects of a product listing, including the product's appearance and the mockups used to represent it online. The script suggests that a poor design might be a reason for lack of sales, highlighting the role of aesthetics in attracting customers.

💡Mockups

Mockups are digital representations of a physical product, used to showcase how the product might look in real-life scenarios. The script implies that the quality of mockups could significantly affect a product's appeal and, consequently, its sales performance.

💡Break-even

Break-even pricing means setting a product's price so that total costs equal total revenue, resulting in no profit or loss. The script suggests temporarily reducing the price to break-even as a strategy to test market demand and gather sales data.

💡Etsy Ads

Etsy Ads refers to the advertising services provided by Etsy to promote listings within the platform. The script recommends using Etsy Ads to drive traffic to the product listing as part of a sales test, underlining the importance of visibility for sales generation.

💡Reviews

Reviews are customer testimonials that provide feedback on a product or service. The script acknowledges that a lack of reviews could be a barrier to sales, suggesting that social proof in the form of positive reviews is crucial for customer trust and purchase decisions.

💡Keywords

Keywords are specific words or phrases used in product listings to improve searchability on e-commerce platforms. The script advises using keyword research tools to optimize listings for search, which is essential for driving views and potential sales.

💡Urgency

Urgency is the feeling of needing to act quickly, which can be created by offering limited-time discounts. The script suggests that lowering the price can create a sense of urgency, encouraging potential customers to make a purchase sooner rather than later.

💡Validation

Validation in this context means confirming whether a product is likely to sell well based on market demand and customer interest. The script describes a process of testing and analyzing data to validate the potential success of a product listing on Etsy.

Highlights

Struggling with sales despite following advice from experts and using tools like Everb for product research.

Assumption that product research has been conducted and sales numbers have been analyzed.

Use of Everb as a tool for data analysis to ensure the product has market demand.

The importance of having a design that resonates with successful products in the market.

The potential issue of a design not being as effective as believed, despite following instructions.

Suggestion to compare one's design with successful ones to identify differences.

The idea of running a price break-even test to determine product viability.

Using Etsy ads to drive traffic and test the product's ability to convert views into sales.

The cost-effectiveness of spending a small amount on ads to test market response.

The necessity of gaining views before clicks and sales can be expected.

Identifying issues with the listing if views are present but clicks or sales are lacking.

The role of urgency created by a discounted price to encourage purchases.

The use of keyword research tools and the limitations of relying solely on them.

The value of Etsy ads data for understanding which keywords are driving traffic.

The potential need to question the quality of one's design if sales are not materializing.

The importance of comparing mockups to ensure they are as effective as successful products.

The strategy of using real live traffic to validate the effectiveness of a product listing.

The process of identifying the root cause of poor sales by eliminating potential barriers.

Transcripts

if you are struggling right now to get

sales and you're scratching your head

and you're like I've done everything

I've been told I've been listening to

you Scott and Chris and I've been

listening to other uh people out there

that are are are teachers or instructors

or gurus on Etsy and I've done

everything and it's just not working I'm

not getting views I'm not getting sales

or I'm getting views but I'm not getting

sales and I just don't get it I I don't

know going to give you something right

now that you can do you can Implement as

soon as you get done here you can go and

do this and this will probably tell you

okay if in fact your product should be

selling because I'm going to assume that

you've done your product research I'm

going to assume that you've well looked

at the sales numbers and uh you've run

it through a tool like everb which by

the way if you're not using everb little

Shameless plug uh you should probably

use them because it's a helpful tool to

well show you the data because we want

to follow the data and know that are we

even trying uh to get sales on something

that's actually selling so little

Shameless plug if you want to try everb

go to

brandrep of coffee if you go and use the

tool and you upgrade to the growth plan

which I recommend because if we know

that there are in fact sales someone's

getting sales okay that's the first part

and you're saying you've done that

you've already done that right yes

they're getting sales and I've created a

design that I think similar or it's it's

it was inspired by that it it's a let's

just say it's a uh a tumbler and I see

that it's selling and it's doing great

it's hitting my numbers and you're like

yes and I've done everything I've got

the title similar I've got tags I've got

good images that are similar but I'm not

getting the sales I'm not getting the

sales and so the first thing that I

would ask you and and that I would want

to see is I would want to compare Your

Design to their design because sometimes

you're thinking your design looks like

something that would kind of represent

theirs or at least the flare of it right

it would be like the same kind of idea

concept colors but in actuality if I was

to look at it I might be like that ain't

even close or your mockups I know you

say you did what you were told to do but

that mockup

it's not good right so I can see why

you're not getting sales but let's just

say let's just assume that your designs

are killer your mockups killer

everything is great and you're like

demand awesome Okay cool so we're gonna

test this now now you might not have as

many reviews as them that's a problem

okay we can fix this or we can at least

we can see if we can actually get some

sales and we can see if people will

actually buy that so I would run this

through like a fay test window and what

I would do is I would take your product

and I would bring it down in price to be

break even break even you're not g to

make a dime on it and you might even

lose a little bit of money and I'm

saying losing you might lose two bucks

each sale let's say that you were you

were gonna get 10 sales so you lose 20

bucks okay great would you if I could

tell you that we could test your stuff

for 50 bucks and we can know if it's in

fact going to sell like we can get

eyeballs we can tell right away would

you do it for 50 bucks I would because

immediately I know do I got a winner or

do I got a loser so what I would do is I

would reduce the price down to break

even okay and then I would run some

little Etsy ads and I would put it at

five bucks a day five days 25 bucks

let's say you lose two bucks on each one

you're you're out $45 to test this right

45 bucks

okay so after five days you've gotten in

front of the audience you're going to

see that in your numbers too you're

going to be like yep there's the numbers

there's My Views you're like okay cool

because here's the other thing if you do

this and you don't get views there's

something else broke there's something

else broke if you're not getting views

but you looked at the demand you did the

testing and you did the research and you

go yeah they're getting sales I can see

it they're getting views they're getting

sales and you're like okay great but

you're not getting the views or the

sales something is wrong with your

listing you either have keywords wrong

okay or you have tags wrong there's

something missing there that you're not

getting the views because views come

first then come clicks then come sales

so we have to see if you did all that

and you're seeing you're getting views

you're not getting clicks we got a

problem with the what the thumbnail

there's something wrong with your mockup

okay or let's say you're getting the

click but you're not getting the sale

now it's either price no reviews so now

we don't have any reviews so we we take

out of the way where people are like oh

well gosh this is this is like $15

cheaper than the other one I'm going to

get this one okay cool we took that

barrier out of there so that's what I

would test and that's how you can very

very quickly know if it's in fact your

product that's bad or that's the problem

or in fact if it's the demand and then

we can know right away because if you do

all that stuff and you're not getting

sales then like I said there's a problem

somewhere along the way like I said

demand we got to look at the numbers and

Etsy ads is going to tell you numbers

and you say well I did the keyword

research Scott I looked at ever's

keyword research tool I've said this

publicly I'm going to say it again everb

and any other keyword research tool and

they'll tell you themselves it's a guess

it's a guess do not base your your

numbers and your uh validation on

keyword searches and competition don't

do that here's what you want to look at

your Etsy ads data because that's real

that's actual real data and you're going

to see okay what keywords LED two people

coming over to my listing oh those are

all related keywords cool I got my

keywords right so this is how you can

look and see but I would say if you're

doing all that and you're not getting

sales I would question your design I'd

say maybe you think your design is good

but maybe your design isn't good I know

it's hard to hear maybe your mockup

you're think yeah my my Design's great

but maybe your mockups not that good

okay so we got to compare apples to

apples but we also have to run some real

live traffic to the listing to actually

get a result and taking the price down

with a discount also shows that there's

a deadline that gives people the urgency

to want to buy all of those things are

in place now and then we can validate

and we can see is my product good is it

bad what's the problem where's the

problem okay and that's how I would want

to test your product if it wasn't

selling right now