Produk Kreatif dan Kewirausahaan - Strategi Pemasaran Produk (Part 1)

Summary

This video discusses various marketing strategies for entrepreneurship in distance learning, particularly focusing on demand generation. It covers primary demand strategies like attracting new customers and increasing current customer purchases, alongside selective demand strategies such as market expansion, competitive positioning, and maintaining customer loyalty. Practical examples, like product demonstrations and price adjustments, are shared to help businesses engage new customers and boost sales. The video emphasizes relationship marketing and complementary products to enhance customer satisfaction and retention, making it an insightful resource for students and entrepreneurs.

Takeaways

• 😀 Attracting new customers involves increasing their willingness and ability to purchase products.
• 😀 Strategies to increase current customer purchases include enhancing usage situations, consumption frequency, and encouraging product replacement.
• 😀 Selective demand strategies include expanding market reach, capturing competitors' customers, and maintaining or improving existing customer demand.
• 😀 Expanding market reach can be achieved through direct selling, opening outlets, and expanding product lines.
• 😀 Positioning against competitors can involve head-to-head competition, differentiating product attributes, or targeting specific customer segments.
• 😀 Increasing customer satisfaction is key to maintaining loyalty, through feedback mechanisms and continuous product improvement.
• 😀 Relationship marketing enhances customer engagement and loyalty by maintaining regular communication and offering personalized experiences.
• 😀 Creating complementary products or bundles can increase perceived value and boost sales, offering discounts for packaged deals.
• 😀 Product differentiation helps attract customers by offering unique benefits, such as packaging, design, or functionality that stand out from competitors.
• 😀 Providing flexible purchasing options like installment plans or smaller product versions can increase customer purchasing power.

Q & A

What is the primary focus of the video?

The video focuses on marketing strategies, specifically for entrepreneurship students in a distance learning format. It discusses strategies for attracting new users, increasing purchases from current users, and expanding markets.

What are the two main categories of demand strategies mentioned in the video?

The two main categories of demand strategies discussed are 'Primary Demand Strategy' and 'Selective Demand Strategy.'

How does the video define 'Primary Demand Strategy'?

The Primary Demand Strategy is designed to either attract new users or increase purchase levels among existing users. It includes strategies to make consumers more willing and able to purchase the product and increase consumption.

What is the first strategy under 'Primary Demand Strategy'?

The first strategy under 'Primary Demand Strategy' is attracting new users by increasing their willingness to purchase. This can be achieved through product demonstrations and highlighting new benefits.

How can businesses increase consumer purchasing ability according to the video?

Businesses can increase consumer purchasing ability by creating affordable versions of products, offering smaller sizes, and providing installment payment options for higher-end products.

What is meant by 'Selective Demand Strategy'?

Selective Demand Strategy involves targeting specific market segments. It includes strategies to expand the market served, capture competitors' customers, and maintain or increase demand from existing customers.

What are some examples of 'Selective Demand Strategy' for market expansion?

Examples include expanding distribution channels, opening new outlets, and offering products online. Additionally, expanding the product line through vertical and horizontal product line extension can also contribute.

What is 'Differentiated Positioning' and how is it used in marketing?

Differentiated Positioning is a strategy where a company emphasizes unique product attributes, such as packaging or specific benefits, to stand out from competitors. For instance, a toothpaste brand may highlight breath-freshening properties that differentiate it from others.

How does 'Relationship Marketing' help maintain customer demand?

Relationship Marketing focuses on building long-term relationships with customers. It involves maintaining continuous communication, offering personalized experiences, and ensuring customers are satisfied, thus ensuring their loyalty.

What is the difference between 'Bundling' and 'System Selling'?

The key difference is that 'Bundling' involves selling related products together as a package at a discounted price, while 'System Selling' sells products separately, but they complement each other and are sold individually at standard prices.