How Justin Welsh built a $2M solo business on LinkedIn
Summary
TLDRIn this episode of Bootstrap Stories, host interviews Justin Welsh, a former SAS executive turned online educator known as the 'King of LinkedIn'. They delve into content creation strategies, discussing the importance of a pillar piece of content to grow an audience. Welsh shares his journey from sales to building a one-person business with multiple revenue streams, emphasizing the value of engagement and relationship-building on social media. He outlines his content creation process, from idea capture to newsletter crafting, and his approach to finding and expanding his niche based on audience feedback and personal interests.
Takeaways
- 📈 **Content Creation Growth**: Justin Welsh emphasizes the importance of creating a pillar piece of content that can be repurposed to continually grow your audience on the same topic.
- 🎙️ **Podcast Introduction**: The Bootstrap Stories podcast features founders, marketers, and leaders sharing actionable tips for building a successful business, focusing on providing keys to success without fluff.
- 🔍 **Expertise Transition**: Justin's transition from sales in the SAS industry to a content creator was a result of identifying, developing, and monetizing skills he already had, rather than seeking a niche.
- 📚 **Digital Courses**: Digital courses are a significant part of Justin's revenue, with two flagship courses focusing on LinkedIn audience growth and scalable content creation systems.
- 🤝 **Building Trust**: Trust is built through long-form content like newsletters, podcasts, or YouTube channels, which allow deeper insights into the creator's thought process.
- 💼 **Revenue Streams**: Justin has diversified revenue streams including digital courses, advising, coaching, subscription products, and a private community.
- 🔄 **Continuous Learning**: Justin's approach to his business involves continuous learning and adapting, as he moved from focusing on SAS to helping people build online businesses.
- 💬 **Engagement is Key**: Engaging with the audience by responding to comments and fostering relationships is a practice that Justin maintains for audience connection and growth.
- 🌐 **Cross-Platform Presence**: Expanding to multiple platforms like Twitter and Instagram helps in reaching a broader audience and building social proof.
- 🎯 **Targeted Content**: Justin focuses on creating content that resonates with his ideal customer profile (ICP), which revolves around people looking to build a side project or online business.
- 💼 **Business Freedom**: The goal of Justin's business is time freedom, allowing him to enjoy life while making good money without managing a team.
- 🚀 **Strategic Partnerships**: Forming organic relationships with other creators and engaging with their content has led to partnerships that benefit both parties.
- 🗓️ **Organization and Systems**: Justin has developed a robust system for creating content, which includes a nine-step process for generating various content pieces from a single newsletter.
- 💡 **Idea Generation**: Ideas for content come from personal experiences, audience interactions, and the process of giving credit to others who have inspired or contributed to the topic.
- 🌟 **Favorite Resources**: Justin recommends 'Factfulness' by Hans Rosling for its optimistic view of global progress and mentions Harry Mack as a favorite content creator for his skill in freestyle rapping.
- 🧘 **Self-Care**: To regain energy, Justin enjoys activities like long walks, swimming, and traveling, which also serve as sources of inspiration and relaxation.
Q & A
What is the main focus of the Bootstrap Stories podcast?
-The Bootstrap Stories podcast focuses on sharing actionable tips from founders, marketers, and subtle leaders to help grow successful businesses, providing keys to succeed at every stage with tested strategies for overcoming business struggles.
How did Justin Welsh describe his transition from working in sales to becoming a content creator?
-Justin Welsh transitioned from a 17-year career in sales, primarily in SAS technology, to becoming a content creator by starting on LinkedIn in 2019, sharing his thoughts, and eventually moving to other platforms like Twitter and Instagram. He built courses, offered coaching, and created a private community.
What are the two flagship courses Justin Welsh offers, and what do they teach?
-Justin Welsh offers 'The Operating System' which teaches people how to use LinkedIn to grow an audience and business, and 'The Content Operating System', a primer on developing a scalable system for creating high-quality content at scale.
What is the approximate revenue breakdown for Justin Welsh's business?
-Justin Welsh's revenue is roughly 70-75% from digital courses, 6-8% from advising early-stage SAS companies, 4-5% from coaching, 7-8% from a subscription product, and 3-4% from a private community, with the remainder from sponsorships and affiliate products.
What is Justin Welsh's strategy for pricing his courses affordably?
-Justin Welsh prices his courses affordably to help as many people as possible and to encourage impulse buying. He aims to provide such value that customers feel they received much more than they paid for, which can lead to positive word-of-mouth and increased sales.
How does Justin Welsh approach growing his audience on social media platforms?
-Justin Welsh focuses on creating noise and looking for signal by posting content consistently, observing what resonates with his audience, and honing in on those topics. He also emphasizes the importance of building trust and relationships with his audience through various content formats.
What is the structure of Justin Welsh's content creation system?
-Justin Welsh's content creation system involves nine steps: idea capture, research, writing a newsletter, editing, pre-newsletter call to action, post-newsletter call to action, creating additional content from the newsletter, turning the newsletter into a Twitter thread, and using a publishing system to distribute content.
How does Justin Welsh engage with his audience on social media?
-Justin Welsh spends the first 45 minutes of each morning engaging with almost every person who comments on his posts. He also turns on notifications for select individuals on LinkedIn and Twitter to ensure he engages with their content, fostering deeper relationships and exposing himself to new audiences.
What is Justin Welsh's approach to finding his niche as a content creator?
-Justin Welsh believes that niches find you based on the skills you have and develop. He suggests being aware of your skills, developing them, and writing about topics related to those skills. Over time, as you grow your audience and receive feedback, your niche will become clearer.
How does Justin Welsh maintain a balance between creating original content and crediting other creators?
-Justin Welsh aims to create original ideas based on his experiences but also credits other creators when he incorporates their ideas or quotes into his content. He believes in giving credit where it's due and sees it as a way to build relationships and provide additional value to his audience.
What are some of the challenges Justin Welsh faced when starting his online content creation journey?
-Justin Welsh faced challenges such as consistency in posting content, finding his niche, and developing his writing skill. He overcame these by being persistent, observing audience feedback, and refining his skills over time.
Outlines
📰 The Art of Content Creation and Business Growth
In this segment, the host emphasizes the simplicity of extracting content from a newsletter and the importance of having a pillar piece of content to grow an audience. The host introduces the Bootstrap Stories podcast, aimed at sharing actionable business advice with founders, marketers, and leaders. Justin Welsh, known as the 'King of LinkedIn,' is introduced as a guest with a background in sales and a current focus on helping people monetize their skills online. Welsh discusses his journey from sales to content creation and his various revenue streams, including digital courses, advising, coaching, and a private community.
🔍 Dissecting Justin Welsh's Revenue Streams and Strategies
This paragraph delves into the specifics of Justin Welsh's revenue streams, highlighting that digital courses constitute the majority of his income. Welsh shares his long-term strategy for expanding his audience and enriching his top-funnel to attract more customers. He also expresses interest in creating new courses and cohort-based coaching programs. The discussion touches on Welsh's target audience, which includes people looking to start an online business or side hustle, and his straightforward sales funnel designed to build trust and relationships.
🎯 Pricing Strategies and Expanding Audience Reach
Welsh explains his decision to keep his courses affordable to help as many people as possible, fostering positive word-of-mouth and increasing sales. He discusses his content creation process, which includes writing daily on LinkedIn and Twitter, and his strategy for expanding to new platforms like Instagram to reach broader audiences. The host and Welsh also discuss the importance of social proof across multiple platforms and the benefits of driving traffic between them.
🚀 Growth and Monetization Insights from Justin Welsh
In this segment, Welsh shares his business's financial growth, doubling his revenue year over year despite economic challenges. He emphasizes his focus on making 'good money' and maintaining a work-life balance. Welsh outlines his business structure, which is currently a one-person operation with a virtual assistant, and his reluctance to manage a team. He also discusses his coaching packages and the importance of audience growth in his clients' success.
🌟 Building a Content System and Engaging Audience
Welsh details his content creation system, which involves idea capture, research, writing, editing, and publishing across multiple platforms. He explains how he transforms his weekly newsletter into various social media posts and the importance of giving credit to other creators. The paragraph also covers Welsh's approach to engaging with his audience and the significance of responding to comments to build relationships.
🤝 The Power of Relationships and Networking in Content Creation
The host and Welsh discuss the importance of building relationships with other content creators and the benefits of co-creating and supporting each other's work. Welsh shares how he has developed relationships with influential creators and how these connections have enriched his understanding of the creator space. The conversation highlights the organic growth of these relationships and the mutual benefits of collaboration.
🛠 Finding Your Niche and Content Creation Tips
Welsh explains how he believes niches find people rather than people finding niches. He shares his personal journey of how his niche evolved from healthcare technology to writing and growing on LinkedIn, and finally to building a one-person business. The paragraph includes advice on identifying and developing skills, engaging with the audience through comments, and pivoting content based on audience interest.
🌐 The Role of Consistent Engagement and Networking
This segment focuses on the importance of consistent audience engagement and selective networking on social media platforms. Welsh discusses his method of engaging with his audience and other creators to foster relationships and expose his content to new audiences. He also shares his process for identifying relevant content to engage with and the value of thoughtful contributions to conversations.
📚 Personal Growth and Favorite Resources
Welsh shares his favorite book, 'Factfulness' by Hans Rosling, and its message of global progress despite perceived chaos. He admits to not listening to many podcasts, preferring music during his free time. The host and Welsh also discuss their favorite content creators, with Welsh expressing admiration for Harry Mack's ability to improvise rap, which motivates and inspires him.
💪 Regaining Energy and Sign-Off
The final paragraph covers Welsh's methods for regaining energy, including morning walks, swimming, and traveling with his wife. He also invites listeners to subscribe to his newsletter, 'The Saturday Solopreneur,' for weekly actionable tips on growing an audience and business. The host thanks Welsh for his valuable insights and wraps up the episode, inviting listeners to join the Bootstrap Community and follow the podcast on YouTube.
Mindmap
Keywords
💡Content Creator
💡Pillar Content
💡Monetization
💡Audience Growth
💡Digital Courses
💡Newsletter
💡Engagement
💡Revenue Streams
💡Social Proof
💡Creator Funnel
Highlights
Creating a newsletter is a valuable method for content creators to grow their audience with easily digestible content.
Bootstrap Stories podcast features actionable tips from founders, marketers, and leaders for building a successful business.
Justin Welsh, known as the king of LinkedIn, shares his exponential growth strategy on the platform and content creation.
Justin's background in sales and SaaS technology led to his success in building and monetizing online skills.
His revenue streams include digital courses, advising, coaching, a subscription product, and a private community.
Justin's long-term strategy involves expanding his audience for existing courses and potentially creating cohort-based coaching programs.
His focus is on helping people with full-time jobs to identify and monetize their skills outside of traditional work.
Justin's content creation funnel includes discovery, trust-building, relationship development, and monetization.
He emphasizes the importance of creating noise and showing deeper thought processes to build trust with the audience.
Justin's approach to pricing courses affordably is to help as many people as possible and leverage positive word-of-mouth.
Expanding to Twitter and Instagram after mastering LinkedIn helps reach new audiences and build social proof.
Justin's yearly revenue has grown significantly, doubling from the previous year despite market challenges.
He operates as a one-person business with a virtual assistant, focusing on time freedom and not managing a team.
Coaching focuses on audience growth, digital product growth, and service business improvement.
Building an audience on LinkedIn involves creating noise, seeking signal, and focusing on resonating topics.
Justin has developed a nine-step system for creating and distributing content efficiently.
Engaging with the audience and other creators on social media is a key strategy for relationship building and audience growth.
Finding one's niche is a process of being aware of one's skills and allowing the niche to emerge based on audience interest.
Consistent engagement with audience comments helps build relationships and is a differentiating factor.
Favorite book recommendation is 'Factfulness' by Hans Rosling, which offers a positive perspective on global progress.
Favorite content creator is Harry Mack for his exceptional ability to improvise and create in his hip-hop freestyle niche.
To regain energy, Justin enjoys morning walks, physical exercise, and traveling with his wife to experience new cultures.
Transcripts
I'm telling you nothing is easier than
writing a newsletter and then looking
back at the newsletter and easily inside
of it seeing five or seven pieces of
content like you just see them you
scroll through and you're like oh this
paragraph is a piece of content this
sentence is a piece of content and then
just pull it out of those things so I
recommend like if you're learning how to
be a content creator nothing better than
having a pillar piece of content that
you can use to continue to grow your
audience related to the same topic hey
hey welcome to bootstrap Stories the
podcast where Founders marketers and
subtle leaders share the most actionable
tips on building a successful business
after meeting with hundreds of
bootstrappers in the past years I
figured out that we all struggle to grow
our businesses but the truth is that
most of us don't know where to ask for
help or advice that's why I decided to
start this podcast
give you all the keys to succeed at
every stage of your business all the
tested strategies for solving your
struggles and taking your business to a
new level no fluff no bullshits only a
real talk between friends
that help each other succeed
today my guest for this episode is
Justin Welsh also known as the king of
LinkedIn Justin welcome to the bootstrap
stories hey thank you so much for having
me I I appreciate it and appreciate the
uh the fun nickname so thank you yeah I
mean I've been following you for like a
couple of years and it's really
impressive how you've grew exponentially
on LinkedIn I've also uh bought your
course uh several courses actually and
uh asking what you're doing is uh is
really awesome when it comes to content
creation but for people who might have
been living under a rock and don't know
you would you mind introducing yourself
and tell us a little bit more about what
you do sure my name is Justin Welsh and
what I really do is I help people
identify develop and then monetize
skills they already have online and you
know I got started in this my
background's a little bit different than
maybe other creators
um I spent 17 years in the sales world
mostly in SAS technology
um you know started at the bottom
working as a field salesperson and then
kind of worked my way up into manager
director and then eventually as a vice
president of sales for a company called
patient pop in Los Angeles
um I got my first swing as an executive
there built that business from its very
first dollar in Revenue up to about 51
million and recurring took a sabbatical
came back as the chief Revenue officer
during covid took it to 75 million and
recurring and then for the last really
three and a half years sort of on and
off you know outside of that second
stint with patient pop I've been
creating started on LinkedIn
um back in 2019 just writing my thoughts
and recently moved to Twitter and
Instagram and you know I've been
building courses and doing coaching and
uh building a private Community for the
last three years and now I run
anywhere from four to five different
revenue streams that support my
one-person business
that's really awesome can you maybe like
let us know a bit more about the the
revenue stream and what the percentage
of each
yeah yeah I don't know that I can mail
the exact percentage but here's here's
sort of it roughly it's roughly 75
digital courses so I have
um two Flagship courses uh the operating
system which teaches people how to use
LinkedIn to grow an audience in business
and then the content operating system
which is basically a primer on
developing a scalable system for
creating content high quality content
you know at scale
um that that makes between 70 to 75 of
my my Revenue
um really you know I work towards that
that passive stream of courses uh
outside of that I do some advising for
early stage SAS companies so that's
probably six to eight percent of my
Revenue I do coaching which is probably
roughly four or five percent of my
revenue and coaching is for for creators
I have a subscription product that makes
up maybe another seven or eight percent
and then I have a private Community
which makes up roughly three to four
percent
um and outside of that you know I have
little things like sponsorships
affiliate products that that makes up
the remainder but really it's mostly
driven through through you know digital
courses and knowledge sharing
and basically like for the for the
courses it's uh it's a One-Shot fee yet
it's uh it's still like the biggest
chunk of your Revenue so what kind of is
your like long-term strategy when it
comes to courses is it to always
build new courses or update them so you
can sell to your existing audience or is
it more to you know like enrich your
Top-Up funnel and always get more people
to discover the course
uh you know it's probably a little bit
of both I think what I ultimately want
to end up at I don't really have like a
five or ten year plan I kind of like to
you know just do things as they feel
right for me I think that makes it more
interesting but if I were to guess at
what my plan is it's probably continuing
to expand top of funnel so that I can
get more customers for my current
courses because the feedback on my
courses is exceptional and so I want to
expose those courses to more people
um so that's that's sort of one plan the
second plan is I'd like to continue to
add courses you know I have an operating
system for LinkedIn which helped me go
from zero to two hundred and thirty
three thousand followers I've roughly
I've recently excused me grown on
Twitter from four thousand to a hundred
and almost thirty thousand in about six
months I'd love to put together
something small that showed people how I
I did that
um I'm also really interested in doing
cohort based coaching programs so you
know courses are really fun and they're
small and they help you do something
really specific really well but
ultimately my goal is to help people
build their first online business that's
what I really want to do and I think
there's probably no better way to do
that than Hands-On with another cohort
of people who have the same goals want
to reach the same outcome and so I'm
kicking around ideas for for doing that
effectively it's just a matter of you
know getting organized and making sure
that I focus on what my actual audience
wants next
so your focus for the court coaching
will be more mainly on like uh just like
uh people willing to start their
business or do you have like a niche
down to a specific audience for example
like SAS businesses cost 1 million ARR
or whatever yeah I've basically like
part of the reason that I don't have a
tremendous number amount of my income as
a SAS advisor by the way if you asked me
two years ago I would have said that was
80 of my income
um is I've kind of left the SAS space
like I don't talk a lot about SAS I'm
not really super interested in building
SAS you know companies or or platforms
what I'm really interested in doing is
helping you know people who have a
full-time job right now identify the
skills that they may not be aware that
they have already because we all have
knowledge blindness really develop those
skills and then learn to monetize those
skills online outside of their the
nine-to-five workplace that's what I
want to do so you know a lot of that is
creating digital courses building
coaching and Consulting businesses you
know building private communities all
the things that I've done to actually
exit the SAS world and get away from
that that sort of corporate nine to five
that's what I'm really passionate about
and that's why I want to aim in that
direction
no that's uh that's really cool and uh
right now what is your uh funnel like
when it comes to uh really like uh going
from converting your audience towards
having them as like uh either in your
community paying a recurring fee or
potentially buying your course
yeah it's it's pretty simple so if you
read my content I'm I'm really against
over complications so you're not going
to see a lot of tremendously complicated
funnels or anything like that because
that's not generally how I buy things so
I usually design my business around the
way that I like to buy and I think it
works so so here's sort of here's here's
sort of you know how it goes today I
think at the top of the Creator funnel
there's getting discovered so I think
you got to create noise right you got to
go out you gotta make people aware of
who you are who you help and what you
help them do that's sort of number one
the second part is generally trust and
trust is usually developed by showing
how you think at a deeper level by
pulling back the curtain on how you
think and how your brain works that's
usually through a newsletter or a
podcast or a YouTube channel something
where there's longer form content
after trust is relationships that's
usually getting involved in a private
Community where you can really have
one-on-one time where you can talk in
real time and then next up is
monetization so here's how I generally
leverage that Creator funnel to to build
um really a customer base right I create
content twice daily every day on both
LinkedIn and Twitter always aimed at my
ICP always aimed at people who want to
build a side project build a side hustle
build something online I don't talk
about really anything outside of that
and my whole goal is to get them as a
subscriber to my newsletter which has
about 30 000 subscribers I launched it
roughly four months ago
um I want them to read that I want them
to get value out of that and I want them
to make a choice at the end of reading
one of my newsletters either they've
read enough and they feel a deep enough
trust where they can purchase one of my
courses which by the way are affordable
and I make them that way intentionally
so they can you know make pull that
trigger you know impulse buy pricing or
join my private Community where they can
deepen the relationship with me you know
eventually you know buy products which
are helpful to them so that's really as
simple as my funnel is making a lot of
noise showing a deeper level of of you
know how my brain works or how I think
about things to build that trust and
then giving people the option to either
deepen a relationship or buy something
right away that's about it yeah that's
uh no that's really cool and I think
that's exactly how I decided to purchase
your course and join the community at
some point it was following your content
you brought value and I was actually
curious because uh I've launched also
like a couple of courses in the past
like uh sold online Etc and your pricing
status you mentioned your courses are
really affordable and what was like the
reasoning behind it because you're
selling uh coaching which I think is
around like a thousand dollar an hour or
800 an hour but you also have courses
that cost like a few hundred dollars I
think it was a couple hundred dollars uh
so what's what's the strategy behind it
uh you have you ever thought about like
uh packaging like uh coaching plus
courses or doing like different type of
pricing or what did you have in mind
when you decided your price yeah you
know it starts with just an overall
thought about how I want to be in the
world right which is
um I want to help as many people as
possible and you can't do that when you
price people out
and there's a lot of information
floating around the web around High
ticket this and high ticket that and a
lot of that is survivorship bias you see
a few people doing really well with high
ticket courses if you actually peeled
the onion back you'd see a hundred
thousand people who have tried to sell
High ticket courses with crickets right
so I think first of all it's really
really difficult to do that second of
all it's just not my Mantra I want to
help as many people as possible whether
you have a United States dollar whether
you're you know living in India or
Europe or South America wherever you
live I want you to be able to hopefully
afford a course that I have that that's
sort of my goal but also it's a win-win
like don't get me wrong it's great to
have a lot of customers and to help
people but also the more customers I
have the more likely someone is to be
saying something good about my product
every day online and so my my sort of
thought process around the pricing is
make it really affordable make it really
easy for people to say yes and then
allow them with the content so spend 150
bucks which is what my course sources
are and I want someone to say man that
was a hundred and fifty thousand dollars
worth of material and I already paid I
already paid 150 for that and for them
to go on LinkedIn or go on Twitter or go
on Instagram and talk about it on my
behalf and if someone's talking about my
courses on my behalf it it leads to so
many more sales than when I talk about
it myself and so it's great for the
customer and it's it's great for my
business
uh that's uh love the love the mindsets
and um you you were really focused on on
LinkedIn at first and as you mentioned
you you started like uh posting on
Twitter and now more recently maybe like
Instagram a bit more what's like the the
idea behind it because usually like uh
you know like someone would tell you
okay once you've done you've narrowed
down like your audience on the platform
and you're getting a lot of traction
just focus on that and go all in you
know however you're deciding to do
something else which is like kind of
testing a new platform why is that
exactly
yeah I think by the way it's really good
advice when people say like nail one
platform that is generally advice that I
give
um I think what people don't see is I
spent three years on on only LinkedIn
and just writing on there every day
until I feel as though and by the way
this is maybe this isn't true but I feel
as though I understand the nuances of
the platform
I've mastered most of building a large
audience and getting a lot of Engagement
and once I did that I wanted an
opportunity to go expose my knowledge
and content to people who might not
consume on LinkedIn and so Twitter was a
natural Next Step because I like to
write versus being on video or doing
audio so I took a lot of what I've
written on LinkedIn
and challenged myself to say can I get
this down to 280 characters can I make
this informative and Punchy and
interesting in much you know many fewer
characters and so I was able to do that
and so it exposed me to this whole new
audience now I'm doing the same thing on
on Instagram so not only is it a new
audience it's also also further social
proof so if someone comes on LinkedIn
says oh this guy's got 230 000 followers
and then goes over to Twitter and you
got a few hundred you know the
confidence level goes down versus this
person has 230 000 followers on LinkedIn
they come over to Twitter I've got 130
000 followers something is consistent
about this person's content that makes
people want to follow them all over the
place so I believe that social proof
long term will have a positive impact on
my business
yeah I 100 agree and I think like you
can also drive a lot of traffic from
like your social platform to another
because if people enjoy like following
you on LinkedIn they'll probably enjoy
following you also like uh on Twitter or
Instagram down the line and for sure so
far like uh can can you share like uh
like kind of the the revenue you've made
or like yearly revenue or these type of
numbers
yes
um right now so I think last year my
business did
maybe 740 or 750
um mostly on courses and some advising
this year it's pacing about 1.4
um so it's a it's almost a double I
think the year before that it did maybe
550 and so it's growing really quickly
interestingly enough with um with the
market down and gas prices up and the
summer hitting and all these things
happening that is having an impact like
I I won't lie like people are definitely
spending less money on on info products
um but that's okay like part of what I'm
part of sort of my holistic strategy is
not to make as much money as possible it
is to make good money that I you know I
want to make money don't get me wrong
don't let me tell you otherwise but
um
I I want to make a certain amount of
money I'd rather work less like I I'm
doing this as a lifestyle business and
my goal is to spend as much time with my
wife Jennifer as I can and my dogs and
traveling and doing all those things
um so yeah like the fact that Revenue
goes down when something like this
happens is not great but it's also not
the end of the world and I've set my
business up to function that way
no that's that's really cool and uh
what's like the the long-term plan have
you planned like to hire people to start
working with you or do you already work
with contractors like what's kind of the
structure of the business yeah I have no
employees I have a virtual assistant who
I I hired through a firm called virtual
so like she get she gives me 24 hours of
work a month
um through virtual so she's a contract
assistant and she handles emails and
receipts and invoices and you know
random questions about how people log
into my website and things like that but
I'm a one-person show I mean my wife
supports the the hell out of my business
and
um she does things like
um write some emails for the community
and things like that but but to the
extent that I have employees I don't
have any of those I also don't plan to
have any
um I built this business
for time freedom to be able to do what I
want to make good money but also I don't
really want to manage anyone I had a
team of 150 people at my last business
and I love helping people grow and
Thrive but right now I'm on a break from
at least managing folks yeah okay I have
a that's pretty cool and uh and on your
coaching side like uh who do you usually
coach
yeah it's it's interesting I have three
coaching packages one for audience
growth so like how to grow on social
media one for business growth which is
mostly like how do I build a better
service business where I'm trading time
for money like a consulting or coaching
business and the last one is how do I
grow a digital product
um
eighty percent that's 70 to 80 is all
about audience growth most people
struggle on the top of funnel the the
getting discovered part the other 15 is
generally on the digital product side
very few on the business side like
service business coaching and Consulting
so I'm really striking that from the
record and saying all right I'm not
going to do that anymore but the core
focus is how do I get traction on social
media and not just how do I get traction
but how do I get traction with my ideal
customer and a lot of folks want to
build courses and want to build
businesses but they have no traction and
uh you gotta have it it's like it's a
prerequisite for being really good at
selling digital courses or building a
business online you got to have that
attention and I spend most of my time
coaching and educating people on how to
do that
and you you mentioned because like you
talk a lot about audience building and
helping people on on building Their
audience and I think you're like the
obviously the perfect example of someone
who started on LinkedIn and grew like
his audience to to more than 200k
followers so what kind of was the the
first step of building your audience and
how much time were you actually spending
on the platform to grow your audience
if I zoom back to 2019 when I first
started maybe it was late 2018 I don't
always remember exactly but
um
what I started to do was I would wake up
in the morning and like try and think of
something to say and that was that was
it that was the whole
you know strategy right
um I'm probably not the right word but
that was the strategy and I struggled
because that's really hard to do it's
really hard to do that every morning and
stay consistent but in the beginning
what you really need to do is create
noise and look for signal right so it's
like get out there
and get comfortable putting your
thoughts into the universe if you can do
that
you're doing what almost any business
does which is almost creating a product
and I really truly believe that the
things you write online are products
they're products that people are
consuming they might be free it might be
free for the customer to read your
content online but the great part about
free products like that which is the
content is you get feedback from
potential users and so I would just
write a lot and watch and see what
resonated and as things resonated more
and other things resonated less I
started really honing in on that signal
and so early in my career I was mostly
writing about SAS sales because that was
my background and my goal was to land
Consulting and Advising clients for my
business and so I started just by
talking about SAS in general and then I
moved to early stage SAS then early
stage SMB SAS and then early stage SMB
SAS in the healthcare vertical because
that's where my my really my big
background was that's where my expertise
was and that's what was resonating with
my potential customers once I honed in
in on that feedback that I heard from
potential customers I started Landing
Consulting and Advising clients left and
right so that was the beginning of how I
wrote as I've transitioned out of SAS
and more into the Creator space now that
it's a full-time job I've built really
robust systems so I have a nine step
system that I leverage every Monday to
create a newsletter 10 pieces of
LinkedIn content 10 pieces of Twitter
content 10 Instagram stories one Twitter
thread a selling post and a post
newsletter post and so I do it all in
one day based on a variety of systems
that I have in place that's really
impressive and how exactly like how does
the system kind of look like to create
so much content in uh in such little
time yeah I'll kind of I'll kind of walk
you through it so the first step for me
is idea capture so it's all about just
what what are the possible things that I
can write about my Saturday newsletter
is really practical and tactical you're
going to learn how to grow your audience
or business every Saturday in less than
four minutes so my newsletter is all how
to's it's never observational it's never
nebulous it's just here's how to do
something and so I start by every Monday
doing some idea capture and by the way
idea capture happens throughout the week
using my notion app I'll just if I think
of something I toss it into the app and
I have this ever long running document
essentially of ideas once I have an idea
a significant number of ideas I select
one on Monday morning and I start doing
research and research just comes through
finding tweets quotes books articles
things that support what I'm saying I
can talk about how I do things but it's
great when you can also Shine the Light
on somebody on Twitter or somebody on
LinkedIn that's how you build
relationships so I love incorporating
research as step two
step three for me is really putting the
idea in the research into a short less
than four minute newsletter and I have a
template for writing my newsletter that
I use every week and so you know what
you're going to get from me I'm going to
present a problem I'm going to tell you
why most people don't solve it and then
I'm going to show you how to solve it
that is my template every week and
that's really step three
step four is short it's editing I ask
myself four questions and I push my
newsletter through the lens of those
four questions to make sure that I have
a very well edited newsletter step five
is my pre-newsletter call to action so
on Friday I'm going to call everyone to
action to say hey if you don't subscribe
you're going to miss tomorrow's issue so
I write that post out that goes to both
LinkedIn and Twitter on Friday
step six is the post newsletter call to
action so the newsletter comes out on
Saturday and then every Sunday I do a
post newsletter call to action which is
hey this is what you missed yesterday
and here's why you shouldn't miss it
again so again trying to accrue or
acquire those subscribers on a Sunday
step seven is I take that newsletter and
I push it through a different lens I
push it through the lens of additional
content so I'll reread the newsletter
look at the idea and say number one what
are observations that I have number two
what's a commonly held belief about
something that I wrote about that is
wrong a contrarian take number three
what are some tools or books or
newsletters or tweets about this so I
create a listicle number four like why
does this happen very often I'll create
a teardown or an analysis number five
like how will this change in the future
so I create a present versus future
piece of content and then number six
what's a story that I can tell about my
life that's related to this particular
particular topic and that story is
generally put into five parts pain and
attention agitation Intrigue positive
future and solution so by the time I'm
done going through that I have six
pieces of LinkedIn content six Twitter
content and sometimes I'll write two of
each so I usually end up with 10. once
I'm done with that I go back up I take
the newsletter I turn it into a Twitter
thread copy paste separate it get it
into 280 character increments and store
it into hype Fury for 12 weeks out and
then step nine As I push it through a
publishing system so I have each piece
of content that I just talked about gets
distributed into the future so that I
can call people back to the newsletter
at any time which builds that trust I
talked about earlier and creates that
funnel for buying one of my courses
that's the nine steps wow
that's uh that's really awesome and I I
love how organized you are you mentioned
that uh you were at some point once you
wrote the newsletter you ask yourself
for questions regarding the newsletter
itself like what are usually like uh the
question you ask yourself to know
whether or not the content was great
generally some pretty simple ones like
the the most simple ones are have I
added appropriate visuals things that
are eye-catching that support what I'm
saying number two have I added relevant
links so if I'm sharing somebody else's
work or a tweet thread or something
somebody else has said I always want to
give them credit I always want to make
sure I'm linking to those things
including linking to my own content you
know internal links on on my website so
on and so forth the the sort of ones I
ask myself to make sure I'm on target is
are my sentences concise is my grammar
correct is each sentence really easy to
understand do I stick to the main topic
do I reduce sort of going on these
really long boring tangents and then
ultimately do I deliver what's promised
in the headline so if I say I'm going to
teach you how to do something when I
read through the newsletter Can I 100
confidently say that I did that and so
those are the pretty simple questions
that I push through editing now that's
that's awesome and at some point you
know you were mentioning that uh you you
have this on multiple platform and it's
basically like one topic per week that
you're gonna kind of like split under
different angles
is it really like uh something that
you're gonna push through only one week
or do you sometimes like mix up between
different weeks uh different topics not
sure if it was clear yeah it was clear
um I I mix it up so I I think it's
boring to say you know on Monday through
Friday I'm going to talk about one topic
and then the newsletter is going to be
that topic on Saturday so generally I'll
produce the newsletter on a Saturday
um and again I'll produce 10 pieces of
content off of that newsletter and I'll
stagger those over the next 10 weeks and
the really cool thing is uh because I've
already created a newsletter
and because the newsletter is really
tactical and practical
they're almost like free guides and so
if you look over the next 10 weeks there
is one piece of content
at least once per week over 10 weeks
that will be related to a previous
newsletter issue that I've written at
some point
because of that when I write on LinkedIn
or Twitter I can say at the end of each
piece of content
if this particular topic is interesting
to you I've written a longer form guide
to this find it in the comments check
out this link find it in my profile and
that brings people to my website which
is now I have a captive audience the
likelihood they do something else is
really high subscribe to my newsletter
gain trust in my expertise buy a course
book a coaching call
any number of actions that I generally
can't get them to do when we're just
playing on social media or in the email
inbox and so my intention is to
constantly expose my content and
knowledge but inside of you know the
Captivity of my website
that's that's impressive like the way
you you have been like structuring all
of that and I've got two questions one
about your newsletter and the call to
action which I will ask a little bit
later but the first one is you've
mentioned that
um obviously like like every content
creator to get ideas sometimes you're
gonna like uh I don't know be on social
media someone's gonna post about
something or you're going to do a
research phase and you're going to be
able to basically like gather ideas from
a lot of interesting people and make it
your own to write your own posts you
also mentioned that you try to give
credit as much as possible to things or
quotes or or things you will take from
other like creators
what is kind of like the the balance
between okay this content has been
inspiring me yes but I mean you know I'm
creating my own so I don't have to kind
of like credit them uh two okay I really
need to quote that person because this
is very close to what I'm to what they
were saying basically yeah I mean I I
don't know that there's a whole lot of
new ideas in the world right like right
so so generally what I try and do and
the way that I think about it is I try
and create ideas based on what's
happening to me so like for example I
had somebody asked me the other day how
did you make your first dollar online
and I thought well [ __ ] that's a great
newsletter topic like that's an awesome
newsletter topic not how I made mine but
like how might I do it if I were
starting today and so I like wrote down
that topic in notion I was like how to
make your first dollar online that'll
come out this Saturday
um and I can write about my Prof process
or how I might think about it but
there's so many other people who inside
of that process have said something much
smarter than I could say it or much
better than I could say it so as I'm
writing out my process so so for example
let's say I was talking about step one
you know you got to figure out what
skills you have that you've you know
identified and developed well I can tell
you how I might go about doing that but
I'm also going to go out into Twitter
and Google and start searching for is
there someone else who's explained this
10 times better than I could possibly
explain it and so I'm going to make a
note of that as I'm doing my research
and so ultimately I'll write a
newsletter that's my opinions and what I
would do but I'll back up my opinions
and say well you know here's Austin
belsack or Dan Co or Dickie Bush or
Nicholas Cohen and here's how they think
about it so if you're looking for a
different thought process or a little
bit of a deeper rabbit hole through this
Twitter thread check out this piece of
writing because to me that's that's part
of building relationships and often the
people that I choose are either a really
brilliant or B people that I want to
Foster relationships with and so shining
a light on their content I think is one
way to do that now that's uh that's
really smart and I think like uh as you
said like you're also creating
relationship with others and obviously
like I think something in that you've
done really well is once you start
becoming like uh let's like a content
creator with a large audience partnering
with other people who have also like
large audience is just a great way to
grow like is it something you've
extensively done because I've seen you
do like a webinar with a Dicky or a
Nicholas Call Etc is it like a strategy
you have in place or you just go with
the flow meaning like uh you know what I
love uh this guy is creating like
awesome content I'm just gonna start
sharing a bit more his content to my
newsletter like show some love and down
the line like if it uh if it goes to
like uh you know I don't know like a
potential partnership or whatever like
I'm done for it like what's your
reasoning behind it yeah it's it's
pretty interesting for about the first
two and a half years of my journey
online
um it was not a part of my strategy so I
was just writing and engaging writing
and engaging writing and engaging and
every once in a while sorry to interrupt
one quick question when you say engaging
you mean replying to the comments people
write to you or engaging on other
people's posts a little bit of both but
mostly mostly your comments mostly I'm
head down heads down on creating and
then engaging with the people who engage
with me and then I go out and I would
engage with other folks whose content I
really enjoyed but like co-creating or
support was not a real big part of my
strategy and I was able to grow to 150
or 180 000 followers that way and then I
moved to Twitter and as I started to get
some traction and by the way like again
this was all solo ten thousand twenty
thousand fifty thousand seventy thousand
and as soon as I like eclipsed 75 80 000
something really interesting started
happening which was a lot of folks
started reaching out to me and saying
hey I see you killing it on Twitter like
how do you how do you write on LinkedIn
what's that all about you know we've
we've never been over there tell us a
little bit more about it and I was like
sure why don't you tell me a little bit
more more about Twitter you have 200 000
followers right can you could you share
what's working for you and that started
to lead to some really deep
relationships the first one I can think
of is one you mentioned Dickie Bush and
Nicholas Cole the ship ship 30 for 30
guys and we just started creating a
relationship so now we're doing what any
you know I wouldn't call us business
partners we're not in the traditional
sense but like what any Partners might
do which is when I can help them on
LinkedIn I'll give them a piece of
guidance when they can help me on
Twitter they'll give me a piece of
guidance and that relationship has
happened with folks like Dickie and
Nicholas Sawhill Bloom Blake Berge Nick
Huber and it's turned into really a a
group of brilliant people that I get to
chat with every once in a while to learn
more about being a creator
now that's that's really awesome and I
think it was uh it was actually
interesting because I noticed it because
DK was really focused on Twitter and he
was like killing it and I think it's
only a couple of months ago that is
starting investing really like on on
LinkedIn and when he started he had like
a I don't know just not even a thousand
followers I think like I think now it
has grown a lot but it's really cool to
see that you can help each other out
like this for sure yeah and I I highly
recommend like I I've talked about this
forever the one thing that you don't
want to do is get involved in a pod you
don't want to pay money to have a bunch
of people who are unrelated to your
business give you engagement because
they feel obligated to do so
does it work maybe right I don't know
um what you really want to do is build
relationships with people like Ben get
them to support you right and the way
you get them to support you is by
supporting them yeah like yeah not too
much different than networking offline
sorry for interrupting no no good but I
I 100 agree with you and uh to be honest
like uh I was the founder of lamppad
before actually like selling it so it
was uh for me like it's it's just uh I
created a monster
and yes sorry I forgot about that
no no but to be honest I like uh yeah
the i i hundred like my vision of the of
the LinkedIn game I think like uh three
years ago when uh when we created it was
like very different and like 100 agree
with you it's like if you want to be in
the game for the long run you shouldn't
look for quick hacks quick engagement
pods quick thing it's it will never work
out like of course it can work out in
the short term like first month second
months you get vanity metrics but then
after that like what do you have left uh
true relationship takes time and I think
like uh the way you're doing it and the
way you've uh you've built your audience
is uh is really impressive and I want to
go back you know to to this part of your
funnel when on um you know like uh
Friday you have this call to action to
actually have people join your
newsletter then the same on Sunday for
people who might have like missed it to
talk about the issue from Saturday and
I'm actually like uh career is because
you mentioned your newsletter you
started it uh like six months ago or
something four five months ago four four
to six I can't actually remember to be
honest do you do you regret starting it
like uh so late versus you know like uh
from when you actually started to create
content online
for sure okay for sure yeah yeah I just
crossed I think I just crossed 30 000
subscribers today or it might end up
being tonight or tomorrow but thank you
so much but you know I could have had a
hundred thousand subscribers or more by
now and um so you know
I didn't do it so the best thing you can
do it when you didn't do it back in the
day is to do it as soon as you now right
that's right and I I decided to make
that choice and um you know I had tried
in the past and I had not been very good
at staying consistent and it's because I
just didn't have a system and so once I
had a system
it became game over it was it was so
much so much easier
and the thing is like because my first
thought you know when you started your
newsletter like uh like a few months
backwards just like I was wondering if
in your strategy it was more like to
grow your audience to like a certain
level and then bring people like to your
newsletter or if so I'm gonna rephrase
this question if you had to give an
advice to let's say someone who is uh
just starting on LinkedIn starting
getting maybe like a little bit of
traction and if they want to like when
would be the right time to kind of like
get started with a newsletter I think
any time anytime I think I mean to the
extent that it doesn't keep you from
continuing to grow your audience and
that's why I think about having an
interlocked and interrelated system it's
why I believe if you're going you need a
piece of pillar content like Gary
vaynerchuk always says in me since I
don't do a podcast and I don't do
YouTube
um my pillar is the newsletter and I'm
telling you nothing is easier than
writing a newsletter and then looking
back at the newsletter in easily inside
of it seeing five or seven pieces of
content like you just see them you
scroll through and you're like oh this
paragraph is a piece of content this
sentence is a piece of content and then
you just pull it out of those things and
so I recommend like if you're learning
how to be a content creator nothing
better than having a pillar piece of
content that you can use to continue to
grow your audience related to the same
topic
that's that's really cool and you know
like uh you we were discussing a little
bit earlier
um right now you have like very clear
Niche and ICP and you talk to me a
little bit more about like uh you know
when uh when you work like talking about
SAS then focusing you know on like SAS
for smbs and such smbs in the health
tech industry Etc like how would you go
or explain to people how exactly to find
their Niche and the type of content they
should write about
yeah I don't necessarily know that you
find your Niche and this is I try and
write about this often but like it's
hard to find your Niche I sort of feel
like your Niche finds you sort of um you
have to be aware of what skills you have
and you have to start you you developing
and using those skills so so for example
I'll I'll walk you through how my Niche
found me
um I had a skill and the skill was
building
essentially SAS companies in the
healthcare space I did that for 11 years
um and very well and so I started
writing about that I didn't have the
skill of writing but I grew it over time
writing about that thing ended up being
a second skill so as I started writing
what happened was my LinkedIn audience
grew and I started studying how to grow
that more so I could get more customers
that turned into a third skill so now I
knew how to build Healthcare technology
companies I knew how to write and I knew
how to grow on LinkedIn and when I
looked at my DMs on LinkedIn the most
common questions weren't how do you grow
a Healthcare company they were how are
you growing so fast on LinkedIn and so I
was like let's pivot so I pivoted out of
healthcare and SAS and I started talking
about how to grow on LinkedIn and I
became a LinkedIn guy right I didn't
want to be that and I don't want to be
that so so I kept writing kept writing
and I made sales of my courses and
showed people how I did that and over
time I started doing things like
building a community
building a coaching program and suddenly
the question started shifting away from
LinkedIn and they started shifting to
well how are you building your business
how are you building so many revenue
streams how do you think about what
revenue streams to build and that became
a fourth skill the fourth skill became
building this one-person business so I
pivoted again right and then I you don't
you won't hear me talk much about
LinkedIn anymore I talk about it in the
context of building a one-person
business but all I did was listen to my
audience look at the questions they were
asking me and also what was I like
interested in I think whatever you're
doing at the moment is generally most
interesting to you so as you talk about
that
other some folks Will Follow You other
people will say hey this topic is no
longer interesting to me
that's okay
and you were mentioning that uh whenever
you were creating content you spend time
like engaging on people's comments is
that something you still do and because
you're I mean your posts are getting
like thousands of likes and sometimes
thousands of comments so how do you keep
up and what's your strategy about
comments and answering all comments yeah
I mean for about the first 45 minutes of
each morning I engage with almost every
single person who writes on my stuff
that is a differentiator in my opinion I
don't know how smart it is because it's
time consuming and it burns me out
sometimes and I could probably you know
spend that time building a new product
without much of a hit but like I don't
know I like the idea of building
relationships with my audience
um outside of those 45 minutes I
generally have three to five people on
LinkedIn whose notifications I have
turned on and I have 20 people on
Twitter whose notifications I have
turned on plus I use a tool called
Blackmagic that allows me to know
um when they've posted on Twitter and if
I've missed it in like for 15 minutes
once a day I jump on Twitter and
Linkedin and I just rock through all
those people I add some value to their
their piece of content and that does a
few things it Fosters the relationship
even deeper and it also exposes me to a
new audience who may not know who I am
and so again it's a win-win
um I'm not Mother Teresa I don't do
everything just on the behalf of others
like I try and I try and do things that
benefit others but also benefit myself
and so that I found to be one of them
yeah it's definitely a win-win and do
you engage because you were mentioning
okay you have like maybe uh 20 people
that uh you want notification turned on
on Twitter so do you engage on all of
their tweets or sometimes you know some
tweets are like very difficult to engage
with you like can just agree or whatever
and uh
yeah I never I never force it if
something's if something's irrelevant to
me I don't comment on it at all
um I kind of Click through using
Blackmagic and find the you know I've
got 20 people and first of all 50 of
them won't have written anything that
day so maybe it takes them down to 10
and of that 10 there's generally three
or four that are really relevant for me
and I'll spend a great deal amount of
time writing something you know I hope
that is smart and thoughtful versus I'll
never just write agree like you'll never
see me doing that unless like
people are saying things to me on
LinkedIn that just weren't that very you
know shallow comment but uh for the most
part I'm trying to add value on each
engagement no that's that's pretty cool
time is uh is playing so I want to kind
of like uh wrap up the episode with a
few questions
um what's your favorite uh book or
podcast you like to listen to
uh my favorite book is I've got a few I
mean I love atomic Habits by James clear
but that's a very common answer a book I
really enjoy is a book called
factfulness by Hans rosling and
essentially the takeaway is in this
world today it feels like everything is
falling apart political Strife Wars
climate change covet it feels like the
world is getting worse objectively it is
getting better from a data perspective
on the things that are most important
you know it's getting better in Hans
rosling he's a he's deceased now but he
lays out a very compelling argument for
why the world is getting better so I
love that I don't listen to very many
podcasts and I think people find that to
be surprising but the only time I have a
chance to listen to things is when I'm
driving or working out and I generally
prefer music uh so I so like maybe every
once in a while I'll catch
a Tim Ferriss something or you know I'll
listen if one of my friends has been on
a podcast as a guest uh and in a very
vain way I'll listen to myself to make
sure I didn't say anything stupid
um so I do that every once in a while
just to say like dude did everything
that I say makes sense
um but yeah that's that's generally how
I think about it really good and uh
what's your favorite uh content creator
at the moment
Harry Mack
okay
yeah Harry Mack is a freestyle rapper on
YouTube I love him yeah yeah I love
Harry Mack and um the reason why is
number one I like hip-hop I love hip-hop
number two and the biggest reason is I
just feel as though across every medium
in the world he is operating at the
highest level and I very much am in awe
of the way that he operates and if I
could be the type of Creator in my
particular Niche or or medium the way
that he is in his uh that would be
really amazing so I take a lot of
motivation from watching him excel in
his craft
it's it's really really impressive how
we can improvise with some random words
and just rap about it and look at the
environment and create awesome things is
uh is incredible I love it I listen to
it every day
where do you like watch it to tick tock
or like Instagram or YouTube YouTube I'm
like I'm I know this sounds funny but
I'm like I'm in my 40s which is not old
by any by any means but like I don't
understand Tick Tock or
um I don't really know how to like watch
something on Instagram all that well so
I just go to YouTube okay I I love
YouTube too I still listen to music on
YouTube which everyone made fun of but I
still like it nice and
um what's the favorite thing you do to
kind of like regain energy and during
tough times
yeah a couple things I generally when
it's not the summer in Nashville which
is where I live right now
um my wife and I will go to go on a five
or six mile walk each morning when the
weather's nice and that's a really great
time to be off technology talking with
each other you know deepening our
relationship but also like it's when
great ideas pop up so that's that's one
thing I love to do
um when it's summer and hot I go to the
YMCA and I swim I lift I use the
elliptical machine I try and do things
that generate a lot of effort you know
early in the mornings that the rest of
the day seems pretty easy
um and then lastly we travel a lot so I
think we're chatting before the podcast
started but you know we travel Europe
often we travel uh Central America very
frequently we're in Mexico very very
often and so we love to travel and eat
good food and drink good wine and you
know we've got no kids so that's sort of
our
our Escape I guess enjoying life trying
yeah that's really good
um to uh to kind of like round up this
episode where to be honest you've
brought us some value bombs and tons of
really awesome insights where can people
learn more from you and follow you and
subscribe to your newsletter yep my
website is Justin Welsh and that's
w-e-l-s-h dot me Justin welsh.me and
they can subscribe to my newsletter it's
called the Saturday solopreneur in every
Saturday morning you will get one
actionable tip for growing your audience
and business that you can always read in
less than four minutes guaranteed and I
can vote for it it's really good thank
you I read it on Sunday to be honest but
uh it arrives on Saturday I appreciate
it I appreciate that man well Justine
thanks a lot for uh being awesome and
have an amazing day thanks so much for
having me I appreciate it thank you for
listening to the bootstrap Stories the
only podcast where strap entrepreneurs
share their journey in all transparency
if you enjoyed this episode don't
hesitate to leave us a review and in
case you want to see the interview all
episodes are live on the YouTube channel
check out the link in the description
and hit subscribe if you haven't already
have an amazing day and make sure to
also join us in our amazing bootstrap
Community where we all helped each other
to become successful and grow a
profitable business take care and talk
to you soon
浏览更多相关视频
How Dan Koe Makes $4.2M and 98% Profit with No Employees
55 Minutes of Podcast Strategy for Entrepreneurs ft. David Shands | #TheDept Ep. 003
This Artist Became Successful Without Being a Master
His Secret To Blow Up On LinkedIn In 2024
RS322: SaaS Marketing, in 2 hours a week
Lessons Learned From 10+ Years of Podcasting
5.0 / 5 (0 votes)