(PART 6) - SYARAT TEKNIS DAN METODE PENATAAN BARANG DISPLAY

Summary

This video provides an insightful guide on how to effectively display products in a retail environment. It covers essential technical requirements such as visibility, accessibility, cleanliness, and safety to ensure a positive customer experience. The video also highlights various display techniques, including color coordination, using attractive product designs as anchors, and strategically placing large and impulse items. By adhering to these principles, retailers can enhance product appeal and improve sales while creating a welcoming shopping environment for customers.

Takeaways

• 😀 Display products in a way that makes them easy to see, with labels and price tags facing outward.
• 😀 Ensure products are within reach, taking into account the average consumer's height (150-160 cm).
• 😀 Keep the display clean and organized to attract customers and create a pleasant shopping experience.
• 😀 Organize products in groups or categories to make them easy to find for customers.
• 😀 Consider safety when arranging products, ensuring fragile or hazardous items are securely placed.
• 😀 Ensure that pricing and product information is clear and visible to assist in the buying decision.
• 😀 Avoid stacking products, as it can create safety risks and make items harder to access.
• 😀 Keep shelves well-stocked, but place remaining products neatly at the front or in the corners.
• 😀 Display more of fast-moving products and fewer of items with slower turnover.
• 😀 For size-based displays, place smaller items at the top and larger items at the bottom.
• 😀 Utilize the store front to create an inviting display that attracts attention from outside.
• 😀 Use color coordination by placing brightly colored items in prominent areas to catch customers' attention.
• 😀 Highlight products with unique designs next to popular or well-known items to boost interest.
• 😀 Position larger products to the right side of the display, as consumers are more likely to reach for items with their right hand.
• 😀 Place impulse purchase items near the checkout counter to encourage additional spending.

Q & A

What are the basic technical requirements for product display?

The basic technical requirements include: visibility (items must be easy to see), accessibility (items must be within reach, especially considering the average height of consumers), cleanliness and orderliness, easy searching (items should be grouped appropriately), and safety (fragile items should be placed securely).

Why is it important for product labels and price tags to face outward?

Product labels and price tags should face outward so that customers can easily view them without having to touch or rearrange the items. This makes the shopping experience more convenient and efficient.

How does consumer height impact product display?

Consumer height, particularly the average height of women between 150 cm to 160 cm, should be considered when placing items on shelves. Display items should be positioned at heights that are easily accessible to the majority of shoppers.

What role does cleanliness play in attracting customers to a product display?

A clean and tidy display is essential for attracting customers. A neat environment creates a pleasant visual experience and makes shoppers feel comfortable, increasing the likelihood of them engaging with the products.

What are the safety considerations when arranging products on shelves?

When arranging products, it’s important to consider safety, such as placing fragile items away from the edges to prevent accidental damage. Additionally, food items should not be placed near toxic products to avoid contamination.

How should high-turnover products be displayed compared to low-turnover products?

High-turnover products should be displayed in larger quantities to meet consumer demand, while low-turnover items can be displayed in smaller amounts. This ensures that fast-moving products are readily available.

Why should smaller product sizes be placed on higher shelves?

Smaller-sized products are typically placed on higher shelves because it aligns with consumer shopping behavior, where they are more likely to reach for smaller, lighter items on the top shelves and larger items on lower shelves.

What is the significance of placing products in the front of the store or display area?

Placing products at the front of the store or in the display window helps draw in customers. These areas are more visible to potential buyers and create a full, attractive display that invites shoppers to enter and explore.

How does product color affect its placement in a display?

Product colors play a key role in attracting attention. Bright, vibrant colors like gold or yellow should be placed in the most visible spots, often near similar vibrant colors, to catch the eye and increase the likelihood of purchase.

What is the purpose of displaying impulsive products at the checkout counter?

Displaying impulse-buy items like candy, small accessories, or inexpensive products near the checkout counter encourages customers to make additional purchases while waiting in line. These items are often inexpensive and easy to grab on a whim.