(PART 8) - SPESIFIKASI PRODUK RETAIL

Summary

In this video, the presenter discusses the importance of product specifications in retail, focusing on how these details help differentiate products and guide consumers' purchasing decisions. The video covers key components of product specifications such as brand, SKU, product description, dimensions, and material. It also highlights how specifications are used in store displays to categorize products effectively. The presenter further emphasizes the role of clear and detailed specifications for resellers, including pricing, origin, and international standards, to ensure smooth sales and marketing processes.

Takeaways

• 😀 Product specifications are detailed descriptions about a product that include brand, manufacturer identity, features, usage instructions, expiration date (for food, beverages, and medicines), and visuals like product design.
• 😀 Product specifications are essential for identifying and differentiating products. They play a critical role in product lifecycle management and help users easily distinguish between various items.
• 😀 In retail, product specifications help in grouping items for display, such as categorizing clothing in stores by gender and age group, and further sorting by product type like pants, shirts, or dresses.
• 😀 Labeling on packaged products contains specifications, including the brand name and other essential details, aiding in quick identification and differentiation.
• 😀 Retailers and sellers use product specifications to organize and group items efficiently in stores or counters, making shopping more convenient for customers.
• 😀 For sellers and resellers, clear product specifications are necessary for smooth ordering processes and to ensure understanding of what is being sold.
• 😀 Key elements of a product specification include product name, SKU number, detailed description, brand, color, material, packaging dimensions, cost, and suggested retail price.
• 😀 The SKU (Stock Keeping Unit) number is a unique code that helps identify and track products, often used in barcode form for inventory management.
• 😀 Specifying product dimensions and packaging size is crucial for display purposes and to prevent packaging errors when shipping, especially for international orders.
• 😀 The Manufacturer's Suggested Retail Price (MSRP) helps prevent price fluctuations and maintains fair pricing among resellers, ensuring product consistency in the market.

Q & A

What is the definition of a product specification?

A product specification is a detailed description of a product that includes its brand, manufacturer, features, usage restrictions, expiration date (for food, beverages, and medicines), design, and visuals that distinguish it from other products.

Why are product specifications important for consumers?

Product specifications help consumers easily identify and differentiate between various products, ensuring they can find the features they are looking for and make informed decisions.

How are product specifications useful in retail product arrangement?

In retail, product specifications are essential for categorizing and displaying items. For example, in a clothing store, products are grouped by categories such as adult or children’s clothing, then further divided by gender, type, and brand.

What are some examples of information that should be included in a product specification?

Product specifications should include the product name, SKU number, description, brand, color, material, packaging dimensions, price, and country of origin.

What is the purpose of a product's SKU number?

The SKU (Stock Keeping Unit) number is a unique code assigned to each item, used for tracking inventory and differentiating between similar products. It may also be represented as a barcode for easy scanning.

Why is it important to include a detailed product description?

A detailed product description helps consumers better understand the product and its features, which is crucial for making purchasing decisions.

What role does the manufacturer’s suggested retail price (MSRP) play in product sales?

The MSRP is the price set by the manufacturer, which resellers should follow to prevent underpricing or overpricing, ensuring fair competition and protecting the product's reputation.

What is the significance of a product's country of origin in its specification?

The country of origin is important for legal reasons and may affect taxation, customs, and other trade-related processes, especially if the product is being exported internationally.

What is the Harmonized System (HS) in product specification?

The Harmonized System (HS) is an international classification system used to categorize and number traded products. It is managed by the World Customs Organization (WCO) and helps in the smooth processing of international trade.

What can be learned from comparing two different product packages in a store?

By comparing two product packages, such as two different coffee packages, consumers can evaluate which one aligns with their preferences based on visual appeal, specifications, and product features, which could influence their buying choice.