(PART 20) - JENIS FIXTURE DALAM DISPLAY PRODUK

Summary

This video provides an in-depth guide on various types of display fixtures used in retail settings. It covers essential tools for organizing and showcasing products in supermarkets and fashion stores. For supermarkets, it discusses shelving, gondolas, wagons, and specialized units for frozen and fresh goods. For fashion displays, it highlights fixtures like garment racks, hangers, mannequins, and torso displays. The video also includes a quiz to reinforce learning. Viewers will gain valuable insights into how these fixtures help improve product presentation and customer engagement in both food and fashion retail environments.

Takeaways

• 😀 Display tools are essential for organizing and presenting products to consumers, especially in supermarkets and fashion stores.
• 😀 In supermarkets, display tools help arrange items neatly and ensure that customers can easily find products.
• 😀 Common display tools used in supermarkets include shelves, gondolas, wagons, and frozen aisles.
• 😀 Gondolas are double-sided shelves used to display items like packaged food and beverages.
• 😀 Wagons are large display boxes for showcasing low-cost or sale items.
• 😀 Frozen aisles are display tools used for frozen products such as ice cream and frozen snacks.
• 😀 A 'sokes' display is a case used for perishable items with short shelf lives, like fresh meats and dairy products.
• 😀 'Sokes chiller' is a refrigerated display case, often used to store fresh produce, meats, and vegetables.
• 😀 Fashion display tools include hangers, T-stands, and mannequins for showcasing clothing and accessories.
• 😀 Mannequins are full-body models used to display outfits, while torso mannequins show half-body items like dresses or shirts.
• 😀 Brackets and waterfalls are display tools used for organizing clothing in a more structured, accessible manner.

Q & A

What is the main purpose of display fixtures in a supermarket?

Display fixtures in a supermarket are essential for organizing and showcasing products in an orderly way. This makes it easier for customers to find and view items such as food, beverages, and personal care products.

What are gondolas and how are they used in supermarkets?

Gondolas are two-sided display units commonly used in supermarkets to display products like packaged food and beverages. Each side of the gondola has the same functionality, providing more space for items.

How is a 'wagon' used in product display within supermarkets?

A wagon is a large display box used for showcasing products that are often on sale or have low prices. It is typically used for bulkier or discount items, offering an easily accessible display.

What is the purpose of a 'frozen aisle' in supermarkets?

A frozen aisle, or 'Frozen Aileen,' is a display used for showcasing frozen products like ice cream, frozen vegetables, or chicken nuggets. It ensures that frozen goods remain at the appropriate temperature for preservation.

What are sokes and how do they differ from regular shelving in supermarkets?

Sokes are display cases used to showcase products with a short shelf life, like fresh meats, sausages, or dairy products. They differ from regular shelving in that they are designed to preserve the freshness of perishable items.

What is a sokes chiller and why is it important in supermarkets?

A sokes chiller is a refrigerated display case used for perishable products like fruits, vegetables, and fresh meats. It maintains a temperature range of 2 to 8 degrees Celsius to ensure food safety and freshness.

What role do 'gawang' and 'hanger' play in fashion product displays?

Both gawang and hangers are used in fashion stores for hanging and displaying clothing. A gawang is a structure designed to hold hangers, while a hanger itself is used for displaying items like shirts, pants, and dresses.

How do torsos and mannequins enhance clothing displays?

Torso displays are half-body mannequins used to showcase upper-body clothing like shirts or dresses. Full-body mannequins, on the other hand, are used for showcasing complete outfits, including dresses, suits, or entire clothing sets.

What is a backwall, and how is it used in fashion stores?

A backwall is a large, often vertical surface used in fashion stores to display items such as clothing or accessories. It is typically placed behind other displays to create a focal point for customers.

What is a 'waterfall' display in fashion stores?

A waterfall display is a clothing rack that hangs garments vertically in a tiered fashion, allowing items like shirts or dresses to be displayed in an organized manner. It is often used for hanging multiple pieces of clothing in a compact area.