CARA CURANG TOKO BARU JUALAN LARIS DI TIKTOK SHOP! (PEMULA)

Summary

This video provides practical tips for beginners aiming to succeed on platforms like TikTok Shop, Tokopedia, and Shopee. The speaker emphasizes that TikTok Shop differs from traditional platforms by focusing heavily on content and live streaming rather than search-based sales. They recommend quick testing with ads and creating engaging content to stand out. A unique selling point (USP) is crucial for success, as standard products will struggle to gain traction. Additionally, the video discusses the importance of joining TikTok's programs for new sellers and how to optimize sales strategies with a blend of content, ads, and strategic product positioning.

Takeaways

• 😀 TikTok Shop can accelerate sales quickly if you understand how to use it, but it’s not for slow movers.
• 😀 Unlike Shopee and Tokopedia, TikTok Shop relies heavily on content creation and live streaming to drive sales.
• 😀 TikTok is more like an entertainment platform (similar to Disneyland) where people shop while having fun, unlike e-commerce sites like Shopee, which are more like malls.
• 😀 Successful TikTok Shops often use live streaming and content creation as their main strategies for growth.
• 😀 For beginners, TikTok Shop is about testing the market quickly—either through organic growth or by investing in ads for fast feedback.
• 😀 PSA (Product Shopping Ads) is a good way to test products quickly on TikTok, without needing to create custom content.
• 😀 If products show potential, then further steps like creating content or working with affiliates should follow to push sales.
• 😀 TikTok now offers a program where brands can generate large volumes of content through affiliate networks, which can then be used to promote their products.
• 😀 TikTok’s focus on fast-paced content and engagement means that traditional, slow methods of selling won’t work as well on this platform.
• 😀 Success on TikTok requires having a unique selling proposition (USP). If your products aren’t different or special, it’ll be hard to stand out.

Q & A

What is the key difference between TikTok Shop and other platforms like Shopee or Tokopedia?

TikTok Shop differs from platforms like Shopee or Tokopedia in that it emphasizes content and live streaming over search-based optimization. TikTok is more focused on entertainment and engaging consumers through fun content, while Shopee and Tokopedia operate more like traditional online malls.

How do products on TikTok Shop typically get discovered?

Products on TikTok Shop are primarily discovered through content and live streaming, not search optimization. A significant portion of traffic, possibly 50-70%, comes from engaging content and live sessions rather than traditional search.

What should beginners do to succeed on TikTok Shop?

Beginners should first understand the platform and its rules. After that, they should focus on creating content and live streams, as these are central to driving sales on TikTok Shop.

How does TikTok Shop's approach to selling differ from Shopee and Tokopedia?

TikTok Shop’s approach is less about direct searches for products and more about engaging users with content and entertainment. It’s akin to a fun space where people browse and shop while enjoying videos, compared to Shopee or Tokopedia, which are more focused on straightforward product searches.

What are the advantages of using live streaming on TikTok for sales?

Live streaming on TikTok allows sellers to engage with a large audience in real time, creating a more interactive and entertaining shopping experience, which is crucial for driving sales. Many top TikTok sellers rely on consistent live streams for success.

What role does content play in TikTok Shop sales?

Content is vital on TikTok Shop as it helps attract customers and build engagement. Quality videos, creative presentations, and live streaming are the backbone of successful sales strategies on this platform.

How can small businesses or new sellers boost their visibility on TikTok Shop?

New sellers can boost their visibility by participating in TikTok’s new programs designed to support emerging businesses. Additionally, they can invest in TikTok ads or collaborate with influencers to expand their reach.

What is the significance of the TikTok Shop ‘PSA’ (Product Shopping Ads)?

The PSA method allows sellers to run ads for their products without needing to create additional content. Sellers can test multiple products with a set budget and quickly determine which products are worth continuing to promote.

What factors contribute to the success of a product on TikTok Shop?

For a product to succeed on TikTok Shop, it needs to be unique or have an appealing feature that makes it stand out. Additionally, having effective content and engaging live streams plays a key role in sales.

What is TikTok’s approach to handling large brands and their live streaming requirements?

TikTok is working to integrate large brands by offering them dedicated support for consistent live streaming. However, larger brands face challenges with internal bureaucracy, which can slow down their ability to adapt to TikTok’s fast-paced environment.