How Much Money My Flutter App Made

Summary

In this video, the creator shares insights into the performance of their children's story app, 'Wonder Sagas,' in the first three months of its launch. The app, available on the App Store and Google Play, has seen modest downloads and a growing user base, with a notable conversion rate on Android. Despite limited marketing, the app has generated $72.24 in revenue, with a monthly recurring revenue (MRR) of $52. The creator reflects on the experience, discusses plans for future updates, and hints at strategies to improve monetization and grow the app's presence. The video highlights the journey of turning an app idea into a small but profitable business.

Takeaways

• 😀 The app 'Wonders August' offers children's audio stories and was launched on the App Store and Google Play Store over the past few months.
• 😀 After 3 months on the App Store, the app had 3,900 impressions and 452 clicks, resulting in 94 downloads on iOS, which represents a 3.3% conversion rate.
• 😀 The app had no crashes on iOS, indicating solid build quality, which is a significant achievement for the first production app.
• 😀 Most of the app’s users on iOS are from the US, UK, Canada, and Australia, with the majority (70%) using iPhones, 20% using iPads, and 10% using desktop devices.
• 😀 On Android, the app had slower growth with only 12 downloads in 6 weeks, but the conversion rate was higher at 9.84%, with 2 users converting to paying subscribers.
• 😀 Revenue for the first three months totaled $72.24, with 5 active subscriptions, leading to an estimated monthly recurring revenue (MRR) of $52.
• 😀 The app price is set at $9.99 per month, with adjustments for local markets like India and Sweden based on VAT and exchange rates.
• 😀 Despite some subscribers canceling, the initial revenue and conversion rates on both platforms are promising for a new app with minimal marketing.
• 😀 The app’s traffic primarily comes from the App Store search, with 67% of visits originating from this method.
• 😀 The creator plans to improve the app based on feedback, update features, and invest in marketing to grow the app's user base and revenue stream.

Q & A

What is the app 'Wonder Sagas' about?

Wonder Sagas is a platform offering children's stories in audio format. It allows subscribers to access a library of both original and classic stories for listening, designed for children, with an option for unlimited access based on the subscription plan.

When was 'Wonder Sagas' launched on the App Store and Google Play Store?

'Wonder Sagas' was launched on the App Store three months ago and on the Google Play Store one and a half months ago.

How many impressions did the app receive on the App Store?

The app received 3,900 impressions on the App Store, meaning that 3,900 people viewed the app in the list view or through search and recommendations.

What was the conversion rate from impressions to app detail views on iOS?

The conversion rate from impressions to app detail views on iOS was 10%, meaning 452 people out of 3,900 tapped on the app to learn more about it.

How many downloads did the app get on iOS in the first three months?

The app received 94 downloads on iOS during the first three months.

What was the crash rate like for the app on iOS?

The app had zero crashes on iOS, indicating strong stability and build quality.

Which countries were the primary markets for the app on iOS?

The primary markets for the app on iOS were the United States, the United Kingdom, and Canada, with the majority of users coming from these English-speaking countries.

How does the traffic from Android compare to iOS?

Android had slower adoption with only 12 downloads in the first six weeks, while iOS had significantly more downloads, primarily from English-speaking countries like the US, UK, and Canada.

What was the conversion rate on Android?

The conversion rate on Android was much higher than iOS at 9.84%, meaning that a higher proportion of people who saw the app on the Play Store page actually downloaded it.

How much revenue did 'Wonder Sagas' generate in the first three months?

'Wonder Sagas' generated $72.24 in revenue after taxes in the first three months. This was earned through subscriptions priced at $9.99 per month.

How many active subscriptions does the app have currently?

The app currently has five active subscriptions, though some subscribers have already canceled, and only two are expected to remain active next month.

What are the creator's plans for improving the app's performance and revenue?

The creator plans to increase marketing efforts, collect more user feedback, and make updates to the app. They aim to improve the app's performance and revenue through more targeted marketing and app improvements.